Jonah Berger Seth Godin Charlesduhigg David Usher
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20 June 5th TORONTO METRO TORONTO CONVENTION CENTRE biz Stone seth Godin jonah Berger charles Duhigg david Usher About Building on the success of the SOLD OUT national tour in 2012, this one day conference features five internationally renowned bestselling authors and thought leaders, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to gain a competitive advantage and network with over 2,000 of Canada’s most influential marketers. Why? Developed to answer the questions currently facing your organization, The Art of Marketing will provide a clearer understanding of how marketing has changed, what role it now plays in the buying decision, its impact on your business and ultimately how the consumer views and interacts with your brand in a crowded marketplace. When? Wednesday, June 5th, 2013 | 8:45AM – 5:00PM Where? Metro Toronto Convention Centre South Building - Hall G 8:15AM Doors Open 222 Bremner Blvd, 8:45AM – 9:00AM Opening Remarks Toronto, ON 9:00AM – 9:45AM DAVID USHER M5V 3L9 9:45AM – 10:30AM JONAH BERGER www.mtccc.com Agenda 10:30AM – 11:00AM Networking Break 11:00AM – 12:00PM SETH GODIN 12:00PM – 1:15PM LUNCH 1:15PM – 2:30PM EXECUTIVE PANEL 2:30PM – 3:30PM CHARLES DUHIGG 3:30PM – 4:00PM Networking Break 4:00PM – 5:00PM BIZ STONE WHO SHOULD WHAT PEOPLE ARE Saying Attend Account Executives Advertising Coordinators Fantastic Conference! I can’t wait Terrific speakers, engaged Advertising Directors to incorporate the ideas and ‘‘ ‘‘audience and relevant topics!” Advertising Managers approaches presented. The speakers Michelle Aboud were amazing. Great, informative – Digital Marketing, The Gazette Art/Creative Directors and motivational day.” Brand Managers Cinnamon Cantwell A tremendous opportunity to take Category Managers – Marketing Manager, ‘‘a one day snap shot of great ides in Chief Marketing Officers The Economical Insurance the areas of marketing, corporate Communications Managers and personal development” A fantastic presentation of Dean McIntosh – Director Marketing, Consultants ‘‘excellence in marketing. Informative Hockey Canada Digital Marketers and well structured, I will value the Direct Marketers information I absorbed and debate The Art of Marketing was an event Directors of Marketing the thought provoking questions left ‘‘filled with inspirational speakers and at the end of the day.” ideas. Some of the industry’s top Entrepreneurs Melissa Prince talent shared their secrets of success Marketing Analysts Communications Specialist, and visions for the future – Marketing Assistants STAPLES Advantage INVALUABLE!” Marketing Coordinators Will Eagle – Sr. Digital Marketing Marketing Managers One of the most valuable days I’ve Manager, Scotiabank ‘‘spent in a long time!” Marketing Representatives Bob Weeks – Vice President, Media Relations/Publicists ScoreGolf Online Marketers Product Managers V.P. Marketing V.P. Business Development Social Media Specialist Community Managers FEATURED Clients whatYOU will learn biz Stone Things A Little Bird Told Me: Simple Lessons About Business, Life, Service & Creativity • Business, culture, and even our seth Godin shared human condition is Innovation & Change changing at a breathtaking pace. • Permission Marketing: Turning New perspectives, new ideas, and strangers into friends and friends Duhigg new techniques for successfully into customers charles embracing this change are needed Consumer Habits & Predictive now more than ever before • The power of telling authentic Analytics stories in a low-trust world • How corporate giants, like Target, • Biz will share stories of creativity, know what shoppers want before empathy, innovation, and • How to create a “purple cow”- an they do entrepreneurial spirit showing us a offering that stands out from the crowd and causes customers to new way to move forward with a • How the neurology of craving take notice new definition of success explains our habits, what we buy and how we can learn • How to understand the importance • Learn the benefits of using creative, of Twitter and the social media tools • Why customers keep coming back remarkable thinking that have transformed for some (but only some) products to transform communications, marketing and again and again journalism business ideas and practices • Why we do what we do, and how to • Discover how the role of information change it has been revolutionized by social • How Habits work media, blogging and microblogging Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His Charles Duhigg’s thesis is powerful in its Mr. Stone was a huge hit at the World argument is as stark as it is radical: elegant simplicity: confront the root drivers Knowledge Forum, charming the Advertising just doesn't work as well as it of our behavior, accept them as audience with his easy-to-connect used to-in part because there's so much