DOCSLIB.ORG

Situational Analysis

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Situational Analysis Situational Analysis Industry and Company Overview PepsiCo competes in what is known as the soft drink or carbonated drink industry. This is an industry that has been present and growing since the 19th century. The big names in this industry include PepsiCo, The Coca-Cola Company, and Dr. Pepper Snapple. Soft drink consumers typically have a brand that they are loyal to, so these companies have been striving to reach new audiences as a way to increase revenues. Since it is generally known that soft drinks tend to be high in sugar and fat, companies are manufacturing products that are perceived as healthy soft drinks. New ideas include sugar-free drinks, low-calorie drinks, drinks infused with green tea, drinks with added fiber, or drinks with added antioxidants. A pharmacist named Caleb Bradham invented Pepsi in the 1890s in North Carolina. PepsiCo was incorporated in Delaware in the year 1919, and was later reincorporated in 1986 in North Carolina. The company expanded in the 1960s with the invention of diet Pepsi and Mountain Dew. Also in the 1960s, PepsiCo merged with Frito-Lay, thus expanding to the snack food industry. (Thomas). The headquarters are currently located in Purchase, New York (Company Profile edition 2). Today PepsiCo has a market share of 31% in the U.S. carbonated drink market. About one-third of PepsiCo’s revenue is brought in by soft drinks; the remaining two-thirds is brought in by its various snack foods (Thomas). PepsiCo is one of the leading companies in the soft drink and snack food industries. Some if its most popular brands include Gatorade, Cheetos, Doritos, Frito-Lay, Mountain Dew, Rold Gold, 7UP, SunChips, Tostitos, Tropicana, Aquafina, Quaker, Ruffles, and Sierra Mist (PepsiCo Inc). Product Review Pepsi is the most popular item produced by PepsiCo. The soft drink brings in the most revenue of all PepsiCo products. It is one of the leading soft drinks consumed by people in over 200 countries around the world, only after Coca-Cola. Pepsi generates annual revenue of $20 billion (Thomas). As previously stated, Caleb Bradham invented the drink in 1890s. It was originally called “Brad’s drink.” Bradham sold the drink from his pharmacy, but after the popularity of the drink started to grow, he moved into a manufacturing warehouse. World War I and the Depression took a toll on the company because of the rations on sugar at the time, but after the war, radio campaigns and lowered prices helped Pepsi regain its popularity in America. Over the years, Pepsi has used different marketing strategies and slogans to grab the attention of consumers. Some of these include “You’ve got a lot to live, Pepsi’s got a lot to give,” “Have a Pepsi day,” “The choice of a new generation,” and “The joy of cola.” Pepsi has used numerous celebrities in its advertisements. Some of these include Michael Jackson, Britney Spears, Beyonce, David Bowie, Michael J. Fox, Tina Turner, Cindy Crawford, and Ray Charles. Pepsi has also made some effective promotional campaigns over the years. A few years back Pepsi teamed up with Apple and gave away free songs on iTunes. 1 in 3 bottles of Pepsi had a free song under its cap. Pepsi also joined with Yahoo! to give Pepsi drinkers “points” to buy online prizes. More recently, the Pepsi Refresh Project has given $20 million in grants to people who submitted new ideas of how to make a positive impact locally or globally. Grants have been awarded to organizations that have helped hurricane Katrina victims and to those that were involved in cleaning up the Deep Horizon oil spill. Competitive Review and Competitive Advantage Pepsi competes with many other carbonated soft drinks on the market. Its direct competitors are The Coca-Cola Company (TCCC) and Dr. Pepper Snapple. TCCC produces over 400 brands. Over 1.6 billion of its beverages are consumed every day. Coca-Cola leads in the U.S. carbonated soft drink industry with a market share of 43%. Other popular products from TCCC include Diet Coke, Coke Zero, Sprite, Fanta, Barq’s, Powerade, Full Throttle, and Monster. This company is striving to make its products healthier and to be more informative about the nutritional facts of its products. TCCC is also environmentally conscious when it comes to packaging its products, for by 2015 they would like to produce lighter containers (Thomas). The 1970s brought the heated competition between Pepsi