UNITED ARTISTS PRESS BOOK
man of the WEST London ArthurO'ConnellLord - Jack SCREENPlAY BY DIRECTED BY Anthony mann AN ASHTON picture - released thru United Artists
THEATRE
5 Cols. x 120 Lines - 600 Lines (43 Inches) Mat 503
IMPORTANT NOTICE
JULIE LONDON'S RENDITION OF THE SONG, "MAN OF THE WEST", IS not HEARD IN THE MOVIE. exhibitors are required therefore to delete the panels reading "Hear Julie London Sing 'Man of the West'" from all ad mats; snipe over similar panel copy on posters and lobbies; delete all reference to the song from publicity and exploitation copy.
These are the key art elements in the campaign available as 8 x 10 glossy stills. Use them to pre- pare lobby displays, special ads, windows, etc. ART STILLS Order stills number from National Screen. MW-ART 1
• 0 • • •
MW-ART 2 MW-ART 3 MW-ART 4 MW-ART 5 MW-ART 6 MW-ART 7 MW-ART 8 _• Campaign Catc/,line Sets U1 Surefire Stunt!
------1 I -~ OFFER PRIZES AND CINDERELLA "BOOT"! :I I TICKETS TO THOSE WHO Adapt the popular Cinderella search by look- WIN MOYIE TICKETS! I ing for a boy under 16 years of age who can If the number of this "gun" GET GIVEAWAY GUNS ' 'fits' the holster number on dis THAT "FIT" HOLSTER I fill the boots of "the man of the west." Get an play in our lobby ... you will re extra large western boot and cut it in cross ceive 2 guest admissions to see Latch on to the terrific penetration of the Gary Cooper descriptive in ads and posters: "the role section; then mount it. Boy places foot into GARYCOOPER that fits him like a gun fits a holster!" All you IN THE ROLE THAT FITS HIM boot. Those who fill the boot win locally pro LIKE A GUN FITS A HOLSTER! do is distribute a maximum number of small moted prizes. Similar stunt can be staged in plastic "guns" in 2" x 3" envelopes, as shown MD 01'1111 WIST shoe chain stores, with newspaper ads and COLOR by DE LUXE • CINEMASCOPE at left. Each envelope is numbered consecutively. List winning numbers in lobby, offering free window displays plugging contest. Tie-in line IMPRINT admission or promoted prizes to those whose says: "Boys Under 16! Can You Fill The gun numbers "fit." Boots of The MAN OF THE WEST? Won PRICES: derful Prizes ... Nothing to Buy! SEE GARY (Envelopes numbered consecutively, fmprinted) 17965 Guns and envelopes.. .. $17.50 per M COOPER as THE MAN OF THE WEST Order direct from: ... NOW!" Envelope shown actual size. In ECONOMY NOVELTY & PRINTING CO. sert plastic guns for giveaway. 244 West 39th St., New York, N. Y. •------•Get Extra Mileag_e OutolAdline 1/,ese Ways: COLOR-IN DISPLAY GUNS AND HOLSTERS With a cut-out of Cooper in background, including CONTEST ► copy line: "the role that fits him like a gun fits a holster," display as many old and new firearms it Gary Cooper as the man of the west is possible to collect locally. Display as many ornate is a natural for the kids. Offer mer holsters, too, as are available locally. Get these from chant-donated prizes for best color Armories, gunsmiths, museums, rifle associations and private collectors. Photo of display may also make in jobs turned in by youngsters. Mat a good newspaper feature. Display itself may also is shown here in reduced size; be moved to TV studio for a presentation on local COLOR by DE LUXE actual size is 7¼" x 9". Print local CINEMASCOPE program. ly on letter-size sheet. Distribute contest sheets through s to r e s , STREET BALLY ON HORSEBACK schools, lobby, religious schools, A small boy in western garb riding a Shetland pony clubs, etc. Mount and display win is followed by a huge cowboy on a large horse. Cow ning entries in lobby or department boy carries a sign which reads: "The BIG western excitement is on the BIG CinemaScope movie screen store window. .. .. in