www.sbs.co.kr See the Bright Tomorrow
SBS : 161, Mokdongseo-ro, Yangcheon-gu, Seoul, 158-051 Korea Tel. 02) 2061-0006 SBS Ilsan Studios : 111, Ilhyeon-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, 411-840 Korea SBS Deungchon-dong open hall : 442, Yangcheon-ro, Gangseo-gu, Seoul, 157-030 Korea SBS Prism Tower : 82, Sangamsan-ro, Mapo-gu, Seoul, 121-904 Korea See the Bright Tomorrow Staying with You
Feeling with You See the Bright Tomorrow
“Making the world brighter by offering a wider
perspective on tomorrow” is SBS’s vision. We
are striving to enrich our viewers’ lives and
make our society cheerful and healthy. Based
on the values of fidelity, creativity, diversity
and practicality, we will leap into a world-class Seeing with You media group, together with our outstanding
talent at SBS Media Group. SBS Media Group has firmly established itself as “a global-contents production base camp” by producing and exporting TV dramas, Media Group news, documentaries, variety shows, and other high-quality entertainment contents. SBS is a proud leader of Korea’s media industry. In 2012, SBS successfully developed a new hi-tech SBS will not stay satisfied with being a leader in broadcasting technology, and became the world’s the domestic market, but will strive to become a [Specialized Affiliates] first broadcaster to deliver the 2012 London world-class media group possessing the eyes of leading the national media Olympic Games in real-time 3D over terrestrial knowledge. sector networks. SBS also launched a multi-screen (aka N screen) service platform named “pooq,” providing viewers with real-time broadcasting and VOD service at any time and at any place. SBS’s newest and leading technologies in new media are being developed to provide viewers with the better picture quality and more convenient viewing experience. At the same time, our local network and international partnerships with major cities and media companies around the world have allowed us to grow into a media group with the highest level of professionalism and world-class competitiveness.
[Global Networks] expanding worldwide [Local Broadcast • SBS International • Tokyo Branch Network] • Washington Branch • Paris Branch for the nation • New York Branch • Beijing Branch [International Partnerships] • LA Branch • Cairo Branch with the world’s leading media companies SBS is the only private commercial broadcaster with wide national network in Korea. [ Documentaries / Educational Programs], SBS communicates with viewers through various platforms, including television, radio, and offering inspiring programs on a different scale DMB. We produce high-quality contents in a competitive marketplace by seeing things through SBS Programs such as “What I Want to Know,” the first show in investigative journalism, offer new ways to approach and resolve pressing social issues of today. the eyes of our viewers, and thinking from their perspectives, as we continue to search for new A special documentary “The Last Capitalism,” which covered problems capitalism has programming opportunities. In 2013, we will provide a vision to advance our society to a good caused as well as the meaning and value of coexisting created a big sensation, winning numerous awards. growth community by running a year-round campaign, “SBS’s New Year Project: Good Growth SBS documentaries’ cinematic quality and value are recognized worldwide. “SBS Special - Korea,” supported with related dramas, variety shows, and documentaries. Tears in School” was awarded “A Good Program of the Month” by Korea Communications Standards Commission, and “SBS Special - Stay Hungry, Stay Healthy” also created a big sensation by opening the new paradigm of eating behavior; At 2013 New York Festivals, “SBS Special - Harmony of Miracle” won a Bronze World Medal in Television-Documentary/ Information Program category. [ News], offering a quick, accurate look at the news
SBS News enjoys strong viewer support with its quick, accurate news delivery. With its [ Sports], unchallenged top sports broadcaster newly designed studio, “SBS 8 o’clock News” is praised to be visually refreshing, and to As the sole broadcaster in Korea covering the 2010 Vancouver Olympic Winter Games and www.sbs.co.kr offer in-depth, focused coverage to give the public what it demands, actively responding the FIFA World Cup in South Africa, SBS was widely applauded for its relay broadcasting on to public opinion on the hottest issues. In particular, “SBS People’s Choice,” which covered an international scale. In the summer of 2012, SBS delivered the thrills and emotions of the the 19th General Elections and 18th Presidential Election received great reviews for its new London Olympic Games. SBS will continue to bring more sensational broadcasting at 2014 initiatives and sensational production techniques. By offering impartial coverage through Sochi Winter Olympic Games, and at the 2014 Brazil World Cup. We also broadcast the new methods, SBS News will continue to fulfill viewers’ needs. world’s No.1 sports contents for Korean sports fans, including the Masters Golf Tournament,
www.facebook.com/sbsnow Barclays Premiere League, ISU World Figure Skating Championships, and FIS Alpine World twitter.com/sbsnow Skiing Championships.