and Coca-Cola to what is referred to as the “cola wars.” Blind taste tests were taken all over the country to find out which drink consumers preferred. Pepsi conducted taste tests called the “Pepsi Challenge,” in which Pepsi was found to be the preferred drink; although Coca-Cola still outsells Pepsi all over the world (The Pepsi-Cola Story). TCCC’s website is colorful and fairly simple to navigate. It gives visitors options to look at the numerous products of the company and see what is new within the company. An impressive feature on the homepage is located at the very bottom; it is a counter that gives the number of how many people have “enjoyed” a TCCC beverage today. The numbers are scrolling up so fast that it’s impossible to keep up with. The number easily reaches 10 digits by 3:00 in the afternoon. Dr Pepper Snapple was established in 2008, however many of its brands have been around for over 200 years. This company was formed when Cadbury Schweppes merged with the former Dr Pepper/Seven Up, Snapple Beverage Group, Mott’s and Bebidas Mexico. Dr Pepper Snapple accounts for 15% of the U.S. carbonated soft drink industry. The main brands produced by this company include Dr Pepper, 7UP, Sunkist, Canada Dry ginger ale, Crush, A&W root beer, and Schweppes ginger ale (Thomas). Like the TCCC website, Dr Pepper Snapple’s website is organized and colorful. It gives visitors options to look at what’s new in the company, stock information, and a crafty picture list of its popular products that enlarge when the mouse scrolls over it. An indirect competitor to Pepsi is the energy drink Red Bull. This company represents the world’s leading energy drink brand. It has a U.S. market share of 40% in the energy drink industry. It is consumed in over 160 countries in the world. Red Bull places a very strong emphasis on its marketing and promotional techniques. It sponsors various sporting events and sports teams. Red Bull also produces a magazine titled “Red Bulletin” in which readers learn about developments and happenings in the company. Along with other companies in the soft drink industry, Red Bull is making a push for healthier products for its consumers, such as its Red Bull Sugar Free (Thomas). Red Bull’s website is centered around sports and the teams it sponsors. It features calendars of events, videos of extreme sports, but very little about the actual drink itself. Pepsi’s website in fresh and colorful. The blue background with bubbles floating along the edges reminds visitors of the bubbly drink itself. The website offers links to watch it’s advertisements, read about the Pepsi Refresh Project, and connect with Pepsi throughout various social media outlets. Advantages of Pepsi would include its already huge prevalence in society today and the marketing strategies it has used over the years. .
Load more

Recommended publications
  • Coca Cola Vs. Pepsi
    Coca Cola vs. Pepsi Extrait du Lycée Blaise Pascal Rouen http://pascal-lyc.spip.ac-rouen.fr/spip.php?article1197 Coca Cola vs. Pepsi - Explorer l'international - European section - 2012-2013 London, What are we ? LSD, magnetism... - Date de mise en ligne : lundi 8 avril 2013 Description : The war between sodas lasted for over a century. Back on the main stages of the confrontation between Pepsi and Coca-Cola. Copyright © Lycée Blaise Pascal Rouen - Tous droits réservés Copyright © Lycée Blaise Pascal Rouen Page 1/3 Coca Cola vs. Pepsi Act I : Syrups against stomach ache The invention of the recipe of Coca-Cola is an essential part of the legend built around the brand for 120 years. In 1885, the pharmacist John Pemberton created in California a recipe to heal stomach ache. He sold his product on a small scale. In 1888, Asa Griggs Candler bought the brand and decided to make Coca Cola a real part in the drink business, because he was sure that Coke was special. That's why he managed to make the sales take off through an intense marketing campaign and decided to sell his drink across the United States. The birth of Pepsi in 1893 looked exactly like Coca-Cola. It started with the invention of a North Carolina pharmacist, Caleb Bradham. This drink was created to relieve stomach pain and restore energy. The case of pharmacy will take an industrial turn in 1902. Act II : The Crisis The crisis of 1929 surprised the two soda specialists in very different situations. Coca-Cola, which was taken in 1919 by a consortium of businessmen from Atlanta for $ 25 millions, dominated the market.
