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2017RECAP DISCOVER AUTOMOBILITY LA DISCOVER LA https://automobilityla.com/videos/ https://laautoshow.com/video/recap-2017-la-auto-show/ PHOTOS: KEYNOTE PRESENTATION BY CEO OF PANASONIC NORTH AMERICA (LEFT), MERCEDES-BENZ PROJECT ONE RECEPTION (RIGHT), I.D. BUZZ CONCEPT (COVER)

ABOUTAUTOMOBILITY LA

AutoMobility LA brings together the entire new mobility ecosystem. The four-day press and trade event brings automakers, tech companies, designers, developers, startups, investors, dealers, government officials and analysts together in Los Angeles each year to unveil the future of transportation before media from around the world. “The century-old L.A. Auto Show…is one of the largest, longest-running and most popular car exhibitions in the world. The 110th edition of show…draws not only thousands of car fans but also a huge contingent of industry workers and automotive and technology journalists who want a close-up look at the newest things on wheels.”

LOS ANGELES TIMES

2 AUTOMOBILITY LA KICKOFF PARTY Nov. 27

3 TECHNOLOGY PAVILION AUTO-TECH EXHIBITS Nov. 28

PHOTO: HYUNDAI BLUE LINK® EXHIBIT 4 AUTOMOBILITY LA HACKATHON AUTOMOBILITY LA NETWORKING RECEPTION PRESENTED BY INNOVATIONS Nov. 27 Nov. 27

AUTOMOBILITY LA TECH TOURS SECURING MOBILITY SUMMIT PRESENTED BY SBD AUTOMOTIVE Nov. 27 Nov. 28-30

5 AUTO-TECH PRESS CONFERENCES Nov. 28

PHOTO: VULOG PRESS CONFERENCE IN THE TECHNOLOGY PAVILION 6 AUTOMOBILITY LA TEST DRIVES AUTOMOBILITY LA KEYNOTES & PANELS TOP TEN AUTOMOTIVE STARTUPS COMPETITION Nov. 28-30 Nov. 28-29 PRESENTED BY MAGNA INTERNATIONAL, INC. Nov. 28

AUTOMOBILITY LA DESIGN & DEVELOPER CHALLENGE MIDDLECOTT SKETCHBATTLE EXPERIMENT PRESENTED BY PRESENTED BY BASF Nov. 29 Nov. 29

7 VEHICLE DEBUTS & AUTOMAKER EXHIBITS Nov. 29-30

PHOTO: FUTURE ADVENTURE CONCEPT (FT-AC) 8 GREEN AWARD Nov. 30

9 NOTEWORTHY STATS & FIGURES

The inaugural AutoMobility LA Hackathon, presented by Honda Innovations with support ESPN Ruedas, Green Car Journal, Motor Trend, NACTOY (North American Car, Utility from the City of Los Angeles, became the first-ever hack hosted by an auto show and attracted and Truck of the Year Awards), Strategic Vision, U.S. News & World Report and the a talented group of nearly 100 developers. American Automobile Association, Engadget and used AutoMobility LA to announce their 2018 award Visa joined Honda Innovations and the Los Angeles Department of Transportation in awarding winners/finalists. Tribal Scale’s predictive driver assistance platform with this year’s grand prize. Nearly 25,000 automotive and technology industry professionals as well as media AutoMobility LA’s “Top Ten Automotive Startups” competition presented by Magna correspondents from 45 countries around the world attended AutoMobility LA. International, Inc. included international recognition, media coverage, exhibits at the show, an advisory session with the judges and cash prizes provided by , Elektrobit, Microsoft, In addition to the 71 debut vehicles at AutoMobility LA, more than 40 automotive- NVIDIA and Porsche Consulting. WayRay, a Swiss startup specializing in holographic technology experts offered valuable insights into the ever-changing industry , received the top honor amongst this year’s ten standout finalists. including c-level executives from Autoliv, BMW Group, , Panasonic and . AutoMobility LA’s Design & Developer Challenge presented by Microsoft garnered interest from over 30 brands/organizations from around the world including Allianz, Honda AutoMobility LA featured a diverse range of exhibitor types in the Technology Advanced Design, International Paralympic Committee, oiio, Red Bull and ZGF Architects. Pavilion, including automakers, big data/cloud computing, connected car Experts from Art Center College of Design, Autodesk, IDEO, Los Angeles Department of technologies/services, infotainment, safety, software and transportation services/ Transportation, Mattel, Microsoft and also became involved with the solution providers. international competition. This year, the team from Honda Advanced Design and Trigger were awarded the Judges’ Pick during AutoMobility LA, while Systematica won the Industry SUV and crossover models continued to dominate the show floor (55.7%), as Pick and ZGF Architects nabbed the People’s Pick awards, respectively. automakers took cues from consumer tastes.*

*Prime Research 2017 10 PHOTO: VOLVO’S GLOBAL CEO INTRODUCING NEW PRODUCTS & SERVICES AT AUTOMOBILITY LA

11 AUTOMOBILITY LA ATTENDANCE 24,528 industry and media professionals

12 “It is really important for us to have the finger on the pulse of current affairs [here at AutoMobility LA] to see how things are moving and what the trends are. I think it's really great what they are trying here…to create a platform for the exchange of ideas and not just exhibit beautiful cars. I think this is the future and Los Angeles is far ahead with this, too.”

