Port Everglades Master/Vision Plan Update Element 2 FINAL Draft
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PORT EVERGLADES MASTER/VISION PLAN 2018 UPDATE Element 2: Market Assessment FINAL DRAFT Prepared by August, 2018 2018 Port Everglades Master/Vision Plan Update Element 2 FINAL Draft CONTENTS 2.4.2 Market Forecasting Methodology ....................................................................... 54 2.4.3 Future Petroleum Demand Forecast .................................................................... 56 2.0 Glossary of Terms ............................................................. 4 2.4.4 Market Assessment ............................................................................................. 58 2.1 Introduction ..................................................................... 7 2.4.5 Competitor Port Activity and Capabilities ............................................................ 60 2.2 Historical Cruise, Liquid Bulk and Cargo Activity ................ 7 2.4.6 Caribbean Refining Capacity ................................................................................ 63 2.2.1 Cruise .................................................................................................................... 7 2.4.7 Port Everglades Petroleum Product Volume Projections ..................................... 63 2.2.2 Liquid Bulk, Containerized and Non-Containerized Cargo ...................................... 8 2.4.8 Liquid Bulk Stakeholder Interviews ..................................................................... 72 2.2.3 Port Revenue ...................................................................................................... 10 2.4.9 Projected Port Everglades Petroleum Vessel Calls ............................................... 73 2.4.10 Nonpetroleum Liquid Bulk Market Assessment ................................................. 75 2.3 Cruise Market Assessment .............................................. 11 2.3.1 Summary of Key Conclusions ............................................................................... 11 2.5 Containerized Cargo Market Assessment ........................ 76 2.3.2 Global Cruise Industry ......................................................................................... 12 2.5.1 Historical Container Market ................................................................................ 76 2.3.3 Major Cruise Brands ............................................................................................ 14 2.5.2 Baseline Container Terminal Operations at Port Everglades ................................ 77 2.3.4 Cruise Line Consolidation and Segmentation ....................................................... 19 2.5.3 Port Everglades Competitive Container Market Position ..................................... 80 2.3.5 Cruise Vessel Supply ............................................................................................ 20 2.5.4 International Containerized Cargo Market – Imports........................................... 81 2.3.6 Global Cruise Industry Summary ......................................................................... 22 2.5.5 International Containerized Cargo Market – Exports ........................................... 84 2.3.7 Cruise Markets and Caribbean Cruising ............................................................... 23 2.5.6 Port Selection and Hinterland Access .................................................................. 87 2.3.8 Port Everglades Fit .............................................................................................. 26 2.5.7 Port Everglades Import Market Potential ............................................................ 89 2.3.9 Caribbean and Bahamas Growth Factors ............................................................. 28 2.5.8 Port Everglades Import Market Potential ............................................................ 91 2.3.10 Competitor Ports within the Region .................................................................. 29 2.5.9 Port Everglades Export Market Potential ............................................................. 95 2.3.11 Port Everglades Cruise Operations and Historical Activity ................................. 31 2.5.10 Empty Factors.................................................................................................... 96 2.3.12 Cruise SWOT Analysis ........................................................................................ 36 2.5.11 Container Market Projections ............................................................................ 96 2.3.13 Cruise Market Projections ................................................................................. 36 2.5.12 ICTF Projections ............................................................................................... 101 2.3.14 Port Everglades Design Vessels .......................................................................... 43 2.6 Non-Containerized Cargo Market Assessment............... 102 2.3.15 Traffic Analysis and Berth Demand .................................................................... 45 2.6.1 Automobile Market Assessment ....................................................................... 102 2.4 Liquid Bulk Market Assessment....................................... 51 2.6.2 Break-Bulk Market Assessment ......................................................................... 106 2.4.1 Market Changes and Product Demand ................................................................ 51 2.6.3 Dry Bulk Market Assessment ............................................................................. 108 2 2018 Port Everglades Master/Vision Plan Update Element 2 FINAL Draft 2.6.4 Other Ro-Ro Cargo and Yacht Market Assessment ............................................ 110 2.7 FTZ Trends and Port Everglades ILC Fit .......................... 111 2.7.1 FTZ Overview .................................................................................................... 111 2.7.2 National Trends ................................................................................................. 112 2.7.3 Florida FTZs ....................................................................................................... 115 2.7.4 Port Everglades International Logistics Center ................................................... 116 2.7.5 Implications for Future Marketing Strategies .................................................... 118 2.8 LNG Bunkering Assessment ........................................... 120 2.8.1 LNG Bunkering Drivers ...................................................................................... 120 2.8.2 LNG Bunkering Alternatives .............................................................................. 120 2.8.3 Bunkering Method Comparison ......................................................................... 124 2.8.4 Port Everglades Demand Dynamics ................................................................... 125 2.8.5 Potential Ship to Ship Solutions at Port Everglades ........................................... 125 3 2018 Port Everglades Master/Vision Plan Update Element 2 FINAL Draft 2.0 Glossary of Terms Bunker/Bunkering Marine fuel used for propulsion. The act of delivering marine fuel to a vessel. Cabotage Laws Air Draft Legislation and/or regulation relating to the ability of foreign-flagged vessels to transport The maximum height of a structure or vessel. goods and passengers between domestic ports. Cabotage Laws are often put into place to Apron protect domestic maritime industries. Area immediately adjacent to the vessel berth where lines, provisioning, gangway and other Capacity operations occur. The number of units (passengers, berths, containers, gallons, tons, etc.) that a given area or Anchorage space can handle at a given time. Location where a vessel may anchor. For cruise, in destinations where docks are not present Cruise Brand to accommodate vessel operations, anchorages are used and passengers are shuttled Term referring to individual cruise vessel operating companies (i.e. Carnival Cruise Line) to to/from the cruise vessel to a landside location using a small boat (tender). Anchorages are distinguish them from their corporate holding companies (i.e. Carnival Corporation). generally only used in ports-of-call. Cruise Line Available Passenger Cruise Days (APCD) For purposes of this report, cruise line is used to describe a corporate holding company with The formula cruise lines typically use to assess and compare cruise itineraries from a financial one or more cruise brand(s) operating under its corporate umbrella (i.e. Carnival perspective. Corporation). Beam Cruise Terminal The width of a vessel at its widest part. Building where cruise passengers embark and/or debark in a homeport destination. Bed (Berth) Nights Daily Cruises A typical cruise industry form of capacity measurement representing the number of lower Term applied to vessel service transporting passengers and/or vehicles and/or cargo from berths (a bed on a cruise vessel, with the aggregate total generally determining the vessel’s point to point. The key difference between daily cruises and multiday cruises is that daily nominal passenger capacity) multiplied by nights of operation in a region. cruises offer transportation services as their primary business focus, not a travel and leisure Berth experience. (1) An anchorage or dock space for a vessel in port. Dockage (2) A bed, generally attached to the deck and/or bulkhead onboard a cruise vessel. Fees levied by a port or destination for the right to dock a vessel.