Blue Moves January Issue 2015

Home , 2014 Paris Motor Show, Blue Moves, Chicago Auto Show, LA Auto Show, Paris Motor Show

2015 hyundai blue moves January Issue 2015

People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of Hyundai Motor Company their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has www.hyundai.com grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality. Hyundai Blue Moves 1501 English. KM-SW We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our Copyright © 2015 Hyundai Motor Company. All Rights Reserved. customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our www.facebook.com/hyundaiworldwide willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that www.youtube.com/hyundaiworldwide keeps challenging itself to unlock new possibilities for people and the planet. plus.google.com/+hyundai 02 2015 HYUNDAI BLUE MOVEs focus story 03

ABREAST OF GLOBAL January Issue 2015 TRENDS BUT GEARED TO

FULFILL LOCAL NEEDS 5

Technological innovation, localization, and environmental friendliness were common themes that set the stage of Hyundai Motor’s exhibitions at the 2014 Paris Motor Show, São Paulo International Automobile Show, Los Angeles Auto Show, and Auto Guangzhou.

6 7

1. 5. 6. Auto Guangzhou 2. São Paulo International Automobile Show 3. 4. 8. Paris Motor Show 7. LA Auto Show

contents 2 3 4 8

focus story 02 2015 International Motor Show Schedule

WRC UPDATE Detroit Chicago Geneva New York Shanghai Frankfurt Dubai Los Angeles Guangzhou 05 North American Chicago Auto Show Geneva, 85th New York International Auto Shanghai 2015 Frankfurt Auto Show Dubai International LA Auto Show Auto Guangzhou International Auto Show International Motor Auto Show Motor Show special Date: February 14 ~ 22 Date: April 20 ~ 29 Date: September 15 ~ 27 Date: November 17 ~ 29 Date: Middle of November Show 06 Date: January 12 ~ 25 Venue: McCormick Place Date: April 1 ~ 12 Venue: National(Shanghai) Venue: Messe Frankfurt Date: November 10 ~ 14 Venue: Los Angeles Venue: China Import & Venue: Cobo Conference Date: March 3 ~ 15 Venue: Jacob Javits Center of Exhibition, and Venue: Dubai World Convention Center Export Fair Complex Update 12 & Exhibition Center Venue: Geneva Palexpo Convention Centre Convention Trade Centre REGULARS 14 zoom in 18 UPCOMING NEWS 19 04 focus story WRC UPDATE 05

MEMORABLE, DREAM-LIKE MAIDEN YEAR COMES TO AN END

| WRC UPDATE | Paris motor show LA Auto show NEW GENERATION i20 LAUNCHED AT THE PARIS Hyundai Motor renews drive targeting MOTOR SHOW North American market Hyundai Shell World Rally Team’s sensational maid- What began as its maiden year in the WRC with the Hyundai Motor unveiled the New Generation i20, a Hyundai Motor exhibited 17 vehicles, including the en year at the 2014 FIA World Rally Championship goal of having all of its cars finish each rally turned into a truly European car designed, developed and built in Europe, All-new Sonata, All-new Genesis, and Tucson Fuel Cell, at (WRC) came to an end on November 16, with the year full of highlights, memories, and records for the at the Paris Motor Show 2014. With sophisticated design, the 2014 Los Angeles Auto Show held from November 19 team having achieved important milestones in just Hyundai Shell World Rally Team as it delivered above and class-leading interior space, and abundant convenience to 30. The company communicated the key strengths of its first year. beyond its modest targets. Following an ambitious debut features, the vehicle is equipped with a new, turbo-charged the All-new Sonata and All-new Genesis using innovative at Rallye Monte-Carlo just 394 days from the team’s for- 1.0 T-GDi gasoline engine developed at the European Tech- halo displays and illustrated the mechanics of its cutting- mation (the shortest preparation time for any new manu- nical Center that delivers improved performance, efficien- edge fuel cell system through a specially developed model. facturer), the team occupied its maiden podium in Mexico cy, and driving pleasure. Separately, to reinforce its leader- To reinforce its image of being in the forefront of smart (Round 3) and its first ever stage win in Portugal (Round ship position developing sustainable mobility, the company vehicles, it exhibited an All-new Sonata equipped with 5). Just 460 days from the very first Hyundai i20 WRC test displayed a fuel-efficient, 1.4-liter T-GDi engine, a 48-volt Apple’s CarPlay and Google’s Android Auto, which connect on May 21, 2013, the team secured its sensational, first hybrid version of i40, and a New Generation i30 powered by the car’s multimedia system to a smartphone. WRC victory at its home rally in Germany (Round 10). compressed natural gas (CNG) at the motor show. Amazingly, it occupied both 1st and 2 nd places, and it scored its first Power Stage points. Together with Volkswagen, Hyundai Motor was one of the only two manufacturers to win a WRC event in 2014. 2015 promises to be another China Guangzhou International São Paulo International exciting year for the rookie team as WRC 2015 takes off Automobile Exhibition Automobile Show on January 22 in Monte Carlo. CHINA premier of ALL-NEW SONATA AT AUTO HB20 R-SPEC DEMONSTRATES NEW POSSIBILI- GUANGZHOU TIES FOR THE LINE’S EVOLUTION IN BRAZIL

