MONMOUTH MALL Eatontown, New Jersey 2
TABLE OF CONTENTS
PROPERTY AREA 03 OVERVIEW 08 HIGHLIGHTS
NOTABLE REDEVELOPMENT 05 RETAILERS 10 V ISION
DEMOGRAPHIC SITE PLANS & 06 INFORMATION 11 RENDERINGS
NE A RBY ABOUT US & 07 COMPETITION 27 CONTACT 3 PROPERTY OVERVIEW MONMOUTH MALL
A modern, community- focused destination
Monmouth Mall is a classic enclosed shopping center that modern suburban center for consumers to enjoy has served the retail needs of area residents for almost shopping, dining, residing, and entertainment. 60 years. Situated within an exceptionally affluent market that sits at the crossroads of the New York metropolitan The new Monmouth Mall will create an authentic and area and the Jersey Shore, the center offers a prime innovative experience for both residents and visitors. opportunity for substantial long-term growth through The center will house a vibrant mix of tenants that redevelopment. Inspired by several innovative open-air span a wide range of shopping, dining, entertainment, projects that have recently been completed across the leisure, and daily-use providers. country, Monmouth Mall will mark New Jersey’s first 4 4 PROPERTY OVERVIEW MONMOUTH MALL
EXISTING
PROPOSED
SHAKE SHACK AMC THEATRES
BUFFA LO W ILD WINGS OLD NAVY
JCPENNEY MACY’S
ALDO ABERCROMBIE & FITCH 700-UNIT RESIDENTIAL VICTORIA’S SECRET DEVELOPMENT
H&M
BARNES & NOBLE
ANCHOR REACTIVATION FOREVER 21 WINTER GARDEN REDEVELOPMENT
BOSCOV’S
1, 2 0 0 - C A R PARKING DECK
PROPOSED MEDICAL OFFICE FACILITY
MONMOUTH MALL AERIAL VIEW 5 NOTABLE RETAILERS MONMOUTH MALL 6 DEMOGRAPHIC INFORMATION MONMOUTH MALL
KEY TRADE AREA DEMOGRAPHICS PORT MONMOUTH
BRUNSWICKSQUARE
ATLANTIC HIGHLANDS POPULATION GROWTH 20-MILE TRADE AREA
2018 TOTAL POPULATION 1,288,188
5-YEAR PROJECTED POPULATION GROWTH 2.42%
BASE COUNTS RED BANK 2018 TOTAL POPULATION 469,835
MORGANVILLE 2018 TOTAL HOUSEHOLDS 178,422 THE GROVE
YORKETOWN EATONTOWN LONG BRANCH AFFLUENCE & EDUCATION
5
M 2018 AVERAGE HOUSEHOLD INCOME $102,575
MONMOUTH MALL I
L E
S HOUSEHOLDS WITH INCOMES $75,000+ 57%
POPULATION 25+ WITH BACHELOR’S DEGREE OR HIGHER 148,783 (45%)
FREEHOLD TINTON FALLS MEDIAN AGE 43
FREEHOLD RACEWAY MALL
9 JERSEY SHORE PREMIUM OUTLETS ASBURY PARK
FARMINGDALE
BELMAR
VISTA CENTER 195 TRADE AREA
SPRING LAKE
AVERAGE HOUSEHOLD INCOME
BELOW $80,000 $80,000 TO $100,000 $100,000 TO $120,000 $120,000 TO $140,000 OVER $140,000
MAJOR SHOPPING CENTERS GLA 600,000+ GLA 400,000 TO 599,999 7 NEARBY COMPETITION MONMOUTH MALL HIGHLAND PARK
NEW BRUNSWICK
SOUTH AMBOY
Gateway MILLTOWN National Recreational SAYREVILLE Area NORTH BRUNSWICK UNION BEACH TOWNSHIP EAST SOUTH KEANSBURG BRUNSWICK RIVER KEYPORT SANDY HAZLET HOOK
36 CENTERVILLE OLD BRIDGE MATAWAN TOWNSHIP 95195 ATLANTIC BROWNTOWN HIGHLANDS Hartshore MIDDLETOWN Woods Park SPOTSWOOD Jamesburg PNC BANK ARTS CENTER 1. THE GROVE AT SHREWSBURY – OWNED BY METROVATION Park 3636
HELMETTA SPRING The upscale lifestyle tenants like lululemon athletica, Madewell, and Vineyard RUMSON VALEY Holmdel Park Vines are a testament to market fundamentals and would be complementary 3535 SEA BRIGHT 79 FAIR HAVEN to a redeveloped Monmouth Mall.