    [Show full text]
  • Coca-Cola La Historia Negra De Las Aguas Negras
    Coca-Cola La historia negra de las aguas negras Gustavo Castro Soto CIEPAC COCA-COLA LA HISTORIA NEGRA DE LAS AGUAS NEGRAS (Primera Parte) La Compañía Coca-Cola y algunos de sus directivos, desde tiempo atrás, han sido acusados de estar involucrados en evasión de impuestos, fraudes, asesinatos, torturas, amenazas y chantajes a trabajadores, sindicalistas, gobiernos y empresas. Se les ha acusado también de aliarse incluso con ejércitos y grupos paramilitares en Sudamérica. Amnistía Internacional y otras organizaciones de Derechos Humanos a nivel mundial han seguido de cerca estos casos. Desde hace más de 100 años la Compañía Coca-Cola incide sobre la realidad de los campesinos e indígenas cañeros ya sea comprando o dejando de comprar azúcar de caña con el fin de sustituir el dulce por alta fructuosa proveniente del maíz transgénico de los Estados Unidos. Sí, los refrescos de la marca Coca-Cola son transgénicos así como cualquier industria que usa alta fructuosa. ¿Se ha fijado usted en los ingredientes que se especifican en los empaques de los productos industrializados? La Coca-Cola también ha incidido en la vida de los productores de coca; es responsable también de la falta de agua en algunos lugares o de los cambios en las políticas públicas para privatizar el vital líquido o quedarse con los mantos freáticos. Incide en la economía de muchos países; en la industria del vidrio y del plástico y en otros componentes de su fórmula. Además de la economía y la política, ha incidido directamente en trastocar las culturas, desde Chamula en Chiapas hasta Japón o China, pasando por Rusia.
    [Show full text]
  • The Cola Wars
    Journal of Business Case Studies – March/April 2009 Volume 5, Number 2 Brands As Ideological Symbols: The Cola Wars Praveen Aggarwal, University of Minnesota Duluth, USA Kjell Knudsen, University of Minnesota Duluth, USA Ahmed Maamoun, University of Minnesota Duluth, USA ABSTRACT The Coca-Cola Company is the undisputed global leader in the cola industry. Despite its size and marketing savvy, the company has faced a barrage of competition from new companies in the Middle East and some parts of Europe. These companies have tried to create a niche for themselves by tapping into the anti-U.S. sentiment that prevails among a section of population in these markets. We review three such competitors, Zam Zam Cola, Mecca Cola, and Qibla Cola and their strategies for challenging the global giant. Keywords: Cola Wars, Anti-U.S. sentiment, Beverages industry. THE COCA-COLA COMPANY ith sales and operations in over 200 countries, The Coca-Cola Company is the worlds’ largest producer and marketer of nonalcoholic beverage concentrates in the world. While Coca-Cola W beverages have been sold in the United States since 1886, the company has made significant advances in its global reach and dominance in the last few decades. Of the roughly 50 billion beverage servings consumed worldwide on any given day. The Coca-Cola Company serves 1.3 billion of those servings. In terms of worldwide sales of nonalcoholic beverages, the company claimed a 10% market share in 2004, while employing approximately 50,000 people. As of 2004, the company divided its global operations into six segments or “operating groups”: • North America • Africa • Asia • Europe, Eurasia and Middle East • Latin America • Corporate The relative size and contributions of these segments are given in Table 1.
    [Show full text]
  • Strategic Analysis of the Coca-Cola Company
    STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author APPROVAL Name: Dinesh Puravankara Degree: Master of Business Administration Title of Project: Strategic Analysis of The Coca-Cola Company. Supervisory Committee: Mark Wexler Senior Supervisor Professor Neil R. Abramson Supervisor Associate Professor Date Approved: SIMON FRASER UNIVEliSITY LIBRARY Declaration of Partial Copyright Licence The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users of the Simon Fraser University Library, and to make partial or single copies only for such users or in response to a request from the library of any other university, or other educational institution, on its own behalf or for one of its users. The author has further granted permission to Simon Fraser University to keep or make a digital copy for use in its circulating collection (currently available to the public at the "lnstitutional Repository" link of the SFU Library website <www.lib.sfu.ca> at: ~http:llir.lib.sfu.calhandle/l8921112>)and, without changing the content, to translate the thesislproject or extended essays, if technically possible, to any medium or format for the purpose of preservation of the digital work.