PETER SCHWARZENBAUER Board Member, BMW Group

13 A DIVERSE CROSS-SECTION OF ATTENDEES

ACURA EV SAFE CHARGE SEATTLE DEPT. OF TRANSPORTATION FAIR* LINCOLN AMAZON* FIAT L.A. DEPARTMENT OF TRANSPORTATION SONDORS AMPERE FLOW AUTOMOTIVE SPATIAL.AI APPLE FORD MAGNA INTERNATIONAL, INC.* SPLT GARMIN MASERATI ®* ARIA GROUP INC. GENESIS MAVEN STEEL MARKET DEVELOPMENT INSTITUTE* AUDI GENIVI ALLIANCE STRATEGY ANALYTICS AURORA INNOVATION GHOSTWAVE MERCEDES-BENZ SUBARU AUTO ALLIANCE* GLOBAL AUTOMAKERS* MICROSOFT* TESLA AUTODESK* GMC MIGHTY AI TOYOTA AUTOLIV GOKID TOYOTA RESEARCH INSTITUTE BMW HONDA MITSUBISHI TRAFFIC TECHNOLOGY SERVICES HONDA INNOVATIONS* NETEERA TECHNOLOGIES TU SIMPLE HYUNDAI U.S. DEPARTMENT OF JUSTICE NVIDIA URB-E CEREBRI AI INNOVIZ TECHNOLOGIES OPTIMUS RIDE VERIZON INTEL ORACLE VISA* JAGUAR PHANTOM BIKES VOLKSWAGEN CNET POLARIS SLINGSHOT VOLVO COSMIC MOTORS KCRW PORSCHE VULOG COX AUTOMOTIVE KPMG* PROPELLA ELECTRIC BIKES WAYMO DELOREAN AEROSPACE, LLC LACKS ENTERPRISES* RAM WAYRAY DISNEY REDSPACE WHAT3WORDS LAUNCH FORTH RIDECELL WIRED ENGADGET LEAR SAE INTERNATIONAL* YAMAHA EVGO LEGO AUTOMOTIVE INC. ZUNUM AERO

*2017 SPONSORS 14 PHOTO: INFINITI QX50 DEBUT

“Auto shows are where the boldest, most daring, least practical concept cars dazzle crowds with diverse and esoteric visions of the future. But thanks to the rise of electric-only vehicles and driver assistance technology, the cars of tomorrow on display at the 2017 L.A. Auto Show are beginning to look a lot more like the cars of today.”

15 CNBC FOUR DAYS OF PRESS & TRADE EVENTS Nov. 27-30

AutoMobility LA Signature Events Onsite Exhibitor/Sponsor Events Offsite Activations/Events

Design & Developer Challenge presented by Microsoft Buick/GMC Dealers Breakfast ALG True Car Event at GRAMMY Museum

Design & Developer Social Chrysler Media Reception featuring the Chrysler Pacifica Chevrolet Media Reception at Zynderia Studios

Hackathon presented by Honda Innovations ESPN Ruedas Awards Ford/Lincoln Media Reception at Dream Hotel

Kickoff Party Award presented by Green Car Journal Hyundai Party at Novo

Motoring Invitational celebrating Prestone Green Connected Car/Luxury Car/SUV Finalists by Washington Auto Show Infiniti Media Reception at Jet Center

Networking Reception (Technology Pavilion Exhibits) KPMG Analyst Summit Jaguar Land Rover Media Reception at H.D. Buttercup DTLA

Test Drives Mercedes-Benz Project ONE VIP Reception Kelley Blue Book Best Buy Awards at Vibiana

Top Ten Automotive Startups Reception presented by Magna International, Inc. Middlecott Sketchbattle presented by BASF Motor Trend Party at The Petersen

“Most Loved Vehicle Awards” Media Reception presented by Strategic Vision SBD Automotive Networking Reception at Prank Bar

Motor Press Guild Award Finalists Subaru Media Reception at L.A. Live Event Deck

Nissan Luncheon Volkswagen Media Reception at NeueHouse

Porsche VIP Event Volvo Social Media Influencer Event at the L.A. Memorial Coliseum

SBD Guided Tours of AutoMobility LA

Securing Mobility Summit (a Suits & Spooks event)

The Grand Tour Mayhem Hall Pub presented by Amazon Prime

Toyota Fuel Cell Breakfast

UCLA School of Management Event

Vulog Networking Reception

16 "There’s no question that this is the show where automakers want to talk about alternative fuel and alternative power trains…in California especially, it's such a hot segment."

