2018/19

NEWSLETTER

8TH EDITION

8TH EDITION 1 EXECUTIVE DIRECTOR'S INTRODUCTION

Welcome to the eighth edition to in our business plan and in early September with a roll In closing, it was great to of the quarterly FOR I’m thrilled to announce this out of 30,000 cards across meet so many of you at our newsletter. Enclosed is an quarter has been our most the city featuring over 80 Annual Showcase event in update about our ongoing successful yet. Details on our offers, events or discounts for June and debut our 2018/19 work and our plans for the rest three recent wins are included all to enjoy. Keep an eye on video, with over 14,000 views of the year. in the newsletter and we also our social media and e-news we hope it’s a testament to await the results of eight for events and new offers the fact that we’re working Whilst we pride ourselves on awards we’re shortlisted for coming on board. hard to ensure we achieve having regular communication in the autumn, including our commitment to making with our members, this is In October 2018, Cardiff was an international award for Cardiff more vibrant, something that can always awarded the prestigious marketing excellence. welcoming and influential. be improved. This is why Purple Flag accreditation we introduced the Business There are tens of thousands of after a rigorous assessment Liaison Officer team: Mathew, employees in the FOR Cardiff process. This accreditation Louise and Rhian. They have area and we want to get is reassessed annually and been in post for a few months them out of their offices, shops we’re busy putting our Adrian Field now and I’ve been very and restaurants to experience application together and Adrian Field, pleased with their progress. everything the city has to monitoring the progress and Executive Director offer and support their fellow investment that continues to Actively seeking national member businesses. That’s be made in Cardiff’s evening recognition for our work is why we launched ‘The Card’ economy by both ourselves something we committed and our partners.

Mae’r fersiwn Gymraeg o’r cylchlythyr ar gael i’w lawr lwytho o wefan Caerdydd AM BYTH. Ewch i: www.forcardiff.com

2 FOR CARDIFF 8TH EDITION 3 Business Liaison Officers: Louise, Mathew and Rhian WELCOMING

NATIONAL LOBBYING CARDIFF AGAINST BUSINESS CRIME FOR Cardiff is leading the call from Business Improvement Districts across the country Cardiff Against Business Crime (CABC) for the UK and Welsh Governments to take completed its accreditation with the a serious and evidence-based approach to National Association of Business Crime tackling rough-sleeping. Projects Manager, Partnerships in May this year and was the Emily Cotterill is working closely with the 4th in the UK to achieve this status. Association of Town and City Management on this issue, adding a business voice to the CityNet radio now boasts 227 users across call for reform alongside the excellent work the day and night-time system whilst from charities and pressure groups across DISC shares essential intelligence with 74 the country. approved active members.

The CABC AGM was held in July and chaired by Paul Hurley QPM. Justin Partridge, Manager of the White Company, was MEET THE BUSINESS PURPLE FLAG welcomed to the Board of Management.

LIAISON OFFICERS One of the most important elements A variety of training sessions are planned under the CABC banner this autumn including of the Purple Flag accreditation is the The Business Liaison role was developed “Until our contact with Louise, we weren’t courses on drug awareness, vulnerability ongoing commitment to develop the to enhance the relationships with BID aware of the support, resources and benefits awareness, DISC usage, Terrorism Awareness evening economy in your destination. To businesses and to ensure FOR Cardiff available to us as a levy payer based in the in October, and a hotelier specific programme better understand how the public perceive delivers excellent standards of service. The FOR Cardiff Business Improvement District (BID) around child sexual exploitation. Discussions Cardiff’s night-time economy, we’ve rolled team act as a conduit between businesses area. As an example, Louise had previously are ongoing with and out a survey to both businesses and the and ourselves, share information about mentioned the FOR Cardiff cleansing team South Police to deliver modern slavery public. The data and results of this will help our projects, work with them to problem were available for cleaning of business areas. awareness training. solve any issues, and facilitate and develop The paved area around the whole of our shape and mould our plans for the future, opportunities for them to network. building was looking pretty grubby so, testing so thank you in advance to those who take the time to complete it. the boundaries of what resource was available Ian Tumelty, Adrian Field and Nigel Griffiths Helen Ranson, the Site Support Manager to us as a BID member, I asked if this could at British Gas, was kind enough to talk to be cleaned expecting there to be some kind Another area highlighted by the Purple Flag us about the work she’s been doing over of nominal charge. I was delighted when the process is the importance of perception of the last couple of months with our Business team were available to not only quickly scope the city by both locals and further afield. In Liaison Officer, Louise. the area and confirm start dates but to learn order to publicise better that Cardiff is a safe place to come and spend the evening, we’re “We’ve been working closely with Louise since this was going to be done with no additional creating a video to showcase Wales’ capital autumn of 2018 in her role as Business Liaison charge to us. It’s a work in progress, but wow, and the diverse offer available here for a Officer and since that time we’ve developed what a difference already! what I believe is a fantastic relationship. She’s safe night out. We’re delighted to be working “Our regular catch-ups are a two-way with so many key stakeholders on this and proved to be an excellent point of contact for opportunity for us to share with Louise what bringing information back to us on a number hope it’ll be a resource for them and our we’ve been up to and for Louise to share members to use to promote Cardiff at night. of areas and for connecting us with other what’s going on around the city centre and businesses who we can share ideas and best what our fellow businesses are doing.” practice with.

