Connect with the People Who Shape Southeastern Wisconsin

Providing the highest concentration of educated, affluent and community-minded citizens, WUWM 89.7 FM — Milwaukee Public Radio delivers an influential audience Each week, over 95,000 different people listen to WUWM 89.7 FM — Milwaukee Public Radio

Our audience is more Educated... likely than the average southeastern Wisconsin This contributes to making them more: resident to be: Influential They drive trends through word of mouth and impact corporate & social networks Affluent With discretionary income they have immense purchasing power Cultural Passionate about the arts, they flock to cultural events Community-Minded They participate in local initiatives and are highly active in the community

Source: Arbitron Inc., Milwaukee-Racine Metro, Mon-Sun 6am-12 Midnight, Persons 6+, August 2013 Underwriting Generates Marketing Results WUWM 89.7 FM: NPR® / In-depth Local News, Music and Entertainment By virtue of supporting WUWM, the Milwaukee Public Radio is southeastern connection you build with the audience Wisconsin’s source for NPR and award- winning in-depth local news, thoughtful instills a “halo effect” that predisposes conversations and smart entertainment. their desire to do business with you. During the weekday commute, WUWM carries trusted national and international news from NPR’s Morning Edition and 85% of listeners have taken direct action as a result All Things Considered, BBC, American of a public media sponsorship Public Media and Public Radio International. WUWM is home to the largest radio-only hold a more positive opinion of a company that 60% supports public radio news department in Milwaukee and covers state and regional issues with the same prefer to purchase products and services from thoughtful perspective. 52% public radio supporters when price and quality of those products/services are equal Weekday evenings feature local music programming. WUWM@Nite airs hand- find sponsors of public radio to be more selected music by unique songwriters and 52% credible companies

bands that reach across generations and Source: NPR Audience Insight and Research, Knowledge Networks, 2010; It’s Alright, Ma, It’s Only Music features Bob NPR Sponsorship Survey, Lightspeed Research, 2012 Reitman’s passionate music adventure — live. COMMUNITY- On the weekends, listeners laugh and learn EDUCATED AFFLUENT MINDED INFLUENTIAL CULTURAL with the likes of Wait Wait…Don’t Tell Me!, 400 350

Weekend Edition and This American Life. 300

250

200

150 Lake Effect, WUWM’s locally produced 100

weekday magazine program, features 50 captivating reports that focus on local 0 and regional issues featuring the people 248% 123% 126% 74% 277% more likely more likely more likely more likely more likely to have an to have $250k+ to serve on to be an to have attended and cultural events that shape our advanced in stocks/mutual a committee opinion leader the opera or degree funds/savings for a local symphony in community. organization the past year

Source: Media Audit, A18+ Feb-Mar/Aug-Sept 2012, GfK, MRI Doublebase, 2012, NPR News Audience You Don’t Have to Shout to Be Heard and Remembered In the clutter-free environment of public broadcasting there is virtually no tune out. Your message will stand out and trigger action. Your WUWM representative will work with you and your budget to customize an underwriting campaign with these options:

• :20 broadcast announcements written in an objective • Web and digital marketing style that listeners expect and appreciate • Targeted promotions • Challenge grants to support our on-air fund drives • Special events Mission

Milwaukee Public Radio’s mission is to serve listeners in southeastern Wisconsin with quality news, public affairs and entertainment programming.

Photography Credits SPONSORSHIP REPRESENTATIVES John December (RiverWalk sign, Bradford WUWM 89.7 FM — Milwaukee Public Radio Beach, Harbor House lake walk, North Point, 111 E. Wisconsin Avenue, Suite 700 Buffalo Street Landing, The Domes at Mitchell Milwaukee, Wisconsin 53202 Park Conservatory, “The Calling” sculpture by 414-227-3355 Mark di Suvero, boats at Summerfest, Pabst wuwm.com/partner | [email protected] Theater, Milwaukee City Hall, Milwaukee Art Museum, Discovery World, The Great Downer Avenue Bike Race, Villa Terrace Decorative Arts Museum, Milwaukee Public Market, View from Wells Street Bridge). Dan Eidsmoe (Sausage Market Enginuity® manages sponsorship sales Race at Miller Park). Sadura Photography for WUWM with the mission of linking the station (Milwaukee skyline, Allen-Bradley Clock Tower). and corporate supporters in a mutually beneficial CJ Schmit (Milwaukee water front at night) partnership that enables each to fulfill its mission.