[ TV Dramas], with laughter and tears for everyone [ Radio], offering analog emotion in a digital era
SBS has produced many dramatic hits ranging from “The Sandglass,” which achieved a Begun in 1991, SBS Radio offers two popular channels, Love FM (103.5MHz/AM 792KHz) record-breaking viewing rate of 64.5% back in 1995, to “The Chaser” the biggest hit of and Power FM (107.7MHz). Power FM, dedicated to music, has the highest audience 2012. With a wide range of stories and new production methods, SBS has led the trends of ratings in Korea. Power FM, dedicated to music, has the highest audience ratings in Korea. drama in the domestic market, Asian market and, more recently, in the European market as Power FM, dedicated to music, has the highest audience ratings in Korea. It boasts popular well. The varied contents we offer help promote Korean culture to the world, and we are programs, such as “The Cultwo Show,” the immovable number one show in the time frame now poised to become a kingdom of drama, not only for viewers in Korea but for the people and the first radio show in Korea to be broadcasted live from an open studio with a live all around the world to enjoy. audience. Love FM’s radio audition, “Radio DJ Audition, Season2” runs a program with a fresh perspective, a program that offers any of its listeners opportunities to realize their dreams of becoming the radio DJ; the attempt was well accepted and the program received the 39th Korea Broadcasting Awards in the Best Radio Entertainment category. Supported [ Entertainment], with both fun and touching human variety shows by the audiences’ cheers, SBS Radio launched an unconventional program, “DJ Show, You’re the Radio Star” which interacts with ordinary citizens as DJs to run the show directly, also Leading entertainment trends in Korea, SBS Entertainment has produced many variety shows getting the high interest from listeners. that are both fun and touching. The hilarious weekend show “Running Men” has become a top news maker, introducing new ideas each week. In February 2013, we ran the race in Macau and Vietnam with a large crowd of cheering fans, once again proving that the program is a solid popular Korean-wave content. “K-POP Star, Season 2” is continuing the With the advent of smart devices, the broadcast environment is also rapidly legacy of the most popular audition program of 2012, and the next-generation real variety changing and evolving. SBS will continue to offer its services in digital show “Law of the Jungle” is bringing the sensation with its episodes in New Zealand and Himalaya. A new style talk show, “Healing Camp” is providing joyful and touching stories form via its SBS Prism Tower, which features state-of-the-art broadcast through various guests’ honest talks. Other fresh programs such as “Hwasin-Controller of technology, as well as via SBS social media that is open for interactive the Heart” and “Thank You” are changing the paradigm of conventional talk shows with their new, refreshing show format. communication with our viewers.
6 7 SBS Medianet is a Multiple Program Provider (MPP) consisting of SBS Plus, SBS E!, SBS ESPN, No.1 Golf Channel SBS Golf, SBS CNBC, SBS MTV, and Nickelodeon, which offers the top-notch programs in Korea The nation’s first golf channel, SBS Golf covers top-class golf tours such as the PGA and Japanese Golf tours, while bringing news coverage on overseas activities of Korean golfers and overseas. We operate a total of seven channels specialized in drama, entertainment, sports, such as KJ Choi, YE Yang, Se Ri Park, Ji Ae Shin. We are also the exclusive broadcaster of golf, business, music, and kids genres. We offer premium services through new media in Korea, the Masters Golf Tournament, the U.S. Open, as well as the Players Championship. Through these programs, SBS is proud to present in every historic moment of golf tournament. SBS such as cable TV, SkyLife satellite broadcasting, IPTV, satellite DMB, and IPTV. also contributes in the development and globalization of Korean golf sector through KLPGA and Oneasia Tour. SBS Golf is leading the way of popularizing golf industry in Korea by offering various programs such as the “Golf Academy”,“High School Golf Championship” , and “Brave expedition” as well as the nation’s top golf portal “www.golf.sbs.co.kr” along with a real-time on-air mobile application service used by 400,000 viewers.
