,«w^^^ First national pictures, inc. The great selection; First national P 519 first, season 1922-23. New York, Associated first national pictures, 1922. 'OKI <3NVH NOJ.ONIW3H J° "<>!»!A«a nvHHna Aa 03«niovjnNvwAHv^an "Japjo O} epein sazfe jaijio 8 „ ii «zsi Z\ .. 91 KSl .. Hi „ yt oi nsi II .. H EESI „ Hi „ K« ksi 01 „ EI MSI t . 1 SZS1 „ °A6 n Z\ MSI L ., 01 KSl qjoj £f wpn I »«poi « RSI SS3NJOIH1 3dlM H9IH SSBU3IHX 3QIM H3IH sezfs 3uja\o|ioj am ui JfJOjs u« paiJ-ivo osje Z£61 •°N«I»WJ. sxaaKua xa-iHdwvd Scanned from the collection of The Museum of Modern Art Library Coordinated by the Media History Digital Library www.mediahistoryproject.org Digitized by the Internet Archive in 2013 http://archive.org/details/greatselOOfirs 9he Olreat (Selection VlRST SEASONNATIONAL FIRST* 1Q22-1Q23 — * SMI F5I1 t(,o\ ajlllllllllllll iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiii lllllllliliillilllim iiiiiiiimiiiiiiiiiiiiiiiiiininiiiiimiiiii iiiiini iiiiiiuiiiiiiiiiiiiini iiimi i tiiiiiiiiniii i i i Mini i iiiiiimiiiiiiiiiimil The Great Selection FOR months past our Exhibitor Execu- We believe that the seledion of First tive Committee has been engaged upon National Attractions described in this the vital task of seleding from our many issue of The Franchise will again demon- and unequalled sources of production sup- strate that our organization of exhibitors ply what we believe will prove the most has, because of our intimate contact with attractive line of box office pidures to be theatre-goers, enabled us to choose a released during the coming season. group of attractions which will easily place First National First for the coming year. This tremendous work of examining hun- dreds of plays and stories and choosing None but First National has had such from the many stars, directors and studios magnificent and varied produdion talent available to us the talent best fitted to give and resources to draw upon. our theatres the class of pictures we must None but First National theatre owners have is now so near completion that we are in a position to pick and choose the can announce most of the results. Several variety and quality of productions we will important deals yet to be concluded will offer our fellow exhibitors this season. materially add to the wealth of these present offerings. None but First National is so vitally concerned with the box office value of its emphasize the all important fad that We produdions because we are buying for First National is offering not the output our own theatres. of one or two studios, not a produd lim- so we present our seledion of ited to several series of produdions featur- And ing the same adors attractions for the coming season in the confident belief that exhibitors, having We offer a selection, a selection from a the same experience as ourselves of what mass of dramatic material, a selection from will pay at the box office, will be quick many established stars, a selection produced to realize that these carefully selected by the best paid and most brilliant indivi- First National attractions will place their dual talent in the field. We offer a selec- theatres as well as our own first in the tion of attractions chosen by us for our race for the coming season of better own theatres. business. G oAssociated First Ngtional Pictures, Inc. New York Office, 6 West 48th Street, Ne<w York, N. Y. -lllllllllllllllllMIMIIIIIIIIIIIIIIIIIIIIIIMIIMMIIIMIIIIIIIIIIIIIIII Mil' 11111 ' """ I'" ' > iiiiiiiiiiiiiii ii Minimi mi in inn, , ,„„„ M , Illlllllllliilllll iiiinn iiliiliiiiiiiiiii.iiiiiiiir-I ^ The SELECTED PICTURES The Pictures listed below are all completed or so nearly so as to assure release on the approximate dates listed Release date 'Page Bell-boy 13 Ince-MacLean May 15th 12 Bond Boy, The Richard Barthelmess October 9 th 19 Brawn of the North Strongheart, the dog star November 27th 23 Brotherhood of Hate, The Thos. H. Ince January 10th 13 Charles Chaplin His Latest 26 Dangerous Age John Stahl November 13th 37 East is West Constance Talmadge October 23rd 15 Eternal Flame, The Norma Talmadge September 9th 14 Heroes and Husbands Katherine MacDonald August 21st 25 Hottentot, The Thos. H. Ince November 27th 28 Hurricane's Gal Allen Holubar-Dorothy Phillips July \7& 33 Jim Thos. H. Ince October ^Oth 27 Kindred of the Dust R. A. Walsh-Miriam Cooper October 2nd 17 Light in the Dark Hope Hampton September 11th 35 Lorna Doone Maurice Tourneur October 30th 8 Man of Action, A Ince-MacLean February 19th 22 Masquerader, The Guy Bates Post August 14th 20 Mighty Lak' a Rose Edwin Carewe December 18th 16 Minnie Marshall Neilan December 25th 29 Omar the Tentmaker Guy Bates Post November 20th 21 Skin Deep Thos. H. Ince September 25th 32 Slippy McGee Oliver Morosco September 25th 39 Someone to Love Thos. H. Ince March 19th 18 Sunshine