4 FOR CARDIFF 8TH EDITION 5 TEAM UPDATES HANGING BASKETS

AMBASSADORS CLEANSING TEAM

Removed Given 1,105 8,725 pieces of chewing gum directions Used 39 gallons of Used 4.5 chemicals STREET PASTORS Patrolled Washed gallons of for 1,768 44,320 deodoriser miles FOR Cardiff continues to be the main financial sq metres contributor to keep these invaluable set of teams on the streets on Fridays and Saturdays from 10pm- 4am. The stats for this team are amazing: nearly 3,000 hours of time given, 1,440 people helped and Visited 1,326 376 people taken to the alcohol treatment centre – Used businesses Used a huge support to public sector services. 8 6.5 gallons gallons Given Removed 108 of graffiti of paint removal gel First Aid graffiti tags 1,440 3,000 44 times people helped hours of time given NIGHT MARSHALS

TAXI RANK ST JOHN’S GARDENS Referred 28 vulnerable people to House of Fraser 16,771 Fun in the sun was kick started over the outreach team the summer holidays on Saturday 7 4 6 8 Wood Steet 19,095 afternoons in St John’s Gardens, with everything from guitarists to Mill Lane Identified Total people helped 33,473 violists and brass bands delighting 109 areas for visitors young and old. Greyfriars Road additional 5,342 We were also very happy to cleansing have worked with Pride Cymru to decorate the gardens with rainbow balloon arches covering the entrances to celebrate this fantastic “We are extremely grateful for the prompt response provided by event as Pride celebrations took the FOR Cardiff cleansing team who have assisted us on a number place over the August bank holiday. of occasions with removal of harmful waste from our premises.” FOR Cardiff has also worked in Jenny Rogers, Accounts Manager – Merrils Ede Solicitors partnership with Cardiff Council to make changes to the scenery to discourage anti-social behaviour.

6 FOR CARDIFF 8TH EDITION 7 Pirates of Cardiff Cove

SUMMER HAYES VIBRANT AND CAPITOL The summer holidays are an exciting time for kids of all ages but they can be a challenging and expensive time for parents. FOR Cardiff wanted to create some FREE THE CARD entertainment to bring families into the city centre on Wednesdays and Thursdays so we FOR Cardiff members and their staff are developed a programme of entertainment now entitled to exclusive use of ‘The Card’. on The Hayes and in the Capitol Centre. The Card gives holders unique access to Activities ranged from giant Lego to clay offers, discounts and events for city centre making and they were a huge success with businesses in the FOR Cardiff area. an average turn out of 200.

The Card launched in September at a gin tasting event with over 80 attendees at Revolution and over 80 bespoke offers are now available city wide and 30,000 cards have been rolled out to member “Thank you, my son has businesses. If you haven’t had the chance thoroughly enjoyed this. to sign up your staff or submit an offer yet then email [email protected] to I think I might struggle to find out more. Remember it’s free! tear him away!”

FOR Cardiff understands the importance of the environment and reducing single “We’ve really loved joining in use plastic for our members, which is why we have ensured The Card is made with the dancing games and from recycled plastic. You can also save seeing the grandchildren so your favourite offers and access a digital delighted. It’s kept us fit.” version of The Card from the members area in case you don’t want to add more Grandad with his wife plastic to your wallet.. and two grandchildren 30,000 80 The Dinosaur Detectives cards now issued bespoke offers Dragon School

THE WEBSITE – MEMBERS' AREA

The Card’s offers are listed in the brand new The ‘classifieds’ section of the website login section of our website alongside other allows you to reach out to your fellow services. Have you ever wanted to get rid businesses to tell them what you have or of some office furniture you no longer need may want, like a matchmaking service! or have some volunteer hours for your staff you’d like to use locally? Users designated as Business Managers will also be able to manage their own business, upload events, classifieds and offers for The Card.