Economy Made Easy Delivering Fun and Touching Contents SBS CNBC launched in January 2010 when the world's number one business news network SBS Plus is a total entertainment channel that consists of carefully selected, the most popular CNBC and SBS joined hands. SBS CNBC provides live updates into CNBC's global platform programs at all times, communicating with the viewers through sincere contents. We provide providing insights on South Korea's financial market and economy to the global viewers, Medianet not only the newest dramas, but also the classic dramas of old time, as well as internationally as well as insights on the global market to the domestic viewers. The network also carries well-known overseas dramas so that our viewer can enjoy various genres of contents. Also, main news programs such as “News945” and “SBS CNBC Morning Call” which provide in-depth analysis and information to the viewers. Personal finance is another big theme SBS we produce our own dramas, with a collective know-how from the production team that CNBC wants to make easy for the viewers. As part of this effort, the network is producing lead the Korean-wave dramas and the top-notch writers, actors and actresses. SBS Plus will and launching various programs that focus on small enterprises; we want to contribute in continue to inspire its viewers and provide only the best contents. stimulating the domestic economy by enhancing the competitiveness of small enterprises and creating high-added value in our society. With the new slogan "Economy Made Easy," we are devoted to delivering a new genre of business news and staying closer to the hearts and the needs of the viewers. Stylish Entertainment Channel
SBS E! is a stylish entertainment channel that provides the most popular entertainment Music & More programs produced by SBS. Such programs include “Running Man,” led by Korea’s best male SBS MTV provides not only music to its viewers, but also leads the lifestyle of youths who show host, Yoo Jae Seok, and “Healing Camp,” a new type of talk show where celebrities enjoy the music; SBS MTV is a true “glocal” (global + local) music channel newly launched in come and open up to have “healing” conversation with the hosts. Aside that, SBS E! also November 2011, since a global music leader MTV joined hands with SBS. produces and broadcasts a variety of programs, such as “Star Beauty Show,” led by one of SBS MTV broadcasts live performances of Korean artists like Big Bang and PSY to global Korea’s beauty icon, Seo In Young, who introduces various beauty secrets of top celebrities audience through live music shows such as ‘MTV World Stage’, ‘Europe Music Awards’, and in Korea, “K-STAR News,” covering the latest domestic entertainment news, “K-Collection,” ‘Video Music Awards’. We lead “Korean Wave,” and “globalization of K-pop” around the a new type of fashion concert, combining fashion and K-POP, and “Super Model Contest,” world by introducing the original contents to overseas MTV networks. We offer the latest an authoritative model contest started from 1992. With continuous production of new and videos from top global artists timely to devoted music fans who love a variety of music, so entertaining programs, SBS E! strives to be the number one stylish entertainment channel in that they can enjoy the latest international music trend together with the world. Korea. Kids First! - Children’s Entertainment Channel
Nickelodeon, where kids always come first, is a children's entertainment network; the global No.1 Sports Channel network broadcasts in 175 countries around the world. In 2011, the network re-launched in Korea as an affiliated channel of SBS and started to offer various programs aimed at SBS ESPN was founded December 1, 2010, through anaffiliation with the world's top sports preschoolers, children and teens. We offer high quality, non-violent, non-discriminating channel, ESPN. SBS ESPN delivers world renowned sports events such as, the Barclays Premier and humorous programs to children through programs such as the popular animation League where Park Ji-Sung, Ki Sung Yong and Yoon Suk-Young are currently playing, and “SpongeBob SquarePants,” a rising new program “Teenage Mutant Ninja Turtles,” and the other major sports tournaments such as English FA Cup, Wimbledon, Australian Open Tennis, famous edutainment program “Dora the Explorer.” and Formula1. SBS ESPN contributes to the overall advancement of Korean Professional In addition, we meet with young viewers through various touch points, such as licensed Sports by continuously delivering sports contents such as baseball, soccer, and basketball to characters, online contents, music, film, and video contents. Nickelodeon will open new the public. SBS ESPN has established itself as the top sports channel of Korea by successfully horizons in children‘s broadcasting by offering children’s contents that can be enjoyed by broadcasting the 2010 Vancouver Winter Olympic Games and the 2010 FIFA World Cup in the whole family. South Africa as a sole Korean broadcaster.
