2018/19 NEWSLETTER 8TH EDITION 8TH EDITION 1 EXECUTIVE DIRECTOR'S INTRODUCTION Welcome to the eighth edition to in our business plan and in early September with a roll In closing, it was great to of the quarterly FOR Cardiff I’m thrilled to announce this out of 30,000 cards across meet so many of you at our newsletter. Enclosed is an quarter has been our most the city featuring over 80 Annual Showcase event in update about our ongoing successful yet. Details on our offers, events or discounts for June and debut our 2018/19 work and our plans for the rest three recent wins are included all to enjoy. Keep an eye on video, with over 14,000 views of the year. in the newsletter and we also our social media and e-news we hope it’s a testament to await the results of eight for events and new offers the fact that we’re working Whilst we pride ourselves on awards we’re shortlisted for coming on board. hard to ensure we achieve having regular communication in the autumn, including our commitment to making with our members, this is In October 2018, Cardiff was an international award for Cardiff more vibrant, something that can always awarded the prestigious marketing excellence. welcoming and influential. be improved. This is why Purple Flag accreditation we introduced the Business There are tens of thousands of after a rigorous assessment Liaison Officer team: Mathew, employees in the FOR Cardiff process. This accreditation Louise and Rhian. They have area and we want to get is reassessed annually and been in post for a few months them out of their offices, shops we’re busy putting our Adrian Field now and I’ve been very and restaurants to experience application together and Adrian Field, pleased with their progress. everything the city has to monitoring the progress and Executive Director offer and support their fellow investment that continues to Actively seeking national member businesses. That’s be made in Cardiff’s evening recognition for our work is why we launched ‘The Card’ economy by both ourselves something we committed and our partners. Mae’r fersiwn Gymraeg o’r cylchlythyr ar gael i’w lawr lwytho o wefan Caerdydd AM BYTH. Ewch i: www.forcardiff.com 2 FOR CARDIFF 8TH EDITION 3 Business Liaison Officers: Louise, Mathew and Rhian WELCOMING NATIONAL LOBBYING CARDIFF AGAINST BUSINESS CRIME FOR Cardiff is leading the call from Business Improvement Districts across the country Cardiff Against Business Crime (CABC) for the UK and Welsh Governments to take completed its accreditation with the a serious and evidence-based approach to National Association of Business Crime tackling rough-sleeping. Projects Manager, Partnerships in May this year and was the Emily Cotterill is working closely with the 4th in the UK to achieve this status. Association of Town and City Management on this issue, adding a business voice to the CityNet radio now boasts 227 users across call for reform alongside the excellent work the day and night-time system whilst from charities and pressure groups across DISC shares essential intelligence with 74 the country. approved active members. The CABC AGM was held in July and chaired by Paul Hurley QPM. Justin Partridge, Manager of the White Company, was MEET THE BUSINESS PURPLE FLAG welcomed to the Board of Management. LIAISON OFFICERS One of the most important elements A variety of training sessions are planned under the CABC banner this autumn including of the Purple Flag accreditation is the The Business Liaison role was developed “Until our contact with Louise, we weren’t courses on drug awareness, vulnerability ongoing commitment to develop the to enhance the relationships with BID aware of the support, resources and benefits awareness, DISC usage, Terrorism Awareness evening economy in your destination. To businesses and to ensure FOR Cardiff available to us as a levy payer based in the in October, and a hotelier specific programme better understand how the public perceive delivers excellent standards of service. The FOR Cardiff Business Improvement District (BID) around child sexual exploitation. Discussions Cardiff’s night-time economy, we’ve rolled team act as a conduit between businesses area. As an example, Louise had previously are ongoing with Welsh Government and out a survey to both businesses and the and ourselves, share information about mentioned the FOR Cardiff cleansing team South Wales Police to deliver modern slavery public. The data and results of this will help our projects, work with them to problem were available for cleaning of business areas. awareness training. solve any issues, and facilitate and develop The paved area around the whole of our shape and mould