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BROOKFIELD PROPERTIES FIELD GUIDE About us

Brookfield Properties ranks among the strategic and operational guidance largest companies in to retail start-ups, emerging brands, the . Our retail group’s and Fortune 500 companies in need extensive portfolio of mall properties of curated direction while leasing spans the nation, encompassing retail space. We understand the 162 locations across 42 states and key challenges that brands face in representing over 146 million square shopping centers and can help craft feet of retail space. We’re focused a clear roadmap for growth. As exclusively on managing, leasing, vested and long-term partners, we and redeveloping high-quality offer unparalleled insight along retail properties. the path toward accelerated and sustained value creation in our Our retail group’s Retail Development shopping centers. team is responsible for providing

HEADQUARTERS

Retail Properties 162 States 42 Inline & Freestanding GLA 56 million Total Retail GLA 120 million Properties in the Top 20 DMA’s 47

Our Specialties • Mobile Boutiques • Flagship Locations • Microstores • Pop-Up Shops • Experiential Events • Concept Stores / Retail Labs • Shoppable Walls Why brick and mortar? Curation is key

Brookfield Properties owns over 98 Our Retail Development team The marketplace of the future will feature the right tenants to foster face-to-face million square feet of high-quality is capable of assisting all kinds of interactions via compelling shopping, dining, and entertainment experiences. retail real estate in the United States. retailers—from emerging brands We’ve carefully curated our portfolio to established companies—build FOOD & BEVERAGE PERSONAL CARE HOME FURNISHINGS of properties, exclusively owning A or renew their brick and mortar and B malls. Traffic at our malls presence. We’re here to help you is up, retail space is leased, and enhance brand awareness, launch redevelopment projects continue to flagship locations, generate drive new and existing customers to greater consumer engagement, our shopping centers. and much more.

ENTERTAINMENT HEALTH & WELLNESS ONE CHANNEL

BIG BOX ELECTRONICS GROCERY PHYSICAL RETAIL WINS Don’t take it from us...

Discover brands that have succesfully moved into brick and mortar stores.

91% WARBY PARKER Warby Parker leverages stores 91% of retail sales still take place to attract new customers who in brick and mortar locations. may not have been comfortable buying glasses online, growing its physical store footprint like the one found at .

ICSC Analysis | Share of Web Traffic Growth 804 store openings / closures BONOBOS 13 weeks pre- vs. 13 weeks post-opening Bonobos realized the need for its consumers to touch and feel their clothing, and expanded into a storefront concept, opening at Oakbrook Center and Tysons ESTABLISHED BRAND +27% Galleria (pictured). STORE OPENINGS

NEW RETAILER +32% STORE OPENINGS COTOPAXI Cotopaxi is taking their e-commerce business to brick and mortar in order to connect their “do good” Source: Hitwise, BPR Salesforce, “The Halo Effect – How Bricks Impact Clicks” ICSC, 2018. brand mission to communities in real-time, opening their first permanent location, outside of their showroom, at . Brookfield Properties grows brands Case studies

You’ve grown your brand this far. Ready for the next step? ADORE ME Lingerie e-tailer, Adore Me, partnered exclusively with PARTNER WITH US Brookfield Properties to launch Partner with us to discuss opportunities, explore our their first five brick and mortar retail real estate knowledge, and discover the right stores in the U.S. space for your brand.

UNTUCKIT POP-UP In 2011, Untuckit launched their Venture into brick and mortar. Test concepts, first line of 15 shirts. In 2016, merchandising, and strategy through a pop-up. Brookfield Properties partnered with them to open 11 stores in IN-HOUSE DESIGN: Use the exclusive design services at Brookfield Properties’ retail group to see your vision come to life. our portfolio. IN-HOUSE MARKETING: Partner with Brookfield Properties’ marketing and PR department for dedicated marketing support on our channels to make your pop-up pop.

