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Pepsi Cola Brands List PEPSI Cola – Shamim & Co. (Multan) INTRODUCTION History Of Pepsi Cola In 1893 Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drinks. In 1898, one of Caleb's formulations, known as "Brad's Drink" a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "Pepsi-Cola". On August 28, 1898, Pepsi-Cola received its first logo. In 1902, he applied for a trademark with the U.S. Patent Office, Washington D.C., and formed the first Pepsi-Cola Company. 1905, Pepsi-Cola's first bottling franchises were established in Charlotte and Durham, North Carolina. In 1906, Pepsi gets another logo change, the third in eight years. The modified script logo is created with the slogan, "The Original Pure Food Drink". In 1920, Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you". In 1923, Pepsi-Cola Company was declared bankrupt and its assets were sold to a North Carolina concern, Craven Holding Corporation, for $30,000. FORMATION OF PEPSI COLA CORPORATION Roy C. Megargel, a Wall Street broker, bought the Pepsi trademark, business and good will from Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation. In 1928, after five continuous losing years, Megargel reorganized his company as the National Pepsi-Cola Company. In 1931, U.S. District Court for Eastern District Virginia declared the National Pepsi- Cola Company bankrupt, the second bankruptcy in Pepsi-Cola history. REFORMULATION OF PEPSI COLA’S SYRUP FORMULA The Loft candy company acquired the National Pepsi-Cola Company. Charles G. Guth, president of Loft, assumed leadership of Pepsi and commanded the reformulation of Pepsi-Cola syrup formula.1934 was a landmark year for Pepsi-Cola. The drink was a hit and to attract even more sales, the company began selling its 12-ounce drink for five cents (the same cost as six ounces of competitive colas). The 12-ounce bottle debuted in Baltimore, where it was an instant success. The cost savings proved irresistible to Depression- Internship Report Page 1 of 89 PEPSI Cola – Shamim & Co. (Multan) worn Americans and sales skyrocket nationally. In 1941, The New York Stock Exchange traded Pepsi's stock for the first time. In 1964, Diet Pepsi, America's first national diet soft drink, debuted. Pepsi-Cola acquired Mountain Dew from the Tip Corporation in 1964. FORMATION OF PEPSI COLA INCORPORATION In 1965, Expansion outside the soft drink industry began. Frito-Lay of Dallas, Texas, and Pepsi- Cola merged, forming PepsiCo, Inc. Pepsi Cola Company operates in beverages industry. Pepsi Cola international is well reputed multinational company which is doing its business in almost every country of the world. The company is registered in New York stock exchange U.S.A. to make a better control over the business the company has given the manufacturing rights to different companies. Now these companies are producing the products on the behalf of the company by using company’s trademark. To maintain their goodwill in the market the company has a strict policy of granting manufacturing rights. Pepsi Cola have standardized products all over the world (e.g. same in size, shape and quality). The franchises have to follow all the standards given by the company. SETUP OF PEPSI COLA The head office is situated in New York (USA) with units operating in different regions of the world. These are called Business Units and Pakistan is in MENAPak (Middle East, North America and Pakistan). The head office of MENAPak is situated in Dubai (UAE). The local head offices for each country are situated in the respective capitals. Internship Report Page 2 of 89 PEPSI Cola – Shamim & Co. (Multan) SLOGANS THROUGH TIME Pepsi-Cola has different slogans through its history. They remained much known. These are given below. This is also an important part of Pepsi-Cola. 1898 Brad's Drink 1903 Exhilarating, Invigorating, Aids Digestion 1906 Original Pure Food Drink 1908 Delicious and Healthful 1915 For All Thirsts - Pepsi: Cola 1919 Pepsi: Cola - It makes you Scintillate 1920 Drink Pepsi: Cola - It Will Satisfy You 1928 Peps You Up! 1929 Here's Health! 