Hyundai Motor unveiled All-new Sonata at the 12th Hyundai Motor Brazil unveiled the HB20 R-Spec China Guangzhou International Automobile Exhibition. concept car at the São Paulo International Automobile Show The vehicle is expected to strengthen Hyundai Motor’s in November. The vehicle is a version of HB20 with sports brand power in the Chinese midsize sedan market. In addi- lines, new comfort equipment, and technology, produced tion, the company presented its cutting-edge Intrado FCEV exclusively for the event to show new possibilities for HB’s concept car, suggesting a bright future for the firm in the evolution. Not intended for a commercial launch, the vehicle eco-friendly car segment. A total of 18 models were exhib- is an exercise in design and technology that reflects inter- ited, including the i20 World Rally Car, Equus Limousine, All- national trends and consideration for the unique needs of new Genesis, ix25, and Mistra. In the commercial vehicles Brazilian consumers. The public’s reaction to the car will sector, the company unveiled its China-only small truck, help to guide future innovations to be incorporated into Ruiyue, exhibited together with 4 other models. regular models. 06 2015 HYUNDAI BLUE MOVEs special 07

2015 TUCSON FUEL CELL IS OFF TO A STRONG START AROUND THE WORLD

| special |

Hyundai Motor, as the world’s first mass-produced In early June, Hyundai Motor America leased the Hyundai Motor continuously established global leadership in fuel cell electric vehicle, has taken the significant first mass-produced fuel cell vehicle in the U.S. market fuel cell vehicles by introducing Tucson Fuel Cell in Canada and steps on the long road towards emissions-free and invited top automotive media and government of- Australia. On November 26, Hyundai Auto Canada Corp. (HAC) motoring in the U.S., Canada and Australia in this ficials to be a part of this historic First Customer Cere- introduced the Tucson Fuel Cell to the Canadian market; a select year. Hyundai Motor also sets up a global FCEV mony. Well before this event, significant Public Rela- group of lucky Canadians will have the exclusive opportunity to tions efforts were underway to actively promote the lease the vehicle at $599 per month over a three year term. The Sales Team to support global sales and further benefits of this innovative zero-emissions vehicle from following month, Hyundai Motor Company Australia (HMCA) drives PR activities surrounding this eco-friendly Hyundai Motor. showed a vehicle as the first component of Hyundai’s plan to technological marvel the U.S. operate a test fleet of Tucson Fuel Cell in Australia.

The Hyundai Tucson Fuel Cell is currently available to customers in a number of countries around the world, including the U.S., the U.K., Germany, France, Belgium, Italy, Austria, Neth- erland, Denmark, Sweden, Norway, Finland, and South Korea.

