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Welcome Back — 2021 Show V2 AutoMobility LA (B2B) | November 17–18, 2021 Los Angeles Auto Show (B2C) | November 19–28, 2021 : Show Attendees : Show Photo 03 About AutoMobility LA (B2B) Content 04 Media Snapshot 05 Overview of Opportunities 06 About Los Angeles Auto Show (B2C) 07 Overview of Opportunities 08 Advertising Opportunities 09 Custom Opportunities 10 Digital Presence 11 Contact AutoMobility LA B2B Event | November 17-18, 2021 “While auto shows fall out of favor for The Los Angeles Auto Show’s annual B2B event — AutoMobility LA — features major vehicle reveals and flashy displays, signature competitions, networking events, and vehicle debuts over the Los Angeles has held on remarkably well, course of two content-filled days. Located in Los Angeles, the nation’s top car- continuing to attract Asian, American, buying, luxury, and green market, AutoMobility LA is where the mobility and European brands that can’t resist its industry gathers to gain insights, break news, and do business. huge media market and thriving, multi- faceted car culture.” The Venue — Automotive News AutoMobility LA is held in the Los Angeles Convention Center. The Attendees + Industry Professionals: Advertisers, analysts, automakers, coders, dealers, designers, developers, investors, PR, startups, tech giants, and more : Los Angeles Mayer Eric Garcetti Mayer Angeles : Los + Media (breakdown on page 4) Photo Who Participates? Includes, but is not limited to… + Auto Industry: Auto Alliance, Global Automakers, KPMG, Prestone + Automakers: Alfa Romeo, BMW, Chevrolet, Dodge, Kia, Subaru, Volkswagen + Investors: PlanetM, Plug and Play Tech Center + Startups: BYTON, Ridecell, Rivian, Sibros, Vulog + Tech Giants: Amazon, Microsoft, Pandora, QNX, SiriusXM, Visa + Tier I Suppliers: Continental, Magna International, Pirelli Why Participate? + If you make cars. If you’re in the EV business. If you’re a startup. If you have an announcement/research. If you want to make noise in the industry. + Improve brand awareness to media and industry professionals from around the world + Position your company as a global innovator and a serious contributor to the ever-evolving mobility space + Procure investments/partnerships from established/expanding companies (e.g., Rivian and Ford, Canoo, Hyundai, Lyft and General Motors) : Porsche Press Conference Press : Porsche 03 Photo Media Snapshot Journalists from around the world attended AutoMobility LA in 2019 “The LA Auto Show has become the Top National & International premier event to unveil new models for Associated Press Reuters the United States market, usurping even Fox News The New York Times the Detroit Auto Show…” Los Angeles Times U.S. News & World Report — Digital Trends NBC News USA Today “More and more, the Los Angeles Auto Top Automotive Show is becoming the leading car expo — Automobile Magazine Motor Authority not just in the US, but also on the Automotive News Motor Trend international level.” Road & Track : Media Coverage Automotive World — Auto Illustrierte Car and Driver The Drive Photo “Los Angeles is king of the U.S. auto Top Business shows. And it’s looking at the future.” Bloomberg International Business Times — ExtremeTech Business Insider MarketWatch Consumer Reports NPR 42,600 Forbes Time Inc. News Stories Top Lifestyle Architectural Digest Los Angeles Magazine Cool Hunting Mashable 163.9 Esquire Men’s Journal Billion Impressions GQ Robb Report Top Technology Ars Technica PC Magazine CleanTechnica Popular Mechanics CNET TechCrunch Digital Trends The Verge : Mazda Press Conference Press : Mazda 04 Photo Overview of B2B Opportunities AutoMobility LA Photo: Faraday Future Photo: Media & Industry Professionals Photo: Vulog Photo: AutoMobility LA Website Photo: Alfa Romeo Media Reception Signature Programming Event Programming Showcase/Activate Digital Additional Opportunities + Hackathon + Coffee/Lunch Break + Indoor + E-Blasts + Guided Tours + Motoring Invitational + Networking Reception + Outdoor + Official Website + Hotel Keys + Top Ten Startups + Your Own Event + Test Drives + Social Media + Lanyards + Wi-Fi + Media Center + Networking App + Registration + Show Guide 05 LA Auto Show B2C Event | November 19-28, 2021 Following AutoMobility LA, the Los Angeles Auto Show