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AUTOMOBILITY LA LOS ANGELES AUTO SHOW 2019 Show Recap | Leading the New Mobility Movement OUTSIDE COVER: Hyundai Press Conference INSIDE COVER: BMW Press Conference

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AUTOMOBILITY LA LOS ANGELES AUTO SHOW 2019 Show Recap | Leading the New Mobility Movement OUTSIDE COVER: Hyundai Press Conference INSIDE COVER: BMW Press Conference AUTOMOBILITY LA LOS ANGELES AUTO SHOW 2019 Show Recap | Leading the New Mobility Movement OUTSIDE COVER: Hyundai Press Conference INSIDE COVER: BMW Press Conference WELCOME AutoMobility LA + Los Angeles Auto Show 2019 CONTENT 01 About AutoMobility LA 02 Noteworthy Stats & Figures 04 Breaking News 06 Press & Trade Events 08 Vehicle Debuts 12 Media Snapshot 13 Media Buzz 16 B2B Attendee Overview 18 AutoMobility LA Conference 20 Hackathon 22 Top Ten Automotive Startups 25 About Los Angeles Auto Show 26 Exhibitor Activations 30 B2C Test Drives 32 Celebrity Appearances 34 Influencer Program 36 EV|LA Program 40 B2C Attendee Overview 47 Digital Marketing ABOUT AUTOMOBILITY LA The Los Angeles Auto Show’s annual B2B event, AutoMobility LA, features vehicle debuts, auto-tech exhibits, competitions, speakers, and networking events over the course of four jam-packed days. Held in Los Angeles — the nation’s top car-buying, luxury, and green market — AutoMobility LA is where the who’s who of mobility meet to gain insights, break news, and do business. PHOTO: Porsche Press Conference NOTEWORTHY STATS & FIGURES From Autonomy & Connectivity to Electrification & the Sharing Economy ‣ In a record year of 72 debut vehicles, 73% of debuts were classified ‣ News coverage of the show increased to 42,606 articles, representing as either Global or North American (Page 8). a 32% rise YOY from 2018 (Page 12). ‣ AutoMobility LA continued to be a global stage for more than 30 ‣ GridSmartr’s point-incentive system for EV adoption received the automotive-technology experts — including c-level executives from $10,000 grand prize at AutoMobility LA’s Hackathon, presented by Canoo, Faraday Future, and Porsche Cars North America — to share Amazon Web Services (AWS) and HERE Technologies with support industry insights (Page 18). from co-sponsor SiriusXM Connected Vehicle Services (Page 20). ‣ Alt-fuel vehicles — inclusive of BEV, PHEV, Hybrid, and Hydrogen — ‣ AutoMobility LA’s Top Ten Automotive Startups Competition was accounted for 40% of debuts and 18% of test drives. This represents presented by PlanetM (MEDC) and co-sponsored by Plug and Play a 53% increase in alt-fuel debut vehicles YOY (Page 10). Tech Center. Humanising Autonomy, a London-based startup focused on developing real-time prediction software, received the $15,000 ‣ AutoMobility LA’s Technology Pavilion continued to feature startup grand prize and top honor at the sixth-annual competition (Page 22). and established automakers alongside big data & cloud computing, connected car services & technologies, infotainment, safety, software, ‣ Green Car Journal, Hispanic Motor Press Foundation, and NACTOY and transportation service & solution providers (Page 16). (North American Car, Utility and Truck of the Year Awards) formally announced their 2020 finalists and award winners (Page 4). ‣ AutoMobility LA once again hosted several partner events including Car Design Forum LA presented by Car Design News, MediaPost’s ‣ AutoMobility LA introduced an influencer program highlighted by 17 Marketing: Automotive Conference, and Securing Mobility Summit influencers, resulting in an estimated 7.5 million impressions and presented by Suits & Spooks (Page 6). 