17 PHOTO: BMW GROUP PRESS CONFERENCE AT AUTOMOBILITY LA BLOOMBERG THREE DAYS OF BREAKING NEWS 37 announcements over the course of AutoMobility LA

Tuesday (Auto-Tech Announcements) Thursday (Vehicle Debuts & Automaker/Media Announcements) Analog Devices Ampere AutoMobility LA Top Ten Automotive Startups Award Arcimoto Hyundai Aria Group Microsoft Green Car of the Year Award Winner Vulog Most Loved Vehicles in America Award Wednesday (Vehicle Debuts & Automaker/Media Announcements) Nissan AutoMobility LA Design & Developer Challenge Judges’ Pick Award Phantom Bikes AutoMobility LA Hackathon Winner Announcement Polaris Slingshot BMW Group REDSPACE Hyundai Saleen Automotive Jeep SONDORS Launch Forth Toyota Lexus Toyota Fuel Cell Lincoln Washington Auto Show Green Connected Car/Luxury Car/SUV of the Year Finalists Mazda Mercedes-Benz Mitsubishi Motor Press Guild Award Finalists Nissan North American Car, Truck and Utility Vehicle of the Year Finalists Ruedas ESPN Awards Porsche Volvo

18 PHOTO: MAZDA PRESS CONFERENCE

“Los Angeles is America's unofficial car capital, and the LA Auto Show (rechristened Automobility LA last year for the media preview portion) always brings out impressive debuts.”

PCMAG

19 VEHICLE DEBUTS 71 Debut Vehicles Featured in Los Angeles

World Debuts North American Debuts Auto Show Debuts Ampere One Porsche 718 Cayman GTS S BMW Concept 8 Series Arcimoto FUV Signature Series #0 Turbo S E-Hybrid BMW 6 Series Gran Turismo Porsche Cayenne Turbo Chrysler Pacifica Hybrid Revability Advantage Aria Group FXE Sport Turismo BMW Concept X7 iPerformance Volkswagen I.D. Crozz Chrysler Pacifica Hybrid VANkulture BMW i8 Roadster REDSPACE Prototype BMW i Vision Dynamics Volkswagen I.D. Hatchback Chrysler Pacifica S BMW M3 CS Saleen Automotive S1 BMW i3s Volvo XC40 Polaris Slingshot Buick LaCrosse Avenir SONDORS Vehicle BMW M5 V90 Cross Country Ocean Race ZR1 Convertible Chevrolet Corvette Infiniti QX50 Subaru BRZ tS Genesis G70 Subaru WRX Type RA Land Rover SVAutobiography Toyota FT-AC Concept Infiniti QX80 Lexus RX 350L 3-Row R-Line Jaguar I-PACE eTROPHY Racecar Lincoln MKC Kia Sedona Lincoln Nautilus (MKX) SVX Concept Land Rover Range Rover PHEV Mazda RT24-P Prototype Race Car Land Rover PHEV Mercedes-Benz CLS Land Rover Range Rover Sport SVR Nissan “ Wars” Concept Vehicle 1 Lexus LX 570 2-Row Nissan “Star Wars” Concept Vehicle 2 Mazda Vision Coupe Concept Nissan “Star Wars” Concept Vehicle 3 Mercedes-AMG GT 4 Nissan “Star Wars” Concept Vehicle 4 Mercedes-AMG Project ONE Nissan “Star Wars” Concept Vehicle 5 Mercedes-Benz GLC F-Cell Nissan “Star Wars” Concept Vehicle 6 MINI Electric Concept Nissan “Star Wars” Concept Vehicle 7 Cross Porsche 911 Carrera T Porsche 718 Boxster GTS Porsche Cayenne

20 PHOTO: VULOG — AUTOMOBILITY LA TECHNOLOGY PAVILION EXHIBITOR

“…the focus in the auto industry has been more on technology than metal. In fact, I believe the industry symposium occurring now in LA — AutoMobility LA — is more important for investors than the auto show itself.”

21 THE STREET AUTO-TECH ANNOUNCEMENTS Ranging from autonomy to subscription services

BMW Group announced it transform itself into a mobility services provider. ’ Launch Forth announced its debut as an enterprise-level software as a service (SaaS) platform focused on helping companies accelerate their product development process by Cadillac expanded its BOOK luxury vehicle subscription service to Los Angeles allowing tapping into a shared community of innovators from around the globe to collaborate on ideas, subscribers to choose any vehicle (includes maintenance and insurance). solve problems and create solutions for challenges both big and small.

General Motors featured its fastest Corvette ever: the 755-horsepower ZR1 Convertible. Microsoft launched a location-based services feature that will give its enterprise customers access to geographical data captured from the millions—and growing—connected sensors Hyundai and Smartcar announced their pilot program called Blue Link® All-Access that will found on cars, commercial trucks and other smart devices; the feature will be integrated into work with California businesses in the first half of 2018; the program will allow mobile car Microsoft’s Azure cloud platform. washing, grocery delivery and on-demand fuel delivery companies to securely access Hyundai vehicle functions, which include the vehicle’s location, remote locking/unlocking and data Nissan partnered with the Star Wars franchise to better explain semi-autonomous driving such as mileage. capabilities to consumers and talk about what “self-driving” means for today and tomorrow.

Infiniti and Mazda both introduced new internal combustion engines, the VC-Turbo and Tesla’s Model 3 EV made its auto show debut; Tesla exhibited on the show floor alongside other Skyactiv-X, respectively. automakers for the first time.