M.GEMI M.Gemi’s #MGemiAndiamo truck began with Brookfield Properties GROW CONCEPT as a pop up at , then We have a variety of options to grow your brand’s soon after grew to more locations concept. These include opportunities from routing a by unveiling their concept at Water pop-up tour of multiple locations, signing a short-term Tower Place and Oakbrook Center. 1-year lease space, to building your first in-line store.

DIGITAL NATIVE & EMERGING BRAND CLIENTS Adore Me, Amazon, Amerisleep, Bonobos, Burrow, Casper, Charles Tyrwhitt, STOREFRONT GROWTH Cotopaxi, Daniel Wellington, Eyebobs, Fabletics, Facebook, Fashion Nova, Flying Open multiple locations at our properties. Tiger, Google, Hello Kitty Café, Indochino, Innisfree, Invisalign, Lululemon, Lyft, M.Gemi, Microsoft, Ministry of Supply, ModCloth, Monica + Andy, Morphe, IN-HOUSE INTELLIGENCE: Let our Business Intelligence and Analytics team assess target consumers, trade area, market details, Nespresso, Peloton, Samsung, Savage x Fenty, Scout & Molly, Stance, Sugarfina, and more so you can make the best decisions for new locations. TAYLRD, The Grommet, Trivago, Uber, Untuckit, Warby Parker, , and more. Property Map