8 9 SBS Contents Hub established service and distribution platforms to provide our customers with Mediacreate is the nation’s first private commercial media representative established to offer various contents from SBS Media Group most easily and conveniently. innovative marketing solutions for capitalizing on today’s media market. It was founded in As a specialized contents-distribution/service company, we will strive to increase the value of 2011 to create a new paradigm and stir up positive changes in the advertising industry, armed contents for our customers. with professionalism and diversity, through high quality contents of SBS Media Group.
Delivering contents filled with our caring hearts for customers The top private media representative company
SBS Contents Hub maximizes the value of its content by establishing a distribution platform Under its slogan of “Unlimited Creation of Values in Media,” Mediacreate provides cross- tailored to the individual needs of each customer and area rather than simply spreading media advertising solutions integrated on terrestrial TV, radio network, DMB, and cable contents. We provide a diverse range of contents optimized for various service platforms channels. including websites, IPTV, mobile devices, and smart TV in order to satisfy different needs In this fast changing media environment, we break the boundaries of traditional advertising stemming from fast-changing trends and the evolving technological environment. SBS sales methods, but instead provide the market-friendly media solutions tailored to the needs Contents Hub is at the center of boosting the prestige of Korean-wave culture not only in of customers based on multilateral market analysis. Asia but also across Europe, the Middle East, and Oceania. In particular, we are operating Not only the media contents from SBS Media Group, but from various www.sbscontentshub.co.kr broadcast channels in Japan and Southeast Asia, and plan to gradually expand this presence. www.mediacreate.co.kr Media Rep.: We are continuously increasing our investments in the planning, development, and networks and small sized broadcasters. production of contents, and presenting innovative products and services, so as to remain •SBS Terrestrial Networks: SBS TV, SBS AM, SBS FM, SBS DMB faithful to our role as a distribution platform. •SBS Medianet (Cable PP Network) : SBS Plus, SBS E!, SBS ESPN, SBS Golf, SBS CNBC, SBS MTV, Nickelodeon •Network & Small Broadcasters (TV, Radio) Transforming the changes in technology to new values : KNN, TBC, KBC, TJB, UBC, JTV, CJB, G1, JIBS, OBS(TV)
SBS Contents Hub continues to achieve new values by converging new media device and IMC Solution: We design and provide an integrated solution to provide opportunities IT technologies. We try to overcome the limits of television by developing a cross-service for our customers to enhance their marketing capabilities, by planning, producing, and platform that connects televisions, personal computers, tablets, and mobile devices, and sponsoring advertising solutions, indirect advertising and virtual advertising. thus create greater value for our customers. In addition, we try to provide fresh, new opportunities to different business sectors through continuous investment in technology. Corporate Volunteer Services: We support advertising solution for startup companies, produce and run public service announcements, and operate other various CSR programs. Developing value of media for our customers Contents Distribution SBS Contents Hub offers a variety of useful contents from SBS Media Group directly to our customers so that they can conveniently enjoy these contents in the current fast changing Since the incorporation of the company in the U.S., SBS international has distributed SBS media environment. In particular, we strive to provide services that can be interactively built contents, not only to North America, SBS International’s key market, but to Central and together with the users. Through these endeavors, SBS Contents Hub will not only create South America. In particular, SBS International strives to expand its business to value-added new media values collaborated with customers, but also contribute in making SBS Media customized TV service to go with the digitization of the distribution platform. Group the most admired and trusted company by all generation. Channel Service
SBS International provides 24-hour SBS Channel together with DIRECT TV, the biggest www.sbs-int.com cable operator in the U.S. In October 2006, we launched our second channel, SBS Plus. In addition, we became partner with Verizon FIOS TV, launching SBS Channel, and started our channel service with Time Warner Cable as well.