This timeline chart provides a vivid illustration of these various public relations milestones used to promote the fuel cell, starting with the November 2013 introduction at the Los Angeles Auto Show and carrying through 2014. There has been a great deal of news coverage generated throughout the year, which has been very positive in tone. USA TO-

DAY called the Tucson Fuel Cell “a gem” in its headline, for example. As a creative way to help explain how fuel cell vehicles work, Hyundai Motor also developed an animat- For more details, check out: ed infographic that shows mechanically how hydrogen is hyundaiusa.com/tucsonfuelcell or http://www.hyundailikesunday. com/2014/08/11/how-a-fuel-cell-vehicle-works/ transformed into electricity and how it all comes together. 08 2015 HYUNDAI BLUE MOVEs special 09

Asia Pacific / After-Sales : Hojin Jung Team Leader: Alex Kim

Europe / Australia: FUTURE Gilbert Gil MOBILITY CONCEPTS UNVEILED AT THE 2014 R&D IDEA FESTIVAL

| special | FCEV Sales Team

Communications / CO₂ Product Development / issues: Jason Byun Training: Andy Ryu

U.S.A / Canada / ZEV issues: Dave Kim

FCEV TEAM LAUNCHED TO ESTABLISH MARKET LEADERSHIP

On November 3, 2014, Hyundai Motor established The team believes that hydrogen is a solution for the Hyundai Motor held its 5th annual R&D IDEA Festival, the FCEV Sales Team to help the company’s global net- world’s energy problems as it is clean and unlimited in an in-house competition among engineers aimed at un- work strengthen sales and strategically market its world- supply. It perceives that the element has already begun covering unique and futuristic mobility concepts that will class fuel cell technology. The team, which forms part of to play a key role in creating an emissions-free society, help to better meet customer needs. Ten carefully-se- the International Sales Division, will help to boost sales of and its impact will grow astronomically in the near fu- lected teams presented their ideas at this year’s event in Tucson Fuel Cell by coordinating all sales, product and PR ture. With a strong conviction that the future of Hyundai the Namyang Technology Research Center, under the issues related to FCEVs. Led by Alex Kim, it comprises of Motor relies on FCEV technology, the team is committed theme of “Making a Better Future.” The winning teams, 6 members with ample experience in sales, product devel- and excited to champion the technology and playing an who spent more than four months developing their con- opment and marketing. Their vision is to expand aware- instrumental role helping Hyundai Motor establish a firm, cepts, displayed a variety of ideas ranging from wearable ness of Hyundai Motor’s cutting-edge, eco-friendly FCEV leadership position in the FCEV market. devices to prototypes of new forms of mobility. Winning technology and to enable as many people as possible to concepts will be exhibited at motor shows worldwide and witness and experience its superiority. other internal events, serving as examples of Hyundai Motor’s brilliant and creative ideas.

Some winning concepts from the 2014 IDEA Festival :

1. Carry U 2. Length and Width Luggage carrier transforms into a The concept vehicle can fold scooter-like mobile vehicle to travel vertically or horizontally to move 1 2 short distances during travel. through narrow areas.

3. Golden Time Rescue 4. Hyundai Car-Meleon By changing the structure of its A cost-efficient vehicle that can tires, this vehicle can be used for transform into three types of rescue missions in any type of vehicles: A sedan, or RV, or truck. terrain conditions.

3 4 10 2015 HYUNDAI BLUE MOVEs special 11

Hyundai Motor launched its new “brilliant memo- A partner until the end ries” campaign in October with the screening of 4 HYUNDAI MOTOR films created in cooperation with talented artists, who created artworks using parts of scrapped or Taxi and my family LAUNCHES ITS resold cars to permanently incarnate owner’s precious memories of their cars in a whole new form. NEW BRILLIANT Retired taxi driver rests com- MEMORIES fortably in the backseat CAMPAIGN

Su-rin Noh sold her Veracruz, nicknamed Vera, before immi- grating to Canada and immediately felt deep regret. Hyundai Motor retrieved Vera from its subsequent owners and com- | special | missioned crafts artist Kwang-ho Lee to skillfully create a travel carrier using leather from the driver’s seat to accom-

pany Noh in her journeys.

