News Media Framing of Champion Cyclists and Doping Suspicion in The
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Truth or Spectacle? News Media Framing of Champion Cyclists and Doping Suspicion in the Mediatized Spectacle of the Tour de France By Leah Stanley A thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Communication Studies. Acknowledgements My sincerest thanks to my supervisor Dr Thomas Owen for his time, patience, unwavering enthusiasm and encouragement over the journey of this thesis, and for the many invaluable lessons and skills I have learned from him along the way. I would also like to thank my family for their support and understanding, particularly my brother Cameron for his calm and perspective, and my husband James for introducing me to the Tour de France, and for helping me find the time in the day to give this research the attention it needed. Finally to our little girl Elle, who joined us part way through this project, thank you for the joy you bring me every day that has helped me see this thesis through. 1 Abstract This research compares the media framing of two champions of the Tour de France cycling race, Lance Armstrong and Chris Froome, in The Times of London and The New York Times newspapers during the Tour events of 2004 and 2017, respectively. These athletes were selected due to both their cycling prowess, and to widespread suspicions they took PEDs (doping) during their respective 2004 and 2017 Tour wins. In doing so, this research examines how news media publications portrayed suspicion of doping relative to each rider, through the identification and analysis of frames which connected the riders to suspicion of doping (rider doping suspicion frames). Furthermore, it compares whether or not these narratives differed, indicating consistency or variability in the news media constructions of rider doping suspicion. The research findings revealed significantly fewer frames related to doping suspicion for Chris Froome compared to Lance Armstrong, despite similar grounds for doping suspicion and similar levels of Tour success. Furthermore, the findings show that Armstrong was the topic of dedicated discussions on doping suspicion in both publications, indicating the salience of doping suspicion for Armstrong compared to Froome. These findings reveal inconsistencies in the news media publications’ approaches to doping suspicion narratives, which can be connected to logics governing mediatization and media spectacle juxtaposing a tension in the news coverage between news values favoring sporting purity, and media logics facilitating the mediatized spectacle of the Tour de France event. Furthermore, analysis of framing motifs across the framing data further indicated similarities and differences between the riders that contributed to the disparity in framing between them, informing discussion of; rider media strategies, rider celebrity, national bias, and Tour public image strategies, as influences on news constructions of doping narratives. Overall, this research concludes that news media publications are highly variable moderators of rider/doping suspicion in the Tour de France as it applies to race champions, subject to many influences and constraints inherent in the framing of Lance Armstrong and Chris Froome, within the wider context of the mediatized spectacle of the Tour de France. 2 Table of Contents Acknowledgments……………………………………………………………………………………………………………………………..1 Abstract…………………………………………………………………………………………………………………………………………….2 Table of Contents………………………………………………………………………………………………………………………………3 List of Figures……………………………………………………………….…….……………………………………………………………..9 List of Tables……………………………………………………………………………………………………………………………………10 Attestation of Authorship………………………………………………………………………………………………………………..11 1. Introduction……………………..………………………………………………………………………………………12 1.1 Background…………………………………………………………………………………………………………….15 1.1.1 Doping in the Tour de France……………………………………………………………………..15 1.1.2 Suspicious Champions: Lance Armstrong and Chris Froome………………………17 1.1.3 Mediatization Theory and the Mediatization of Sport……………………..………..18 1.1.4 Mediatization and News Media Coverage of Doping in the Tour de France ……………………………………………………………………………………………………………………………….19 1.1.5 Doping Amid the Media Spectacle of the Tour de France…………………………..20 1.1.6 News Media Approaches to Doping in Sports Coverage…………………………….21 1.1.7 Doping Narratives in News Coverage of the Tour de France..