8 FOR CARDIFF 8TH EDITION 9 Craft activity at the Capitol Centre 2019 GIFT CARD

Gift card sales in the UK are worth £6bn per year and studies show a quarter of people prefer to receive gift cards compared to other gifts. In order to make the most of this significant market, we have decided to expand our gift card scheme to the whole A GIFT CARD of the FOR Cardiff area. Whilst previously only open to independent businesses, the team have now been engaging with nationals to benefit from this project – we’re confident that, alongside benefiting national businesses, this expansion will also increase the use of the gift cards across independent businesses. If you’re interested in joining the gift card then email us at [email protected].

ANNUAL SHOWCASE EVENT SPONSORSHIP

A huge thank you to the 120 plus guests who attended our Annual Investing in events that make a difference in Tafwyl attendance Showcase event in Milk & Sugar in was over 37,000 June. This was the biggest event of its Cardiff is one of the hardest parts of the job as type we have organised and we were there are so many fantastic events that take so pleased with the feedback from place. This quarter, we’ve worked with Tafwyl to businesses on how useful it was. The extend their festival to Friday for the first time event provided a great opportunity to following our investment. The event saw over launch our latest video (with 14,000 4,000 people visit with hundreds views and counting) and interview of people queuing to get in and enjoy the fun. The Friday evening some of the attendees about how they event had over 4,000 felt the year had gone. Both videos are in attendance on our YouTube channel. For the first time, FOR and South West regions. 22 Cardiff worked with artists were showcased at the National Museum the event chosen from 89 120+ of Wales on their new applications received from guests attended Lates programme, which Wales, England and USA The castle was at capacity launched with their Space through an open call process. from 2.30pm onwards event. 440 attended the sold-out event in July with Over the coming months, we look forward to continuing 2,000 76% of the audience in the Annual reports printed our long-standing support target demographic of of the fantastic LGBT+ film 18-35. The geographical festival IRIS and Wales’ reach of the audience biggest multi-venue music was substantial with festival, Sŵn. We also Attracted over 20,000 14,000 tickets purchased from video views and counting sponsored the first ever City the Midlands, London Ale Trail in August.

10 FOR CARDIFF 8TH EDITION 11 INFLUENTIAL

MYSTERY SHOPPING BUSINESS AND CUSTOMER EVENTS BOOST SERVICE AWARDS Following FOR Cardiff’s application, we are pleased to announce that we have been This is the third year that FOR Cardiff has granted £150,000 from Welsh Government offered mystery shopping to our members to allow us to enhance our marketing with over 50 businesses already signed and promotion of business events in the CHRISTMAS PLANS CITY OF ARCADES DAY up for this year’s assessments. All entrants area. Through our leading role in the new will be eligible to not only attend but Cardiff Business Events Partnership, we Last year saw FOR Cardiff deliver the potentially win one of our ten Customer will be promoting Cardiff to international largest Christmas marketing campaign Service Awards taking place on the 24th audiences at specialist international Cardiff has ever seen with a reach of October in Cineworld, presented by Following the successful launch exhibitions, enhancing the PR work about over 12 million, resulting in an increased and BBC presenter, Alun Williams. of the City of Arcades brand what the area has to offer and produce footfall of 9.3% compared to the previous last year, with 10,000 people high quality marketing materials to entice year. To grow on that success, the Not only do winners get a sparkling championing their favourite business event organisers to have their giant gingerbread mun house will be trophy, bottle of bubbly and the pride of independents and a campaign events and delegates here. returning with a new magical twist and knowing they’re the best in their category reach of over 17 million, we’re the addition of a street entertainment but they also receive guaranteed TV festival. Over the weekends leading up to working hard on bringing you coverage on Cardiff TV which reaches over Christmas and every day from the 21st- Cardiff’s first City of Arcades Day! 500k people across South Wales. Every 24th December, areas around Cardiff will winner will be interviewed for a 2-minute AWARD WINS AND have a designated programme of fun for video which will be shown on Cardiff TV and their social media channels. These NOMINATIONS everyone to enjoy, really adding to the Events, offers and promotions will take unbranded videos will then be given to festive atmosphere. place in arcades and independent the winning business, free of charge, for We’re proud to announce that FOR Cardiff businesses across the city on the 16th The coach tour market is particularly them to use as they please. has won the PRCA ‘Best Event’ award for significant at Christmas with thousands November, as well as lots of other fun The Daff Trail, The Cardiff Business Award of people flocking to locations such as activities to make the atmosphere one of Good luck to all of our entrants and we for Community Business of the Year and Birmingham and Bath to explore their celebration. If your business would like to look forward to seeing as many of you ATCM – Runner Up – for Best Safety and markets. FOR Cardiff are partnering take part or find out more, please email us as possible at the end of October to Resilience Scheme. We await the result with Visit Cardiff to invest in a marketing at [email protected] and be a part of a celebrate your success. of the following awards that FOR Cardiff campaign to promote Cardiff as a must huge marketing campaign celebrating the have entered: British BIDs Awards, CIPR have location for coach tours and look inaugural City of Arcades Day. PRide Awards and the international IDA forward to updating on its success in Award for Best Marketing and Campaign early 2020. for City of Arcades. 9.3% SAVE THE increased footfall