Kwangho Lee Kwangho Lee is an artist who turns industrial materials into new design. For brilliant moment, he used seat cover of the car into a new form.

Santa Fe and the propose Moving abroad, Vera, and reunion

Cars have become an integral part of people’s ev- Man makes a touching, second eryday lives. Hyundai Motor’s new “brilliant memories” proposal to his wife with ‘Sancho’ campaign, the 4th series of the “live brilliant” campaign, Precious partner for 20 years preserved forever helps people pay homage to their cars as “partners” and in a frame helps them preserve treasured memories of their cars Plastic arts artist Khan created a sofa out forever. It fosters viewers to connect and communicate of the backseat of Yeong-gui Kim’s Gran- with loved ones by conjuring memories of precious mo- deur taxi for Kim to rest comfortably af- ments shared with their cars. ter retiring from 30 years of driving in the Four films depicting individuals who are presented with front seat, serving passengers to maintain artworks created from their scrapped cars, with which his livelihood. they had spent many years of memorable moments to- Khan gether, mark the beginning of the campaign. Viewers can Khan is an artist who focuses on revitalizing the used and worn-out feel the sadness of the owners who had to part with their Media artist group, Everyware, created Me- cars. cars and are touched by seeing how the artworks are able morial Drive using scrapped parts from Do- to move the owners deeply. In addition, Hyundai Motor yeop Lee’s Santa Fe nicknamed Sancho. Lee Installation artist Byoung-ho Kim built a structure connect- launched a campaign prompting customers to post special makes a 2nd proposal to his wife as Memo- ing 8 windows from photographer Chan-hong Kim’s scrapped stories associated with their cars on its website (brilliant. rial Drive projects images of the family’s 12 Galloper, creating nostalgia by displaying photos that Kim took hyundai.com). Selected entries were published on the happy years with Sancho through a screen. from the windows of his Galloper while travelling across the website and some of the vehicles will be given a new life Everyware country during the last 20 years. through collaborations with well-known artists. Everyware is a media art group with Furthermore, Hyundai Motor conducted the “brilliant Hyunwoo Bang and Yoonsil Heo. Galloper, and his youth Byoungho Kim Byoungho Kim was inspired by the fact that both car and photo” contest, where 47 people were selected and given These two young artists turned the great many memories hidden inside camera have eight frames. the opportunity to be photographed by professional pho- the car into a diorama, a miniature tographers to create valuable memories with their cars. 3D model.

12 2015 HYUNDAI BLUE MOVEs update 13

REGIONAL PR EVENTS FOR THE important news a l l- N E W SONATA from the world To demonstrate and promote that outstanding product value of the All-new Sonata, of hyundai Hyundai Motor conducted regional test drive and launch events, starting with Azerbaijan in September followed by the Dominican Republic and Mexico.

| update | AZERBAIJAN: PROVEN PERFOR- MEXICO: ACTION-PACKED DISCOV- THE DOMINICAN REPUBLIC: MANCE IN A 215 KM TEST DRIVE ERY OF THE ALL-NEW SONATA SEEING IS BELIEVING

