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Buzz Report #54 August 2015 Fieldwork

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buzz report #54 august 2015 fieldwork contact steve evans technology & entertainment [email protected] our contact details Steve Evans – entertainment about us [email protected] 07849 172 341 Lee Langford – technology & telecoms we are a full service research agency [email protected] 07966 339 606 specialising in technology, telecoms, Martin Bradley – media & entertainment media, entertainment and the modern [email protected] 020 8263 5220 consumer Stephen Timms – technology [email protected] 07989 387 139 we offer a full range of services for Denholm Scotford – business development including: [email protected] 07989 388 164 concept testing www.harrisinteractive.co.uk product/service launching, including pack testing new product development product/service configuration communications testing and tracking brand equity / extension / tracking satisfaction, loyalty & stakeholder relationships segmentation market sizing / share / opportunities youth and kids research employee research global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities if you like Buzz, you may like... SocialLife is Harris Interactive’s quarterly survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and We spend a huge amount of our working Harris Interactive online communities Twitter to relative newcomers like Vine and and leisure time looking at screens. facilitate an ongoing conversation with Snapchat among a large, representative sample your customers, putting them at the Harris PixelLife is an ambitious research heart of everything you do. of online UK consumers. study that attempts to look at every Additionally, we investigate topical social media major type of screen and every major Award winning full-service research issues and measure how effectively some of the type of usage in the UK today, everything design and category expertise meets nation’s best loved brands are leveraging social from shopping to online dating to best-in-class community platform media to engage with consumers. streaming films. technology. Click here for more details and contact us to find out how your The findings are based on a nationally With real-time reporting and global business can benefit from SocialLife: representative survey of 3,000 respondent access panels – all under [email protected] lee langford respondents aged 16-64. one roof. +44 (0)7966 339 606 Click here for more details and contact us to find out Contact us to find out more more about Harris PixelLife [email protected] pete cooke [email protected] steve evans +44 (0)7989 387 093 +44 (0)7849 172 341 3 in this report, we look at: what is “Buzz”? Microsoft launch Windows 10 operating system each month, we find out the Microsoft launch 'Edge', a new web browser “buzz” of a dozen or so recent or DVR for Xbox One announced, allowing users to record broadcast TV shows upcoming releases/products for Sky launch a new £15 'Sky Now' streaming TV box technology, telecoms, media and German carmakers buy Nokia’s HERE map service entertainment Jeremy Clarkson and ex-Top Gear presenters sign deal to make motoring TV series on Amazon Prime we find out 3 key buzz metrics Samsung unveil Galaxy Tab S2 tablet device per news item/release/product: Mission Impossible – Rogue Nation movie Angry Birds 2 mobile game 1. level of awareness & 1 familiarity RARE Replay video game EA Sports Rory McLlroy PGA Tour video game 2.2 degree to which it generates Yu-Gi-Oh! Legacy of the Duelist video game discussion among peers Tembo the Badass Elephant video game 3.3 degree of excitement it generates . robust quantitative method . conducted via the Harris PollTM Online Omnibus The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris . 