Nfl to Host Community Events Across Arlington, Dallas & Surrounding Areas Throughout Draft Week
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NFL TO HOST COMMUNITY EVENTS ACROSS ARLINGTON, DALLAS & SURROUNDING AREAS THROUGHOUT DRAFT WEEK Free events, community activities to reach thousands of Texas residents The impact of the 2018 NFL Draft will extend far beyond AT&T Stadium through the NFL’s many community events planned for Draft week across Arlington, Dallas and the surrounding communities. From youth football clinics to character-building initiatives, military appreciation and school celebrations, thousands of local children and their families will experience the excitement of Draft through a series of free events. The following are some of the ways that the NFL, Dallas Cowboys and partners will celebrate Draft week and leave a positive legacy in Dallas. Full details on each of these events and participating players will be available via media advisories during Draft week. NFL Draft Fuel Up to Play 60 Touchdown Celebration Nearly 500 students from Dallas-Fort Worth area elementary schools will come to AT&T Stadium on Tuesday, April 24 from 10 AM – 12 PM for a youth health and wellness celebration hosted by the Dallas Cowboys, Dairy MAX, NFL and Fuel Up to Play 60. The celebration honors schools and students that have achieved Touchdown status with Fuel Up to Play 60, successfully completing the program. Fuel Up to Play 60 features six steps focused on fueling up with healthy foods to have the energy for 60 minutes of activity. Student teams will participate in a pep rally and a physical activity that reinforces the program’s healthy message. Activities will be led by Dallas Cowboys Legends DEMARCUS WARE and BRADIE JAMES, along with representatives from USA Football and featuring CHARLOTTE JONES ANDERSON and Fuel Up to Play 60 NFL Draft Ambassador and Frisco Heritage High School student, TRINITY WILLIAMS. Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council and the NFL, in collaboration with the USDA, to help encourage today’s youth to lead healthier lives. NFL Draft Play Football Clinic and Character Playbook Hour NFL Draft prospects will lead more than 125 local middle school students in a Play Football NFL Draft clinic and 750 local middle school students in the Character Playbook Hour on Wednesday, April 25 at 10 AM at AT&T Stadium. The prospects will be split into two groups and rotate to lead a session at each activity. During the clinic, participants will learn on-field techniques and receive instruction from a group Draft prospects at various non-contact football skills and drills stations, including passing, receiving and agility. The clinic will take place on the Play Football Field presented by Danimals at NFL Draft Experience presented by Oikos Triple Zero®. Simultaneously, the NFL and the United Way will host the Character Playbook Hour on the West Platform at AT&T Stadium. Having launched at the 2016 NFL Draft in Chicago, Character Playbook, a joint initiative of the NFL and United Way Worldwide powered by EverFi, returns to the NFL Draft stage in 2018 in celebration of having engaged more than 200,000 students and 2,000 schools nationwide to date. The digital course uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years. With Dallas Cowboys Center, TRAVIS FREDERICK, as emcee, teams of local students will be partnered with a group of Draft prospects and will answer questions and complete quick challenges to vie for the title of Character Champion. Following the Game Show, Cowboys Legend and Community Ambassador DEMARCUS WARE will speak to the students about character and participate in a Q&A discussion on-stage with Frederick and Draft prospects. Students will also enjoy a special performance by the Dallas Cowboys Rhythm & Blue drumline. Draft prospects will be available to the media for a limited time following the clinic and Character Playbook event at approximately 11 AM on the Play Football Field presented by Danimals at NFL Draft Experience presented by Oikos Triple Zero®. NFL Draft Legacy Event and Ground-Breaking Ceremony The City of Arlington, Dallas Cowboys, Gene and Jerry Jones Family Arlington Youth Foundation, and NFL have teamed to ensure that the legacy of the Draft in Dallas extends far beyond the week’s festivities. On Wednesday, April 25 at 12:30 PM, the NFL and Dallas Cowboys will host a ground-breaking ceremony at Workman Junior High (701 E Arbrook Blvd, Arlington, TX 76014) to announce the 2018 NFL Draft Legacy Project. Representatives from the NFL, Dallas Cowboys, and City of Arlington, Arlington Independent School District, along with local junior high students from Arlington ISD, will be in attendance. Arlington ISD Community Quarterback High School Football Volunteer Challenge As part of NFL Draft community outreach, the six Arlington ISD high school football teams were challenged by the Dallas Cowboys to execute service projects that impact their campus, neighborhood and feeder communities during Draft Week. Student athletes had the opportunity to apply for grant funds provided by NFL Foundation