W AN THE V# THE ONE BY WHICH ALL OTHERS ARE GOVERNED j V** y x 9?* >r;v. M JUNE 1919 35 ‘FA COPY 43.30 a YEAR - jjmmiiiiiiiniii ITH the summer rushing hard upon us, we begin to think OT long ago Fatty Arbuckle came East—presumably to of pleasant white sand banks and cool water washing up N make a contract for some new pictures. The fabulous W green seaweed; and the longing for a dip in the blue sum at which Fatty’s honorarium was fixed makes one ocean, or a breezy ride in a launch through a still channel, wonder if this exponent of the most comical comedy is quite the becomes insistent. In the days when woods are green and the innocent and happy-go-lucky clown he pretends to be. How- fragrance of wild-flowers mingles with the happy chirrup of ever, true to the traditions that he has established for doing and birds to stimulate the senses, the poet in man is bound to yearn looking the ludicrous thing, Fatty obediently posed for a set of for self-expression, but the temptation to let the golden hours pictures that show him funnier than ever, if such a thing can be. slip by in idle dreaming, is often stronger than the urge to put The Photo-Play World came into possession of a number of into words the feeling of lazy content that the mi days by sea, or these pictures—which were not for general distribution—and, long, nothing-to-do hours in the country, impart. together with a little tale of Fatty’s latest doings, they will These are the days when the bathing-girl easily reaches the appear in the July number. height her mi of popularity; at Palm Beach or in sunny California, * * * she has presided over fashion’s destinies on the beach for months already; but in lands where the sun waits till July to shine hard, T is the magazine which interprets the art of the photo-play I the belle of the beach, in a glorified bathing costume, must wait I with the best effect to discriminating readers that will be a while longer for her day of triumph. the magazine to live and grow in the returning days of The July issue of The Photo- Play World will feature the normal competition. The Photo-Play World has set for itself iiiiiiihi latest and daintiest things in bathing outfits. These will come a very high standard. So high indeed is this standard that only from East and West and South, by exercising the most careful judg- and they will give an idea of the ment and by taking infinite pains mi variety and effectiveness that may can we hope to live up to it. We be embodied in even so practical have our own ideas as regards and meagre a piece of wearing Why Don’t You Have Your editorial policy; we aim to be apparel as a bathing-suit. honest. That is the first and fore- * * * Say ? most point. We shall not say that a II poor play is good because we wish HE recent large and rapid to keep on friendly terms with some growth of the motion-picture There is a section of The Photo-Play T star or some distributing agency; colony on the Western coast World designed expressly the use the for of we shall not indulge in fulsome has led to the selection on the part reader. In that section our friends—and our praise or cheap flattery; we shall of many photo-play stars, of perma- mini enemies the friends and the enemies of the weigh carefully, examine earnestly nent homes in Hollywood, Los — and do our best to present clearly Angeles, and their vicinity. photo-play at large, may freely express their Many and adequately and interestingly of these houses are examples of the opinions. These opinions may be complimen- the whole panoramic view of mo- architect’s most finished art, while tary or otherwise—indeed, those which are other- tion-picture play activities in this the care with which backgrounds wise are often the most interesting and and other countries. and surroundings have been chosen profitable. Because we aim to publish a and developed, proves that most of Now the thing that we want you all to do— iiiimm magazine for particular people does the men and women who play in min every reader of The Photo-Play World— is not mean that we shall attempt to the pictures know a beautiful thing to sit right down and write us a letter It need rise above the understanding of the when they see it. Among those average person. But we take it for who have magnificent homes, or not be more than a hundred words, so that it tells at granted that our readers want good the least picturesque and comfort- us just what you think about the motion-picture English, not necessarily ornate, but able and artistic ones, are Anita play. You are a picture-playgoer