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JIACS Vol 10 No 1 2004 Volume 10, Number 1 ISSN 1078-4950 JOURNAL OF THE INTERNATIONAL ACADEMY FOR CASE STUDIES An official Journal of the International Academy for Case Studies, Inc. and the Allied Academies, Inc. Editor JoAnn C. Carland, Western Carolina University Editorial and Academy Information are published on the Allied Academies’ web page www.alliedacademies.org The International Academy for Case Studies is an affiliate of the Allied Academies, Inc., a non-profit association of scholars, whose purpose is to support and encourage research and the sharing and exchange of ideas and insights throughout the world. The purpose of the IACS is to encourage the development and use of cases and the case method of teaching throughout higher education. Whitney Press, Inc. Printed by Whitney Press, Inc. PO Box 1064, Cullowhee, NC 28723 www.whitneypress.com Authors provide the Academy with a publication permission agreement. Allied Academies is not responsible for the content of the individual manuscripts. Any omissions or errors are the sole responsibility of the individual authors. The Editorial Board is responsible for the selection of manuscripts for publication from among those submitted for consideration. The Publishers accept final manuscripts in digital form and make adjustments solely for the purposes of pagination and organization. The Journal of the International Academy for Case Studies is published by the Allied Academies, PO Box 2689, 145 Travis Road, Cullowhee, NC 28723, (828) 293-9151, FAX (828) 293-9407. Those interested in subscribing to the Journal, advertising in the Journal, submitting manuscripts to the Journal, or otherwise communicating with the Journal, should contact the Executive Director at [email protected]. Copyright 2004 by the International Academy for Case Studies, Inc., Cullowhee, NC, USA iii EDITORIAL BOARD MEMBERS JoAnn C. Carland, Editor Western Carolina University [email protected] Joe Ballenger Donna P. Jackson G. Ormsby Stephen F. Austin State University Stephen F. Austin State University Stephen F. Austin State University [email protected] [email protected] [email protected] Barbara Bieber-Hamby William T. Jackson D.J. Parker Stephen F. Austin State University Univ. of Texas - Permian Basin University of Washington Tacoma [email protected] [email protected] [email protected] Thomas M. Box Marlene C. Kahla Elton L. Scifres Pittsburg State University Stephen F. Austin State University Stephen F. Austin State University [email protected] [email protected] [email protected] Carol Bruton Vinay B. Kothari J. Bert Stine CSU- San Marcos Stephen F. Austin State University Stephen F. Austin State University [email protected] [email protected] [email protected] Robert A. Culpepper Marla Kraut Dillard B. Tinsley Stephen F. Austin State University University of Idaho Stephen F. Austin State University [email protected] [email protected] [email protected] Barbara Fuller Larissa Kyj George Vozikis Winthrop University Rowan University University of Tulsa [email protected] [email protected] [email protected] David E. Gundersen Myron Kyj Charles White Stephen F. Austin State University Widner University Hardin-Simmons University [email protected] [email protected] [email protected] Dale Henderson John Lewis Lone B.Wittliff Radford University Stephen F. Austin State University Stephen F. Austin State University [email protected] [email protected] [email protected] Jarrett Hudnall Paul Marshall Thomas M. Wright Mississippi University for Women Widner University University of Nevada - Reno [email protected] [email protected] [email protected] Journal of the International Academy for Case Studies, Volume 10, Number 1, 2004 iv JOURNAL OF THE INTERNATIONAL ACADEMY FOR CASE STUDIES CONTENTS EDITORIAL BOARD MEMBERS............................................... iii LETTER FROM THE EDITOR ................................................. vi MERRIMACK VALLEY CHAMBER OF COMMERCE: "THE BIGGEST AND THE BEST" .........................................1 Gina Vega, Merrimack College THE RETIREMENT DECISION ................................................21 Michael D. Evans, Winthrop University CHANGE MANAGEMENT-WALKER AND WALKER .............................27 Bonita Barger, Tennessee Technological University AMAZON.COM IN 2003 ......................................................33 Javad Kargar, North Carolina Central University HANDS OF URUGUAY .......................................................53 Steven R. Ash, University of Akron Paula S. Weber, St. Cloud State University Jay A. Vora, St. Cloud State University Alvaro Faggiani, Universidad ORT, Uruguay JET BLUE: A NEW CHALLENGER.............................................69 Thomas M. Box, Pittsburg State University Susan