RED BANK JAMESBURG GSPGSP The strip center layout and limited acreage precludes densification. HOLMDEL MARLBORO TOWNSHIP MONROE 1 LITTLE SILVER TOWNSHIP MONMOUTH BEACH 2. JERSEY SHORE PREMIUM OUTLETS – OWNED BY SIMON
SHREWSBURY OCEANPORT 9 9 TOWNSHIP Traditional racetrack design. TINTON FALLS 36 ENGLISHTOWN MONTROSE SCOBEYVILLE LONG BRANCH EATONTOWN AUDI MANALAPAN PORSCHE TOWNSHIP MONMOUTH MALL BMW WEST LONG 3. FREEHOLD RACEWAY MALL – OWNED BY MACERICH BRANCH APPLEGARTH MONMOUTH 3535 UNIVERSITY Enclosed regional mall is outside of the trade area. Monmouth 1818 Battlefield Park 7171 3 33 FREEHOLD 33 GSP GSP 1818 4. DOWNTOWN ASBURY PARK
INTERLAKEN CARRS CORNER Complementary destination draw to the marketplace for Monmouth Mall. 2 SWEETMAN 4 ASBURY PARK Hub for restaurants and boardwalk-style shopping. ROOSEVELT 3333 FREEHOLD TOWNSHIP SMITHBURG FARMINGDALE MILLSTONE NEPTUNE CITY Turkey 99 Swamp Park AVON-BY-THE-SEA SILOAM BELMAR BEACH
Manasquan BELMAR Reservoir 138138 LAKE COMO 195195 HOLMESON WALL HOWELL SQUANKUM TOWNSHIP 195195 Allaire State Park SPRING LAKE JACKSON MILLS
SIX FLAGS GREAT ADVENTURE SEA GIRT
MANAQUAN
POINT PLEASANT BEACH 8 AREA HIGHLIGHTS MONMOUTH MALL
A thriving economy
104,128 43% 67% EMPLOYEES WITHIN ARE EXECUTIVES AND HAVE WHITE COLLAR A 5-MILE RADIUS PROFESSIONALS PROFESSIONS
MONMOUTH COUNTY’S MAJOR EMPLOYERS
12,794 2,646 3,319 1,920 EMPLOYEES AT EMPLOYEES AT EMPLOYEES AT EMPLOYEES AT HACKENSACK CENTRASTATE SAKER SHOPRITES, INC. RWJBARNABAS MERIDIAN HEALTH HEALTHCARE, INC. MONMOUTH MEDICAL CENTER
Source: www.visitmonmouth.com 9 AREA HIGHLIGHTS MONMOUTH MALL
Tourism
8.7M $11B ESTIMATED SUMMER POPULATION SPENT AT THE JERSEY SHORE IN OF MONMOUTH AND OCEAN 2017 (EXCLUDING ATLANTIC CITY) COUNTY’S SHORE REGION
$1,443 9,200 AVERAGE PARTY SPENDS ON DAILY VISITORS TO MONMOUTH ACTIVITIES PER STAY PARK RACETRACK
48% 7.4% OF VISITORS COME FOR INCREASE FROM 2016 IN DAILY ATTRACTIONS (THEME PARKS, VISITORS AT MONMOUTH PARK AQUARIUMS, ETC.) RACETRACK
Source: www.visitmonmouth.com 10 10 PROPERTYREDEVELOPMENT OVERVIEW VISION MONMOUTH MALL
01
REPOSITIONING - THE MAIN ENTRANCE A fresh The drive down Wyckoff Road to Monmouth Mall is unforgettable and allows for better visitor flow and navigation. The new mall entrance will provide a look with welcoming, contemporary environment. 02
distinctive TRULY MIXED USE At the new Monmouth Mall, visitors come for a multitude 01 of experiences—whether that’s an exciting and select design retail mix, the newest date spot for dinner and drinks, or a quick run to the clinic. For the residents on-site Monmouth Mall serves as a new backyard playground.