or you free from hyperbole and free from Stewart, Bessie Barriscale, Dorothy would not be reading a picture-play magazine. vulgar slang, and that they wish to Dalton, the Chaplins, Douglas meet their screen favorites on a Fairbanks, Charles Ray and Warren Here is your chance to have your say about the iiiniim common plane that is yet minus Kerrigan. A group of very hand- pictures one picture or any number pictures. — of tawdry artificialities and express- some photographs showing these You do not have to be a writer to write a let- ions. After all, the people who mi houses, with some of their settings, play in pictures are just people— will be a feature of the July issue. ter; nor do you need to make a literary compo- mi human beings like the rest of us. The pictures reveal something of sition it. Just your thought in your of own They work hard to provide us with the aggregation of wealth and words—now, won't you do it, and do it at once ? pleasure; they do their best to win in luxury that the centering of picture- our smiles and our tears, and they making in California has brought like to know that they are succeed- ing in what they are doing. A magazine like The Photo-Play MONG those whom we are glad to see return from the war World becomes the medium of expression for both the player is Captain Robert Warwick. We have missed him in the and the playgoer; A they can talk to each other through its pictures, and is no doubt, so have you. Now he back at pages, and the more they talk, the greater the intimacy a mmmmi work, and the promise of an early production has been given. magazine establishes between them, the more nearly is that mm In honor of Captain Warwick’s return, we shall print in the next magazine serving its purpose. issue a portrait and a story about him, special of his some news VVe want everyone who reads The Photo-Play World to him more recent experiences from mi an authoritative source. feel free to express himself and herself; we try to interpret the player to * * * the playgoer, and we try to get the measure of the reader that the player may have an idea of the kind of people HE July cover will take the form of a striking character whom he and she will meet from the vantage point of the screen. study of Alla Nazimova. With “Out of the Fog,” Mile. T * * * Nazimova reached the highest point of her art as thus far revealed in the photo-play. In this picture she was the real AY we call the attention of readers to the fact that if Nazimova of the Ibsen plays, the fascinating and tragic figure they will place a one-cent stamp on any copy of The that is like a flame, lurid M and twisted, a passionate soul winding Photo-Play World and put it in the mail box, it will its struggling way through Heaven and hell. The drawing is by go with other magazines to the men still in camps and on the a well-known New York newspaper artist, whose interpretations other side, and so help them to pass the tedious hours which of the elusive Russian actress have won him high praise. many are enduring in pleasurable reading occupation. miimmmmummmii — The Editors iiiiimiiiiiiiiiiiil 2 THE PHOTO-PLAY WORLD Reliable Poultry Journal SAVE Baseball Magazine Successful Farming Pennsylvania Farmer Forest & Stream Breeders Gazette MONEY * 3.00 ON MAGAZINES * 3.00 Publisher’s Price Publisher's Price Both for McCall’s Magazine $1.00 Little Folks All three for Today’s Housewife 81.00 Jj.50 Modern Priscilla 1.50 „ Publisher’s Price $2.00 McCall’s Magazine 1.00 $7 25 Publisher’s Price $4.00 Boys’ Life (with calendar) $1.50 Both for (new with McCall’s Magazine 1.00 Youth’s Companion . 95 free copies and calendar $2.00 Publisher’s Price $2.50 Woman’s Home Companion, or n.25~ McCall’s Magazine $1.00 Both for American Magazine 2.00 j) Modern Priscilla, or Little Folks 1.50 s?.00 Publisher’s Price $4.00 Publisher’s Price $2.50 Modern Priscilla $1.50 McCall’s Magazine 1.00 Boys’ Life (with calendar) $1.50 Both for Pictorial Review 2.00 Little Folks 1.50 *3.50 *2-25 Publisher’s Price $4.50 Publisher’s Price $3.00 Mother’s Magazine $2.00 Both for Little Folks $1.50 Little Folks 1.50 Modern Priscilla 1.50 *2-50 McCall’s Magazine 1.00 $ 3-50 Publisher’s Price $3.00 Publisher’s Price $4.50 Delineator $2.00 Both for McCall’s Magazine $1.00 Both for Everybody’s, Both to one address 2.00 Pictorial Review 2.00 s ! 3-°o 2-50 Publisher’s Price $4.00 Publisher’s Price $3.00 EXTRAORDINARY OFFER All For THE PHOTO-PLAY WORLD MOTION PICTURE MAGAZINE ::::)$ PICTURE PLAY MAGAZINE FTo one or sepa- MOTION PICTURE CLASSIC rate addresses.