98,700 engagements (Page 34). 21 02 “ “The LA Auto Show has become the premier event to unveil new models for the United States market, usurping even the Detroit Auto Show…” — DIGITAL TRENDS PHOTO (LEFT): Los Angeles Mayor Eric Garcetti PHOTO (RIGHT): Mazda and Toyota Press Conferences BREAKING NEWS From Southern California Startups to Global Powerhouses | 23 Press Conferences & Media Receptions TUESDAY, NOVEMBER 19 WEDNESDAY, NOVEMBER 20 THURSDAY, NOVEMBER 21 AEye Acura North American Car, Utility and Truck Green Car Awards AutoMobility LA Hackathon Award Alfa Romeo of the Year Award Finalists Presentation BMW Group Porsche AutoMobility LA Top Ten Automotive Chevrolet Toyota Startups Competition Award Fiat Urban Movement Labs (City of LA) Presentation Genesis Volkswagen Karma Automotive Hispanic Motor Press Vulog Award Winners Hyundai Kia Lincoln Mazda Mercedes-Benz 21 04 ““More and more, the Los Angeles Auto Show is becoming the leading car expo — not just in the US, but also on the international level.” — AUTO ILLUSTRIERTE PHOTO: Offsite Tesla Cybertruck Reveal PRESS & TRADE EVENTS AutoMobility LA | A Global Stage for Industry Activity AUTOMOBILITY LA SIGNATURE EVENTS ONSITE EXHIBITOR & SPONSOR EVENTS Hackathon presented by Amazon Web Services and HERE Technologies APEX: The Secret Race Across America (Film Premiere) and co-sponsored by SiriusXM Connected Vehicle Services AutoMobility LA Tech Tours presented by SBD Automotive Networking Breakfast presented by Karma Automotive Car Design Forum LA (a Car Design News event) Networking Reception Coffee Break presented by A2Mac1 Top Ten Automotive Startups Program presented by PlanetM (MEDC) Coffee Break presented by Ridecell and co-sponsored by Plug and Play Tech Center Dodge Power Breakfast: Celebrating 50 Years of Challenger Muscle Fuel Cell Breakfast hosted by Toyota OFFSITE ACTIVATIONS & EVENTS Green Car Awards presented by Green Car Journal Aston Martin Media Event at Paradigm Talent Agency Green Car Ride & Drive presented by Green Car Journal EVgo, Garmin, Ridecell, and SBD Automotive Mobility Mixer at Tom’s Urban Karma Automotive Media Reception Ford Media Event at Hawthorne Municipal Airport KPMG Automotive Executive Forum Hearst Autos Media Event at HNYPT LA MediaPost’s Marketing: Automotive Forum Hyundai Reception at NOVO North American Car, Utility and Truck of the Year Awards Jaguar Land Rover Reception at Rolling Greens Securing Mobility Summit (a Suits & Spooks event) Kelley Blue Book Best Buy Awards at Ace Hotel UCLA Anderson School of Management Mobility Event Lexus Reception at Hudson Lofts Lincoln Media Event at The Millwick MotorTrend Media Event at MotorTrend Headquarters Nissan Reception at City Market Social House Pinifarina Media Event at 1 Hotel West Hollywood Plug and Play Tech Center Industry Reception at 1010 Wilshire Porsche Media Event at Private Location Tesla Cybertruck Debut at Tesla Design Center UK Department of International Trade Reception at The Wolves 21 Volkswagen Reception at Petersen Automotive Museum 06 PHOTO: BMW Press