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Essential Video Game News

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Essential Video Game News OCTOBER 2019 ESSENTIAL VIDEO GAME NEWS Julie Chalmette Chairwoman Emmanuel Martin Anne Sophie Montadier Meryl Pioche General Delegate Communication Marketing Manager [email protected] and Marketing Manager [email protected] [email protected] Read all of SELL’s news on social media @SELL_JeuxVideo @SELL.JeuxVideo @SELL_JeuxVideo SELL TV www.sell.fr Essential Video Game News is produced by the Union of Video Game Publishers (SELL). It reflects the market, consumption and use of the French video gaming industry. SELL is certified QUALI’OP by AFNOR which guarantees SELL’s best practices in the services it provides its members. OCTOBER 2019 ESSENTIAL VIDEO GAME NEWS CHAPTER 1 Profiles of French gamers 4 CHAPTER 2 Key figures from the French market 22 CHAPTER 3 Paris Games Week 2019 30 CHAPTER 4 A responsible industry 38 CHAPTER 5 SELL 44 4 PROFILES OF FRENCH GAMERS About the SELL "French public and Video gaming" survey Data collected and analysed by Médiamétrie for SELL with the aim of measuring and understanding video game uses and purchases in France. Survey carried out online from 2nd to 27th September 2019 with a sample of 4,049 people aged 10 and over, representing web users living in France. All rights reserved © 2019 Médiamétrie - www.mediametrie.fr 5 PROFILES OF FRENCH GAMERS VIDEO GAMING IN FRANCE 71% of French people play video games at least occasionally representing 37.15 million people CHILDREN (AGED 10-17) ADULTS (AGED 18 AND OVER) 4.41 MILLION 32.75 MILLION 96% PEOPLE 69% PEOPLE Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. 6 Occasional gamer: person who plays video games at least once a year. Regular gamer: person who plays video games at least once a week. PROFILES OF FRENCH GAMERS 49%of French people play 52% regularly 48% 40 average age of regular gamers Men Women 42 39 1 OUT OF 2 CHILDREN 1 OUT OF 3 ADULTS PLAYS EVERY DAY PLAYS EVERY DAY Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. Occasional gamer: person who plays video games at least once a year. Regular gamer: person who plays video games at least once a week. 7 PROFILES OF FRENCH GAMERS FRENCH GAMERS PERCENTAGE OF GAMERS BY AGE GROUP 99% 84% 85% 82% 80% 66% 55% 10-14 15-18 19-24 25-34 35-44 45-54 + 55 age 20% play several times a day 29% play every day or nearly every day 19% play GAMING less often FREQUENCY 21% play regularly 11% (1 to 2 times a week) from time to time (1 to 3 times a month) 8 Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. PROFILES OF FRENCH GAMERS FRENCH GAMERS PERCENTAGE OF GAMERS BY SOCIO-PROFESSIONAL CATEGORY AB+ AB- RETIRED STUDENTS 28% 28% 18% 11% PERCENTAGE OF GAMERS BY EDUCATIONAL QUALIFICATIONS AT LEAST A LEVELS 3 YEARS HIGHER 5 YEARS HIGHER 1 QUALIFICATION OR HIGHER EDUCATION OR MORE EDUCATION OR MORE 95% 37% 23% 79% PERCENTAGE OF GAMERS BY REGION PARIS AND GREATER PARIS REST OF FRANCE 19% 81% Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. 9 PROFILES OF FRENCH GAMERS DEVICES USED TO PLAY VIDEO GAMES 53% 50% 46% 31% 21% 11% 6% Smartphone TV Touch screen Handheld Box connected Gaming Computer console tablet console to the TV smartphone 38 44 32 43 32 40 35 Average gamer age per platform NUMBER OF DEVICES USED TO GAME 2.2average 10 Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. PROFILES OF FRENCH GAMERS TOP 10 TYPES OF VIDEO GAMES IN FRANCE IN 2019 Casual games / Mobile 41% games 27% RPG / Adventure 27% Platform 22% Action 21% Car racing Strategy 21% Real-time strategy 18% Social gaming Children’s / Family 17% games 17% Sports 16% Shooting / FPS Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. 