real-life color! See GARY COOPER as THE MAN OF THE WEST ... in a role that fits him like MAT 4A ► a gun fits a holster! ••• Now ••• Bijou!" • Follow Tbroug/, Wit/, More Action Bally/,oo! "ROLL YOUR OWN" CONTEST "GOLD" DOLLARS STUNTS NAME "MAN OF YOUR TOWN" Newspapers take kindly to the naming of a "man Gary Cooper carries a hoard of 600 gold of the year," a "Mr. Television" a "man of achieve dollars in the picture. Use this fact as a peg ment," etc. Suggest to one of the local newspapers (or organization) that they select the leading citizen on which to hang both of the follo~ing stunts: to be honored as the "Man of the West" (East, South or North, consistent with your area). Tie in by presenting this citizen with a "Man of the 1. Together with the Retail Merchants Association West Award" on behalf of Gary Cooper, who announce that 600 "gold dollars" are hidden around represents the finest qualities of pioneer America. Stills MW-L6, MW-L6B, MW-L6E the theatre and in the stores of participating mer Cooper shows how to roll-your-own cigarettes! Let chants. Tie-in line sends them searching for the GARY COOPER DAY the local outdoors men try it for speed and quality gold hoard of the Man of the West. "Dollars" are No name in the motion picture world is more re --either in front of your theatre or as a spot on spected than that of Gary Cooper. He is a favorite local TV show. Offer prizes. Use these stills for actually imitation coins redeemable at the boxoffice · of fans of all ages. Suggest that local shopping center tie-in publicity. Order stills by number from or merchants. Limit search to certain hours on or merchants association honor your showing with a National Screen. one day. Gary Cooper Day promotion. Highlights include Gary Cooper Sales, western merchandise and stunts STORE ADS, WINDOWS outlined on these pages. 2. A Man of The West on horseback gives away "Man of the West" is a Man of Action . . . a Man gold cardboard "dollars," each carrying an 1868 of Good Taste . .. a Man Who Enjoys (Product)! KIDS' COSTUME MATINEE Use any of these slogans or many variations of it date. A few are dated 1870. Back of coin asks fans Announce a "young Man of the West" matinee for any number of merchant newspaper ads or to match the dollars against Gary Cooper's coins offering gifts and prizes to the youngsters who come window displays. Use scenes from the picture for on display in lobby. Those who receive the 1870 with the most unusual, most imaginative western tie-in display. Be sure no Gary Cooper endorse outfits. Photograph the five winners for a good ment is made or implied. coins receive $1.00 in cash. human interest picture and story.
PAGE 2 © 1958 United Artists C.orporatic n PUBLICITY Gary Cooper, As 'Man of the West'! Julie London Says Movie Stripping In Role Perfectly Suited For Him (General Advance) Is No Cinch In the action-packed western (Special Feature) drama which is slated to open Getting undressed is something ...... at the ...... Theatre most of us can-and do-do in through United Artists release, the dark by rote, our minds occu Gary Cooper is starred in a role pied with other m,tters as we that fits him like a gun fits a disrobe almost automatically. holster. It is the title role in But, as luscious Julie London "Man of the West," in which he demonstrated when she "took it is starred with Julie London, Lee off"-and at gunpoint, yet-for J. Cobb, Arthur O'Connell and a scene with Gary Cooper in Jack Lord. The Walter M. Mir "Man of the West," which opens isch production was filmed. in ...... at the ...... Theatre, color by Deluxe in CinemaScope. in sight of no less than 46 Anthony Mann directed and technicians, it isn't that simple Reginald Rose wrote the