New Media Service
In light of the fast-changing media environment, the distribution through new media has also become very active; SBS’s contents are being introduced to the U.S. viewers through the leading digital distributing channels such as Hulu, Netflix, and Dramafever.
10 11 "SBS CSR programs" shaping a brighter future through serving communities. SBS takes pride providing a forum for sharing knowledge and information to build in serving communities and shaping a brighter future through giving viewers the opportunity Seoul Digital a brighter and happier future for all Since its inception in 2004, "The Seoul Digital Forum" has emerged as an to join in the joy of helping those in need and build “a brighter future” together. Through our Forum & Future Korea internationally recognized forum for discussing and exploring digital advances. The past signature programs aimed at achieving the greater good, such as “Hope TV SBS,” “Reaching Out to Report events have been attended by many influential minds of T.I.M.E.+ (Technology, Information, Media, and Entertainment), including Bill Gates, founder and chairman of Microsoft; Al the Disabled,” and” 24-Hour Famine Experience,” we have continued to inspire people to donate Gore, the former Vice President of the United States and Eugene Cernan, “the last man on and serve the underprivileged. We have also launched many community service projects jointly the Moon,” also the commander of Apollo 17. This year’s Seoul Digital Forum will be held under the theme of “ECOllaboration – solutions for tomorrow.” with different welfare organizations. www.seouldigitalforum.org It will provide a platform to share the views and thoughts of reputed scholars and specialists regarding the significance of “ECOllaboration” in today’s digital era. The forum is expected to help lead us towards the goal of building a brighter future for all.
“The Future Korea Report” is a forum organized by SBS on a yearly basis, designed to propose the vision and action plans to build a better Korea, while also analyzing a broad encouraging people to take part in helping the underprivileged spectrum of current issues and seeking solutions. The past ten events, attended by opinion leaders and policymakers from Korea and beyond, have been broadcasted live and sought In 2012, SBS revamped its CSR programs by establishing the “SBS Hopeful Tomorrow to investigate the results of various research projects and in-depth reports. 2012 The Future Corporate Committee” and a CSR organization in an effort to more effectively and systematically serve Korea Report was run as part of a year-round campaign “SBS’s New Year Project: Good communities on a consistent basis, and to encourage more people to take part in community Growth Korea,” under the theme of “Gorvernance for Growth Community.” In addition to Philanthropy outreach. In Korea, SBS is operating the “Smile Again Project,” health care support for its coverage by SBS 8 News, a special documentary is produced and broadcasted under the children, and the “Dream With” aimed at supporting regional children’s centers. Outside same theme. of Korea, SBS plans to build 100 Hope Schools in Africa. SBS will remain at the forefront of promoting the importance of community outreach and work to assure the well-being of individual citizens.
“Hope TV SBS”: Children are our future. For this reason, “Hope TV SBS” emphasizes reaching out to children across the globe and helping them to have bigger dreams and to grow up healthy, with a belief that happier children make a happier, brighter world. Hope TV knowledge of sharing to make a brighter world SBS holds two rounds of fund-raising campaign each year: one in the first half for children in The SBS Foundation was established in 1993 to build a warm, compassionate society Korea, and the other in the second half for children in overseas, mainly those in Africa. The through inspiring people with our creative and positive perspectives, laying a foundation for campaign is designed to push the boundaries of a mere television fund-raising program and lasting change, and sharing our vision to make a constructive difference. We are engaged in develop into a festive event that can be joined and enjoyed by anybody. a variety of projects aimed at developing sustainable solutions for a happier, brighter future in Korea. The SBS Foundation will strive to research on ways to advance the growth of “The World’s Most Beautiful Journey”: The genre of this documentary is named society and build a warm and bright world by putting joyful sharing into practice. “human solution documentary”; it selects underprivileged families with children suffering from physical disabilities or rare diseases, who are often forced to give up on treatment foundation.sbs.co.kr
12 13 The milestones of SBS Media Group coincide with the evolution of broadcasting industry in Korea. SBS Media Group continuously strives to make our world a Milestones brighter and better place by seeing tomorrow with the eyes of knowledge.