1932 Sparkling, Delicious 1933 It's the Best Cola Drink Double Size 1934 Refreshing and Healthful 1938 Join the Swing to Pepsi 1939 Twice as Much for a Nickel 1943 Bigger Drink, Better Taste 1947 It's a Great American Custom 1949 Why Take Less When Pepsi's Best? 1950 More Bounce to the Ounce The Light Refreshment 1954 Refreshing Without Filling 1958 Be Sociable, Have a Pepsi 1961 Now It's Pepsi for Those Who Think Young 1963 Come Alive! You're in the Pepsi Generation 1967 Taste that Beats the Others Cold, Pepsi Pours It On. 1969 You've Got a Lot to Live, Pepsi's Got a Lot to Give 1973 Join the Pepsi People Feelin' Free 1976 Have a Pepsi Day! Internship Report Page 3 of 89 PEPSI Cola – Shamim & Co. (Multan) Catch That Pepsi Spirit 1979 Take the Pepsi Challenge 1981 Pepsi's Got Your Taste for Life Pepsi Now! 1983 1984 The Choice of a New Generation 1987 America's Choice 1989 A Generation Ahead 1992 Gotta Have It 1993 Be Young, Have Fun, Drink Pepsi 1995 Nothing Else is a Pepsi 1997 Generation Next 1998 Same Great Taste 1999 The Joy of Cola 2000 The Joy of Pepsi 2003 Pepsi. It's the Cola 2005 Dare for more HISTORY OF PEPSI COLA IN PAKISTAN Pepsi cola is being produced and consumed 1n 48 countries of world including Pakistan. At present, Pepsi Cola is No. 1 in Pakistan in terms of sales wise and in market share. It is the market leader. But overall in the world Coca-Cola is No. 1. In Pakistan, there are nine territories where the franchised unit produce and sell Pepsi-Cola. Some of these territories are: 1. Lahore 2. Karachi 3. Rawalpindi 4. Peshawar Internship Report Page 4 of 89 PEPSI Cola – Shamim & Co. (Multan) 5. Multan ( Shamim & Co.) 6. Gujranwala 7. Sakhar 8. Faisalabad 9. Baluchistan PEPSI COLA MULTAN Pepsi Multan was incorporated in 1963 but it started its production in 1967. Allah Nawaz Khan Tareen (Ret. DIG) got license of 7-UP. But in 1973, it became Pepsi Cola franchise. Now a day MD of Pepsi Cola Multan is Alamgeer Khan Tareen son of Allah Nawaz Khan Tareen. At start Pepsi Multan was having only one production plant made by Netherlands. and was only producing 7-Up because it was the only brand produced by Parent Company. In 1973, PEPSI acquired 7-Up in Canada so the Multan franchise started producing PEPSI and Marinda along with 7-Up & became PEPSI franchise. Coke was already operating in the market at the time when Pepsi Multan established. At that time Coke was market leader but with the passage of time Pepsi Multan kept on focusing on gaining the market share. Recently Pepsi has launched a new brand with the name of Mountain Dew. Now Pepsi Multan is working with five production plants capable of producing 100,000 cases per day. Installation arrangements for two new plants are in process. The plant which was installed at the time of establishment has now been grounded. Pepsi Multan is currently market leader with more than 80% of market share. The company is properly serving all these areas with quality products. PEPSI Multan is not an ISO certified company because it is an international drink having their own standards and there is no export. Internship Report Page 5 of 89 PEPSI Cola – Shamim & Co. (Multan) “We aspire to make Pepsi Company the world’s premier consumer Products Company, focused on convenient beverages. We seek to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity” MISSION OF COMAPNY Internship Report Page 6 of 89 PEPSI Cola – Shamim & Co. (Multan) COMPANY PROFILE Shamim & Co was established in 1967 under a franchise agreement with 7-UP to bottle 7-Up Soft Drinks. During 1973 Shamim & Co. Pepsi Cola Multan started to bottle Pepsi cola as well. This was the first Pepsi franchise in Pakistan. Since 1967 we have managed to grow rapidly and hold a commanding market share which has made us one of the premier bottling companies in the region. Our products are manufactured under strict quality control and conform to international quality standards set by Pepsi co. we bottle over 500 million drinks per annum which has earned us the distinguished status of being classified as “Mega Plant” in the PEPSI system. Internship Report Page 7 of 89 PEPSI Cola – Shamim & Co. (Multan) We have an extensive network of Distributors and well-trained sales staff to market and distribute our products in whole of the southern Punjab, a territory that covers almost 150,000 Sq.k.m. we cater a population of over twenty million people through more then 22000 outlets out of which 14,000 are exclusively Pepsi cola sellers. We provide a complete business package to our retailers including horizontal and vertical bottle coolers, point of purchase advertising, cash credit, etc. Shamim & Co. Pepsi Cola Multan is currently enjoying 85% market share in the franchise which is the highest for any Pepsi Cola Franchise in the world. We were declared “Bottler of the Year” in the region for outstanding performance. We plan to continue with our business traditions in the future. CURRENTLY OFFERING PRODUCTS The first product of Shamim & Company was 7-up.
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