    [Show full text]
  • Stock Story: Pepsi the Company’S Iconic Brands Extend Beyond the World-Famous Cola Drink Into Snacks
    Stock story: Pepsi The company’s iconic brands extend beyond the world-famous cola drink into snacks. The Super Bowl is the most watched (and one that is larger than that of the US Postal Service). This system gives PepsiCo control of product freshness, presentation, television program in the US each year. marketing and merchandising at the point of sale. It also enables One of the products to feature during the the swift rollout of new products, and helps to minimise out- 2021 final, where a 30-second advertising of-stocks on high-turnover items. Replicating this expensive infrastructure and expertise would be near-impossible for smaller slot fetched about US$5.5 million, was the rivals, which gives PepsiCo an enduring competitive advantage. Mountain Dew drink owned by PepsiCo. Investors are also attracted to PepsiCo’s defensive qualities. In PepsiCo generates about half of its revenue from its famous a world where macroeconomic and geopolitical uncertainty is beverage brands, including Mountain Dew, Gatorade, Tropicana, palpable, PepsiCo offers time-tested earnings streams. Consumer SodaStream and Pepsi-Cola, but they account for only about one- staples companies such as PepsiCo have often outperformed the third of the company’s profits. broader market during past periods of upheaval. After a brief initial hit from the pandemic, PepsiCo shares have recovered to The 110 million or so Americans watching the US football game reach record highs. We are confident the company’s promising were probably munching on the products of PepsiCo’s most earnings and profit growth will generate superior returns for prized asset.
    [Show full text]
  • 1 BAB I PENDAHULUAN A. Latar Belakang Masalah Pesatnya
    BAB I PENDAHULUAN A. Latar Belakang Masalah Pesatnya perkembangan media cetak dan elektronik memunculkan persaingan di industri saat ini. Perusahaan berkompetisi untuk mempertahankan brand position di benak konsumen dengan menciptakan standarisasi mutu maupun peningkatan kualitas pelayanan melalui strategi promosi. Banyak cara yang dilakukan oleh perusahaan agar brand – nya dapat merebut hati masyarakat. Beberapa brand yang telah memiliki nama besar tentunya memiliki cara untuk bertahan agar tidak digeser oleh kompetitor dan meraih posisi terbaik. Keseluruhan prestasi yang diraih oleh sebuah brand besar pun tidak dapat diraih secara instan melainkan perlu melalui tahapan dalam kurun waktu yang juga tidak singkat. Posisi sebuah produk ditentukan juga dari bagaimana perusahaan mengimplementasikan perencanaan dengan baik dan tepat sasaran. Brand position diraih melalui proses perencanaan yang matang dengan menghasilkan suatu keputusan untuk memperkuat posisi merek. Advertising campaign merupakan salah satu faktor esensial dalam menunjukkan eksistensi suatu produk, bukan hanya sekedar kualitas produk tetapi bagaimana cara mengkomunikasikan kepada masyarakat agar diterima dan memperoleh tempat di tengah persaingan. 1 Advertising campaign muncul tidak serta merta dengan sendirinya, melainkan terdapat beberapa hal yang perlu dipertimbangkan, karena tujuannya adalah mengkomunikasikan merek. Merumuskan komunikasi untuk mencapai tanggapan yang diinginkan akan menuntut pemecahan tiga masalah: 1, apa yang harus dikatakan (strategi pesan), 2, bagaimana mengatakannya (strategi kreatif) dan 3, siapa yang harus mengatakannya (sumber pesan) (Kotler, 2007 : 214). Sebagai bagian dari strategi kreatif dalam Integrated Marketing Communication (IMC), advertising campaign dirancang melalui berbagai riset sebelum akhirnya diimplementasikan. Berbagai riset yang dilakukan antara lain riset konsumen yang mencakup target market dan riset kompetisi yakni apa saja yang dilakukan oleh kompetitor terutama kompetitor utama.