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10 6 2 3 • Columbia () 6 • Hickory 4 • Baltimore 5 • Towson (Baltimore) 6 • Baltimore 1 • Beachwood (Cleveland) 2 • 1 • Natick (Boston) 1 • Oklahoma City 2 • Norman (Oklahoma City) Property Listings 1 • Fort Gratiot (Port Huron) 3 Park Mall • Bartlesville 2 The Crossroads • Portage (Kalamazoo) 3 • Grand Traverse (Traverse City) 4 • Lansing 1 • Happy Valley (Portland) 5 RiverTown Crossings • Grandville (Grand Rapids) 2 • Portland 6 Southland Center • Taylor (Detroit) 1 • Hoover (Birmingham) 1 • Augusta 7 Westwood Mall • Jackson 2 The Shoppes at Bel Air • Mobile 2 Cumberland Mall • 3 • Alpharetta (Atlanta) 1 • Bensalem () 4 • Savannah 2 • Lancaster 1 • Rochester 1 Park Place • Tucson 5 • Columbus 2 Crossroads Center • St. Cloud 2 • Tucson 6 • Atlanta 3 • Minnetonka (Minneapolis) 3 • Sierra Vista (Tucson) 7 The Shoppes at River Crossing • Macon 4 • Mankato 1 • Providence 1 • Jonesboro 1 • (Oahu) 1 The • Tupelo 1 • Columbia 2 • Rogers 2 • Hilo (Big Island) 3 Whalers Village • Lahaina (Maui) 1 • Columbia 1 • Friendswood () 1 1 Union Square • (non-managed) 2 • Humble (Houston) 1 • Boise 2 • St. Louis 2 Mall • Eureka 3 Mall • Sugar Land (Houston) 2 • Idaho Falls 3 • St. Louis 3 • Chula Vista (San Diego) 4 • Fort Worth 4 Fig Garden Village • Fresno 3 • Coeur de Alene (Spokane, WA) 5 • 5 • Riverside 6 The Parks Mall at Arlington • Arlington (DFW) 6 • Glendale () 1 • Omaha 7 • San Antonio 7 Mt. Shasta Mall • Redding 1 605 N. Michigan Avenue • Chicago 8 • Wichita Falls 8 NewPark • Newark (San Jose) 2 830 N. Michigan Avenue • Chicago 9 • Frisco (DFW) 9 Northridge • Northridge (Los Angeles) 3 Market Place • Champaign 1 Fashion Show • 10 • Mesquite (DFW) 10 • Chula Vista (San Diego) 4 • Northbrook (Chicago) 2 The • Las Vegas 11 Willowbrook Mall • Houston 11 Southland Mall • Hayward (San Jose) 5 Oakbrook Center • Oak Brook (Chicago) 3 • Las Vegas 12 • The Woodlands (Houston) 12 • San Francisco 6 • West Dundee 13 • Carlsbad 7 • Chicago 14 • Bakersfield 1 • Bridgewater 1 Fashion Place • Murray () 15 • Visalia 2 • Eatontown 16 West • Tracy 1 • 3 • Paramus 4 Willowbrook • Wayne 1 Maple Tree Place • Williston 5 • Woodbridge 2 CityPlace • Burlington 1 • Lone Tree (Denver) 1 • Coralville (Iowa City) 2 • Littleton (Denver) 2 • West Des Moines 1 • Farmington 1 Chesterfield Towne Center • Chesterfield (Richmond) 2 • Albuquerque 2 • Virginia Beach 1 • Waterbury 1 • Florence (Cincinnati, OH) 3 • Clovis 3 Tysons Galleria • McLean (Washington D.C.) 2 The Shoppes at Buckland Hills • Manchester (Hartford) 2 • Bowling Green 3 The Shops at Somerset Square • Glastonbury (Hartford) 3 Mall St. Matthews • Louisville WASHINGTON 4 The Sono Collection • Norwalk 4 • Louisville 1 200 Lafayette • 1 Alderwood • Lynnwood (Seattle) 2 218-220 West 57th Street • Manhattan 2 Bellis Fair • Bellingham 3 85 Fifth Avenue • Manhattan 3 NorthTown Mall • Spokane 1 • Newark (Wilmington) 1 • Baton Rouge 4 522 Fifth Avenue • Manhattan (non-managed) 4 The Shops at The Bravern • Bellevue (non-managed) 2 Mall St. Vincent • Shreveport 5 530 Fifth Avenue • Manhattan 5 • Spokane 3 Nord du Lac • Covington (non-managed) 6 685 Fifth Avenue • Manhattan 6 • Kelso 1 • Altamonte Springs (Orlando) 4 • Gretna () 7 730 Fifth Avenue • Manhattan 7 • Seattle 2 • Miami (non-managed) 5 • Monroe 8 • Staten Island 3 • Naples 6 • Bossier City 9 Bleecker St. • Manhattan 4 Governor’s Square • Tallahassee 10 Brookfield Place • Manhattan 1 • Appleton 5 • Lakeland 2 Mayfair • Wauwatosa (Milwaukee) 6 Miami Design District • Miami (non-managed) 1 • South Portland 3 • Eau Claire 7 • Boca Raton 1 Carolina Place • Pineville (Charlotte) 8 • Gainesville 2 • Greensboro 9 • Pembroke Pines (Fort Lauderdale) 3 • Greenville 1 • Salisbury 10 Shops of Merrick Park • Coral Gables (Miami) 4 Independence Mall • Wilmington 1 Mall • Casper 2 The Gallery at • Baltimore 5 The Streets at Southpoint • Durham 2 • Rock Springs Property Highlights

FASHION SHOW | LAS VEGAS, NV TYSONS GALLERIA | WASHINGTON D.C., VA ALA MOANA CENTER | HONOLULU, HI NATICK MALL | BOSTON, MA

BAYBROOK MALL | HOUSTON, TX BLEECKER STREET | MANHATTAN, NYC STATEN ISLAND MALL | STATEN ISLAND, NY BROOKFIELD PLACE | MANHATTAN, NYC THE WOODLANDS MALL | HOUSTON, TX PIONEER PLACE | PORTLAND, OR

KENWOOD TOWNE CENTRE | CINCINNATI, OH PARK MEADOWS | DENVER, CO MIAMI DESIGN DISTRICT | MIAMI, FL WESTLAKE CENTER | SEATTLE, WA STONEBRIAR CENTRE | , TX GRAND CANAL SHOPPES | LAS VEGAS, NV