11 PROFILES OF FRENCH GAMERS SOCIAL ASPECT OF VIDEO GAMING PLAY ALONE OR WITH OTHERS CHILDREN GAMERS 53% 24% 23% ADULT GAMERS 78% 13% 9% ALONE WITH OTHERS PHYSICALLY WITH OTHERS ONLINE MORE THAN A THIRD OF VIDEO GAMERS PLAY ONLINE WITH OTHER PEOPLE Gamers online Non-gamers 65% 35% with other online with people of whom other people 60% are children 31% are adults FEELING OF BELONGING TO A COMMUNITY 1 out of 5 gamers Nearly 1 out of 2 children 12 Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. PROFILES OF FRENCH GAMERS DATA AND PURCHASING BEHAVIOUR PREFERRED PLACE TO BUY VIDEO GAMES 58% 42% In store Online PREFERRED FORMAT OF VIDEO GAMES PURCHASED 76% 24% Physical Digital Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. 13 PROFILES OF FRENCH GAMERS CULTURAL GAMER HABITS Cultural activities over the last 6 months Video game players All web users aged 10 and over 77% Go to the cinema 74% 32% Go to a sports 22% event Go to the theatre 28% 21% 51% 6% Go to a museum Go to the opera or an exhibition 6% 50% 38% Go to a concert 36% PLAY SPORT OR EXERCISE REGULARLY 58% YES 42% NO 56% YES 44% NO 14 Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. PROFILES OF FRENCH GAMERS MULTIMEDIA GAMER HABITS Video game All internet users Activity players 91% Listen to the radio 91% 89% Listen to music 92% 59% Stream music 67% 96% Watch television 96% 70% Watch videos 78% Stream videos 65% VOD / SVOD 73% Live stream 63% videos 70% 84% Read a book, graphic 87% novel, manga, comic Read magazines, 88% newspapers 88% 99% Surf the web 99% Use social 81% media 85% Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. 15 PROFILES OF FRENCH GAMERS GAMERS AND SOCIAL MEDIA Use of social media Video game players All web users aged 10 and over YouTube TikTok 83% Facebook 8% 75% 77% 6% 74% Twitch WhatsApp 12% 49% 9% 46% LinkedIn Instagram 30% 46% 27% 40% Twitter Snapchat 33% 37% 28% 31% 16 Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. PROFILES OF FRENCH GAMERS FRENCH PEOPLE AND VIDEO GAMES NEARLY ONE OUT OF EVERY TWO ADULTS BELIEVES THAT VIDEO GAMES HAVE A POSITIVE IMPACT ON CHILDREN’S DEVELOPMENT 82% 73% 60% 87% OF FRENCH PEOPLE OF FRENCH PEOPLE OF FRENCH PEOPLE OF FRENCH PEOPLE consider video consider video consider video consider video games to be created gaming a leisure gaming a positive games an activity innovative sector by real artists activity for the whole family Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. 17 PROFILES OF FRENCH GAMERS PARENT BEHAVIOUR TOWARDS VIDEO GAMES HOW ATTENTIVE PARENTS ARE TO THEIR CHILDREN’S VIDEO GAMING PRACTICES 17% I'm always next to him when 71% he plays video games of parents are careful about their children’s gaming 54% 32% of parents advise against He plays video games certain games or choose by himself, but I advise the games their children against certain games are allowed to play 22% He plays video games by himself, but I choose the games he can play 29% He plays video games by himself and doesn’t need my approval to play the games he wants to play 18 Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. PROFILES OF FRENCH GAMERS WHY DO PARENTS GAME WITH THEIR CHILDREN? To share an activity 71% For fun 56% Their children ask them to 49% Because they like to game 42% To check game content 20% of parents say they play with their 65% children at least occasionally HOW OFTEN PARENTS GAME WITH THEIR CHILDREN Often 8% Regularly 17% Occasionally 40% Rarely 18% Never 17% Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over. 19 PROFILES OF FRENCH GAMERS PARENT BEHAVIOUR TOWARDS VIDEO GAMES KNOWLEDGE AND USE OF PARENTAL CONTROL 91% say they are aware of it 9% Do not 32% know about Know about parental control parental control and use it 59% Know about parental control but do not use it KNOW ABOUT THE PEGI SYSTEM Children 73% YES NO Adults 56% YES NO 20 Source: Source: online SELL/Médiamétrie study “French people and video games”, from 2nd to 27th September 2019, with a sample of 4,049 web users aged 10 and over.
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