2012 09 SBS moves into the newly completed SBS Prism Tower 2002 03 Launched digital audio archive ‘Music Bank’ service 07 SBS covers the London 2012 Olympics Games as the official 02 Changed the SBS Soccer Channel to SBS Drama Plus broadcaster 2001 10 Aired Korea’s 1st HDTV broadcast; Opened the Mt. 2011 11 SBS joins hands with Viacom (SBS MTV and Nickelodeon open) Gwanak DTV Transmission Tower 10 Mediacreate is launched 04 Made Korea’s 1st HDTV test broadcast 04 The SBS Hopeful Tomorrow Committee is established 2000 10 Transmitted live news coverage from Pyeongyang, 2010 12 Launched SBS ESPN North Korea, for the 1st time in Korea 11 Celebrated the 20th anniversary of SBS 08 Made a DTV test broadcast for the 1st time in Korea 06 Broadcasted the South Africa World Cup 03 Changed corporate name to SBS Co. Ltd. 02 Broadcasted the Vancouver Olympics 03 Launched SBS Medianet 01 Announced the new vision of SBS 02 Established SBS Sports Channel Woo Won Gil, a new CEO appointed 1999 12 Officially covered the 1st North-South Korean family Launched SBS CNBC reunions in North Korea 2009 09 Launched SBS Contents Hub 08 Established SBS Internet 02 Changed the company name from SBS Holdings Co., Ltd. to SBS 07 Established SBS Golf Channel Media Holdings Co., Ltd. 1998 12 Established SBS Artech and SBS Newstech Making the world brighter 2008 12 Broadcasted the 2008 ISU Figure Skating Grand Prix Final 1997 01 Established the Anyang SBS Stars 08 Broadcasted the 2008 Beijing Olympics professional basketball team 05 Changed the largest shareholder from Taeyoung E&C to SBS 1996 11 Aired SBS-Power FM for the 1st time (107.7MHz) by offering a wider Holdings Co., Ltd. 02 Opened the SBS Broadcasting Academy 04 Korea gained its 1st astronaut, So-yeon Lee, and SBS broadcasted 1995 11 Completed the SBS Ilsan Production Center live from space 05 Launched Nationwide SBS network perspective on tomorrow 03 Founded SBS Holdings Co., Ltd.2007 1994 03 Yoon, Se-Young appointed as Chairman and Yoon, 2007 07 Established Korea’s 1st full DTV subtitle service Hyuk-Gi as President 2006 12 Korea’s 1st astronaut selected at 2008 Space Korea 1993 12 Completed SBS Deungchon-dong open hall 06 Launched SBS DTV data broadcasting 10 Established SBS Foundation 05 Broadcasted soccer games in 5.1 channel audio and HDTV for 07 Completed construction of SBS Goyang Radio Trans- the 1st time in Korea mission Tower; 1st AM stereo transmission in Korea 2005 12 Launched terrestrial DMB SBS 1992 12 Completed SBS Ilsan Studios 08 Broadcasted the UTV Open 05 Established SBS Production Held the SBS special concert “Yong-pil Cho Pyeongyang 2005” to 03 Established SBS USA (U.S. overseas o ce) commemorate the 60th anniversary of Korea’s independence 03 Established SBS men’s basketball team 2004 05 Held the 1st Seoul Digital Forum 1991 12 Aired SBS-TV (Channel 6) for the 1st time 03 Grand opening of the new SBS headquarters in Mok-dong 03 Launched SBS-AM Radio (792KHz) 2003 11 Sponsored lecture by former U.S. President Bill Clinton to 1990 11 Launched the Seoul Broadcasting System (SBS) with celebrate the 13th anniversary of SBS Yoon, Se-Young as president and CEO 10 Broadcasted a special live transmission from Pyeongyang of a commemorative Basketball Game for the opening of Ryukyung Jung Joo-young Stadium: the largest production crew and SNGs ever to enter North Korea via a land route 06 Renamed SBS USA as SBS International 05 Sponsored Turandot, the world’s largest outdoor performance of an opera
2008~ 1991~
2004~ Staying with You
Making the world brighter
by offering a wider
perspective on tomorrow
Feeling with You
2008~ Seeing with You