Fortaleza Ubatuba

Differences in Mindsets the like are typically designed to get Departing Fortaleza on our first South people to visit a dealer, but in Brazil, American leg of the project over 600 people sign contracts at these events km, we encounter demonstrators who Something we heard from a dealer in and the dealer might easily run out of have set tires on fire and blocked a the seaside resort city of Fortaleza inventory. This one behavior of buying a street as well as a wildfire on the was that the most often replaced part car gives another peek into the nature shoulder of the road. The roadsides on Hiluxes driven by the police was the of the people. are full of people even though we’ re battery. Even when they park the truck Miyazaki comments, “My job is to take on a highway, but the team members by the beach and go on foot patrols, the ‘goods’ that our engineers and are no longer fazed by the they don’t stop the engine. Because technicians make and turn them into environment that is so different from they leave the air conditioner on for explainable ‘products.’ My work is Japan. Even on the first long drive, long periods of time while the truck is connecting the people who make the the team is more focused on car stopped, they say the battery can’ t get goods with the people who sell the performance than on the outside charged up again. This town shows us products, but they share the same goal environment. Each time when they another unique way our vehicles are of delivering ever-better cars to stop to change drivers, they share Division drives the LC200 while used. A team of technicians assembles customers.” their thoughts on things like the Rough streets show a comparing it to his own car, an old in front of worn-out police vehicles that Miyazaki makes a point of importance of seat performance and curious phenomenon. Land Cruiser 70. Kato handles operate in the field 24 hours a day. communicating not just with dealers the inefficiency of ethanol fuel, which conformance testing for control Meanwhile, Miyazaki from the Rental but also with the members of the is standard in Brazil. At the systems like ABS and knows quite Lease Business Division continues project team, looking for clues from the destination of Teresina, the One reason our Brazilian team well that the level of required interviewing a dealer behind them. In differences between Brazil and Japan temperature doesn’t fall below 30°C members wanted to show us performance varies from person to Japan, events at department stores and as to how to better deliver products. even after dark. scorching hot Teresina was to drive on streets made up of a hodgepodge person. The Land Cruiser 70 has of stones of various sizes that could almost no new features, and then barely be called cobblestone. Sekiya there’ s the LC200. He says that from the Talent Training Division because the Land Cruiser has drives a new Prius on a road so intentionally kept its core components bumpy that it seems as if someone the same while finding innovative ways has actually dug holes in it. He feels to evolve, he feels a responsibility to good about the suspension, which give people what they want. lives up to its reputation of having “Even if we can’ t deliver custom-built improved quite a bit. “Even when it’ s cars, I think we at least have to make bumpy, it doesn’ t jolt you,” he says, cars that fit the country. I was praising the suspension’ s rigidity reminded of this while watching how while complaining that it’ s difficult to Brazilians use the emergency brake brake at low speed. Even though when they drive,” he adds. braking is no problem on paved roads To know what features people need at low speed, it bothers him somehow in Brazil, we must drive on all its that subtle brake-work is needed on varied streets. When we were rough stone streets. The reason off-road driving before going over the why isn’ t immediately clear, but mountain to Campos do Jordão, we more linearity is needed. Sekiya crossed paths several times with seems pleased as he remarks on ranchers on horseback. They must how curious it is. There must be need to ride horses to travel off the room for innovation when a roads to their grazing lands. Or, reason is not understood. maybe horses are easier to handle on We fly over to Rio de Janeiro, meet the steep slopes and sharp curves so up again with the Land Cruiser 200, precarious they’ re almost and journey to the mountainous city inconceivable in Japan. The LC200 of Campos do Jordão. Whether driving certainly has no problem off-road on the highway, on winding mountain driving. What features are needed on roads, or on rough off-road mountain roads where horses are the mode of trails, the “king of 4WD” offers its transportation? Perhaps Kato has signature stability. Kato from the found a new topic to ponder. 02 Vehicle Technology Development Etch Brazil in our minds to recall it for development.

