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Strong Growth Momentum

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Strong Growth Momentum Continuing Strong Growth Momentum PT GLOBAL MEDIACOM Tbk. Laporan Tahunan Annual Report ANNUAL REPORT 2012 1 PT Global Mediacom Tbk. Daftar Isi | Contents www.mediacom.co.id Penjelasan Tema 2 Splash Page Sekilas Pintas 4 Highlight Page Sejarah dan Jejak Langkah Perseroan 6 Company History and Milestones Peristiwa Penting 2012 10 Significant Events in 2012 Ikhtisar Keuangan 15 Financial Highlights Ikhtisar Saham 17 Shares Highlights Laporan Manajemen 17 Management Report Laporan Komisaris Utama 20 President Commissioners' Report Laporan Direktur Utama 24 President Directors' Report Profil Perusahaan Company Profile Informasi Umum Perseroan 36 Company's General Information Riwayat Singkat Perseroan 37 Company's Brief History Struktur Perusahaan 39 Corporate Structure Struktur Organisasi 40 Organization Structure Visi dan Misi 41 Vision and Mission Profil Dewan Komisaris 42 Board of Commissioners' Profile Profil Direksi 46 Board of Directors' Profile Sumber Daya Manusia 53 Human Resources Informasi Pemegang Saham Perseroan 59 Company's Shareholder Information Data Entitas Anak dan Perusahaan Asosiasi 60 Information on Subsidiaries and Associated Companies Kronologis Pencatatan Saham 63 Chronological Order on the Listing of Shares Penawaran Umum Obligasi 64 Public Offering of Bonds Lembaga Penunjang 65 Supporting Institutions Penghargaan 66 Awards Analisis dan Pembahasan Manajemen Management Discussion and Analysis Tinjauan Industri 72 Industry Overview Tinjauan Operasional Perseroan 79 Company's Operational Overview Tinjauan Keuangan Perseroan 80 Company's Financial Overview Tinjauan Anak Perusahaan 88 Subsidiaries Overview Tata Kelola Perusahaan Corporate Governance Pendahuluan 130 Introduction Dewan Komisaris 131 Board of Commissioners Direksi 133 Board of Directors Rapat Umum Pemegang Saham 138 General Meeting of Shareholders Komite Audit 148 Audit Committee Komite Remunerasi 152 Remuneration Committee Komite EMSOP 154 EMSOP Committee Sekretaris Perusahaan 156 Corporate Secretary Unit Audit Internal 159 Internal Audit Unit Sistim Pengendalian Internal dan Manajemen Risiko 161 Internal Control and Risk Management System Perkara Hukum 163 Legal Cases Kode Etik Perusahaan dan Budaya Perusahaan 168 Code of Conduct and Corporate Culture Pelaksanaan EMSOP 169 Implementation of EMSOP Keterbukaan Informasi 170 Information Disclosure Kegiatan Sosial Perseroan 174 Company's Social Activities Strategi 2013 180 2013 Strategy Laporan Keuangan Konsolidasi Consolidated Financial Statement Pernyataan Pertanggungjawaban Statement of Responsibility of the Board of Dewan Komisaris dan Direksi Perseroan Commissioners and the Board of Directors of the Company 2 LAPORAN TAHUNAN 2012 PT Global Mediacom Tbk. www.mediacom.co.id Penjelasan Tema Splash Page Melanjutkan Pertumbuhan yang Pesat Continuing the Strong Growth Momentum PT. Global Mediacom Tbk (MCOM/ Perseroan) mencatatkan PT Global Mediacom Tbk (MCOM/ Perseroan) enjoyed pencapaian yang luar biasa pada tahun 2012. Dua an extraordinary year in 2012.The two core operating perusahaan utama yaitu PT Media Nusantara Citra, Tbk companies: PT Media Nusantara Citra, Tbk (MNC) dan PT (MNC) dan PT MNC Sky Vision (MSV) mencapai posisi MNC Sky Vision (MSV) reached new heights in terms of tertinggi baru dalam kinerja operasional dan kinerja operating and financial performances. keuangan. MNC memproduksi program-program populer Indonesia MNC produced many of the nation’s most popular termasuk sinetron nomor 1 ”Tukang Bubur Naik Haji”. programs, including the year’s #1 sinetron Tukang Bubur Tiga stasiun TV Free-To-Air (FTA/non berlangganan) milik Naik Haji. Our three Free-To-Air (FTA) TV stations garnered Perseroan memperoleh pangsa pemirsa keseluruhan a 38% aggregate audience share. RCTI continues to be the sebesar 38%. RCTI kembali menjadi nomor 1 di Indonesia. #1 TV station in Indonesia. The change in programming Perubahan program-program MNCTV yaitu berfokus pada at MNCTV to focus on prime drama series achieved sinetron-sinetron prime-time juga mencapai hasil yang extraordinary results, as it became the #2 ranked station luar biasa, yaitu menjadikan MNCTV stasiun nomor 2 during prime time in 2012 from the #7 in 2011. The strong saat prime-time pada tahun 2012 dari nomor 7 di tahun performance from our TV stations led to 22% growth in 2011. Tingginya kinerja stasiun-stasiun TV meningkatkan advertising revenue, outperforming the industry which pertumbuhan pendapatan iklan sebesar 22%, melebihi grew by 15%. industri yang bertumbuh sebesar 15%. Bidang lain yang menjadi fokus utama MNC adalah bisnis Another key focused area for MNC is the growing Content konten yang terus bertumbuh. Pada akhir 2012 MNC business. At the end of 2012, MNC owned and