February 2016 Issue 24, ISM edition Food from PolandPolish Magazine for Professionals contents editorial FEBRUARY 2016, ISSUE 24 Report Polish confectionery market. 8 Export-Import. Robert Okoński, Wawel S.A. Interview 18 20 Robert Okoński, Sales Director, Wawel S.A. Tomasz Pańczyk Interview 20 Editorial Office Sławomira Raczkowska, Sławomira Bagno Street 2/218 Editor In-Chief 00-112 Warsaw, Poland
[email protected] Export Manager, Eurohansa Raczkowska, Phone/Fax: +48-22 847 93 67 Eurohansa +48-22 828 93 66 Prospects for the Polish confectionery market, which is worth more than 24 Phone: +48-22 847 93 68 €3.25 billion are quite decent and everything indicates that after the pe- Interview e-mail:
[email protected] 28 www. foodfrompoland.pl riod of stabilization, it will continue to grow. This is due to the fact that the Representative of Brześć Company consumption of confectionery in other European Union countries is much Editor-In-Chief – Tomasz Pańczyk e-mail:
[email protected] higher. Industry insiders estimate that the current growth is not dynamic, because it’s approx. 2 percent only, but it is stable. In some segments the Editor – Monika Dawiec Interview 32 e-mail:
[email protected] dynamics might be higher. Wojciech Ryttel, This is also confirmed by the forecast published in a KPMG report, Editor – Monika Kociubińska Marketing Director, PPH MAXPOL Wojciech Ryttel, e-mail:
[email protected] which highlights that the value of the domestic confectionery market by 2018 will increase by approx. 9 percent, to nearly €3.5 billion. Accord- PPH Maxpol Advertisement Office Phone/Fax: +48-22 847 93 67 ing to analysts, the strongest increase will be in the segment of chocolate Commentary 34 32 Phone +48-22 828 93 66 products, because as compared to Western European countries Poland Marek Przeździak, Sales & Marketing Department Director still has a great potential for development.