The Business of Data Centers

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The Business of Data Centers July/August 2016 • datacenterdynamics.com The Business of Data Centers RIFUGA ENT L T C UR B O E N C A B U L A T O VIRTUALIZATION R ENGINE HYPERSCALE PUE INLET BUSTER FUNNEL SUPERSONIC SHOCK SHOOT ! THE INTERNET OF THINGS ALL SYSTEMS GREEN MICROFILAMENT ANALYSIS FLANGE CONTAINERIZED MICRO DATA OPERATING CENTER SYSTEM DEPOSITORY RECYCLING DISK MASHER REPURPOSING FRAGMENT FLUME Netscale Solutions Delivering the highest 10/40/100GbE fiber density R&M’s Netscale solutions combine unmatched fiber cable management with automated connectivity tracking and an innovative patch cord design to deliver the world’s highest port density for 10/40/100G Ethernet. For more information and further details about the highest 10/40/100GbE density of any fiber solution out there, visitwww.rdm.com Reichle & De-Massari AG, Binzstrasse 32, CHE-8620 Wetzikon, +41 (0)44 933 81 11 RDM_Netscale_270x210mm.indd 1 30/06/16 11:43 July/August 2016 • datacenterdynamics.com The Business of Data Centers RIFUGA ENT L T C UR B O E N C A B U L A T O VIRTUALIZATION R ENGINE HYPERSCALE PUE INLET BUSTER FUNNEL SUPERSONIC SHOCK SHOOT ! Contents July/August 2016 THE INTERNET VOL 04 // ISSUE 15 OF THINGS 4 Meet the team 5 Global editor’s comment News ALL SYSTEMS GREEN MICROFILAMENT 7 ANALYSIS FLANGE 14 Asia Pacific: Australian Tier IV Cover Story CONTAINERIZED Latin America: Colombia MICRO DATA OPERATING Micro scalers 16 CENTER SYSTEM DEPOSITORY As the internet gets bigger, 18 Micro scalers take on the cloud some data centers are getting smaller 22 How the feds helped build the cloud 18 25 Energy crisis averted? RECYCLING DISK MASHER 28 Innovators north of the rack 30 The road to software-defined Servers + Storage Strength in 32 DCD community Colombia 34 Max’ssoftware-defined apocalypseIn the early days of virtualization, the pace The ZFB GroupREPURPOSING will add two computing of change was hard for facilities engineers FRAGMENT FLUME (SDC). These to keep up with, as server, storage and new data centers in 2017 pillars - SDN/NFV, networking technology advanced with every The road to SDS, and SDC – combined server refresh. Power and cooling were static as software defined infrastructure (SDI) make for the life of the facility, at least a decade. up the IT stack. The study also includes That is no longer true. services, meaning consulting, integration and 16 deployment. For now, the true SDDC may be those software-defined But the study has a big omission: it only organizations with deep pockets and counts the IT infrastructure stack, north of monolithic applications, the vertically- the rack, the logical side – and not the south, integrated hyperscalers and cloud services or physical MEP infrastructure side. providers who can push out the boundaries The software-defined data center movement In our opinion, mechanical and of data center-as-a-service. But anyone ignores the critical environment, says Bruce electrical infrastructure (thermal and power requiring DevOps-style Internet-facing agility management) systems must also become at the application and workload level will Taylor, and that’s definitely not SDDC software-defined, where the software is increasingly want these characteristics from data-driven, predictively analytical, policy- its in-house or outsourced data center-as-a- based, and tightly integrated into IT-stack service provider. To meet the demands placed Bruce Taylor performance management. on them, data centers must become open- EVP, North The true jump to SDDC occurs source, full-stack integrated, software- America only when various elements of defined, and autonomous, right software automation and down to the lowest level of their data-driven analytical infrastructure. intelligence are brought None of the to bear on the physical component infrastructure oftware is becoming ever and data-led unified toolbox that delivers critical-environmentOur tracks guide yourarchitectures path is immune through more sophisticated, adding the data center as an abstracted private infrastructure to all this. And technology performance analytics to policy cloud, available to multiple customers, with management. $83.2bn advances won’t stop. rules-based management hybrid cloud automation. But the critical Critical environmentDCD magazine,SDDC market in 2021 websiteSilicon photonics and is events capabilities, and extending that environment is still not there. functions have been (MarketsandMarkets) now ready for rapid into the realmBringing of AI. The true Tier IV The road to handled under the market adoption. Sautonomous, lights-out data center, where the SDDC is needed, because digital catch-all category of data Blockchain, the tech facility becomes a commoditized utility, may transformation is here. In 2016 the world center