Intel CEO Brian Krzanich announced a partnership with Warner Brothers to create Toyota Motor North America announced plans to build the nation's first commercial-scale 100% “immersive experiences” inside robotic cars by projecting movies and games on the inside of renewable power plant in California using manure from dairy farms in the state and capturing its car windows as passengers travel; this is the first partnership of its kind. methane to generate water, electricity and hydrogen. The plant, projected to come online in 2020, will be located at the company's operations at the Port of Long Beach, where Toyota is testing its Lexus introduced the latest version of its Lexus Safety Sense system, LSS+A, which takes a zero-emissions hydrogen fuel-cell semi truck on daily runs of around 200 miles. big step toward autonomy by steering and braking to a stop to avoid impact. Volvo launched Care, an all-inclusive, negotiation-free subscription service with the new XC40. Lincoln launched a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering Vulog announced its Open Mobility Platform, a product focused on fostering growth of new flexibility and converting buyers. mobility operators.

Lincoln announced a new nomenclature for its vehicles starting with the Nautilus (formerly Waymo CEO John Krafcik announced that the company is ready to put passengers in self-driving MKX). cars — without an accompanying test or backup driver.

22 23 PHOTO: ”ELECTRONICALLY SHARED” PANEL AT AUTOMOBILITY LA CONFERENCE TWO DAYS OF INSIGHTFUL PRESENTATIONS Featuring more than 40 experts across 15+ sessions around artificial intelligence, autonomy, cybersecurity and more

Keynotes Featuring experts from companies, including: Brian Krzanich, CEO of Intel Aurora Innovation Jan Carlson, Chairman, President and CEO of Autoliv, Inc. Autoliv John Krafcik, CEO of Waymo City of Los Angeles Department of Transportation Peter Schwarzenbauer, Board Member, BMW Group DeLorean Aerospace, LLC Tom Gebhardt, CEO of Panasonic North America , A BMW Group Company Grimm Panels, Interviews & Fireside Chats Electrify America Meaning of Mobility EVgo Electrically Shared Fair The Future of Human Driving Flow Automotive The Battle of the Battery Honda Innovations Electric Vehicles: From Romance to Dominance LEAR Roadside Ransomware: Fact or Fiction? Los Angeles Clean Tech Incubator Survival Instinct: Dealers Fight Back Lucid Motors Autonomous Tomorrow Maven The Heart of the Autonomous Car Mercedes-Benz Energy Look Both Ways — The Intersection of Microsoft Horizontal and Vertical Transportation NVIDIA Demystifying AI for Automotive Optimus Ride Hit or Miss: Busting Road Safety Myths RIDECELL Safety Without Compromise Strategy Analytics Innovation Through Collaboration Toyota Research Institute Design’s Power to Shape the Future TuSimple U.S. Department of Justice Competitions Waymo Hackathon WIRED Top Ten Automotive Startups Vulog Design & Developer Challenge Presentations Zunum Aero 24 “The city of L.A. has a ton of data, and one of the most important initiatives that they could take on is to open up that data for anyone to use.”

ARDY RAHMAN 25 PHOTO: HONDA INNOVATIONS EXECUTIVES WITH THE WINNERS OF THE AUTOMOBILITY LA HACKATHON TribalScale, Hackathon Participant AUTOMOBILITY LA HACKATHON

AutoMobility LA’s inaugural Hackathon, presented by Honda Innovations, became the first-ever hack hosted by an auto show. For this year’s challenge, a talented group of 100 developers had 24 hours on November 27-28 to use the 2018 Honda Odyssey as well as data, APIs and software provided by the City of Los Angeles, Los Angeles Department of Transportation and Honda Innovations to address mobility issues that dynamic cities face when hosting large, international events.

Tribal Scale's predictive driver assistance platform, that allows the City of Los Angeles to anticipate traffic collisions and arrive on scene within 30 seconds, won the grand prize of $7,500. Team 's application named WING, which utilizes publicly-owned transportation and parking data to alleviate vehicle congestion during high traffic events, earned second place, while EPAM Systems' submission, an in-car intelligent assistant, was awarded third place.

Judges for 2017 Erik Robinson, Vice President at American Automobile Association (AAA) — Auto Club Enterprises John Moon, Managing Director of Strategic Partnerships at Honda Innovations Olabisi Boyle, Senior Director of IoT Global Connected Car at VISA Roberto Baldwin, Senior Editor at Engadget Seleta Reynolds, General Manager at Los Angeles Department of Transportation

Winning Teams in 2017 EPAM Systems Team Wing Tribal Scale (Grand Prize Winner)

26 "We are very glad to be named the top automotive startup at AutoMobility LA. This is the recognition of our world-rocking efforts. is a prime field for AR to unleash its full potential, and we work hard to be at the forefront of this wave.”

VITALY PONOMARE 27 CEO & Founder, WayRay TOP TEN AUTOMOTIVE STARTUPS

Each year, AutoMobility LA selects ten startups with the potential to shape the automotive industry. This year’s shortlist featured true standouts among an increasingly crowded field of companies emerging in the automotive space. The top ten were selected based on vision, innovation, unique perspective and the likelihood of technology adoption and success.

