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Wireless Group Radio Stations Brand Guidelines Brand Guidelines 0.0 Contents Wireless Group Radio Stations Brand Guidelines Brand Guidelines 0.0 Contents Document Contents 1.0 The Stations 2.0 Universal Typography 2.1 Primary Typeface 1.1 The Complete Family 2.2 Powerpoint/Word Typeface 1.2 talkSport 1.2.1 Primary Logo 3.0 Colour Palette 1.2.2 Sub logo: Cricket 3.1 The Colours 1.2.3 Sub logo: Rugby 3.2 The Colour Tints 1.2.4 Sub logo: Golf 1.2.5 Logo Rules 1.3 talkSport2 1.3.1 Primary Logo 1.3.2 Logo Rules 1.4 talkRADIO 1.4.1 Primary Logo 1.4.2 Logo Rules 1.5 Virgin Radio Uk 1.5.1 Primary Logo 1.5.2 Country Descriptors 1.5.3 Social Media Logo Brand Guidelines 1.0 The Stations Three Stations with one identity Brand Guidelines 1.1 The Stations The Complete Family The Wireless Group own and operate the whole suite of Talk Radio stations. These include: talkSPORT, talkSPORT2 talkRADIO and they also operate Virgin Radio UK. The family of talk Radio stations have a consistent brand identity system to unify the different stations in all brand communications. Each station has it’s own unique colour and strapline, but consists of the same core elements. These elements should never be changed or adapted in any way. Brand Guidelines 1.2 The Stations talkSPORT Wherever “talkSPORT” is referenced in the written form, it must be reproduced with ‘talk’ in lowercase and SPORT in capital letters, without a word spacing between them (including web addresses and email). Examples: talkSPORT.com [email protected] ...listen to talkSPORT for the latest... Brand Guidelines 1.2.1 The Stations talkSPORT Primary Logo Master + Strapline Master Stacked The primary logo should be the first This version should be used for digital An alternative format which should be choice logo for all internal, external comms or where the brand name and used in situations where space is limited and third party communications. strapline has already been established. and as digital icons/profile images. For use in print: For use in print: For use in print: • talkSPORT+strap_CMYK.eps • talkSPORT_CMYK.eps • talkSPORT_stacked_CMYK.eps • talkSPORT+strap_(C).eps • talkSPORT_(C).eps • talkSPORT_stacked_(C).eps • talkSPORT+strap_(U).eps • talkSPORT_(U).eps • talkSPORT_stacked_(U).eps Mono • talkSPORT+strap_MONO.eps • talkSPORT_MONO.eps • talkSPORT_stacked_MONO.eps There are mono versions of each • talkSPORT+strap.jpg • talkSPORT.jpg • talkSPORT_stacked.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_RGB.eps • talkSPORT_RGB.eps • talkSPORT_stacked_RGB.eps • talkSPORT+strap.png • talkSPORT.png • talkSPORT_stacked.png Please note: If being used for print, to ensure consistent colour reproduction, use the correct Pantone version for the specific stock: coated (C) or uncoated (U). Brand Guidelines 1.2.2 The Stations talkSPORT Sub logos Cricket Master + Strapline Master Stacked The primary logo should be the first This version should be used for digital An alternative format which should be choice logo for all internal, external and comms or where the brand name and used in situations where space is limited third party communications. strapline has already been established. and as digital icons/profile images. For use in print: For use in print: For use in print: • talkSPORT+strap_cricket_CMYK.eps • talkSPORT_cricket_CMYK.eps • talkSPORT_stacked_cricket_CMYK.eps • talkSPORT+strap_cricket_(C).eps • talkSPORT_cricket_(C).eps • talkSPORT_stacked_cricket_(C).eps • talkSPORT+strap_cricket_(U).eps • talkSPORT_cricket_(U).eps • talkSPORT_stacked_cricket_(U).eps Mono • talkSPORT+strap_cricket_MONO.eps • talkSPORT_cricket_MONO.eps • talkSPORT_stacked_cricket_MONO.eps There are mono versions of each • talkSPORT+strap_cricket.jpg • talkSPORT_cricket.jpg • talkSPORT_stacked_cricket.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_cricket_RGB.eps • talkSPORT_cricket_RGB.eps • talkSPORT_stacked_cricket_RGB.eps • talkSPORT+strap_cricket.png • talkSPORT_cricket.png • talkSPORT_stacked_cricket.png Please note: If being used for print, to ensure consistent colour reproduction, use the correct Pantone version for the specific stock: coated (C) or uncoated (U). Brand Guidelines 1.2.3 The Stations talkSPORT Sub logos Rugby Master + Strapline Master Stacked The primary logo should be the first This version should be used for digital An alternative format which should be choice logo for all internal, external and comms or where the brand name and used in situations where space is limited third party communications. strapline has already been established. and as digital icons/profile images. For use in print: For use in print: For use in print: • talkSPORT+strap_rugby_CMYK.eps • talkSPORT_rugby_CMYK.eps • talkSPORT_stacked_rugby_CMYK.eps • talkSPORT+strap_rugby_(C).eps • talkSPORT_rugby_(C).eps • talkSPORT_stacked_rugby_(C).eps • talkSPORT+strap_rugby_(U).eps • talkSPORT_rugby_(U).eps • talkSPORT_stacked_rugby_(U).eps Mono • talkSPORT+strap_rugby_MONO.eps • talkSPORT_rugby_MONO.eps • talkSPORT_stacked_rugby_MONO.eps There are mono versions of each • talkSPORT+strap_rugby.jpg • talkSPORT_rugby.jpg • talkSPORT_stacked_rugby.