elements PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 03 MALL 10
FOOD & DRINK AS THE GREAT UNITER Our redevelopment vision is to transform Monmouth A curated and diverse set of restaurants ensures that Mall into a modern, community-focused gathering place. consumers will visit for more than shopping. When complete, Monmouth Mall will be a cohesive, state-of-the-art destination that will meet the dynamic lifestyle demands of today’s consumer and successfully 04 attract residents and visitors for years to come. 02 03 MAXIMIZING SPACE FOR ALL Strategically placed parking and a two-level building Our renovation will include a cosmetic upgrade that plan that maximizes use of the site ensures that there incorporates modern architectural elements to create a is plenty of public space to sit back, relax, and join in on fresh, contemporary look. In addition to urban greenery, organized or spontaneous events. these attributes will yield an attractive and engaging environment to live, work, and play. 05
We will draw on design elements and materials that CREATING A VISUAL JOURNEY reflect the distinctive culture of Monmouth County, Embracing its coastal spirit, Monmouth Mall will refresh including regionally inspired architectural components, its interiors by introducing distinct identities that play off indigenous plants, and locally sourced materials. the property’s proximity to “The Shore.” The refresh will This approach will ensure that Monmouth Mall has a create a modern yet relaxing beach feel where families distinctive look that echoes the area’s unique blend of and friends can discover the dynamic offerings of the 04 05 Manhattan sophistication and Jersey Shore elegance. property while enjoying their environment. 11 SITE PLANS & RENDERINGS MONMOUTH MALL
PROPOSED REDEVELOPMENT
AREAS OF REDEVELOPMENT FOCUS
Activate streetscape for grocer, food, and REST. 3 REST. 4 5,660 SF 7,794 SF entertainment concepts
New two-level lifestyle redevelopment with retail, entertainment, fitness, and restaurant venues
New multifamily residential units
New medical facility
AMC THEATRES
JCPENNEY
MACY’S
BOSCOV’S REST. 5,753 SF
MEDICAL REST. 2 MEDICAL (Proposed) 5,867 SF 82,000 SF 4 LEVELS 33,000 SF 3 LEVELS
MEDICAL 82,000 SF 4 LEVELS
RESTAURANT RESIDENTIAL 5,000 SF
OTHER
GREEN SPACE 12 12 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 3 CONCEPTUAL RENDERING MALL 13 13 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 4 CONCEPTUAL RENDERING MALL 14 14 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 5 CONCEPTUAL RENDERING MALL 15 15 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 6 CONCEPTUAL RENDERING MALL 16 16 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 7 CONCEPTUAL RENDERING MALL 17 17 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 8 CONCEPTUAL RENDERING MALL 18 18 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 9 CONCEPTUAL RENDERING MALL 19 19 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 MALL 10 CONCEPTUAL RENDERING 20 20 SITE PLANS & RENDERINGS MONMOUTH MALL
PAGE MONMOUTH EXTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 MALL 11 CONCEPTUAL RENDERING 21 21 SITE PLANS & RENDERINGS MONMOUTH MALL
four Identities THE TERRACES BOARDWALK SOCIAL #4 #1
#3 #2
BEACH-Y MODERN FUNKY BUNGALOW 22 22 SITE PLANS & RENDERINGS MONMOUTH MALL
CONCEPTUAL RENDERING
PAGE MONMOUTH INTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 MALL 12 23 23 SITE PLANS & RENDERINGS MONMOUTH MALL
CONCEPTUAL RENDERING
PAGE MONMOUTH INTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 MALL 14 24 24 SITE PLANS & RENDERINGS MONMOUTH MALL
CONCEPTUAL RENDERING
PAGE MONMOUTH INTERIOR CONCEPT RENDERS OCTOBER 7th, 2019 MALL 15 25 25 SITE PLANS & RENDERINGS #1 BOARDWALKMONMOUTH MALL SOCIAL
CONCEPTUAL RENDERING proposed VISION BOOK 15 2019.09.30 26 26 SITE PLANS & RENDERINGS #2 BEACH-Y MODERNMONMOUTH MALL
CONCEPTUAL RENDERING proposed VISION BOOK 27 2019.09.30 27 ABOUT US & CONTACT MONMOUTH MALL
We mean retail We operate best-in-class properties that provide an engaging environment and RETAIL LEASING KEEP IN TOUCH experience for our communities, retailers, employees, consumers, and stakeholders. Bill King Facebook Using strategic thinking, innovation, and community partnerships, we have 215.370.6676 @BrookfieldPropertiesRetail transformed our retail centers into lifestyle destinations—creating a new era of retail. [email protected] Twitter Emily Keppler @Brkfldproprtl Our expansive portfolio comprises more than 170+ locations across 43 states and 646.553.2335 represents over 146 million+ square feet of retail space—ranking us among the [email protected] LinkedIn largest retail real estate companies in the United States. Our gathering places are Brookfield Properties paradigms of modern luxury and accessibility—10,000 nationally renowned tenants EAT / DRINK LEASING allow us to unite high-profile retailers with eclectic culinary and cultural concepts in Kat Hwang Instagram inspiring contemporary settings. 646.419.4967 @BrookfieldPropertiesRetail [email protected] @BrkfldPropertiesrtl_EatDrink Brookfield Properties’ retail group is headquartered in Chicago and owned by @BrkfldPropertiesrtl_Popup affiliates of Brookfield Asset Management. BIG BOX LEASING Alex Varon 516.902.2046 [email protected]
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