Sato, from the Engine Control System Development Department characterizes his two weeks of Differences in Mindsets the like are typically designed to get Departing Fortaleza on our first South driving in Brazil like this. people to visit a dealer, but in Brazil, American leg of the project over 600 “Actually driving in an unknown people sign contracts at these events km, we encounter demonstrators who environment and just hearing about it Something we heard from a dealer in and the dealer might easily run out of have set tires on fire and blocked a as information to absorb carry two the seaside resort city of Fortaleza inventory. This one behavior of buying a street as well as a wildfire on the different weights. I’ll remember was that the most often replaced part car gives another peek into the nature shoulder of the road. The roadsides Brazil’ s landscape when I’ m on Hiluxes driven by the police was the of the people. are full of people even though we’ re developing systems.” battery. Even when they park the truck Miyazaki comments, “My job is to take on a highway, but the team members It may look chaotic, but if you nudge your car out into the street someone by the beach and go on foot patrols, the ‘goods’ that our engineers and are no longer fazed by the they don’t stop the engine. Because technicians make and turn them into environment that is so different from will let you in. He says he got a feel for they leave the air conditioner on for explainable ‘products.’ My work is Japan. Even on the first long drive, Brazilians’ admirable traits while driving long periods of time while the truck is connecting the people who make the the team is more focused on car around the country. He’ s involved in stopped, they say the battery can’ t get goods with the people who sell the performance than on the outside developing idling stop technology, charged up again. This town shows us products, but they share the same goal environment. Each time when they whose introduction is legally mandated another unique way our vehicles are of delivering ever-better cars to stop to change drivers, they share in 2019. What results will he produce Division drives the LC200 while used. A team of technicians assembles customers.” their thoughts on things like the Rough streets show a when he returns to the workplace comparing it to his own car, an old in front of worn-out police vehicles that Miyazaki makes a point of importance of seat performance and curious phenomenon. where he can directly utilize this Land Cruiser 70. Kato handles operate in the field 24 hours a day. communicating not just with dealers the inefficiency of ethanol fuel, which experience? What each person takes conformance testing for control Meanwhile, Miyazaki from the Rental but also with the members of the is standard in Brazil. At the back from the drive project is different, systems like ABS and knows quite Lease Business Division continues project team, looking for clues from the destination of Teresina, the One reason our Brazilian team but as Miyazaki mentioned in his well that the level of required interviewing a dealer behind them. In differences between Brazil and Japan temperature doesn’t fall below 30°C members wanted to show us conversation with the dealer, the goal performance varies from person to Japan, events at department stores and as to how to better deliver products. even after dark. scorching hot Teresina was to drive is the same: delivering ever-better cars on streets made up of a hodgepodge person. The Land Cruiser 70 has to people around the world. With that of stones of various sizes that could almost no new features, and then thought in mind, the four team barely be called cobblestone. Sekiya there’ s the LC200. He says that members participating in the first half from the Talent Training Division because the Land Cruiser has of the project bid farewell to Brazil. intentionally kept its core components drives a new Prius on a road so Reporter◯Toshiya Muraoka bumpy that it seems as if someone the same while finding innovative ways has actually dug holes in it. He feels to evolve, he feels a responsibility to good about the suspension, which give people what they want. lives up to its reputation of having “Even if we can’ t deliver custom-built Fortaleza improved quite a bit. “Even when it’ s cars, I think we at least have to make 8.30 8.31 bumpy, it doesn’ t jolt you,” he says, cars that fit the country. I was 9.1 praising the suspension’ s rigidity reminded of this while watching how while complaining that it’ s difficult to Brazilians use the emergency brake brake at low speed. Even though when they drive,” he adds. braking is no problem on paved roads To know what features people need at low speed, it bothers him somehow in Brazil, we must drive on all its Sao Paulo that subtle brake-work is needed on varied streets. When we were 9.2 rough stone streets. The reason off-road driving before going over the 9.1 why isn’ t immediately clear, but mountain to Campos do Jordão, we more linearity is needed. Sekiya crossed paths several times with seems pleased as he remarks on ranchers on horseback. They must how curious it is. There must be need to ride horses to travel off the Distance: 1,363Km room for innovation when a roads to their grazing lands. Or, Duration: August.27-September. 3,2016 maybe horses are easier to handle on reason is not understood. Days: 4days the steep slopes and sharp curves so We fly over to Rio de Janeiro, meet Vehicles: LC200、Hilux Wcab up again with the Land Cruiser 200, precarious they’ re almost Hilux Scab w/canopy and journey to the mountainous city inconceivable in Japan. The LC200 SW4/Fortuner、Coroll（a Pres） of Campos do Jordão. Whether driving certainly has no problem off-road Corolla（Armoured） on the highway, on winding mountain driving. What features are needed on Etios SD、Etios HB、Prius roads, or on rough off-road mountain roads where horses are the mode of Lexus NX200 armoured trails, the “king of 4WD” offers its transportation? Perhaps Kato has RAV4 4X4、RAV4（armoured） signature stability. Kato from the found a new topic to ponder. Vehicle Technology Development Etios S/D、Etios HB