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_rugby_RGB.eps • talkSPORT_rugby_RGB.eps • talkSPORT_stacked_rugby_RGB.eps • talkSPORT+strap_rugby.png • talkSPORT_rugby.png • talkSPORT_stacked_rugby.png Please note: If being used for print, to ensure consistent colour reproduction, use the correct Pantone version for the specific stock: coated (C) or uncoated (U). Brand Guidelines 1.2.4 The Stations talkSPORT Sub logos Golf Master + Strapline Master Stacked The primary logo should be the first This version should be used for digital An alternative format which should be choice logo for all internal, external and comms or where the brand name and used in situations where space is limited third party communications. strapline has already been established. and as digital icons/profile images. For use in print: For use in print: For use in print: • talkSPORT+strap_golf_CMYK.eps • talkSPORT_golf_CMYK.eps • talkSPORT_stacked_golf_CMYK.eps • talkSPORT+strap_golf_(C).eps • talkSPORT_golf_(C).eps • talkSPORT_stacked_golf_(C).eps • talkSPORT+strap_golf_(U).eps • talkSPORT_golf_(U).eps • talkSPORT_stacked_golf_(U).eps Mono • talkSPORT+strap_golf_MONO.eps • talkSPORT_golf_MONO.eps • talkSPORT_stacked_golf_MONO.eps There are mono versions of each • talkSPORT+strap_golf.jpg • talkSPORT_golf.jpg • talkSPORT_stacked_golf.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_golf_RGB.eps • talkSPORT_golf_RGB.eps • talkSPORT_stacked_golf_RGB.eps • talkSPORT+strap_golf.png • talkSPORT_golf.png • talkSPORT_stacked_golf.png Please note: If being used for print, to ensure consistent colour reproduction, use the correct Pantone version for the specific stock: coated (C) or uncoated (U). Brand Guidelines 1.2.5 The Stations talkSPORT Logos Colour Values Exclusion Zone The logo is made up of two An exclusion zone applies colours. There are specific to all logo variants. It is colour values for use in print designated to maximise the (CMYK) and screen (RGB) CMYK: CMYK: effect of the logo graphic, media. The values have been 0, 0, 100, 0 40, 40, 40, 100 free from competing chosen to ensure the colour Pantone Coated: Pantone Coated: visual disruption. Perimeter of reproduces consistently in Yellow C Black C exclusion zone all uses. The area is to be free of all = half height of ‘A’ Pantone Uncoated: Pantone Unoated: other graphic elements. Yellow U Black U The colours should never be adapted in any way. RGB: RGB: 255, 242, 0 10, 10, 10 Hex: Hex: #fff200 #0a0a0a Minimum Sizes Unacceptable Renderings The minimum size ensures The talkSPORT logo is only to optimum legibility. The logos 38mm Minimum size be reproduced In the colour should not be reproduced and configuration as artwork below the indicated sizes. files supplied by UTV. If the need does dictate The artwork configurations the use of a smaller logo, are sacrosanct and should then use the version with 28mm Minimum size never be redrawn or altered out the strapline. in anyway. These are examples of UNACCEPTABLE renderings. NEVER reproduce in any other way than as provided by UTV: 14mm Minimum size Brand Guidelines 1.3 The Stations talkSPORT2 Wherever “talkSPORT2” is referenced in the written form, it must be reproduced with ‘talk’ in lowercase and SPORT2 in capital letters, without a word spacing between them (including web addresses and email). Examples: talkSPORT2.com [email protected] ...listen to talkSPORT2 for the latest... Brand Guidelines 1.3.1 The Stations talkSPORT2 Logos Master + Strapline Master Stacked The primary logo should be the first This version should be used for digital An alternative format which should be choice logo for all internal, external comms or where the brand name and used in situations where space is limited and third party communications. strapline has already been established. and as digital icons/profile images. For use in print: For use in print: For use in print: • talkSPORT2+strap_CMYK.eps • talkSPORT2_CMYK.eps • talkSPORT2_stacked_CMYK.eps • talkSPORT2+strap_(C).eps
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