Trail, The Thos. H. Ince April 10th 9 Suzanna Mack Sennett-Mabel Normand November 6th 38 White Shoulders Katherine MacDonald October 16th 25 Woman Conquers, The Katherine MacDonald December 11th 25 oAnnouncements Buster Kcaton Comedies 34 Thomas H. Inre Studios 10 Louis B. Mayer Studios 36 Mack Sennett Studios 30 United Studios 40 r*trr Two F.MANDELBAUM THOMAS BOLAND HARRY NOLAN THOMAS SAXE Page Threr — — — THE FINEST FIRST NATIONAL will play this same selection of FIRST NATIONAL is about to embark on its sixth year as a cooperative organization of exhibitors. Its membership more firmly united than ever by the ties of mutual interest Its financial and business standing an established factor in the industry Its future one of optimism, based upon accom- plishment Its business policy tempered and guided by experi- ence, an experience of five hard years of endeavor in the hitherto untried field of exhibitor cooperation, an experience which has brought its disappoint- ments but an experience which, because of sound principles and unrelenting effort, has ever discarded the impractical and clung to and progressed in the direction of better business ethics and greater accom- plishment. To those who once doubted the practicability of such an organization we need but say — consider what we have accomplished. To those who criticise our mistakes we reply — they shall not be repeated. To those who believe in our future, to those who would become fellow Franchise Holders in our organization, we pledge a continuance of the effort to render a service that cannot be duplicated. During the past year or two of readjustment, we have been sorely tried by the same economic factors WFJW.UA'.WAWA? THEATRES IN THE WIDE WORLD Features and Comedies offered to you which have ruined many businesses—but these years of adversity have taught us how to improve our procedure for the future. Our most difficult problem, like that of every dis- tributor, has been to get fine pictures at a price which would return a reasonable box office profit. We believe our latest production affiliations are a development which will greatly improve our product and at the same time so reduce manufacturing costs as to bring our pictures within the reach of theatres which in the past have had to get along with re- leases of less box office power. And we must never forget for a moment that the safety and future of our business lies in providing better, more entertaining and more artistic productions. Our Franchise Plan, as we had anticipated, has proven a welcome and workable relationship to the great majority of exhibitors who have tried it. Those exhibitors who because of individual and local con- ditions have found the Franchise unworkable have been relieved. First National has never forced any exhibitor to make good his contractural obligations under the Fran- chise although having a perfect legal right to do so. The organization, in all its relations has ever been guided by the power of right rather than the force of law. The First National Franchise is, and will continue to be, the greatest asset an exhibitor can have provided his busi- ness circumstances are such as to permit him to enjoy its protection and privileges. The vast majority of Franchise Holders show no eagerness to give up their Franchises. Upon our organization's record for fair dealing, we base the hope and belief that there'll be a Franchise everywhere. ^ ^ , r^^l^^'^> -^^'L ^.VAVm^l Page Five will have a cast of famous actors. Keep your eyes open U/HO'S Who in Pictures? Well, here's and let your patrons know they are with you. It wtii mean an added box office attraction. When First National who's ivbo. pictures carry names as prominent as these, when its pic- look them over for yourself. If there's any likeness Just tures have players of such ability, you can rest assured you don't recognize ; if there's any name you don't know that the productions are worth while. Producers and di- ask your patrons. The fans know 'em all as well as they rectors releasing through First National have picked these know their own names. You bet they're all appearing in players in line with their policy of getting the best in the First National pidures. Every First National picture field. First National Franchise holders insist on the best. Page Six X HENRY B.WALTHALL * - ' -+; CLAIRE WINDSOR WESLEY BARRY /i r a — < R & /^ *# W ¥ > EDNA PURVIANCE CONWAY TEARLE FLORENCE VI DOR , *> RICHARD DIX **/ BRYANT WASHBURN* ^r / <i* LLOYD HUGHES KENNETH HARLAN \ ^SHANNON DAY 4\ v X - ^A\ MARY WYNNE v-.. MILDRED JUNE ', jJU. LEATRICE JOY' 0¥ WORID X APPEAR MILTON SILLS IK RICHARD HEADRICK £& FIRST NATIONAL STRONGHEART Ps^e 5c?/fn " - Madge Bellamy and John Bowers "LORNA DOONE" ^Maurice Tourneurs ^Masterpiece the screen with all its appeal, all its gorgeous investiture.