GLENDALE GALLERIA | LOS ANGELES, CA | MIAMI, FL WATER TOWER PLACE | CHICAGO, IL THE SONO COLLECTION | NORWALK, CT THE SHOPS AT LA CANTERA | SAN ANTONIO, TX OAKBROOK CENTER | CHICAGO, IL Property Feature: The SoNo Collection

Ideally situated in a vibrant location The SoNo Collection will have truly where classic waterfront meets superior site exposure and access, urban cool, The SoNo Collection positioned to attract the attention of possesses a boundless energy 167,000 vehicles per day traversing that demands attention. This new the intersection of I-95 and Route 7. property is lucky enough to bask Guests and employees will also in the welcoming glow of the South benefit from the property’s close Norwalk community, featuring proximity to the Metro-North New on-trend shopping and dining Haven Line’s South Norwalk station— options and highlighting local terminating at Grand Central Station artists and businesses. in Manhattan and serving nearly 650,000 commuters annually. More than a shopping center, The SoNo Collection will bring an upscale Additionally, The SoNo Collection yet community-minded vibe to the sits in close proximity to the historic neighborhood. Consumers will communities along Southern discover a varied mix of Connecticut’s coastline and the fashion-forward retailers, and breathtaking Maritime Aquarium. dining experiences that will rival the relatively nearby foodie meccas of Boston and New York. 600,000 80% 1.2x The center is expected 80% of the residents The SoNo Collection to serve nearly served have customer is 1.2x more likely 600,000 residents. fashionable lifestyles. than the average resident to shop or Bloomingdale’s quarterly.

NEW DEVELOPMENT OPPORTUNITIES • The Magnificent Room • Brick & Mortar • Sponsorship • Pop-Up Shops • Décor Integration • Naming Rights • SoNo Gardens Activations Property Feature: Brookfield Place Property Feature: Bleecker Street

Brookfield Place (BFPL) New York is experiential, culinary, and shopping one of Brookfield’s most iconic Place destinations. Making destinations that brings together modern office space, cultural Brookfield animates its grand indoor experiences, curated dining, and and outdoor public spaces year- world-class shopping. One of New round through a mix of culture and York City’s most dynamic districts, events, bringing together a diverse Brookfield Place is a step away from array of New Yorkers and visitors. the everyday and in step with the From waterfront cafes along the latest in global and local culture. North Cove Marina to palm trees inside the famed Winter Garden, The 14-acre, 5-building complex on and from art installations to live the Hudson River in Lower Manhattan music, Brookfield Place New York is a is home to some of the world’s most setting for discovery and inspiration, innovative companies and remains savoring and indulging, relaxing and one of New York’s most celebrated socializing.

Brookfield Place New York remains one of this city’s most celebrated experiential, culinary, and shopping destinations. Bleecker Street is centrally located new and old, and to incubate retail in the elite shopping corridor that concepts and experiences. Outside connects the densely populated of the traditional retail experiences, Greenwich Village to the trendy they will host programming and Meatpacking District, providing ancillary activations and events that the block with traffic at all hours engage the community. of the day. To reinvigorate the corridor, Bleecker Street is an Brookfield has committed to a year pilot program to support ideal testing ground a collective of brand partners and artists called Love, Bleecker. for the world’s most Tenants will use their stores and spaces to connect with consumers innovative brands. GET IN TOUCH:

Melinda Holland Senior Vice President, Business Development 312.960.5735 [email protected]

Erin McCarthy Vice President, Retail Development 410.992.6466 [email protected]

Patty Hirt TOGETHER WE’RE Director, Retail Development 312.960.5018 [email protected]

Niki Cordell TRANSFORMING Director, Retail Development 312.960.2672 [email protected]

THE RETAIL REAL Leela Chengappa Manager, Retail Development 312.960.2747 [email protected] ESTATE EXPERIENCE

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