produced memiliki dan memproduksi 16 channel TV berbahasa 16 pay TV Channels in the Indonesian language and Indonesia yang menjadi keunggulan kompetitif bagi offer MSV a real competitive advantage over other pay- MSV relatif terhadap para pesaing. MNC Channel hadir TV operators. The MNC Channels are exclusive to MSV. secara eksklusif di MSV. Dengan demikian MSV dapat MSV is in the position of being able to offer subscribers menawarkan pelanggan channel eksklusif terbanyak dan the largest number of exclusive channels and the largest pillihan channel terbanyak dibandingkan dengan operator number of channel line-up compared to other pay-TV TV berlangganan lainnya. operators. Menurut laporan The Nielsen Company yang melakukan According to a report by The Nielsen Company that have peringkat atas semua channel TV berlangganan, MNC rated all channels on pay-TV, MNC Sports, MNC Business, Sports, MNC Business, MNC Music, MNC Entertainment, MNC Music, MNC Entertainment, MNC Lifestyle and MNC MNC Lifestyle dan MNC News mencapai peringkat yang News have garnered higher ratings in their respective lebih tinggi di kategorinya masing-masing daripada channel- category than a more established and more recognized channel internasional yang lebih dikenal. Channel-channel international channels. The exclusive channels are a big eksklusif tersebut adalah selling point yang ditonjolkan selling point in acquiring new subscribers. untuk memperoleh pelanggan. Pada tahun 2013 MNC akan meluncurkan 4 channel baru In 2013, MNC will launch 4 new channels consisting of MNC yaitu MNC Food & Travel, MNC Kids, MNC Home dan MNC Food & Travel, MNC Kids, MNC Homes and MNC Wedding. pernikahan. MNC akan terus menambah saluran yang MNC will continue to add more compelling channels in lebih menarik ke depannya untuk mencapai diferensiasi the future that will create even greater differentiation for yang lebih unggul bagi layanan TV berlangganan MSV. MSV’s pay-TV services. MNC Channel adalah sumber pertumbuhan baru bagi MNC Channels are new sources of growth for MNC as MNC sebab pendapatan iklannya memiliki marjin the incremental advertising revenue has strong growth pertumbuhan dan laba yang tinggi. MNC Channel memiliki and high profit margins. MNC Channels has vast growth potensi pertumbuhan yang tinggi mengingat rendahnya potentials given the low penetration rate of pay-TV at penetrasi TV berlangganan yaitu 6,6% rumah tangga dan 6.6% of TV households and is projected by Media Partners diproyeksikan oleh Media Partners Asia akan bertumbuh Asia to grow at CAGR of 121% between 2010-2020. dengan CAGR sebesar 121% antara 2010-2020. ANNUAL REPORT 2012 3 PT Global Mediacom Tbk. www.mediacom.co.id Kunggulan channel yang ditawarkan oleh MSV The superior channel offering by MSV has resulted in a menghasilkan pertumbuhan pelanggan sebesar 48% 48% growth in subscribers to 1.72 million from 1.2 million menjadi 1,72 juta dari 1,2 juta pada tahun 2011. Jumlah 1,72 in 2011. The 1.72 million represented a 71% share of total juta mewakili 71% dari total pelanggan TV berlangganan. pay-TV subscribers. Strategi MSV akan terus menghasilkan momentum MSV’s winning strategy will continue to provide strong pertumbuhan yang kuat. Selain kemampuan untuk growth momentum. Aside from the ability to offer more menawarkan lebih banyak saluran dan saluran eksklusif channels and more exclusive channels than any other pay- daripada operator TV berlangganan lainnya, keunggulan TV operators, the following are the other competitive kompetitif lain adalah sebagai berikut: advantages: 1. Satelit MSV beroperasi pada frekuensi S-band yang 1. MSV’s satellite is on the S-band frequency that is the paling cocok untuk iklim tropis di Indonesia. Tidak ada most suitable for Indonesia’s tropical climate. No other operator TV Berlangganan lainnya yang menggunakan pay-TV operator is on the S-band but rather on the S-band namun frekuensi Ku dan C Band yang inferior. inferior frequency Ku and C band. 2. Mayoritas pelanggan diperoleh melalui tim penjualan 2. The majority of subscribers are acquired through internal yang dilengkapi dengan sistem untuk internally generated sales forces that are armed with a mengevaluasi pelanggan baru secara ketat. Dengan stringent system to evaluate new subscribers. This has demikian dapat menekan tingkat churn dan risiko tagihan resulted in low churn rate and low bad debts. Most yang tidak tertagih. Kebanyakan pesaing bergantung competitors utilize third party sales forces that are pada tenaga penjualan pihak ketiga yang termotivasi motivated to sign up as much subscribers as possible in untuk mendaftarkan pelanggan sebanyak mungkin order to earn a large commission without performing dalam rangka memperoleh komisi yang tinggi tanpa a background check. Third party sales teams are easily melakukan pemeriksaan latar belakang.
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