screen in the movies. play. The strip, something never be "Man of the West," based upon fore filmed in a western movie, Will C. Brown's novel, is a sus comes about quite dramatically penseful story of powerful per· when the train on which she, -,·onalities-good and bad-where Cooper-a reformed outlaw - in Gary Cooper, as Link Jones, and Arthur O'Connell, a card a reformed bandit -and killer sharp, are traveling across Ari raised in the ways of western zona, is held up and the three violence by his uncle ( Lee J. fall into the clutches of a robber Cobb) , is tossed by circumstanc gang headed by Lee J . Cobb. es hack into the clutches of Held captive in the gang's Still MW-35 Mat 1B Cobb's gang several years after cabin hideout, Miss London cap Gary Cooper fights his way he left them to go straight. tures the lecherous eye of Jack out of an ambush in the dra Julie London famous singer, Lord, a particularly non-gallant matic outdoor adventure film, is back to straight drama in her highwayman. Lord gets a strangle "Man of the West," •• United "Man of the West Role." Al hold on Cooper, presses a sharp Artists release, The picture, though she sings the title song of knife against his throat just hard filmed in CinemaScope and the film, her role of a frontier ern>ugh to draw some blood, and color, opens ...... at chanteuse which Rose's script Still MW-17 Mat 2E commands Miss London to re the ...... Theatre. prohes to some depth, calls for Gary Cooper re.,issures Julie London when they come upon a move her clothes. :1 dramatic, non-singing interpre gang of cut-throats in the exciting outdoor drama, "Man of Today the professional strip, tation. the_ West." Filmed in CinemaScope and color, the United Hard Worker tease artist on the burlesque cir Arthur O'Connell, who por Artists release opens ...... at the ...... Theatre. cuit can undress in a flash. About Gary Cooper not only worked trays a card-sharp on the lam all she has to do is sneeze once, every one of the shooting days from the authorities, reached shrug her shoulders, and the scheduled for color film "Man of recognition after twenty years of Cooper Fights, Shoots, Rides specially-designed costume flops the West," which opens ..... at obscuity in show business, with lo the floor. But not so in "Man the ...... Theatre but he his portrayal of the reluctant In "Man of the West" of the West." The United Artists appears in every scene of the suitor in the Broadway produc film. is set in 1880 when women Reginald Rose's script. tion of "Picnic." Jack Lord plays ( Prepared Revieu,) dressed like they were headed The actor's only rest came in the part of Cosley, a hulking "Man of the West," which is in top form with this picture. for the Arctic Circle. the occa-ssional camera angles in brute, lo whom Cooper admin opened yesterday at the ...... Cooper plays the role of a re- "How much does Julie take which he is not seen-and in isters a terrific heating after Theatre, stars the most suitable formed gunslinger who is cata• off?" Director Tony Mann was most of these he ·is an off-stage Coaley forces Julie London to person in Hollywood for its title pulted by fate hack into the asked. voice. strip at gunpoint. Lord made his role, Gary Cooper. Judging by its clutches of the man who first set "A lot:' answered Tonv. Broadway mark as star of "Cat title, one would almost assume it him on a road of crime. . Lee J. He might have added that she On A Hot Tin Roof." to he the biography of Cooper- Cob plays the role of a dan- put on a lot first-four petticoats "Man of the West" was filmed hut it's not. It's a western with gerously evil yet sympathetic Histori~! over a set of cute pantaloons. largely in California's magnifi scope and