The winners of this year’s Top Ten Automotive Startups Competition presented by Magna International, Inc. received prizes equivalent to more than $200,000; prizes were provided by Audi, Elektrobit, Microsoft, NVIDIA and Porsche Consulting. The grand prize winner participated in an advisory session with the judges, had the opportunity to attend the Extreme Tech Challenge (XTC) and received a $15,000 cash award to help further grow their business.

Top Ten Automotive Startups in 2017: Cerebri AI EV Safe Charge GhostWave GoKid Innoviz Technologies Mighty AI Neteera Technologies RIDECELL SPLT WayRay (Grand Prize Winner)

28 PHOTO: SCENE FROM HONDA ADVANCED DESIGN & TRIGGER CONCEPT

“We are at this cusp of a big change in technology…we’re moving away from just ‘what does the car look like on the outside, what does the car feel like on the inside’ to all things about the human-machine interface and these big systems that are controlling traffic around the city.”

JASON YIM Trigger, Design & Developer Challenge Participant

29 DESIGN & DEVELOPER CHALLENGE

Earlier this year, AutoMobility LA invited professionals from automotive and beyond to look far into the future and imagine what life in Los Angeles would be like if the city were to host a major global sporting event in the year 2060 in its annual Design & Developer Challenge presented by Microsoft. Participants of this year’s challenge created conceptual plans on how 20 million citizens, athletes, volunteers and visitors will get around using new and existing public, private and alternate modes of mobility. Five teams were selected to present their concepts to industry and media professionals attending AutoMobility LA on Nov. 29, including a panel of judges. Once the winner of the Judges’ Pick award was announced, industry and media professionals from around the world were able to review all the entries and vote for their favorite concept on automobilityla.com. The winner of this year’s Industry Pick award was announced on Dec. 11, along with the People’s Pick award that the public voted for on laautoshow.com.

Participating Teams in 2017: Design oiio Cunningham Concept Design Qoros Design GK Design International Inc. Systematica Herman Miller URB-E Honda Advanced Design & Trigger ZGF Architects Launch Forth, Allianz, Ottobock, Red Bull & International Paralympic Committee

Judges for 2017: Chris Down, Senior Vice President & Global Brand General Manager at Hot Wheels at Mattel, Inc. Clay Dean, Chief Innovation Officer at Under Armour Danny Stillion, Partner & Executive Design Director at IDEO Jamie Sciturro, Solution Executive at Autodesk Riccardo Giraldi, Principal Creative Director at Microsoft NEXT Seleta Reynolds, General Manager at Los Angeles Department of Transportation Stewart Reed, Transportation Design Department Chair at ArtCenter College of Design 30 “As the big car companies' race toward the electric and self-driving future, there's growing competition for the personal transportation world. Think everything from skateboard to three-wheeler. There is intense demand for small personal conveyances…These new vehicles currently appeal to the young, but they could help provide mobility or ease transportation for older and disabled people. The hope of many in this mini-industry is that as cars go autonomous the roads will get safer for smaller vehicles.”

NPR

31 PHOTO: URB-E OUTDOOR ACTIVATION AT AUTOMOBILITY LA GO

With cities around the world adopting multimodal transportation systems, leading automakers and startups are developing new ways for people to get from point A to B. These innovative solutions were on display at GO — a destination on the show floor dedicated to featuring the latest in smart mobility. Situated in South Hall Atrium and the Breezeway, GO showcased personal mobility devices, rideables, apps and more during AutoMobility LA and the Los Angeles Auto Show.

Featured Innovations: Featured Brands: Electric bicycles Micro Kickboard Electric scooters Phantom Bikes Stand-up electric vehicles Propella Electric Bikes Razor USA URB-E

32 PHOTO: KIA PRESS CONFERENCE AT AUTOMOBILITY LA

33 MEDIA IN ATTENDANCE *

TOP PRINT & ONLINE TOP BROADCAST LIFESTYLE 31,725 Associated Press ABC Designboom NEWS STORIES Buzzfeed CBS Esquire *as of 12.15.17 Consumer Reports CNN GQ Los Angeles Times ESPN Hollywood Reporter Mashable FOX InStyle New York Times KTLA Maxim Time, Inc. NBC Men’s Health * U.S. News & World Report Telemundo Robb Report USA Today Univision Vogue 173 BILLION IMPRESSIONS

*as of 12.15.17

AUTOMOTIVE-FOCUS TECH-FOCUS BUSINESS Automobile CNET Bloomberg AutoMobility LA and LA Auto Show saw a Automotive News Digital Trends Autoweek Engadget CNBC year-on-year increase of traditional and PCMag Investor’s Business Daily social visibility by nearly 6%.* Edmunds Recode Forbes *Prime Research 2017 Jalopnik SlashGear Fortune Motor Trend TechCrunch NPR Road & Track The Drive WIRED Wall Street Journal 34 NATIONAL MEDIA BUZZ

“The Los Angeles Auto Show has long been “It takes a lot to be considered outrageous in the “Automakers often debut their most fuel-efficient known as a showcase for sports cars and City of Angels, but some auto manufacturers vehicles at the Los Angeles Auto Show, and this alternative-powered vehicles like hybrids, stepped up at the 2017 Los Angeles Auto Show, year is no exception.” electric-cars and even hydrogen cars. But this producing vehicles that are eye-catching, week, the stars seem to be bigger, thirstier and groundbreaking, and even attempting to change brawnier.” the car ownership experience as we know it.”