4.7 million DATE people visited Cardiff SATURDAY 16TH NOVEMBER

12 FOR CARDIFF 8TH EDITION 13 National Retailer – Luxury and Overall Winner: Links of London CARDIFF UNIVERSITY PLACEMENT STUDENT

Cardiff’s students are a thriving part of the city’s economy and we MEDIA BUYING wanted to do our bit to support this essential community through offering a summer placement to a Cardiff FOR Cardiff offer our members various The rates available to our members University student. For eight weeks options for them to cut costs and make save them thousands of pounds and over the summer, Lilli Spires was able savings, and we wanted to expand a testament to this project’s success to broaden her career options, build that portfolio to include media buying, is that the digital screens are nearly her professional network and improve specifically buses and digital screens. sold out for the whole of 2019. Visit our TRAINING her chances of securing a job in her website for more information and to chosen field when she completes book your slot. The free member training programme her Masters. Like many SMEs, FOR continues to be one of our most popular Cardiff was eligible for funding from projects with most being booked out for the Santander Universities Internship 2019. We’ve trained hundreds of people, scheme to support this role and we saving our members thousands on First are only too pleased to recommend 4 WEEK CAMPAIGN Aid at Work, Level 2 Fire Safety, Food the scheme and the Cardiff Safety Level 2, Terrorism Awareness, University Careers and Employability Streetliner Bus back (Cost for 10 buses) Conflict Management, Mental Health service to our members. Awareness and Vulnerability Training.

RATE CARD OUR PRICE PRODUCTION TOTAL FOR Cardiff Meeting Rooms UPRISING SUPPORT STREETLINERS X2 £6,600 £1,900 £600 £2,500 The Uprising Leadership programme supports young people who want to tell the people in BUS BACK £2,910 £1,290 £210 £1,500 charge how they’d like to see things improve and how they’d transform their community. TOTAL COST FOR FOR Cardiff financially supported the event 4 WEEK CAMPAIGN £9,510 £2,690 £810 £3,500 and sat on the panel for their Dragon’s Den (Including both media types) style presentation at the Principality Stadium in April. We were incredibly impressed by the young people’s enthusiasm, work ethic and entrepreneurship on the day. Two large £50 per day DIGITAL SIX SHEETS meeting rooms for member businesses

(Cost for eight sites) Six sheet MEETING ROOMS RATE CARD OUR PRICE PRODUCTION FOR Cardiff now has a new home on St 1 WEEK Andrew’s Crescent. We’re lucky enough to £768 £400 N/A (approx. 19,200 plays) have two large meeting rooms which we’re offering at an introductory rate of £50 per 2 WEEKS day for member businesses. Please check £1,536 £775 N/A (approx. 38,400 plays) the website to find out more or to book one or both of the rooms for the day.

Left to right: Huw Swayne, University of South Wales, Rebecca Gould, The British Council, Carolyn 14 FOR CARDIFF 8TH EDITION 15 Brownell, FOR Cardiff and Jason Foster, Ty Hafan GET THE MOST OUT OF YOUR MEMBERSHIP

[email protected] @FOR_Cardiff forcardiff.com FOR Cardiff 02920314770 FOR Cardiff FOR Cardiff FOR Cardiff @forcardiff

FOR Cardiff sponsored festival, Tafwyl. 16 FOR CARDIFF