AutoMobility LA (B2B) | November 17–18, 2021 Los Angeles (B2C) | November 19–28, 2021 : Show Attendees : Show Photo 03 About AutoMobility LA (B2B) Content 04 Media Snapshot 05 Overview of Opportunities 06 About Los Angeles Auto Show (B2C) 07 Overview of Opportunities 08 Advertising Opportunities 09 Custom Opportunities 10 Digital Presence 11 Contact AutoMobility LA B2B Event | November 17-18, 2021

“While auto shows fall out of favor for The Los Angeles Auto Show’s annual B2B event — AutoMobility LA — features major vehicle reveals and flashy displays, signature competitions, networking events, and vehicle debuts over the Los Angeles has held on remarkably well, course of two content-filled days. Located in Los Angeles, the nation’s top car- continuing to attract Asian, American, buying, luxury, and green market, AutoMobility LA is where the mobility and European brands that can’t resist its industry gathers to gain insights, break news, and do business. huge media market and thriving, multi- faceted car culture.” The Venue — Automotive News AutoMobility LA is held in the Los Angeles Convention Center. The Attendees + Industry Professionals: Advertisers, analysts, automakers, coders, dealers, designers, developers, investors, PR, startups, tech giants, and more + Media (breakdown on page 4) : Los Angeles Mayer Eric Garcetti Mayer Angeles : Los Photo Who Participates? Includes, but is not limited to… + Auto Industry: Auto Alliance, Global Automakers, KPMG, Prestone + Automakers: , BMW, , , Kia, Subaru, + Investors: PlanetM, Plug and Play Tech Center + Startups: , Ridecell, , Sibros, Vulog + Tech Giants: Amazon, Microsoft, Pandora, QNX, SiriusXM, Visa + Tier I Suppliers: Continental, Magna International, Pirelli Why Participate? + If you make cars. If you’re in the EV business. If you’re a startup. If you have an announcement/research. If you want to make noise in the industry. + Improve brand awareness to media and industry professionals from around the world + Position your company as a global innovator and a serious contributor to the ever-evolving mobility space + Procure investments/partnerships from established/expanding companies (e.g., Rivian and Ford, Canoo, Hyundai, Lyft and ) 03 : Porsche Press Conference Press : Porsche Photo Photo: Mazda Press Conference Photo: Media Coverage Show isbecoming theleading car expo — the United States market, usurpingeven “More andmore, theLos Angeles Auto premier event to unveil new modelsfor shows. And it’s lookingatthefuture.” “Los Angeles iskingoftheU.S.auto “The LAAuto Show hasbecome the not justintheUS,butalsoon the Detroit Auto Show…” 42 international level.” — Auto Illustrierte Billion Impressions — DigitalTrends — ExtremeTech 163.9 , News Stories 600 Digital Trends CNET CleanTechnica Ars Technica Top Technology GQ Esquire Cool Hunting Architectural Digest Top Lifestyle Forbes Consumer Reports Business Insider Bloomberg Top Business Car andDriver Automotive World Automotive News Automobile Magazine Top Automotive NBC News Los Angeles Times Fox News Associated Press Top National&International Journalists from around theworld attended AutoMobility LAin2019 Media Snapshot The Verge TechCrunch Popular Mechanics PC Magazine Robb Report Men’s Journal Mashable Los Angeles Magazine Time Inc. NPR MarketWatch International Business Times The Drive Road &Track Motor Trend Motor Authority USA Today U.S. News &World Report The New York Times Reuters

04 Overview of B2B Opportunities AutoMobility LA

Photo: Photo: Media & Industry Professionals Photo: Vulog Photo: AutoMobility LA Website Photo: Alfa Romeo Media Reception

Signature Programming Event Programming Showcase/Activate Digital Additional Opportunities + Hackathon + Coffee/Lunch Break + Indoor + E-Blasts + Guided Tours + Motoring Invitational + Networking Reception + Outdoor + Official Website + Hotel Keys + Top Ten Startups + Your Own Event + Test Drives + Social Media + Lanyards + Wi-Fi + Media Center + Networking App + Registration + Show Guide 05 LA Auto Show B2C Event | November 19-28, 2021