“This year's LA Auto Show definitely had its stand “The Los Angeles Auto Show is in full swing and out cars…All these cars and concepts were cool, but automakers are showing off new updates of hot- there wasn't some game-changing technology that selling vehicles and the debut of a batch of sexy was introduced to overtly change the world (car new cars, SUVs and trucks.” CEOs nowadays often ape the tech world bombast). Walk around the show and you'll find some technology and advances that aren't necessarily sexy but are changing the way we move around.”

LIFESTYLE MEDIA BUZZ

“For decades, automakers have flocked to the “An emerging growth area for entertainment – “The 2017 Los Angeles Auto Show kicked off late annual Los Angeles Auto Show…to highlight the captive audience in the upcoming wave of last week. Hundreds of cars and trucks perch on some of their most beautiful luxury cars and driverless vehicles – will be spotlighted at the extravagant display stands, all vying for your SUVs. And as the trajectory of the automotive LA Auto Show today through December 10.” attention. Some vehicles are making their industry will most surely change over the next national or international debuts, others have been several years, the City of Angels has also become revealed elsewhere but are so striking, we can’t the place to debut innovations in technology, look away.” service, and even new forms of vehicle ownership.”

“You can tell that L.A. (and CES) is mattering “Tesla's $200K roadster? Gotta wait awhile, but more because the mix of cars and brands shown there's plenty for showbiz gearheads Dec. 1-10 at is diverse. Thematically this year’s L.A. event the L.A. Convention Center.” highlights tech, futuristic thinking, and autonomy, with lots of hybridization and pure EVs in the mix.”

35 AUTOMOTIVE MEDIA BUZZ

“That pretty much sums up the 2017 L.A. Auto “This year’s Los Angeles Auto Show gave us a “It wouldn’t be a proper Los Angeles Auto Show Show, which features everything from inexpensive whole bunch of sweet new cars to put our holiday without a variety of luxury high-performance cars crossovers like the Nissan Kicks and Hyundai Kona wishlist.” on display, and this year was no exception. From to high-powered exotics like the BMW i8Roadster production cars to concepts and from the exotic and Chevy Corvette Convertible. All that is lacking, to the everyday, the show proved enthusiasm for really, is anything sporting a pickup bed. But driving is still alive and well amid the threat of perhaps that's par for the course in Los Angeles.” soulless autonomous pods taking over the future of transportation.”

“Consider it fitting that this year’s Los Angeles “It's ironic that in a town that routinely ranks in Auto Show features several convertibles, stylish the top five most vegan-friendly cities in the high-dollar luxury cars, and a remastered off-road America, so many major car debuts at its annual classic. This is sunny California, after all, and any auto exhibition can be described as nothing short of our favorites from the show would look right at of Grade A USDA red meat.” home on L.A.’s car-conscious streets.”

TECH MEDIA BUZZ

“Los Angeles is a city that runs on rubber, so the “The vast majority of the thousand cars on display “Every car show gravitates toward a theme, and auto show here is especially relevant to its at the Los Angeles Convention Center are powered at the LA Auto Show 2017 this week it was clear: residents...as we start the transition from a world by traditional gasoline engines and offer seating for SUVs were the vehicle to debut. From spritely dominated by individually owned vehicles and at least five passengers. But the heightened urban crossovers, through midsize and full-size enter a brave new business model of Mobility as presence of EVs and announcements about new trucks, through to super-luxe transportation for a Service, driving isn’t all about being behind the car-sharing programs show that carmakers are the 1-percent, there’s no sign that America’s love- wheel any more.” turning the page in the old playbook.” affair with Sports Utility Vehicles is anywhere close to ending. However, that’s not to say it was all the LA show was good for. “

“The Los Angeles Auto Show was once a footnote in “Next week, when we all emerge from our comparison to the North American Auto Show in Thanksgiving-induced food comas, the . Since the demise of Detroit’s dominance, Los Angeles Auto Show serves up another however, LA has garnered a great deal of kind of feast, a table full of hotly anticipated significance.” cars, and likely some surprise unveilings.”

