2019 Izvjestaj O Poslovanju
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2019. IZVJEŠTAJ O POSLOVANJU BUSINESS REPORT BH TELECOM D.D. SARAJEVO I BH TELECOM JSC SARAJEVO maj I may 2020. Izvještaj o poslovanju 2019 Business Report 1 SADRŽAJ 2 PISMO DIONIČARIMA 6 KORPORATIVNI PROFIL 19 DRUŠTVENA ODGOVORNOST 27 INFORMACIJE ZA INVESTITORE 29 POSLOVNO OKRUŽENJE 38 INOVACIJE U PONUDI USLUGA I PRISTUPU KORISNICIMA 50 KORISNICI USLUGA 52 EKONOMSKO FINANSIJSKO POSLOVANJE 58 ZAPOSLENOST I KADROVI 60 REALIZACIJA INVESTICIJSKIH AKTIVNOSTI CONTENT 3 LETTER FOR SHAREHOLDERS 6 CORPORATE PROFILE 19 SOCIAL RESPONSIBILITY 27 INFORMATION FOR INVESTORS 29 BUSINESS ENVIRONMENT 38 INNOVATIONS IN SERVICE OFFER AND USERS APPROACH 50 SERVICE USERS 52 ECONOMIC AND FINANCIAL AFFAIRS 58 EMPLOYMENT AND EMPLOYEES 60 INVESTMENTS REALIZATION 2 Izvještaj o poslovanju 2019 Business Report Izvještaj o poslovanju 2019 Business Report 3 PISMO DIONIČARIMA LETTER FOR SHAREHOLDERS mr. Sedin Kahriman dipl.ing.saob. i kom. / M.Sc.Tr. v.d. generalni direktor a.i. General Manager Poštovani dioničari, Dear shareholders, iza nas je uspješna poslovna godina, koju smo završili sa bruto dobiti Cilj nam je postati najpopularnija platforma u BiH za podršku Last business year was successful for us because we had gross profit Our goal is to become the most popular platform in BiH supporting od 57,0 miliona KM (veća za 3,0 miliona KM u odnosu na planiranu) i razvoju ICT startup idejama i inicijativama sa fokusom na smart, IoT amounting to 57,0 million KM (3,0 million KM more than we evolution of ICT startup ideas and initiatives focusing on smart, IoT rastom broja korisnika. U intenzivnoj tržišnoj utakmici, uspjeli smo i cloud tehnološka ili biznis rješenja. planned) and increasing number of users. We managed to react and cloud technological or business solutions. We also launched the odgovoriti svim izazovima, održati stabilnost poslovanja i zadržati Također, pokrenuli smo i izgradnju najveće bh. platforme za properly to all challenges we faced in an intensive market biggest BiH platform for production of BiH films and TV serials. vodeću poziciju na bosanskohercegovačkom telekomunikacijskom produkciju bh. filmova i serija. Cjelokupna inicijativa BH Telecoma competition, to maintain our business stability and to keep the tržištu. ima za cilj iskazivanje društvenoodgovornog odnosa i spremnosti leading position in telecommunications market of Bosnia and Overall BH Telecom initiative is aimed at establishment of socially da podrži bh. kinematografiju te da kreira kvalitetne sadržaje koji će Herzegovina. responsible relationships and showing our readiness for giving Kroz digitalnu transformaciju nastavili smo mijenjati, povećati zadovoljstvo korisnika kroz atraktivnost ponude na Moja support to BiH cinematography and to create high quality content restrukturirati, investirati i razvijati svoje poslovanje ulaskom u nove TV usluzi i ostalim platformama BH Telecoma. Through our digital transformation we continued with changing, meant for increasing our users' satisfaction level through inviting poslovne niše, kreiranjem novih poslovnih modela i širenjem Uz to, BH Telecom brojne usluge danas pruža i na partnerskim restructuring, investing and developing our business operations, MojaTV Service offer and other BH Telecom platforms. In addition, portfolija svojih usluga, a sve u cilju zadovoljenja potreba naših osnovama. Nastaviti ćemo razvijati partnerske odnose sa domaćim entering new business niches, creating new business models and BH Telecom has still provided many services grounded on korisnika i povećanja njihovog zadovoljstva. IT kompanijama, kako bi smo dodatno proširili portfolio naših ICT expanding our service portfolio for the purpose of meeting our users' partnerships. We will go on with development of our partnerships Snažna finansijska pozicija nam je omogućila ulaganja u razvoj, usluga te kreirali kompletna ICT rješenja koja mogu odgovoriti needs and increasing their satisfaction level. with local IT companies in order to additionally expand our ICT unapređenje i modernizaciju infrastrukture, kako bismo korisnicima najzahtjevnijim projektima digitalne transformacije u Bosni i Our strong financial standing gave us a possibility to invest in services portfolio and to create complete ICT solutions in order to omogućili veće kapacitete, brzine i pokrivenost najsavremenijom Hercegovini. development, enhancement and update of our infrastructure in participate in the most demanding digital transformation projects mrežom. U tom cilju BH Telecom je u 2019. godini investirao preko Odgovornim upravljanjem, stavljanjem korisnika na prvo mjesto, order to enable our users to have higher capacities, rates and in BiH. 140 miliona KM. implementiranjem novih tehnologija kao i donošenjem dobrih coverage with