to complete their efforts. Projects created by the high school teams include community beautification endeavors, courtyard refurbishments, elementary-focused reading initiatives and more. Beginning Wednesday, April 25 and continuing through Draft week, NFL Draft Community Ambassadors DEMARCUS WARE and DREW PEARSON will join Cowboys alumni in visiting the worksites for the service projects. NFL Play Football Prospect Family Brunch Parents of NFL Draft Prospects will join local high school football players and their families for a special recognition and networking brunch. On Thursday, April 26, families will participate in a special meet and greet opportunity and forum led by NFL Legend SCOTT TURNER focused on the values learned playing football. NFL Play Football Summer Season Kickoff Clinics In celebration of the Play Football Summer Season, the NFL will host a series of non-contact football clinics for local youth on Friday, April 27. As Draft Prospects prepare to embark on their NFL journey, younger members of the football family will have a chance to play the game at AT&T Stadium, home of the NFL Draft. Play Football Summer Season clinics at Draft are free and open to the public. Clinics will be led by USA Football certified coaches with appearances by NFL players and Legends. This summer, hundreds of current and former NFL players and coaches will host youth summer camps and activities for kids across the country. Camps and activities will focus on teaching young athletes proper technique and will emphasize the importance of teamwork, sportsmanship, and the positive values learned by playing football. Families interested in registering may view a list of confirmed Summer activities on PlayFootball.com. Play Football Red Carpet Celebration High school football programs from various school districts, including Arlington, Dallas, and Frisco, will walk the Red Carpet and be interviewed by media and aspiring high school journalists on Friday, April 27. High school cheer and dance squads will also participate in Red Carpet festivities. NFL Legend and NFL Network talent WILLIE MCGINEST will host the event live from outside AT&T Stadium prior to the opening of Round 2 of the NFL Draft. Homes For Our Troops Ground-Breaking Ceremony The NFL, in collaboration with Home For Our Troops, a nonprofit organization dedicated to helping injured post-9/11 veterans rebuild their lives, will celebrate the start of construction on a new, specially-adapted custom home for Marine Corps veteran OMAR MILAN, who was injured serving in Afghanistan. Representatives from the NFL, Dallas Cowboys and Homes For Our Troops will host a ground-breaking ceremony on Saturday, April 28 in Mansfield, Texas. The event is open to the public. The NFL is providing Homes For Our Troops with a $50,000 donation to continue their mission to support post- 9/11 veterans. NFL Draft Play Football Family Football Clinic The NFL Draft Family Football Clinic will be held on Saturday, April 28 from 12:30 – 2 PM at the Play Football Field presented by Danimals at NFL Draft Experience presented by Oikos Triple Zero®. This event will give local kids an opportunity to participate in a youth football non-contact clinic with USA Football coaches while their parents listen to football-themed discussion panel on various topics. The clinic is free and open to the public. Families may register for the free Family Football Clinic through NFL Fan Mobile Pass. NFL Draft Experienceship The NFL Draft Experienceship offers high school students the opportunity to learn and understand careers in the business of sports and sports marketing as they make decisions about the next steps in their education. This year’s Experienceship participants include local high school students who are participating in industry certification programs at the Arlington ISD Dan Dipert Career and Technical Center that are relevant to preparing for the NFL Draft. Part One of the Experienceship took place in March. High school students attended the NFL Draft Production Meeting where they had the opportunity to learn about the strategic planning process behind hosting a premiere sports and entertainment event. Part Two of the Experienceship will take place on Friday, April 27 at AT&T Stadium. The AISD students will see the plans they witnessed at the NFL Draft Production Meeting come to life through a tour of the NFL Draft Theater and NFL Draft Experience presented by Oikos Triple Zero®. Throughout the tour, the students will meet with various NFL officials who will answer questions and provide exclusive, behind-the-scenes information. Post tour, the students will volunteer at various activations within the NFL Draft Experience, gaining valuable experience at a major NFL event. Arlington ISD Student-Athlete Mentorship Program In conjunction with NFL Draft community outreach projects, Arlington ISD high school student-athletes across all sports – both boys’ and girls’ – have spent the last few weeks mentoring their junior high counterparts and implementing the InSideOut character education lessons that their coaches have been presenting for the past year.