imagination, scripted ,·haracter. (Joe might describe Old No. 3 Sierra Rail No wonder it isn't easy for a girl cent Red Rock Canyon in the by Reginald Rose, who wrote "12 his role as that of an off-heat road train which dates Lo undress. Mojave desert. Opening sequenc Angry Men." villain. Miss London, whose sing- back to the 1880s, car es wherein Cooper hoards the The film, in CinemaScope and ing voice can he heard over the ries Gary Cooper, Julie train were filmed near Sonora color, is Cooper's first western in , titles of the picture, Arthur Real Noise London and Arthur O' end Jamestown, in the heart of a long while. It brings him hack O'Connell, Jack Lord and all the There's nothing synthetic about Connell in key scenes the '49 gold rush country alon~ to the range he rides so well. It supporting players, contribute to the clickety-clack of the wheels for "Man of the West," the 57-mile track of the Sierra sets him on a horse, and it lets make this an exciting, r.olorful as they roar over the Sierra Rail which opens ...... at Railroad. The ancient train i. him walk down western streets end compelling filDL road tracks in Walter Mirisch's the . . . . . Theatre. The real-not studio constructed. looking for trouble as only Coop- Ashton production of "Man of United Artists film was er can. The West" starring Gary Cooper, photoraphed in p a r t Teemed with Cooper are a Julie London and opening ...... along the Sierra's line group of players whose im'Jort How Many Slugs at the ...... Theatre through in California's Sonora Script By Rose ance rivals the grandeur of the United Artists release. gold rush country, Reginald Rose, muchly hon story and its backgrounds; Lee Disdaining to use anything where the ancient choo ored for his TV and film versions J. Cobb, Julie London, Arthur Needed To Kill? from existent sound libraries, choo has operated for of "12 Angry Men," wrote the O'Connell and Jack Lord. An Mirisch ordered direct recording close to three quarters screenplay for Gary Cooper's new thony Mann, an old master of (Production Feature) through mikes placed both in of a century. fi!m, HMan of the est," which the western ( he directed many A question which has plagued side and outside the train. opens .... . at the ... .. Theatre. Jimmie Stewart sagebrush sagas) movie producers, western actors and many devotees of sagebrush cinema for many years - how many shots are required to kill H man in a close quarter gun fight-has been reso'.ved. Immediate concern of United Artists Producer Walter Mirisch was a sequence in "Man of the West" in color and Cinem,Scope which opens ...... at the ...... Theatre through United Artists release, calling for Royal Dano to fire three shots at Gary Cooper inside a hank, missing him each time. When Dano argued it seemed unlikely a bandit would miss thrice drawing from the hip at 20 feet, Mirisch invited Dano and Cooper - both experienced and excellent shots-to try it out with live ammunition. A man-size target was set against a hill adjacent to the "Man of the West" set at Red Rock Canyon, and agitated by means of a rope. After a hip draw from 20 feet Dano missed his first three shots, zeroed in on his fourth and made a "kill" shot on his fifth. "We discovered the closer to the eye the gun is held the Still P-22 Mat 2A. deadlier the aim," said Mirisch. Still P-17 Mat 2C Lee J. Cobb has the role of a vicious outlaw who at the same "The closer to the hip the Julie Lo_ndon has the . leading feminine role opposite Gary time has an inexplicably human quality about him. "The worse the aim, but hip or not, it. ~?per m . the dramatic western, "Man of the West," The Man of the West," in which he is co-starred with Gary Cooper, always required more than one Umted Artists release, filmed in color and CinemaScope, will opens . , , ...... at the ...... Theatre. shot.' open , •• , • , , ••• , • at the . • • . • • . . . . . Theatre. PAGE 3 SPECIAL MAT NO. 1