the most up-to-date network. Accordingly, BH Thanks to our responsible management, putting our users on the Modernizirali smo fiksnu mrežu, nastavili sa razvojem poslovnih odluka, uspjeli smo još jednu godinu zaredom praktično Telecom invested more than 140 million KM in 2019. We updated first place, implementation of new technologies and making good širokopojasne optičke mreže, zamijenili jezgru mreže, kao i pokazati da smo svim snagama usredsređeni na našu viziju da our fixed network, continued with development of our broadband business decisions, we managed to show once again that we make kompletnu radio mobilnu mrežu u roku od pola godine, pokrili tri osiguranjem vrhunskog korisničkog iskustva ostanemo prvi izbor optical network, changed our core network, as well as complete all our efforts to remain the first choice in ICT solutions and services četvrtine populacije 4G+ signalom, proširili kapacitete prenosne na tržištu IKT rješenja i usluga i kontinuirano doprinosimo razvoju radio mobile network in the 6-month period, covered three quarters market, grounded on our provision of excellent users' experience, mreže i cloud infrastrukturu. digitalnog društva u Bosni i Hercegovini. of our population with 4G+ signal, expanded our transmission and to continuously contribute to digital society evolution in BiH. Pažljivo smo pratili kretanja na tržištu, prepoznavali prilike i U narednom periodu nastavit ćemo transformaciju poslovanja, network capacities and cloud infrastructure. In the coming period we will continue to transform our business blagovremeno reagovali. Prilagodili smo ponudu kako bismo usklađenu sa tržišnim zahtjevima, ulaganja u infrastrukturu i We followed carefully market trends, recognized our opportunities operations according to market needs, invest in our infrastructure ispunili različite korisničke potrebe, kroz širok spektar novih, ali i inovacije u ponudi usluga i pristupu korisnicima. #NašaPriča, and reacted timely. We harmonized our offer in order to meet and innovations in our service offer and users' approach. #NašaPriča prilagođenih postojećih usluga. U segmentu mobilne telefonije prikazana kroz dobre poslovne odluke, pozitivne finansijske various users' needs through a wide range of new services and (Our Story), presented through our good business decisions, positive uvođenje novih obogaćenih paketa je rezultiralo pozitivnim rezultate, rast broja korisnika, obogaćenu ponudu, praćenje adjustment of current services. In terms of mobile telephony, our financial results, growing users' number, enlarged offer, follow-up of odgovorom tržišta, što je dovelo do rasta korisničke baze, kao i trendova, dobre odnose da poslovnim partnerima i društvenu introduction of new enhanced packages resulted in a positive trends, good relationships with our business partners and social prihoda. odgovornost prema zajednici u kojoj djelujemo, se nastavlja. market reaction and our users' base and profit growth. responsibility toward our community, goes on. Značajan rast broja korisnika i prihoda ostvaren je i u okviru Moja TV Zahvaljujem se svim našim radnicima, korisnicima, partnerima, We also had a significant increase in our users' number and profit I would like to extend my gratitude to all our employees, users, usluge, što je posljedica unapređenja ponude multimedijalnih dobavljačima, članovima Uprave i Nadzornog odbora te posebno from MojaTV Service, resulting from our improvement of partners, suppliers, members to the Management and Supervisory usluga, obogaćivanja TV sadržaja i promjene koncepta ponude dioničarima na ukazanom povjerenju. multimedia services offer, TV content enlargement and offer change Board, particularly our shareholders, for their trust in us. baziranog na komponentnom modelu kreiranja Moja TV paketa. Pojava i širenje COVID - 19 virusa stvorilo je nova pravila i obrasce grounded on the component model of MojaTV Packages creation. COVID-19 virus epidemics created new rules of behavior in the world ponašanja na tržištima diljem svijeta pa tako i kod nas. BH Telecom Being a socially responsible company, BH Telecom also launched BH markets. BH Telecom took numerous activities to assist in lowering Kao društveno odgovorna kompanija BH Telecom je pokrenuo i je poduzeo mnogo aktivnosti kako bi pomogao ublažiti utjecaj TechLab platform meant for ICT startup community. The idea effects of pandemic on our users and BiH citizens. We will do our best platformu pod nazivom BH TechLab namijenjenu ICT startup pandemije na naše korisnike i bh. građane. Trudit ćemo se da damo behind this platform is a continuous recognition and support to to make your lives as easier as possible in this situation. I am zajednici. Ideja ove platforme je da kontinuirano prepoznaje i pruža sve od sebe kako bi svima vama u ovim okolnostima učinili život evolution