36 WHERE AUTOMAKERS & HOLLYWOOD MEET

SESAME STREET, TOP CHEF JUNIOR AND DANCING WITH THE STARS JOINED CHRYSLER 37 FOR ITS PACIFICA HYBRID ANNOUNCEMENTS AT AUTOMOBILITY LA STARS & SIGHTS AT THE SHOW

CELEBRITIES | actor () Andrew Bogut | pro athlete (Los Angeles Lakers) Arnold Schwarzenegger | actor, politician, producer (Terminator) Barbra Streisand | actress, singer, songwriter (Funny Girl) Colin Ford | actor (Under the Dome, We Bought a Zoo) Daniel Corey | VR influencer, writer (Image Comics) Danilo Gallinari | pro athlete (Los Angeles Clippers) Dmitry Almazov | influencer, musician, producer (Bobina) Doug E. Fresh | musician, producer (Sony Music) Dustin Brown | pro athlete (Los Angeles Kings) J.B. Smoove | actor, comedian, voice actor, writer (Curb Your Enthusiasm) Jordan Clarkson | pro athlete (Los Angeles Lakers) Justin Turner | pro athlete (Los Angeles Dodgers) Katherine Kelly Lang | actress (The Bold and the Beautiful) Kerry King | musician (Slayer) Magnus Walker | car collector, fashion designer (Serious Clothing Brand) Marcellus Wiley | pro athlete (Buffalo Bills, San Diego Chargers, Dallas Cowboys, Jacksonville Jaguars) Maria Sharapova | pro athlete (Olympian, Winner of US Open, French Open, Australian Open, Wimbledon) Micah Fowler | actor (Speechless) Parker | influencer (YouTube) Ryan Kelley | actor (Mean Creek, Ben 10) Salomondrin | influencer (YouTube) Steven Jackson | pro athlete (St. Louis Rams, Atlanta Falcons, New England Patriots) Vanessa Lachey | actress, model (Entertainment Tonight, Dancing With the Stars) 38 PHOTO: MARIA SHARAPOVA WITH THE 718 CAYMAN GTS AT THE PORSCHE PRESS CONFERENCE AT AUTOMOBILITY LA

39 ABOUT LOS ANGELES AUTO SHOW

Following AutoMobility LA, the Los Angeles Auto Show welcomes Southern Californians to Los Angeles’ biggest annual gathering. Over the course of ten jam-packed days, visitors come together to celebrate car culture, connect with their favorite automotive brands, test drive the latest vehicles, explore the nation’s largest public aftermarket showcase and even discover rideables and transportation services that are changing the way we get from point A to B.

PHOTO: WALL-MOUNTED 2018 FORD GT 40 PHOTO: FORD F-150 “DUELING RAPTORS”

AN EXPERIENTIAL MARKETPLACE

41 PHOTO: 2018 JEEP WRANGLER

A PLACE TO DISCOVER NEVER-BEFORE-SEEN VEHICLES

42 NEW WAYS TO GET FROM A TO B

43 PHOTO: REDSPACE CONCEPT VEHICLE VIP GUIDED TOURS

PHOTO: AUTOMOTIVE EXPERT GUIDES VISITORS DURING VIP GROUP TOURS 44 PHOTO: TEST DRIVES AROUND THE LOS ANGELES CONVENTION CENTER

TEST DRIVE 100+ NEW CARS

45 PHOTO: REZVANI TANK IN THE GARAGE (LA AUTO SHOW’S AFTERMARKET SHOWCASE)

WORLD-RENOWNED CUSTOMIZERS AND TUNERS

46 A PLAYGROUND FOR L.A.

47 PHOTO: DRIVING SIMULATION PRESENTED BY VOLVO PHOTO: POLARIS SLINGSHOT EXPERIENCE

Acura NSX GT3 Experience Jaguar Art of Performance Tour ACTIVATIONS American Supercar: Experiencing the Ford GT Jaguar Formula-E Racing Cadillac Carpool Karaoke Kia Sport Utility Gym Camry Movie Chase Thrill Ride Land Rover Above and Beyond Tour Dodge Demon Drag Race Challenge Mercedes-Benz Iron Shockl Mountain Genesis PGA Open Nissan & Star Wars Droid Repair Hyundai Racing Challenge Polaris Slingshot Experience

Xbox & Forza Motorsport Gaming Lounge 48 PHOTO: ACURA NSX GT3 EXPERIENCE

INSIGHTS

Each year, we invite experts to find out who comes to the show, where they go, what they like most, why they attend and how we can grow. In 2017, Foresight Research and Eventbrite surveyed visitors to provide us and our stakeholders with the insights and demographics shared in this report.

All local resident figures are from Market Test 2017 (500 local area households) / local population of US Census 2015. Local area attendees are from Market Test 2017 (208 49 local persons who attended LA Auto Show). The 2016-2017 market norm is from a base of 2,311 attendees to any of 57 measured auto shows. ATTENDEE DATA

• 77% attended because the show is fun and entertaining* • 73% attended to see one/more newly-launched vehicles* • 63% attend to see concept cars on display* • 90% attended with friends, children and/or spouse** • 94% of attendees rated their experience positively** • Average time spent at the show was 5 hours (compared to 3.5-hour season average)*

Top 5 Events Los Angeles Auto Show Attendees Visit** • Dodger games (35%) • LA County Fair (29%) • Clippers/Lakers/Kings (26%) • Long Beach Grand Prix (12%) • Coachella (7%)

Top 5 Important Display Elements* • Ability to access/sit in the vehicles (79%) • Having a full selection of vehicles to choose from (70%) • Having the vehicle I’m interested in (70%) • Concept cars on display (67%) • Product specialists were well-informed (59%)