GARYCOOPIR
IANDFTHE WlllAWAIIB llmflST ... llAN OF THE NOTCHED
Still P-12 Mat lA Gary Cooper and Julie Lon don have co-starring roles in the dramatic, off-beat west• em, "Man Of The West," aslbtt; which will open ...... at the . . • . . . Theatre through United Artists release. The IIAIOF picture also· stars Lee J. Cobb, Arthur O'Connell and Jack Lord. Reginald Rose wrote THEIIEsT the script. The picture is in lllllldlll1l·Dlh\W{ CinemaScope and color. l~llllllUNIIIDl!llm
THEATRE 2 Cols. x 63 Lines-126 Lines (9 Inches) Mat 203
I Col. x 70 Lines (5 Inches) Mat 103
GUYCOO,U
I Col. x 28 Lines (2 Inches)
THEATRE
I Col. x 14 Lines {I Inch) I Col. x 42 Lines (3 Inches) Mat 102 Both on Mat IOI Still P-1 Mat 2B Gary Cooper is the ,·ery personification of the title role of his new film-"Man Of The West." The picture, a United Artists release in Cinema Scope and color, will open ...... · IN THE ROLE at the ...... Theatre. THAT FITS HIM LIKE A GUN FITS A4i1 HOLSTER! (llilR BYIHUXE CIN[M.Arulll
THEATRE
2 Cols. x 28 Lines-56 Lines (4 lnchesj
2 Cols. x 14 Lines-28 Lines (2 Inches) Both on Mat 20 I 2 Cols. x 49 Lines-98 Lines (7 Inches) Mat 202
ALL ON ONE MAT AT A SPECIAL LOW PRICE FROM NATIONAL SCREEN EXCHANGE
PAGE 4 ADVERTISING * CAST, CREDITS, SYNOPSIS
MAN OF THE LEAN JAW AND HARD FIST ••• MAN OF THE NOTCHED GUN AND FAST DRAW ... fiARy COOPER asthe OF r AW~lrn MMl!lr,()~ ffiOD~CTION J~·~n~~~~~ ·ITT J. m~~ ~~™~~ ~rn~~m J~~~ m~~ i~w1osf ~RECTIDBYANlllO~Mi\NN IDOOBrlllltiH'IN~ ANAOOlltPIClUI! RHWfDlllRUUNITIDtm1ARTISIS 3 Cols. x 85 Lines-255 Lines ( 18 Inches) Mat 301 HEAR JULIE LONDON SING "MAN OF THE WEST"
THEATRE ·rake them clothes off, girl .. ,"
ORDER All AD MATS FROM YOUR 2 Cols. x 98 Lines-196 Lines (14 Inches) Mat 205 NATIONAL SCREEN EXCHANGE
The Cast The Story (Nor for Publication) Official Billing Link Jones ...... Gary Cooper It is 1874 in eastern Arizona, Aboard a train with GARY COOPER* IOOo/o Billie Ellis ...... Julie London $600 to he used for hiring a schoolteacher is Link Jones Dock Tobin ...... Lee J. Cobb as the ( Gary Cooper) former gunslinger and bandit, now happily Sam Beasley .. , ...... Arthw· O'Connell MAN OF THE WEST lOO o/o Coaley .. , ...... Jack Lord married and "gone straight," He meets card sharp Sam A Walter M. Mirisch Production 3:io/o Claude ... , ...... John Dehner Beasley ( Arthur O'Connell) and a shapely dance-hall Trout , . • ...... Royal Dano ct·•-starring Ponch .. , ...... , Robert Wilke singer, Billie Ellis (Julie London). During a stop, the JUUE LONDON** LEE J. COBB** Alcutt ...... Jack William, train is held up by Dock Tobin (Lee J. Cobb) and his ARTHUR O'CONNELL JACK LORD Conductor . . • ...... Guy Wilkerson gang. Link and Tobin recognize each other. Tobin is Link's must be in this order; all must be 75 % ; 75o/o Rilleman ...... Chuck Roberson Cobb must bt on same line as London Marshall ...... Frank Ferguson uncle and leader of the gang that Link used to work with. Screenplay by Reginald Rose 35% Gribble ...... Emory Parnell Left behind when the train departs, Link, Sam antl Directed by Anthony Mann 35o/o Mexican Woman ...... Tina Menard Color by DeLuxe Cinemascope® 25% Mexican Man ...... Joe Dominiquez Billie go to the outlaws' cabin where Link, in order to An Ashton Picture 25o/o protect all concerned, especially Billie, in whom Tobin has Released Thru United Artists 15% shown a particular interest, pretends to want to rejoin the Summary • Artist's name must precede and bt. above the title _of the gang, In order to prove he is on the