E. Saxton, Capella University Journal of the International Academy for Case Studies, Volume 10, Number 1, 2004 v HARDEE'S RESTAURANTS: STUCK IN THE MIDDLE OR CREATING COMPETITIVE ADVANTAGE? ............................75 Scott Droege, Mississippi State University-Meridian Harold White, Mississippi State University-Meridian Jack Tucci, Mississippi State University-Meridian GROWTH FOR TIFFANY & CO. ...............................................83 Thomas Bertsch, James Madison University Debra Wiseman, Rugged Wearhouse THE CASE OF THE "I AM NOT A CROOK" CROOK ..............................91 Rodger G. Holland, Georgia College and State University Rodger R. Trigg, Columbus State University Tom C. Moore, Georgia College and State University CHANGING TEXTBOOK DISTRIBUTION PROCEDURES: A CASE................................................95 Unnikammu Moideenkutty, Sultan Qaboos University, Oman ASHWORTH, INC. - A CASE STUDY...........................................99 S. Altan Erdem, University of Houston-Clear Lake BIG SKY CARVERS: A RURAL SUCCESS STORY ..............................103 R. Sitki Karahan, Montana State University - Bozeman Tim Christiansen, Montana State University - Bozeman SUPER SISTERS, INC........................................................117 Richard Gunther, California State University, Northridge Rafi Efrat, California State University, Northridge SPORTS DE FRANCE, S.A....................................................123 D.K. “Skip” Smith, Southeast Missouri State University Claude Chamorand, University of Law, Economics, and Sciences of Aix Journal of the International Academy for Case Studies, Volume 10, Number 1, 2004 vi LETTER FROM THE EDITOR Welcome to the Journal of the International Academy for Case Studies. The International Academy for Case Studies is an affiliate of the Allied Academies, Inc., a non profit association of scholars whose purpose is to encourage and support the advancement and exchange of knowledge, understanding and teaching throughout the world. The purpose of the IACS is to encourage the development and use of cases and the case method of teaching throughout higher education. The JIACS is a principal vehicle for achieving the objectives of both organizations. The editorial mission of this journal is to publish cases in a wide variety of disciplines which are of educational, pedagogic, and practical value to educators. The cases contained in this volume have been double blind refereed, and each was required to have a complete teaching note before consideration. The acceptance rate for manuscripts in this issue, 25%, conforms to our editorial policies. If any reader is interested in obtaining a case, an instructor’s note, permission to publish, or any other information about a case, the reader must correspond directly with the author(s) of the case. The Academy intends to foster a supportive, mentoring effort on the part of the referees which will result in encouraging and supporting writers. We welcome different viewpoints because in differences we find learning; in differences we develop understanding; in differences we gain knowledge and in differences we develop the discipline into a more comprehensive, less esoteric, and dynamic metier. The Editorial Policy, background and history of the organization, and calls for conferences are published on our web site. In addition, we keep the web site updated with the latest activities of the organization. Please visit our site and know that we welcome hearing from you at any time. JoAnn Carland Western Carolina University Journal of the International Academy for Case Studies, Volume 10, Number 1, 2004 1 MERRIMACK VALLEY CHAMBER OF COMMERCE: "THE BIGGEST AND THE BEST" Gina Vega, Merrimack College CASE DESCRIPTION The primary subject matter of this case concerns regional economic development. Secondary issues examined include the role of the Chamber of Commerce and the integration of business and social concerns. The case has a difficulty level of two, appropriate for sophomore level courses. The case is designed to be taught in 2 - 4 class hours and is expected to require 2-4 hours of outside preparation by students, depending on the related projects selected. CASE SYNOPSIS The Merrimack Valley Chamber of Commerce was the fifth largest Chamber of Commerce in New England in 2001. The Merrimack Valley region was being confronted with a series of challenges to the continued economic growth of the region, including sky-rocketing housing prices, a shortage of skilled labor, and the continued influx of high tech companies with complicated infrastructure demands. The cyclical nature of the regional economic development, highlighted from the Industrial Revolution to the high tech evolution, presents
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