…………………….22 1.2 Research Methodology and Parameters…………………………………………………………………23 1.2.1 Methodology: Framing Analysis…………………………………………………………………24 1.2.1.1 Criticism of Framing Analysis…………………………………………………………24 1.2.2 News Sample……………………………………………………………………………………………..25 1.2.3 Data Periods………………………………………………………………………………………………25 1.2.4 News Outlets……………………………………………………………………………………………..26 1.2.5 Databases………………………………………………………………………………………………….26 1.2.6 Search Terms and Sample Cleaning……………………………………………………………27 1.3 Study Design…………………………………………………………………………………………………………..27 1.3.1 Definition of a Rider/Doping Suspicion Frame……………………………………………27 1.3.2 Pilot Study………………………………………………………………………………………………….28 1.3.3 Article Analysis and Categorization……………………………..…………………………….28 1.3.4 Frame Collection and Recontextualization as Sub- Categories……………………29 1.3.5 Coding for Contextual Orientation and Doping Suspicion Orientation……….29 1.3.6 Frame Density Calculations………………………………………………………………………..30 3 1.3.7 Frame Motifs……………………………………………………………………………………………..30 1.4 Findings………………………………………………………………………………………………………………….30 1.5 Discussion………………………………………………………………………………………………………………33 1.5.1 Contrasting Media Strategies Between Riders……………………………………………33 1.5.2 Rider Celebrity and Newsworthiness………………………………..……………………….34 1.5.3 National Bias by News Outlets……………………………………………………………………34 1.5.4 Evidence of a desire by Tour organizers and news media to project a ‘clean’ Tour de France…………………………………………………………………………………………..35 1.6 Conclusion………………………………………………………………………………………………………………35 1.7 Chapter Outlines……………………….……………………………………………………………………………35 1.7.1 Chapter Two: Literature Review- A History of Doping and the Tour de France …………………………..……………………………………………………………………………………..36 1.7.2 Chapter Three: Literature Review: Mediatization of Sports, Media Theory and Doping in the Tour de France………………………………………………………………36 1.7.3 Chapter Four: Research Methodology and Design……………………………………..37 1.7.4 Chapter Five: Research Findings………………………………………………………………..37 1.7.5 Chapter Six: Discussion………………………………………………………………………………38 1.7.6 Chapter Seven: Conclusion………………………………………………………………………..38 2. Literature Review One: A History of Doping, Media and the Tour de France……………..40 2.1 The Humble Beginnings of Professional Cycling and Doping 1860 – 1900…………….…40 2.1.1 Amateurism vs. Professionalism; The Denouncement of Doping 1890 – 1940 …..……………………………………………………………………………………………………………..43 2.1.2 The Adoption of Anti-Doping 1960 – 1970…………………………………………………44 2.1.3 Doping Goes Dark 1967 - 1980…………………………………………………………………..46 2.1.4 Omerta 1980 – 1998………………………………………………………………………………….48 2.1.5 The Festina Affair 1998………………………………………………………………………………50 2.2 The Rise and Fall of Lance Armstrong……………………………………………………………………..51 2.2.1 Early Career and Cancer Diagnosis……………………………………………..……………..52 2.2.2 Return to Cycling, Victory at 1999 Tour de France……………………………………..53 2.2.3 Evidence Emerging 2000-2010…………………………………………………………………..56 2.2.3.1 Relationship with Michele Ferrari………………………………………………….57 2.2.3.2 L.A Confidentiel: Les Secrets de Lance Armstrong Released..…………58 2.2.3.3 SCA Promotions Case…………………………………………………………………….58 4 2.2.3.4 ‘The Armstrong Lie’, L’ Equipe……………………………………………………….59 2.2.3.5 Floyd Landis…………………………………………………………………...………..…..59 2.2.4 Conviction………………………………………………………………………………………………….59 2.2.5 Confession and Armstrong Summary…………………………………………………………60 2.3 Beyond Lance Armstrong: The Rise of Team Sky…………………………………………………….62 2.3.1 Introducing Chris Froome…………………………………………………………………………..63 2.3.2 Froome the Reigning Champion…………………………………………………………………64 2.3.3 100% Clean? Trouble with TUE’s………………………………………………………………..65 2.4 Summary………………………………………………………………………………………………………………..68 3. Mediatization, Media Theory and Spectacle: Paving the Way for Doping in the Tour de France………………………………………………………………………………………………………………………..…69 3.1 Mediatization Theory……………………………………………………………………………………………..69 3.1.1 Mediatization of Sport……………………………………………………………………………….71 3.1.2 Mediatization of the Tour de France………………………………………………………….73 3.1.3 The Mediatized Tour de France: A Precedent for Doping……………………………74 3.2 The Mediated Construction of the Tour de France……………………….…………………………78 3.2.1 News Media in Society……………………………………………………………………………….79 3.2.2 The Political Economy of News Media……………………………………………………….81 3.2.3 Commercial News Media and Sports News………………………………………………..82 3.3 Competition and Commercialism: Towards Media Spectacle………………………………….83 3.3.1 The Mediatized Spectacle of the Tour de France………………………………………..85 3.3.2 Celebrities and Scandal…………..…………………………………………………………………88 3.4 Writing the News……………………………………………………………………………………………………90 3.4.1 Journalism, Public Relations (PR) and Commercial Logics…………………………..91 3.4.2 Journalists, Source Capture and Power Dynamics………………………………………91 3.4.3 Spectacle vs. Values…………………………………………………………………………………..93 3.5 Summary………………………………………………………………………………………………………………..94 4. Research Methodology and Design……………………………………………………………………………..95 4.1 Research Questions………………………………………………………………………………………………..95 4.2 Research Aim………………………………………………………………………………………………………….95 4.3 Supplementary Research Questions……………………………………………………………………….96