welcomes visitors from 5.2 Hours Southern California and beyond to Los Angeles’ biggest annual gathering. Over Average time attendees spent exploring the course of ten jam-packed days, the public comes together to celebrate car (compared to 4.4 hour season average) culture, connect with their favorite automotive brands, test drive the latest vehicles, explore the nation’s largest public aftermarket showcase, and even discover rideables and transportation services that are changing the way we get 95% from point A to B. Attendees that would recommend the show The Venue 91% Similar to AutoMobility LA, the Los Angeles Auto Show takes place in the Los Attendees that came in a group of two or more Angeles Convention Center. The Attendees 81% + Shoppers Attendees that came because the show Mario & Luigi at the Los Angeles Auto Show Auto Angeles Mario & Luigi at the Los + Enthusiasts : is fun and entertaining + Families + Fun Seekers Photo Who Participates? Includes, but is not limited to… + Aftermarket: Al & Ed’s Autosound, DUB Magazine, Yamaha + Auto Industry: Autotrader, Brembo, Pirelli, Prestone, Yokohama + Automakers: Alfa Romeo, Chevrolet, Dodge, Kia, MINI, Subaru, Volkswagen + Insurance: GEICO, State Farm, Metromile + Lifestyle: Disney, LEGO, Netflix, Paramount Pictures, SHOWTIME + Micromobility: Micro Kickboard, Razor Scooters, URB-E + Rideshare: Fair, Lyft + Tech Giants: Amazon, Microsoft (Xbox), Nintendo + Utilities: Electrify America, LA Metro, LADWP, Metrolink, Plug-in America Why Participate? + Reach a targeted Southern California (and Los Angeles County) audience LEGO Interactive Exhibit Interactive LEGO + Reach a highly-influential audience — 53% provide 6+ recommendations : + Reach a growing millennial audience — 48% are ages 18-34 Photo + Reach educated, affluent consumers — 43% earn over $100,000 annually 06 Overview of B2C Opportunities Los Angeles Auto Show Photo: EV|LA Tours Photo: Netflix’s Fast & Furious Spy Racers Photo: Los Angeles Auto Show Website (Dates) Photo: West Atrium Entrance Crowds Signature Programming Showcase/Activate Digital Additional Opportunities + Brand Days+Nights + Indoor + E-Blasts + Charging Stations + EV|LA + Exterior + Official Website + License Plate + VIP Tours + Test Drives + Social Media + Show Brochure + WI-FI + Ticketing 07 Photo: Breezeway Pico Banner Photo: Concourse Walkway (Alfa Romeo) Photo: South Hall Box Office AutoMobility LA and the Los Angeles Auto Show serve as a dual-purpose stage for brands to stand-out, engage, and communicate with a highly-targeted trade Advertising Opportunities and consumer audience, respectively. Catering to the nation’s largest car-buying market (JD Power, 2019), the two shows are among the world’s most influential auto-tech events. Indoor & Outdoor Opportunities + Banners (Exterior) + Escalator Graphics + Banners (Indoor) + Floor Decals + Banners (Online) + Light Pole Banners + Column Wraps + Stair Graphics + Custom Options + Wall Graphics + Digital + Window Clings 08 Photo: Amazon Game Studios (Video Game Lounge) Photo: Motoring Invitational (Volkswagen) Photo: Boxing Heavyweight Championship Weigh-In Have ideas — whether digital and/or physical — that you didn’t see mentioned? Custom Opportunities Our team wants to hear from you. Please reach out to Maureen McGrath at [email protected] to begin the conversation. 09 Digital Presence Combined AutoMobility LA and Los Angeles Auto Show Platforms Between November 18, 2019-December 1, 2019 Facebook + Followers — 97,286 + Average Engagement (Per Post) — 110 + Total Engagement — 274,625 + Total Impressions — 10,250,000 + Total Message Clicks — 274,680 Instagram + Followers — 139,517 + Average Engagement (Per Post) — 1,722 + Engagement Rate (Per Impression) — 3.8% + Total Engagement — 260,573 + Total Impressions — 8,800,000 Snapchat + Filter Usage — 35.5% + Total Views — 453,000 Tik Tok + Followers — 38,000 + Total Views — 79,700 Twitter + Followers — 68,661 + Average Engagement (Per Tweet) — 103 + Total Engagement — 17,692 + Total Impressions — 415,000 10 Maureen McGrath To Learn More VP, Sales & Partnership Relations [email protected] 213.666.9056 AutoMobility LA November 17-18, 2021 automobilityla.com/recap Los Angeles Auto Show November 19-28, 2021 automobilityla.com/recap.
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