level, Tobin orders photoplay. No other person's name shall precede artist's name or appeu in larger size type as to height or width, or appear "Man Of The West" is an off-beat western in a more prominent type, color or printing than used to which tells of a reformed gunslinger whose him to participate in a planned hank robbery. Dock sends display artist's name, nor may the name or likeness of any two of his henchmen with Link to scout the hank in Lassoo. person or persons be displayed more prominently than artist's past catches np with him when he meets his name or likeness. No exclusions re te,1.Ser, special advertising, etc. forme~ evil gang-leader, played by Lee J, There they find only an old Mexican woman, whom one ** No other cast member's name, except Cooper's, may be Cobb, The picture stars Gary Cooper, whose more prominent. very name is synonymous with "the man of of the henchmen shoots. Link grabs her weapon and after Note: If any member of cast receives feature billing, then the west." In this picture, Cooper is at his a desperate gun battle, slays the henchmen. Royal Dano to receive feature billing. best form, riding, shooting and fighting. Julie London is co-starred in the leading He returns to the .cabin just in time to prevent an attack feminine role, Although her part is a straight on Billie by Dock. Tobin, seeing Link return, and feeling Production Staff dramatic one, her lush singing voice may old and discouraged by losing his nephew's respect, enters Produced by ...... Walter M. Mirisch be heard rendering the title song off-screen Directed by ...... Anthony Mann as the final scene fades ont. A knock-down into a half-hearted gun duel with Link-and is killed. Screenplay by ...... Reginald Rose drag-out fight between Cooper and Jack Billie goes on her way, with a great deal of respect for Based on a Novel by ...... Will C. Brown Lord, a forced strip-tease at knife point by Photographer ...... Ernest Haller Miss London, and a bone-hard script by Link, and the latter successfully completes his mission to Edited by ...... Richard 11.eermance Reginald Rose, author of "12 Angry Men," find a new schoolteacher for his pioneering town. A Walter M. Mirisch Production are all qualities that make this picture top An Ashton Picture movie fare. Running Time: 100 Minutes Released thru United Artists
PAGE 5 IN THE ROLE THAT Fl HIM UKE A GUN FITS AHQLSTER, ~ pOSTERS AND
LoBBIES
Order all items from your National Screen Exchange
24-SHEET
&-SHEET
3-SHEET
SET OF 8-11 x 14 LOBBY CARDS
14 x 36 INSERT SET OF 2-22 x 28 LOBBY CARDS CARD
WINDOW CARD 1-SHEET VALANCES! BADCiE! MUL Tl-COLORED
SET OF 10 PENNANTS! II DELUXE SECTIONAL VALANCE 10 pennants to the 35-foot string. COLOR Made of fluorescent satin . . . shimmering lettering . . . Each pennant. is 17 x 27 inches flowing fringes. Use in inner lobby in advance and under in size. marquee during run. Per string of 10 ...... $4. 75 STILLS Order any length you need at 12 strin1s ...... $50.00 $1.50 per running foot! Minimum 12 Feet r------, These 8xl0 glossies, beautifully I Order from I hand-colored, are full of the GARY JULIE LONDON 1 N~TIONAL FLAC CO. 1 LEE J.COBB I 43 West 21st Street I action and excitement of "Man COOPER B.ADCE I New York 10, N. Y. I of the West." Use them in Let your staff wear : Telephone: ORegon 5-5230 : lobby and store windows. SPECIAL 3-PIECE STREAMER these for at least I In Canada, Represented by I 15 feet ·long ... in ..3 separate pieces strung together. Use two weeks in ad: 1 THEATRE POSTER SERVICE I Available at low cost from under marquee or as lobby wall streamer. vance of opening. I 227 Victoria St., Toronto, Canada I NATIONAL SCREEN Complete streamer ... $12.50 L ______J EXCHANGE Only 40c ea.