Thirty seven journalists and officials from Hyundai Motor Mexico invited 32 journalists Latin America staged its own outstanding Creative PR events surrounding the All-new So- Azerbaijan, Kazakhstan and Georgia attend- representing Mexico’s top automotive me- event with 58 reporters and officials from ed the Eastern Europe All-new Sonata Test dia, such as Automóvil Panamericano, Auto- 8 countries at the Dominican Republic’s fa- nata continue to grab media’s attention, while Drive in Azerbaijan, discovering the strengths explora, Autobild, and Autos y Más, for the mous Punta Cana. Cars exhibited throughout Rockar Hyundai embarks on writing automotive of the All-new Sonata and test driving the launch of the All-new Sonata at the famous the venue enabled the reporters to person- retail history. vehicle on a 215 km course over 3 days. The Churubusco Studios. Journalists had the op- ally feel and discover the All-new Sonata. reporters, who were able to experience the portunity to be directed by 4 real commer- An effective demonstration using Advanced car’s performance on different types of ter- cial directors and to play the role of the main high strength steel (AHSS) helped to con- rain driving from downtown Baku to Gabala, characters in a TV commercial. Storylines vey a unique selling proposition (USP) of ROCKAR HYUNDAI: GROUNDBREAKING praised the All-new Sonata’s silent and cozy required actors to interact with the All-new the vehicle, and real-time reports posted on drive. In particular, they expressed great sat- Sonata in a way that highlighted the car’s SNS proved that the journalists were quite DIGITAL RETAIL EXPERIENCE LAUNCHED isfaction with the car’s overall stability and key attributes. pleased. The reporters had a chance to ex- comfortable suspension. Many had a strong, The journalists were thrilled by the car, as perience the All-new Sonata’s exceptional positive impression of the vehicle’s simple and well as the event, sharing their experiences product value through test drives on regular soft character conveyed by its exterior and in real time on SNS in addition to their pub- roads as well as rides with professional rac- interior design. lications. ers on a race track.

Hyundai Motor and UK’s digital retailer Rockar unveiled Rockar Hyundai (www.rockar.com), the world’s first digital automotive retail store. Rockar Hyundai is an innovative approach to buying a new car that meets the needs of modern shoppers who are comfortable making purchas- es online using a computer, tablet PC or smartphone and prefer not having to talk to a sales person. The site is designed to provide a truly customer-focused experience that allows visitors to research, test-drive, exchange their old car, and buy a new Hyundai in cash or with various finance packages in as little as 5 minutes, 24/7. The online portal is supported by a physical store at Bluewater in Kent, UK. 14 2015 HYUNDAI BLUE MOVEs REGULARS 15

Bratislava Motor Show

Hyundai America uk hospital

Around RUSSIA 36 $9 million the world Bahrain

BRAZIL

BRILLIANT ACTIVITIES BY HYUNDAI MOTOR AND ITS 1 PARTNERS ACROSS THE WORLD CONTINUE TO SPREAD THE COMPANY’S VALUES AND FOSTER COMMUNITY SPIRIT. | REGULARS |

HYUNDAI HOPE ON WHEELS SUC- HYUNDAI MOTOR BRAZIL’S URBAN HYUNDAI MOTOR PLAYS INSTRU- HYUNDAI MOTOR EMPLOYEES CESSFULLY COMPLETES ITS 5TH AN- ART INSTALLATION SETS GUINNESS MENTAL ROLE IN TATE MODERN’S NAM AND DEALERS HELP TO MAKE THE NUAL PROGRAM WORLD RECORD JUNE PAIK EXHIBITION WORLD A BETTER PLACE