of intractable, and then channel those same speech and friendly approach. We are it, in part because people have learned to cravings into productive patterns. His core sure he will continue in his dynamic ignore it, in part because the rise of the Net insight is sharp, provocative, and useful.” tracks and we will definitely invite him means that companies can go beyond it." again to next year's Forum.” Jim Collins, Mr. Bong-Kwon Park, William C. Taylor, Founding Editor, #1 bestselling author of Director, World Knowledge Forum Fast Company Good to Great & Built to Last david Usher Core Creativity: How to Bring Creativity, Innovation & Inspiration to the Work that You Do • Why creativity, why now? Because the Internet has changed everything we know about business and art you can no longer get by because jonah Berger you're the best in your town, Word of Mouth & Viral Marketing province, or even country everything now has a global • Gain a new appreciation for audience, products and services "remarkability," and the surprising need to do more than simply ways in which our behaviour perform -- they need to sing contributes to whatever is popular or immediate in our lives • David demonstrates his fascinating formula for stimulating creativity at • Why some things go viral, while work through a mix of music, video, others fall flat and experimentation, and brings to • What drives word of mouth life the core elements needed to build a more dynamic, fulfilling, and • Why people buzz about some innovative creative process products more than others • Learn to recognize the roadblocks • What makes an in your creativity process and then effective trigger overcome them • It’s not just magic. Creativity is a learnable skill and David lays out the steps of the process he uses everyday that can help you and your business get Jonah Berger knows more about what better results makes information 'go viral' than anyone in the world." - Daniel Gilbert, Professor of Psychology at Harvard University & author of Stumbling on Happiness David was very well spoken and knowl- edgeable beyond the music community. Very interesting and relevant. His real life experience helped drive many key points home. Very inspirational.” - Attendee, Canadian Marketing Association: National Convention Biz Stone has been named Nerd of the Year by GQ and one of most influential persons in the world by TIME. Biz Stone means different things to different people but the main thrust of his work over the past decade plus has been developing collaborative web systems freely accessed by hundreds of millions of people worldwide. As a progenitor of the early social web, Biz became an Internet entrepreneur in 1999 and went on to work for Google. Later, Stone co-founded Twitter which launched in 2006. In June of 2011 with his long time collaborators Evan Williams and Jason Goldman, Stone co-founded The Obvious Corporation to focus on building systems that help people work together to improve the world. An adamant believer that when we help others, we also help ourselves, Stone supports a new way of doing business with a higher level of ambition, and a better, more altruistic way to measure success. Beyond imme- diate needs, Stone advocates selflessness; insisting we follow this path in order to deliver deeper meaning in our work and in so doing, place value before profit. Along with his wife, Livia, Stone was named a Huffing- ton Post Game Changer for their work and impact in the field of public service. Together, the couple operates The Biz and Livia Stone Foundation supporting educa- biz tion and conservation in California. Stone is an advisor to several companies and organizations and a visiting scholar at various universities. Stone Biz lives in Marin County, California with his wife Livia and son Jacob. Co-Founder of Twitter, Founder of Obvious and named one of the Most Influential People in the World by TIME Things A Little Bird Told Me: Simple Lessons About Business, Life, Service & Creativity seth Godin New York Times Bestselling Author, Purple Cow, Linchpin, Tribes, Poke the Box & more! Named one of the top 21 speakers for the 21st century by Successful Meetings Magazine, Godin draws on his bestselling- books and years of being a marketing pioneer to bring audiences of all kinds to their feet. Continuing to push the envelope and make waves, his latest endeavour, The Domino Project, completely excludes a traditional print publication for his new book, Poke the Box. Hailed as “the kick in the pants you need to shake up your life,” Poke the Box urges everyone to do just as The Domino Project does, move away from conformity and toward ingenuity, toward answering unknown questions for ourselves. As Godin himself described, “Poke the Box is about the spark that brings things to life.” Godin’s first book Permission Marketing, was a New York Times bestseller that revolutionized the way corporations approach consumers.