2,000 respondents, fieldwork 13-17 August 2015 Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. data weighted to be representative of GB national demographics aged 16-64 4 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of Windows 10 launched 18% 21% 27% 22% 12% Microsoft’s launch of Windows 10, Clarkson series to air on Amazon Prime 14% 19% 27% 17% 23% the new operating system across desktop and mobile devices tops MI: Rogue Nation movie 12% 17% 25% 22% 25% our awareness list this month. Angry Birds 2 game 9% 13% 20% 27% 32% Windows 10 has much higher awareness than Samsung unveil Galaxy Tab S2 tablet 4% 10% 21% 24% 42% anything we ever saw for Windows 8, a pay- off for the effort Microsoft have put in to £15 Sky Now box launched 4% 8% 17% 17% 54% revitalising perceptions of its operating system. Edge browser launched 6% 7% 13% 15% 59% This is followed by the buzz created by Jeremy Clarkson and ex-Top Gear presenters signing a EA Sports Rory McLlroy PGA Tour game 5% 5% 13% 18% 60% deal with Amazon Prime to make a motoring Xbox One DVR announced 3% 6% 13% 14% 65% TV series. Yu-Gi-Oh! Legacy of the Duelist game 3% 3% 9% 13% 73% The latest Mission Impossible film and the new Angry Birds mobile game top our list of other HERE sold to German carmakers 2%3% 8% 9% 78% entertainment news. RARE Replay game 2%3% 7% 7% 80% Tembo the Badass Elephant game 2%2%6% 6% 84% base: all GB 16-64 (2,000) © Harris Interactive Harris © 6 6 2015 UK Election 90 Samsung fined 58 Firefox 4 launched 46 The Croods movie 37 Rush movie 30 SKY News Twitter use 25 Facebook buys Oculus 21 Reddit Boston apology 17 Sightseers Movie 11 London 2012 opening 89 Internet ‘trolls’ id’d 58 iPad 46 The Hobbit preview 37 Olympus Has Fallen 30 Blinkbox launched 25 Titanfall video game 21 Project Glass unveil 17 Dell Streak 11 Phone hacking 89 Twitter super-injunct 58 Poldark series 45 Madonna booed 37 Yahoo! buys Summly 30 Lego Marvel game 25 Xbox One price cut 21 Nokia 808 revealed 17 nVidia device unveil 11 Jimmy Savile scandal 88 IE9 launched 58 Spectre is Bond title 45 Xbox Kinect 37 JJ Abrams Star Wars 30 Vevo launched 25 Forza 5 game 21 World of Warcraft free 17 Tembo game 10 Michael Jackson’s doc 88 Star Trek Into Darkness 57 Hercules movie 45 Galaxy S6 curved 36 Nexus 10 tablet 30 Halo: Reach game 25 KitKat Android 21 Project Cars 16 nVidia launch ‘Shield’ 10 J.Clarkson suspended 86 Iron Man 3 movie 57 The Sweeney movie 45 O2 Be More Dog 36 Nexus 7 tablet 30 Digital sales over £1b 25 Nokia Lumia 1020 21 The Order: 1886 game 16 Snapchat mobile app 10 HMV administration 86 Leveson Report 57 Magic Mike XXL 44 Samsung Galaxy Note 3 36 Windows 8 preview 30 The Witcher III: WH 24 Now TV streaming box 21 Sony £949 mp3 Walkman 16 Net neutrality 10 Olympic torch relay 86 Amazon Kindle Touch 57 Carphone/Dixon merge 44 SimCity game 36 Megaupload down 30 X1 Oculus Rift 24 Girls Aloud Ten album 21 Fes: Sony e-paper watch 16 Oddworld: N'n'T game 9 Murray loss Wimbledon 83 The Sun on Sunday 57 12 Years a Slave movie 44 Assassin’s Creed III 36 PM backs UK film wins 30 iPlayer abroad 24 Microsoft SmartGlass 21 Inside Lleywn Davis 16 Intel Haswell 9 Oscars 2012 83 The Inbetweeners 57 World War Z movie 44 FIFA 13 game 36 Batman: Arkham City 30 LG G4 smartphone 24 Dig Economy Act delay 21 Runner Runner movie 16 Remember Me game 9 Steve Jobs dies 82 Big Brother re-launch 57 Xbox One announced 44 Facebook/Instagram 36 Apple-Samsung battle 30 Samsung smartwatch 24 60/70s Absolute Radio 21 Total War: Rome II 16 Mflow 7 Final Harry Potter 82 Murdoch’s BSkyB bid 57 Google new privacy 44 Samsung #1 phone 36 “Quick Tap” 30 Dallas Buyers Club 24 ‘The Daily’ on iPad 21 Twitter #Music launch 16 Painkiller: H&D game 7 eBay hack 81 Terminator: Genisys 56 Windows 7 Mobile 44 FIFA 12 game 36 Nokia E7 smartphone 30 Samsung Smart Home 24 Apple TV 21 DmC video game 16 Alex Ferguson retires 81 JK Rowling reveal 56 iPhone4 reception issue 44 Skype on Facebook 36 BBM messenger app 30 PES 2014 game 24 Samsung Galaxy 21 NI wins football rights 16 EURO 2012 81 Lincoln movie 56 Bing 44 Spotify 36 Final Fantasy 7 remake 29 Next generation iPlayer 24 Evolve game 20 Madden NFL 13 game 16 Stars at jubilee concert 81 4G UK 56 COD: Advanced Warfare 43 Jack Reacher movie 36 Super Smash Bros Wii U 29 LOVEFiLM Copper 24 LG curved smartphone 20 Darksiders ll game 16 London 2012 tickets 81 Amazing Spider-Man 56 Guardians of the Galaxy 43 Windows 8.1 released 36 Apple buys Beats 29 Daft Punk album 24 PP resort in London 20 Deus Ex: HR game 16 2014 Glasgow Games 80 Sites go offline SOPA 56 Maleficent movie 43 Galaxy Tab S2 35 2014 FIFA game 29 LOVEFiLM pilots 24 Microsoft Band 20 BlackBerry music 16 Blockbuster admin’n 80 Facebook new design 56 Streaming/Off.
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