Following AutoMobility LA, the Los Angeles Auto Show welcomes visitors from 5.2 Hours Southern California and beyond to Los Angeles’ biggest annual gathering. Over Average time attendees spent exploring the course of ten jam-packed days, the public comes together to celebrate car (compared to 4.4 hour season average) culture, connect with their favorite automotive brands, test drive the latest vehicles, explore the nation’s largest public aftermarket showcase, and even discover rideables and transportation services that are changing the way we get 95% from point A to B. Attendees that would recommend the show The Venue 91% Similar to AutoMobility LA, the Los Angeles Auto Show takes place in the Los Attendees that came in a group of two or more Angeles Convention Center. The Attendees 81% + Shoppers Attendees that came because the show

Mario & Luigi at the Los Angeles Auto Show Auto Angeles Mario & Luigi at the Los + Enthusiasts : is fun and entertaining + Families + Fun Seekers Photo Who Participates? Includes, but is not limited to… + Aftermarket: Al & Ed’s Autosound, DUB Magazine, Yamaha + Auto Industry: Autotrader, Brembo, Pirelli, Prestone, Yokohama + Automakers: Alfa Romeo, Chevrolet, Dodge, Kia, , Subaru, Volkswagen + Insurance: GEICO, State Farm, Metromile + Lifestyle: Disney, LEGO, Netflix, Paramount Pictures, SHOWTIME + Micromobility: Micro Kickboard, Razor Scooters, URB-E + Rideshare: Fair, Lyft + Tech Giants: Amazon, Microsoft (Xbox), Nintendo + Utilities: Electrify America, LA Metro, LADWP, Metrolink, Plug-in America Why Participate? + Reach a targeted Southern California (and Los Angeles County) audience

LEGO Interactive Exhibit Interactive LEGO + Reach a highly-influential audience — 53% provide 6+ recommendations

: + Reach a growing millennial audience — 48% are ages 18-34

Photo + Reach educated, affluent consumers — 43% earn over $100,000 annually 06 Overview of B2C Opportunities Los Angeles Auto Show

Photo: EV|LA Tours Photo: Netflix’s Fast & Furious Spy Racers Photo: Los Angeles Auto Show Website (Dates) Photo: West Atrium Entrance Crowds

Signature Programming Showcase/Activate Digital Additional Opportunities + Brand Days+Nights + Indoor + E-Blasts + Charging Stations + EV|LA + Exterior + Official Website + License Plate + VIP Tours + Test Drives + Social Media + Show Brochure + WI-FI + Ticketing 07 Photo: Breezeway Pico Banner Photo: Concourse Walkway (Alfa Romeo) Photo: South Hall Box Office

AutoMobility LA and the Los Angeles Auto Show serve as a dual-purpose stage for brands to stand-out, engage, and communicate with a highly-targeted trade Advertising Opportunities and consumer audience, respectively. Catering to the nation’s largest car-buying market (JD Power, 2019), the two shows are among the world’s most influential auto-tech events. Indoor & Outdoor Opportunities + Banners (Exterior) + Escalator Graphics + Banners (Indoor) + Floor Decals + Banners (Online) + Light Pole Banners + Column Wraps + Stair Graphics + Custom Options + Wall Graphics + Digital + Window Clings 08 Photo: Amazon Game Studios (Video Game Lounge) Photo: Motoring Invitational (Volkswagen) Photo: Boxing Heavyweight Championship Weigh-In

Have ideas — whether digital and/or physical — that you didn’t see mentioned? Custom Opportunities Our team wants to hear from you. Please reach out to Maureen McGrath at [email protected] to begin the conversation. 09 Digital Presence Combined AutoMobility LA and Los Angeles Auto Show Platforms Between November 18, 2019-December 1, 2019

Facebook + Followers — 97,286 + Average Engagement (Per Post) — 110 + Total Engagement — 274,625 + Total Impressions — 10,250,000 + Total Message Clicks — 274,680 Instagram + Followers — 139,517 + Average Engagement (Per Post) — 1,722 + Engagement Rate (Per Impression) — 3.8% + Total Engagement — 260,573 + Total Impressions — 8,800,000 Snapchat + Filter Usage — 35.5% + Total Views — 453,000 Tik Tok + Followers — 38,000 + Total Views — 79,700 Twitter + Followers — 68,661 + Average Engagement (Per Tweet) — 103 + Total Engagement — 17,692 + Total Impressions — 415,000 10 Maureen McGrath To Learn More VP, Sales & Partnership Relations [email protected] 213.666.9056 AutoMobility LA November 17-18, 2021 automobilityla.com/recap Los Angeles Auto Show November 19-28, 2021 automobilityla.com/recap