*Foresight Research 2017 Report **Eventbrite 2017 Survey 50 SHOPPING AT THE SHOW

• 63% of attendees intend to purchase a vehicle within the next 12 months* • 33% of attendees generate significant downstream impact on other buyers’ purchase and lease decisions* • Compared to those in the local market, show visitors in the market for a new vehicle skew significantly toward certain luxury brands (BMW, Audi, Mercedes-Benz)* • Midsize SUVs, crossovers and pickup segments are directionally more likely to be on attendee consideration lists among 12-month intenders at the show* • Diverse array of brands were at the top of consideration list additions (Ford, Kia and Toyota were for full line, while Tesla and Audi for luxury)*

51 *Foresight Research 2017 Report **Eventbrite 2017 Survey IMPACT ON PURCHASE 38% 13% CONSIDERATION ADDED BRANDS TO SUBTRACTED THEIR CONSIDERATION BRANDS FROM Visitors continued to both add to and refine their LIST THEIR LIST shopping lists as a result of the show.*

Q1: As a result of attending the auto Q2: As a result of attending the show, have you added any brands to auto show, have you deleted or your consideration list that you subtracted any brands that you weren't previously considering? were previously considering?

+Data Source: Market Test n= 208 *Foresight Research 2017 Report - 52 INFLUENCERS

The show attracts new car influencers (sources of word of mouth) at rates significantly higher than among the local population; 32% increase in influential attendees at the show compared to 2016.*

Q: Within an average year, how many people do you give recommendations to? (Excluded: DK/Refused)

Shouters (16+) High Influencers (10-15) Talkers (6-9) Low Influencers (1-5) Silents (0)

n= 208 n= 500

53 Data Source: Market Test n= 208 *Foresight Research 2017 Report DEMOGRAPHICS For over a century, Angelenos have flocked to the show to discover the latest debuts by the world’s leading automobility brands and to experience all their favorite makes and models, up-close and personal. The 110-year-old show remains a solid platform for clients to reach a highly-influential audience living in Southern California, the nation’s largest car-buying market*.

*J.D. Power 2017 54 RESIDENCE

Attendance by L.A County residents increased by 26% compared to 2016.*

Out of Area L.A. County Residents 55 Data Source: Market Test n= 208 *Foresight Research 2017 Report Surrounding County Residents LOCAL RESIDENTS U.S. Census

GENDER 14% increase in female attendees at the show compared to 2016.*

Q: What is your gender? ATTENDEES Female Male

Data Source: Market Test n= 208 *Foresight Research 2017 Report 56 AGE

60% of attendees are under the age of 55.*

18-34 35-54 55+

57 Data Source: Market Test n= 208 *Foresight Research 2017 Report ATTENDEES

ETHNICITY Show attendees sampled are more likely to be Caucasian or Asian versus the local population.*

Q: Please indicate your ethnic background or racial group.

Other Asian/Pacific Islander LOCAL RESIDENTS Hispanic/Latino U.S. Census African American Caucasian

Data Source: Market Test n= 208 *Foresight Research 2017 Report 58 LOCAL RESIDENTS U.S. Census

ATTENDEES EDUCATION 78% of show attendees have a university degree (10% increase compared to 2016).*

Q: What is the highest level of education you have completed?

High School or less Some College or Associate's Degree Bachelor's Degree Graduate or Professional Degree

59 Data Source: Market Test n= 208 *Foresight Research 2017 Report INCOME The show’s attendees are more affluent than the local market.*

Q: For classification purposes only, what is your household’s total annual income before taxes? (Refused excluded)

Under $25,000 $25,000 to $49,000 $50,000 to $99,000 $100,000 to $149,000 $150,000 to $199,000 $200,000+

ATTENDEES

LOCAL RESIDENTS U.S. Census Data Source: Market Test n= 208 *Foresight Research 2017 Report 60 SOCIAL STATS

Growth (across all LA Auto Show social platforms YOY 2016 to 2017) • Instagram 63% • LinkedIn 39% • Facebook 16% • 4%

Follower Insights (AutoMobility LA and Los Angeles Auto Show, Nov. 27 - Dec. 10) • 1.5M impressions from LA Auto Show’s Twitter account (not including partners, general public, etc.) • 2.6M impressions from LA Auto Show’s Instagram account (not including partners, general public, etc.) • 3.3M video views on LA Auto Show’s Facebook account (not including partners, general public, etc.) • Social media followers used Facebook most often, closely followed by Instagram*

Comparisons • LA Auto Show has over 40K Instagram followers while Detroit has less than 18K (as of December 13, 2017)

• LA Auto Show has more than 61K Twitter followers while New York has slightly more than 38K (as of December 13, 2017)

Top Five Countries Tweeting #LAAUTOSHOW in 2017 TWEETS Mexico India Canada

61 *Foresight Research 2017 Report **Eventbrite 2017 Survey SOCIAL POSTS

Top Instagram Posts Top Twitter Posts 11.27.2017 - 12.10.2017 11.27.2017 - 12.10.2017

62 2018 AUTOMOBILITY LA Nov. 26-29

2018 LOS ANGELES AUTO SHOW Nov. 30-Dec. 9

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