    [Show full text]
  • Pepsico GCR Profile March 8 2012-Eg.DOC
    PepsiCo and PepsiCo Greater China (Updated as of March 8, 2012) About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of the continued sustainability efforts, PepsiCo was named for the fourth time to the Dow Jones Sustainability Index of the World (DJSI World) and for the fifth time to the Dow Jones Sustainability Index of North America (DJSI North America) in 2010. In 2011, PepsiCo is ranked as the No. 1 company in the Dow Jones Sustainability Index (DJSI) Food and Beverage supersector. PepsiCo is also named the beverage sector leader for the third consecutive year. In 2009 and 2010, Pepsi ranked 23rd of the Top 100 Best Global Brands by Business Week/Interbrand, with a brand valuation in 2010 of over USD 14 billion, up 3% over the previous year.
    [Show full text]
  • Chapter I: Introduction
    CHAPTER I: INTRODUCTION The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most-valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through one of the world’s largest beverage distribution system, consumers in more than 200 countries enjoy The Coca-Cola Company’s beverages at a rate exceeding 1.6 billion servings each day. Coca-Cola in India is the country’s leading beverage Company with an unmatched portfolio of beverages. The Company manufactures and markets leading beverage brands like Coca- Cola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea coffee, Nestea and Fanta Fun Taste. One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1 million retailers and our business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top buyers of mango pulp. The Coca-Cola System in India business also positively impacts industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods Manufacturers, Banking etc. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition entails that the Company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community.
    [Show full text]
  • Global Journal of Business Disciplines
    Volume 4, Number 1 Print ISSN: 2574-0369 Online ISSN: 2574-0377 GLOBAL JOURNAL OF BUSINESS DISCIPLINES Editor: Qian Xiao Eastern Kentucky University Co Editor: Lin Zhao Purdue University Northwest The Global Journal of Business Disciplines is owned and published by the Institute for Global Business Research. Editorial content is under the control of the Institute for Global Business Research, which is dedicated to the advancement of learning and scholarly research in all areas of business. Global Journal of Business Disciplines Volume 4, Number 1, 2020 Authors execute a publication permission agreement and assume all liabilities. Institute for Global Business Research is not responsible for the content of the individual manuscripts. Any omissions or errors are the sole responsibility of the authors. The Editorial Board is responsible for the selection of manuscripts for publication from among those submitted for consideration. The Publishers accept final manuscripts in digital form and make adjustments solely for the purposes of pagination and organization. The Global Journal of Business Disciplines is owned and published by the Institute for Global Business Research, 1 University Park Drive, Nashville, TN 37204-3951 USA. Those interested in communicating with the Journal, should contact the Executive Director of the Institute for Global Business Research at [email protected]. Copyright 2020 by Institute for Global Research, Nashville, TN, USA 1 Global Journal of Business Disciplines Volume 4, Number 1, 2020 EDITORIAL REVIEW BOARD Aidin Salamzadeh Rafiuddin Ahmed University of Tehran, Iran James Cook University, Australia Daniela de Carvalho Wilks Robert Lahm Universidade Europeia – Laureate International Western Carolina University Universities, Portugal Virginia Barba-Sánchez Hafiz Imtiaz Ahmad University of Castilla-La Mancha, Spain New York Institute of Technology Abu Dhabi Campus Wei He Purdue University Northwest Ismet Anitsal Missouri State University H.
    [Show full text]
  • PEPSI BOTTLING VENTURES Garner, USA
    CASE STUDY PEPSI BOTTLING VENTURES GARNER, USA QUENCHING A THIRST TO MAXIMIZE WAREHOUSE CAPACITY THE CUSTOMERS AND THEIR REQUIREMENTS BEFORE PAS PowerStore Before Pepsi Bottling Ventures (PBV), Garner, NC, made the decision to install PAS PowerStore™ — the revolutionary cart and lift-based warehouse automation technology Floor stacking the 2 300 lbs. — pallets in the 54 000 square feet warehouse were stored on the floor, up to four high. (1 043 kg) pallets in the warehouse accommodated up to 4 800 PBV, the nation‘s largest privately-held manufacturer, seller, and distributor of Pepsi- pallets, according to Tom Wiza, vice Cola beverages, chose PowerStore technology, already in use around the world, because president of PBV operations and a it enabled the soft drink bottler/distributor to increase storage capacity by over 60 30-year warehouse veteran. percent in their existing flat-ceiling building, nestled deep in an old-growth pine forest south of Raleigh, North Carolina, and better manage their inventory. One of the detriments of floor sta- POWERSTORE BENEFITS cking included pallet tumbles, which damaged product and created sticky PowerStore increases storage space, throughput and employee productivity while spillage. Additionally, prior to reducing energy reliance compared to traditional AS/RS crane-based systems. PowerStore, PBV tracked pallet loca- PowerStore is operated by a proprietarty software, designed to direct pallet movement, tions manually which resulted in an collect inventory information and report back to the operator independently or while occasional inability to find particular integrating seamlessly with an existing WMS system already in use in a warehouse. pallets. As a result, product would be wasted when it was stored long past its due date and storage space was used less than efficiently.