Conference ““It's difficult to nail what the most exciting attractions of the Los Angeles Auto Show were, because the number of impressive debuts was so high this year.” — MOTOR AUTHORITY VEHICLE DEBUTS An International Stage | 72 Debut Vehicles Featured in Los Angeles GLOBAL DEBUTS NORTH AMERICAN DEBUTS AUTO SHOW DEBUTS Acura MDX PMC Edition Alfa Romeo Giulia Porsche Cayenne Turbo S Aston Martin DBX Audi e-tron Sportback Alfa Romeo Stelvio E-Hybrid Coupe BMW X5 M Audi RS Q8 Alfa Romeo Tonale Porsche Formula E Race Car BMW X6 M BMW 2 Series Gran Coupe Audi RS 6 Subaru Series.White WRX Bollinger Motors B1 BMW M2 CS Audi RS 7 Subaru Series.White WRX STI Bollinger Motors B2 BMW M8 Gran Coupe BMW 330e PHEV Toyota Mirai Canoo Chevrolet Trailblazer Activ BMW Motorrad R18 Concept 1 Dodge Charger Hellcat Widebody FIAT 500X Sport BMW Motorrad R18 Concept 2 Ford Mustang Mach-E Hyundai Concept BMW X3 PHEV Harley-Davidson LiveWire Hyundai Vision T Concept Genesis G90 Honda CR-V Hybrid Karma Revero GTS Hyundai Ioniq All-Electric INFINITI Edition 30 Q50 Karma SC2 Concept Hyundai Ioniq Hybrid INFINITI Edition 30 Q60 Land Rover Defender 110 Hyundai Ioniq PHEV INFINITI Edition 30 QX50 Lexus LC 500 Convertible Jaguar XJ Collection Edition INFINITI Edition 30 QX60 Mercedes-AMG GLE 63 Kia Seltos INFINITI Edition 30 QX80 Mercedes-AMG GLS 63 Land Rover Defender 90 Karma SC1 Concept MINI John Cooper Works GP Lexus LF-30 Concept Mazda CX-5 Nissan Sentra Lincoln Corsair Grand Touring PHEV Mazda CX-9 Porsche Taycan 4S Mazda CX-30 Subaru BRZ ts Porsche Taycan 4S Mercedes-Benz GLC 350e Volkswagen Atlas Cross Sport with Performance Package Mercedes-Benz Vision Simplex Toyota Camry AWD MINI Cooper SE Toyota RAV4 PHEV MINI John Cooper Works Clubman Volkswagen ID. Electric Concept MINI John Cooper Works Countryman 21 08 PHOTO (LEFT): Hyundai Vision T Concept PHOTO (RIGHT): Volkswagen ID. Concept; Toyota Mirai ““For the past few years, the big story in the auto industry has been about self-driving cars. But at the 2019 LA Auto Show, electric vehicles are back in the driver's seat.” — BUSINESS INSIDER ELECTRIFYING CHANGE Alt-Fuel Vehicles Accounted for 41% of Debuts in the Nation’s Top EV Market GLOBAL DEBUTS NORTH AMERICAN DEBUTS AUTO SHOW DEBUTS Audi e-tron Sportback Alfa Romeo Tonale Bollinger Motors B1 Hyundai Concept BMW 330e PHEV Bollinger Motors B2 Hyundai Vision T PHEV BMW X3 PHEV Canoo Karma Revero GTS Hyundai Ioniq All-Electric Ford Mustang Mach-E Karma SC2 Concept Hyundai Ioniq Hybrid Harley-Davidson LiveWire Porsche Taycan 4S Hyundai Ioniq PHEV Honda CR-V Hybrid Porsche Taycan 4S Lexus LF-30 Concept Karma SC1 Concept with Performance Package Lincoln Corsair Grand Touring PHEV Toyota RAV4 PHEV Mercedes-Benz GLC 350e Volkswagen ID. Electric Concept Mercedes-Benz Vision Simplex MINI Cooper SE Porsche Formula E Race Car Toyota Mirai (Hydrogen) 21 10 PHOTO: Canoo Vehicle (Post-Fireside Chat) ““While auto shows fall out of favor for major vehicle reveals and flashy displays, Los Angeles has held on remarkably well, continuing to attract Asian, American, and European brands that can't resist its huge media market and thriving, multifaceted car culture.” — AUTOMOTIVE NEWS MEDIA SNAPSHOT 3,000+ Journalists Attended AutoMobility LA in 2019 TOP NATIONAL & INT’L TOP BROADCAST LIFESTYLE-FOCUS
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