In celebration of the National Childhood Cancer Hyundai Motor Brazil’s “Shadow Art” made it to Hyundai Motor continues to build on its partnership In October, Hyundai Motor Manufacturing Rus Awareness Month, Hyundai Motor America (HMA) awarded the Guinness World Records, the global authority on re- with Tate Modern through its support in the acquisition (HMMR) held its 6th Eco Day as part of St. Petersburg’s city $9 million in research grants to 36 children’s hospitals cord-breaking, as the largest shadow projection in the and new exhibition of artworks by Nam June Paik, the cleaning day. 60 employees and their families gathered at across the U.S. in September through its Hyundai Hope On world. The gigantic urban installation art, made in collabo- renowned South Korean artist widely considered to be Tarkhovskiy Park in spite of sub-zero weather to help Wheels program. In addition, it conducted a 4-city Hope on ration with Eduardo Srur, a famous Brazilian visual artist, the founder of video art. Seven of the nine key artworks clean the city. HMMR conducts ecological campaigns twice Wheels 5K Run/Walk and a national public awareness was created during the 2014 FIFA World Cup Brazil™ to that were recently acquired with Hyundai Motor’s support a year as a traditional corporate event. It won an award for campaign aimed at increasing awareness about childhood honor soccer fans’ passion for the most popular sport in are included in the exhibition, together with three rarely- Corporate Volunteering Development from the Committee cancer and Hyundai’s support of the cause. Moreover, Brazil. The installation, consisting of HB20 miniature cars, seen works on paper from the artist’s family. on Youth Politics of St. Petersburg in 2013. Hyundai Motor executives, dealers, top pediatric oncolo- casts a large shadow in the shape of a soccer player, The works were created over the course of more than In the meantime, First Motors, Hyundai Motor’s exclusive gists, members of Congress and supporters gathered on reaching 15.7 meters in length and 8.09 meters in width. 40 years, offering visitors a unique overview of Paik’s dealer in Bahrain, conducted a breast cancer medical check- Capitol Hill for a weeklong schedule of activities. Our goal Hundreds of cars were attached on a wall of a building in career. In January 2014, Hyundai Motor signed an 11-year up for employees in celebration of the global Breast Cancer through Hope On Wheels is simple: to end childhood cancer” Itaim Bibi in Sao Paulo, and during the night, the combined partnership with Tate Modern, for giving global artists a Awareness Month, demonstrating the importance that the said Dave Zuchowski, President and CEO, HMA, and board shadows of the cars produce an image of a soccer player platform to showcase their site-specific installations in company places on the health of its employees and fulfilling member of Hyundai Hope On Wheels. dribbling a ball. the museum’s Turbine Hall from 2015 until 2025. the role of a responsible corporate citizen.

HYUNDAI MOTOR SNATCHES TWO 2014 GOOD DESIGN AWARDS Awards and accolades from around the world

All-new Genesis All-new Sonata

Brand Value The All-new Genesis and Sonata earned GOOD DESIGN™ Awards from the Chicago Athenaeum. Riding on a com- pletely revamped platform, the 2015 Genesis is a bold step forward for Hyundai Motor, featuring a host of premium | REGULARS | features and improved dynamics that are all-new inside and out. The 7th generation, 2015 Sonata showcases a refined look based on the new Fluidic Sculpture 2.0 design language and incorporates a slew of advanced safety, performance, and convenience features. Chris Chapman, chief designer, Hyundai Design Center, said “A GOOD DESIGN™ Award is a proof of recognition of design that embodies anything but ordinary.”

HYUNDAI MOTOR’S FUEL CELL ENGINE NAMED WARD’S 10 BEST ENGINE HYUNDAI MOTOR’S BRAND VALUE REACHES GLOBAL TOP 40 - THE HIGHEST EVER Hyundai Motor’s zero-emission hydrogen fuel cell engine, which made its debut on the 2015 Tucson, is the Hyundai Motor’s brand value surpassed the $ 10 first engine of its kind to earn WardsAuto World’s annual billion mark for the first time in Interbrand’s Best 100 10 Best Engines nomination. It uses a fuel cell that gener- Global Brands, its highest record so far. This is a 16% in- ates electricity through an electrochemical process that crease from last year and nearly 200% from 2005. This consumes hydrogen, requiring no moving parts and com- phenomenal, double-digit growth has been fueled by the bustion, effectively replacing battery packs that are typ- successful launch of game-changing products such as the ically used in electric vehicles. Since the list’s creation in All-new Genesis and Sonata, as well as the successful im- 1995, Hyundai Motor has been nominated 4 times with its plementation of the Modern Premium brand direction, Tau V-8 and Gamma I-4 engines. which has not only created a unified image for the brand worldwide, but also built an emotional connection with customers. Interbrand said in a statement, “Hyundai Mo- tor makes unique convenience features available across a broader range of vehicles. As a result, awareness and loy- GENESIS EARNS 2015 ALG RESIDUAL VALUE AWARD alty are becoming key drivers [of the brand] over price.” The All-new Genesis took the top spot in ALG’s