    [Show full text]
  • Coke Won the Cola Wars Because Great Taste Takes More Than a Single Sip
    Name: __________________ Date: Economics Mr. Thadhani Coke vs. Pepsi Directions: Answer the following questions after viewing the article. Sweet Sorrow: Coke won the cola wars because great taste takes more than a single sip. By Michael Yglesia The inspired Pepsi Challenge marketing campaign of the 1980s was my childhood introduction to one of the fundamentals of scientific inquiry: the double-blind experiment. In a world beset with soft drink advertising, how could you really know which soda you liked best? Clearly what made sense was to put prejudice and branding aside, don a blindfold, and focus on pure flavor. It was one of the greatest marketing coups of all time. In the late 1970s and early 1980s, Pepsi steadily gained on Coke in terms of market share. Characters in the ads always picked Pepsi, of course, but so did most people who tried it in real life—the sweeter taste was more appealing. By 1983, Pepsi was outselling Coke in supermarkets, leaving Coke dependent on its larger infrastructure of soda machines and fast food tie-ins to preserve its lead. That was a success in its own right. But even better, Pepsi forced Coke into an infamous business blunder. Faced with eroding market share, Coke began a series of its own internal taste tests aimed at developing a superior product. Thus was born the dread New Coke, a sweeter cola reformulated to best both Pepsi and the classic formulation of Coke in blind taste tests. The backlash was fast and furious, with over 400,000 letters of complaint pouring in to the company.
    [Show full text]
  • Tar Heel Junior Historian North Carolina History for Students Fall 2006 Volume 46, Number 1
    ( f .' *„ t a. [ j ^aWP^Bi s?* '. / ■ . j Tar Heel Junior Historian North Carolina History for Students Fall 2006 Volume 46, Number 1 On the cover: Dr. Wesley Doggett (left) and Dr. Willard Bennett at work in a North Carolina State Contents University laboratory in the 1950s. Image courtesy of University Archives Photograph Collection, College of Engineering, Special Collections Research Center, North 1 Introduction: Turning 22 The Box That Changed Carolina State University Libraries. At right: This Ideas into Reality pale green Cheerwine bottle dates from about the World 1920. Cheerwine is one of several popular soft by Dr. Lenwood Davis by Dr. Tom Hanchett drinks invented in North Carolina. L. D. Peeler cre¬ ated the dark red, bubbly concoction in 1917 in the basement of his Salisbury wholesale grocery store. The Man Who Helped the Lest We Forget: Women Image courtesy of the North Carolina Museum of 6 24 History. World Breathe Easier Inventors by Lindsey Hinds-Brown by Dr. Lenwood Davis State of North Carolina Michael F. Easley, Governor Beverly E. Perdue, Lieutenant Governor 9 Caleb Bradham and the 25 African American Invention of Pepsi-Cola Brilliance Department of Cultural Resources by Patricia Carter Sluby Lisbeth C. Evans, Secretary Staci T. Meyer, Chief Deputy Secretary 10 A Life-saving Team: The House That Harriet Built Office of Archives and History Gertrude Elion and 26 Jeffrey J. Crow, Deputy Secretary Dr. George Hitching by Kathy Neill Henan by Lisa Coston Hall Division of State History Museums North Carolina Museum of History 28 The Gatling Gun Elizabeth F. Buford, Director by E.
    [Show full text]