Brand Guidelines Version 1.0 Wirelessgroup.Co.Uk Brand Guidelines 2

wirelessgroup.co.uk Updated:Brand Guidelines 1/7/2018 1

V1.0

Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2

V1.0 Contents

03 Primary Logo 04 Secondary Logos 07 Group Indicator Logos 09 Correct Usage 11 Colour Palette 12 Typefaces 13 Logo Placement Alongside our Brands 14 Sub Brands wirelessgroup.co.uk Brand Guidelines 3

V1.0 Primary Logo wirelessgroup.co.uk Brand Guidelines 4

V1.0 Primary Logo / Reversed Full Colour wirelessgroup.co.uk Brand Guidelines 5

V1.0 Primary Logo / Mono wirelessgroup.co.uk Brand Guidelines 6

V1.0 Primary Logo / Reversed Mono wirelessgroup.co.uk Brand Guidelines 7

V1.0 Group indicator logo

This logo should be used in instances where it is necessary to denote membership of Wireless.

Full Colour

Suite of Colour Variations wirelessgroup.co.uk Brand Guidelines 8

V1.0 Group indicator logos

These logos should be used in instances where it is necessary to denote membership of News UK & Ireland.

Stacked Versions

Horizontal Versions wirelessgroup.co.uk Brand Guidelines 9

V1.0 Correct Usage

Do not distort the logo Always use the minimum Do not realign the Do not alter the colours of vertically or horizontally. white space protection elements of the logo. the logo. guideline.

Do not rotate the logo in Do not reduce the logo Do not alter the typeface. Do not display the logo any direction. smaller than 25mm or 95 with an element missing. pixels. wirelessgroup.co.uk Brand Guidelines 10

V1.0 Clear Space

The clear space is measured by the Y-height of the ‘play button’ icon x2. No other elements should encroach on the logo’s clear space. Whenever possible, use the maximum amount of clear space the placement in layout will allow. wirelessgroup.co.uk Brand Guidelines 11

V1.0 Colours / Palette

PMS 446 C PMS 1235 C

CMYK 74/53/54/54 CMYK 0/31/98/0 Wireless Grey Wireless Yellow RGB 59/68/68 RGB 255/183/25

HEX 3B4444 HEX FFB719

CMYK 0/0/0/0

Wireless White RGB 255/255/255

HEX FFFFFF wirelessgroup.co.uk Brand Guidelines 12

V1.0 Typefaces

Hurme Geometric Sans 3 is the corporate font and when possible should be used for all corporate literature and outputs. For instances when Hurme Geometric Sans 3 is not available, ARIAL can be used as a replacement.

Hurme Geometric Sans 3 Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZzßÆæŒœ• 0123456789*#@+<=>’”÷±%‰⁄?£$€ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\]{|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõúùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_

Hurme Geometric Sans 3 Semi Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZzßÆæŒœ• 0123456789*#@+<=>’”÷±%‰⁄?£$€ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\]{|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõúùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_

Hurme Geometric Sans 3 Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZzßÆæŒœ• 0123456789*#@+<=>’”÷±%‰⁄?£$€ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\]{|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõúùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_ wirelessgroup.co.uk Brand Guidelines 13

V1.0 Logo Placement Alongside our Brands

The following examples show how the Wireless logo and Part of Wireless logo can be used alongside our brands.

Wireless and talkSPORT

Wireless, talkSPORT, talkSPORT 2, talkRADIO and Virgin Radio

Wireless and Urban Media

Cork’s 96 FM, C103 and Part of Wireless

Signal 1, Signal 2, Signal 80s, Total Access and Part of Wireless wirelessgroup.co.uk Brand Guidelines 14

V1.0 Sub Brands - Wireless Studios

Wireless Studios is currently the only approved sub brand to be used as part of the Wireless brand. Further sub brands should not be created as part of the Wireless brand.

Full Colour

Suite of Colour Variations