(unit: US$ billion) Rank Brand Value 2014 Rank Residual Value Awards for the Premium Full-Size Car seg- Brand Value Brand Y-o-Y (Auto) (US$ billion) (total) ment as the product to retain the highest percentage of 1 Toyota 42.4 19.9% 8 its original price after the typical ownership period of 2 Mercedes-Benz 34.3 7.6% 10 % 10.4 three years. President of ALG, Larry Dominique said +15.6 3 BMW 34.2 7.5% 11 9.0 4 Honda 21.7 17.2% 20 “Hyundai is becoming a legitimate player in the luxury 5 VW 13.7 23.3% 31 market with Genesis. Not only is it a great value on the 6 Ford 10.9 18.5% 39 showroom floor, but with the model’s first Residual Value 7 Hyundai 10.4 15.6% 40 Award, this new generation should be quite desirable on 8 Audi 9.8 26.6% 45

9 Nissan 7.6 22.9% 56 the used market as well.”

2013 2014 10 Porsche 7.2 10.8% 60 18 zoom in UPCOMING NEWS 19

1 2015 North American International 2014 REGIONAL UPCOMING Auto Show (Jan. 12 ~ 25) NEWS NAIAS, one of the world’s most prestigious auto MARKETING shows, will be held at the Cobo Center in Detroit,

USA, from January 12 to 25. COMMITTEE

HELD 2 2015 Chicago Auto Show (Feb. 14 ~ 22) The Chicago Auto Show, the largest auto show in North America, will be held at McCormick Place in Chicago, USA, from February 14 to 22.

3 85th Geneva International Motor | zoom in | Show (Mar. 3 ~ 15) The Geneva International Motor Show, one of the Top 5 auto shows in the world, will be held at Palexpo in Geneva, Switzerland, from March 3 to 15.

Hyundai Motor held its 2014 Regional Marketing Committee starting with the Asia-Pacific regional commit- 4 2015 FIA World Rally Championship tee in Sydney from October 14 to 15, the Central & South Hyundai Motorsport’s quest at WRC continues: America regional committee from October 23 to 25, and the Eastern European committee in Kazakhstan from Oc- 1. Monaco 6. Italia 11. FRANCE January 22 - 25 June 11 - 14 October 01 - 04 tober 27 to 28. The 3 committees, held over the course of 2. Sweden 7. Poland 12. SPAIN 2 days among marketing personnel from headquarters and February 12 - 15 July 02 - 05 October 22 - 25 the regional networks, provided an ideal opportunity for 3. Mexico 8. Finland 13. UNITED KINGDOM participants to share and discuss information about diverse March 05 - 08 July 30 - August 02 November 12 - 15

marketing activities. 4. Argentina 9. GERMANY Headquarters presented its current marketing activities April 23 - 26 August 20 - 23 and future plans, while participants reviewed select case 5. PORTUGAL 10. AUSTRALIA studies of regional marketing best practices and discussed May 21 - 24 September 10 - 13 implications, as well as opportunities. Key items on the agenda included an overview of 2014 ATL/ 8 digital marketing campaigns, plans to reinforce DCM/3D 2 VCM/website, digital marketing trends and examples from 13 7 2015 HYUNDAI BLUE MOVES 9 headquarters’ digital campaigns. In addition, results of World 11 1 12 Cup marketing and ICC marketing plans were reviewed. Phone : (82-2) 3464-2152 5 6 Fax : (82-2) 3464-3497 Website : worldwide.hyundai.com 3 Registration Date : December 31, 1992 Registration No : (Se) Ba-210 Publisher : Mong-Koo Chung Publishing Date : January 12, 2015 Edited & Designed by Killingmario.,Co.ltd Global P.R. Team Overseas Communication Team 4

We always welcome your suggestions and comments. 10 If you have great stories related to Hyundai Motor, please feel free to email us at : [email protected]