our plans for the future, opportunities for them to network. building was looking pretty grubby so, testing so thank you in advance to those who take the time to complete it. the boundaries of what resource was available Ian Tumelty, Adrian Field and Nigel Griffiths Helen Ranson, the Site Support Manager to us as a BID member, I asked if this could at British Gas, was kind enough to talk to be cleaned expecting there to be some kind Another area highlighted by the Purple Flag us about the work she’s been doing over of nominal charge. I was delighted when the process is the importance of perception of the last couple of months with our Business team were available to not only quickly scope the city by both locals and further afield. In Liaison Officer, Louise. the area and confirm start dates but to learn order to publicise better that Cardiff is a safe place to come and spend the evening, we’re “We’ve been working closely with Louise since this was going to be done with no additional creating a video to showcase Wales’ capital autumn of 2018 in her role as Business Liaison charge to us. It’s a work in progress, but wow, and the diverse offer available here for a Officer and since that time we’ve developed what a difference already! what I believe is a fantastic relationship. She’s safe night out. We’re delighted to be working “Our regular catch-ups are a two-way with so many key stakeholders on this and proved to be an excellent point of contact for opportunity for us to share with Louise what bringing information back to us on a number hope it’ll be a resource for them and our we’ve been up to and for Louise to share members to use to promote Cardiff at night. of areas and for connecting us with other what’s going on around the city centre and businesses who we can share ideas and best what our fellow businesses are doing.” practice with. 4 FOR CARDIFF 8TH EDITION 5 TEAM UPDATES HANGING BASKETS AMBASSADORS CLEANSING TEAM Removed Given 1,105 8,725 pieces of chewing gum directions Used 39 gallons of Used 4.5 chemicals STREET PASTORS Patrolled Washed gallons of for 1,768 44,320 deodoriser miles FOR Cardiff continues to be the main financial sq metres contributor to keep these invaluable set of teams on the streets on Fridays and Saturdays from 10pm- 4am. The stats for this team are amazing: nearly 3,000 hours of time given, 1,440 people helped and Visited 1,326 376 people taken to the alcohol treatment centre – Used businesses Used a huge support to public sector services. 8 6.5 gallons gallons Given Removed 108 of graffiti of paint removal gel First Aid graffiti tags 1,440 3,000 44 times people helped hours of time given NIGHT MARSHALS TAXI RANK ST JOHN’S GARDENS Referred 28 vulnerable people to House of Fraser 16,771 Fun in the sun was kick started over the outreach team the summer holidays on Saturday 7 4 6 8 Wood Steet 19,095 afternoons in St John’s Gardens, with everything from guitarists to Mill Lane Identified Total people helped 33,473 violists and brass bands delighting 109 areas for visitors young and old. Greyfriars Road additional 5,342 We were also very happy to cleansing have worked with Pride Cymru to decorate the gardens with rainbow balloon arches covering the entrances to celebrate this fantastic “We are extremely grateful for the prompt response provided by event as Pride celebrations took the FOR Cardiff cleansing team who have assisted us on a number place over the August bank holiday. of occasions with removal of harmful waste from our premises.” FOR Cardiff has also worked in Jenny Rogers, Accounts Manager – Merrils Ede Solicitors partnership with Cardiff Council to make changes to the scenery to discourage anti-social behaviour. 6 FOR CARDIFF 8TH EDITION 7 Pirates of Cardiff Cove SUMMER HAYES VIBRANT AND CAPITOL The summer holidays are an exciting time for kids of all ages but they can be a challenging and expensive time for parents. FOR Cardiff wanted to create some FREE THE CARD entertainment to bring families into the city centre on Wednesdays and Thursdays so we FOR Cardiff members and their staff are developed a programme of entertainment now entitled to exclusive use of ‘The Card’. on The Hayes and in the Capitol Centre. The Card gives holders unique access to Activities ranged from giant Lego to clay offers, discounts and events for city centre making and they were a huge success with businesses in the FOR Cardiff area. an average turn out of 200. The Card launched in September at a gin tasting event with over 80 attendees at Revolution and over 80 bespoke offers are now available city wide and 30,000 cards have been rolled out to member “Thank you, my son has businesses.