Mobile Games 2019

Plinq Mobile Games 2019 1 Contents

Revenue 3 Penetration 5 Usage 7 Games in the USA 9 Genres 12 Gender Demographics 14 Player Motivations 17

Plinq Mobile Games 2019 2 Revenue

Mobile games are growing in popularity. How do they compare with traditional gaming platforms?

Plinq Mobile Games 2019 3 In 2019 mobile games make up 45% of total video Global Market Revenue game revenue.1 Share 2019 In 2018 mobile games generated approximately $70 billion.2 60 The App Store generated $14.6 billion from mobile games in Q1 2019.3 50 Smartphone and tablet games revenue is growing 10.2% year over year. 4 40 Mobile games are expected to make up 51% of the global games market in 2020.5 30 In 2018 mobile 20 games generated 10 approximately $70

0 Browser Tablet PC Console Smartphone billion

Plinq Mobile Games 2019 4 Penetration

Half of all mobile devices in the world are used to play games.

Plinq Mobile Games 2019 5 2.2 billion 2.71 billion There are now 2.2 billion mobile There are 2.71 billion smartphone gamers worldwide. users in 2019.6 25% 33% Mobile games account for 33% of app Games account for 25% of active 9 iOS apps and 21% of active Android installs and 10% of app time. Apps.7 60% 62% Mobile games are on track to reach 62% of smartphone owners install a 60% market share in consumer app game within a week of getting their spend in 2019.10 phone.8

Plinq Mobile Games 2019 6 Usage

In the USA, the average mobile gamer spends 24 minutes each day playing mobile games. How does this compare to heavy gamers?

Plinq Mobile Games 2019 7 11 Light Gamers Number of Games Played Bottom 40 percent of Per day Per month Time spent per day players based on time spent playing. Average 1.3 3.6 24 min Light 1.0 2,2 2 min Heavy Gamers Heavy 1.7 5.2 62 min Top 40 percent of Core 2.3 6.5 142 min players based on time spent playing.

Core Gamers 12 Number of Sessions Played Top 20 percent of players based on time Per day Per month Session length spent playing. Average 4.3 133.6 5 min 35 sec Light 0.6 17.1 3 min 32 sec Heavy 10.6 328.4 5 min 53 sec Core 16.6 514.4 6 min 3 sec

Plinq Mobile Games 2019 8 Games in the USA

The USA is the largest video games market in the world.13

Plinq MobileGame DemographicsGames 2019 2019 9 77% 203 million Smartphone penetration.14 Mobile gamers.17

$37 billion 8 Video game revenue.15 Number of games that the average person has on their phone. $9.8 billion $54.97 Mobile game revenue.16 Mobile game average revenue per player.18

Plinq Mobile Games 2019 10 Genres

Puzzle and arcade games dominate the mobile game charts. Who are the key players?

Plinq Mobile Games 2019 11 Playrix (Gardenscapes), Rovio (Angry Birds) and Scopely (Yahtzee with Buddies) make the most addictive mobile games.23

In 2017 Match 3 games (Candy Crush) had an average of 30 million monthly active users, more than any 57% 35% other genre.24 of mobile players play of mobile players play In 2018, Slots, Match 3 and turn based RPG games 21 action games.20 puzzle games. were the highest grossing mobile game genres.25

56% 31% of mobile players play of mobile player play arcade games.19 racing games.22

Plinq Mobile Games 2019 12 Gender Demographics

Half of all mobile gamers are women. But do they play the same games as men?

Plinq Mobile Games 2019 9 Percentage of Players 26 who are Female 69% of match 3 game players are female, 69% of farm and family simulation players are female, 42% of casual puzzle players are female,

Plinq Mobile Games 2019 14 Percentage of Players 27 who are Male 94% of racing game players are male,

93% of first-person shooter players are male. 75% of platformer players are male.

Plinq Mobile Games 2019 15 Player Motivations

Men and woman prefer different games. But why do they choose one genre over another?

Plinq Mobile Games 2019 16 Men and woman have Player Motivations different motivations Competition Duels, matches, high on rankings for playing games. Destruction Guns, explosives, chaos, mayhem Discovery Explore, tinker, experiment The most common primary motivations for men are Power Powerful character, gear, stats competition and destruction. The most common Completion Get all stars, complete all missions primary motivations for women are completion and Fantasy Being someone or somewhere else fantasy. Excitement Fast-paced, action, surprises, thrills For young gamers, competition is most popular, Challenge Practice, high difficulty missions and it’s almost 50% more frequent than the next Design Individuality, customization most popular motivation (destruction). Among 36+ gamers, competition drops from 1st to 9th place. Community Being on team, chatting, interacting Fantasy and completion are most common.28 Story Elaborate plots, interesting characters Strategy Thinking ahead, making decisions

Plinq Mobile Games 2019 17 References 1 https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market 2 https://www.gamesindustry.biz/articles/2018-09-11-games-expected-to-account-for-76-percent-of-global-mobile-revenue-in-2018 3 https://sensortower.com/blog/app-revenue-and-downloads-q1-2019 4 https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market 5 https://www.wepc.com/news/video-game-statistics/ 6 https://techjury.net/stats-about/smartphone-usage/ 7 https://www.go-globe.com/mobile-gaming-industry/ 8 https://mediakix.com/blog/mobile-gaming-statistics-gaming-apps/#gs.pkfvuKU 9 https://techcrunch.com/2019/06/11/mobile-games-now-account-for-33-of-installs-10-of-time-and-74-of-consumer-spend/ 10 https://techcrunch.com/2019/06/11/mobile-games-now-account-for-33-of-installs-10-of-time-and-74-of-consumer-spend/ 11 https://www.vertoanalytics.com/average-mobile-game-day/ 12 https://www.vertoanalytics.com/average-mobile-game-day/ 13 https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market 14 https://newzoo.com/insights/rankings/top-50-countries-by-smartphone-penetration-and-users/ 15 https://newzoo.com/insights/rankings/top-10-countries-by-game-revenues/ 16 https://www.statista.com/outlook/211/109/mobile-games/united-states#market-users 17 https://techjury.net/stats-about/mobile-gaming/ 18 https://allcorrectgames.com/insights/mobile-game-market-index/?data-year=2018 19 https://www.go-globe.com/mobile-gaming-industry/ 20 https://www.go-globe.com/mobile-gaming-industry/ 21 https://www.go-globe.com/mobile-gaming-industry/ 22 https://www.go-globe.com/mobile-gaming-industry/ 23 Http://www.vertoanalytics.com/chart-of-the-week-which-company-makes-the-most-addictive-mobile-game/ 24 https://www.vertoanalytics.com/2017-mobile-gaming-trends-what-to-expect-in-2018/ 25 https://mobilefreetoplay.com/the-top-mobile-game-genres-of-2018-top-grossing-charts/ 26 https://quanticfoundry.com/2017/01/19/female-gamers-by-genre/ 27 https://quanticfoundry.com/2017/01/19/female-gamers-by-genre/ 28 Https://quanticfoundry.com/2016/12/15/primary-motivations/

Plinq Mobile Games 2019 18 Want to know more about games, the industry, and how to leverage this new communication medium?