infrastructure behind Bitcoin and other not be that far off, andto the global Australia growth in will hit 1000 exabytes (one zettabyte) of data software-defined management (DCIM), and cryptocurrencies, could find data towards the zettabyte era will accelerate traffic on the internet, says Cisco’s Visual more recently, a higher order its way into all kinds of industries its arrival. Networking Index, with Internet data globally of function known as data center and applications such as FinTech, The role of hardwareReliability is both shriveling isprojected an toimportant grow at a CAGR of 26 percent to The software-defined data service optimization, DCSO which seeks to electronic voting, smart micro-contracts and dumbing down, with intelligence being 2.3ZB by 2020. integrate DCIM with IT service management and provenance verification for high-value art increasingly software distinctionled. But has the ability forThe obviousa drivers for this include center movement ignores the (ITSM). However it isColo done, we need to+ see anCloud asnd gems. DCD predicts blockchain will be of software to deliver the “true” software- the growth in mobile/wireless devices and end to the old silos. the common methodology for managing cloud defined data center (SDDC)colocation provider been overstated? applications; rich (including interactive) based workload capacity exchange contracts. A few years back, cloud was a pipe dream. streaming media; the IoT, big data and critical environment For years, in the industrial world, IT and Meanwhile, other technologies are being Cloud required network, storage and compute analytics; robotics; drones and autonomous operational technology (OT – the world of pumped up by venture capitalists, regardless to be combined in a cohesive, integrated, vehicles; 3D printing; VR/AR; cognitive control engineering) haveDesign been treated as +of theirBuild actual viability. DNA-strand-based software-managed infrastructure. That computing and much more. separate technical disciplines with disparate data storage doesn’t yet exist outside of the demanded a highly abstracted14 (virtualized), We believe zettabytes need cultures. Now fresh thinking and the arrival R&D lab, but that “market” is already valued automated, policy-based system that “Zettastructure” - open source, software- 30 of new technologies are giving IT the ability to at $1 billion. Quantum computing is another combined workload management, agile defined, data driven, hyperscale and automate and use OT data. non-existent market market which already has infrastructure provisioning, failover, disaster autonomous infrastructure: true SDDC. There are those whoCore>Edge don’t think we need a five-year-out valuation of $5 billion. recovery and security. And that package A MarketsandMarkets study estimates that to fully integrate and software-define the full simply didn’t exist. the global market for SDDC will bring in $25.6 stack. DCD disagrees. During the past decade In future, to accommodate rapid growth in The virtualization and cloud pioneers billion revenue in 2016, growing at a CAGR of we have learnt the folly of treating the logical demand and shifts in the underlying platform knew they could pool IT resourcds, but in 26.6 percent to $83.2 billion by 2021. So SDDC and physical sides of the critical-environment technologies, we must move towards a world the early days they still hadn’t really given is a real market, growing really fast. But that world as different countriesSoftware-Defined (if not planets). where cloud services and capacity will not a thought to creating a physical data center only tells part of the story. When design and engineering require human touch, except where humans infrastructure, including the guts of the These figures pull together the How the feds professionals on both sides of the border are unwilling to let control go to software. critical environment: power and cooling components of the IT stack only: software- speak two different languages, this creates “Software is eating the world,” Marc (thermal management) defined networking (SDN) and, we assume, its threats to uptime, availability, resiliency and Andreessen famously opined in the ancient Now, the SDDC is in labor after a very long companion, network function virtualization built the cloud efficient IT performance.Power Those risks still exist+ historyCooling of 2011. That is now coming true in pregnancy, promising to deliver a software- (NFV); software-defined storage (SDS); and The US government’s in far too many enterprises. ways he could not have predicted. 30 datacenterdynamics.com • July/August 2016, Issue 15 “cloud first” initiative SecurityIssue 15, July/August + 2016 Risk • datacenterdynamics.com 31 has boosted and secured the cloud industry Servers + Storage 22 Open-Source Issue
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