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Christmas Romance Book Market 2020

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Christmas Romance Book Market 2020 ® E-Book Market Research Kindle Market Analysis By Search Words MARKET REPORT September 2020 Based on 2019's Actual Christmas Sales Data © by K-lytics.com and Newton Production UG ® Report Objective ■ Assess the Kindle market for: Christmas Romance ■ Create a "Virtual Bestseller List" for the target keywords based on true Amazon Sales Rank, not display sequence ■ Provide an estimate of the market size and "drop-off": — #1 Bestseller, Top 20, Top 100, Top 500, etc. — Copies sold per day and estimated monthly royalties ■ Develop a comprehensive market profile including: — Kindle category usage and performance — Price levels, page length distribution, short reads share — Typical cover art, top authors and top publishers in the segment — Kindle Unlimited vs. Non-KU and Series vs. Standalone ■ Identify the best keywords for titles and descriptions ■ Provide a Top 100 title database with all key book data points including book descriptions for further research and reference © by K-lytics.com and Newton Production UG ebook market intelligence for success 2 of 78 Christmas Romance | Report Data The data for this report is based on the sales days December 22-24 2019 on the Amazon Kindle store. The purpose of the report is to help you prepare your "Christmas Romance" publishing for Christmas 2020 based on what sold well at Christmas 2019. © by K-lytics.com and Newton Production UG ebook market intelligence for success 3 of 78 Christmas Romance | Types of Covers | Share of Royalties in Top 200 © by K-lytics.com and Newton Production UG ebook market intelligence for success 4 of 78 Context: Romance is practically the highest-selling genre on Kindle Average Amazon Kindle Sales Rank of Top 100 Titles in Category © by K-lytics.com and Newton Production UG ebook market intelligence for success 5 of 78 Holiday Romance shows a strong seasonal performance around Christmas Average Amazon Kindle Sales Rank of Top 20 Titles in Category Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Forecast 01 2015 2016 2017 2018 2019 2020 200 400 Summer 2017 oddity 600 800 1,000 1,200 Romance-Holidays Trend 1,400 © by K-lytics.com and Newton Production UG ebook market intelligence for success 6 of 78 The Holiday Romance category has clearly outperformed the overall Holiday Genre Fiction category over the years Average Amazon Kindle Sales Rank of Top 20 Titles in Category Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep 01 2015 2016 2017 2018 2019 2020 1,000 2,000 3,000 4,000 5,000 6,000 Romance-Holidays Literature & Fiction-Genre Fiction-Holidays © by K-lytics.com and Newton Production UG ebook market intelligence for success 7 of 78 Holiday Romance is a high-performing bestseller list that has moved from "Hot Niches" into the "Hot Mainstream" K-LYTICS STRATEGY MAP TIMELINE Competitive Bestsellers 10 Romance-Holidays Winter Hot Mainstream Summer Hot Niches Dec 2017 Dec 2018 100 Dec 2015 Dec 2016 Dec 2019 Dec 2014 Jul 2019 Hot Cells Jul 2015 Jul 2018 1,000 Jul 2020 Jul 2016 Jul 2017 2,000 5,000 10,000 Amazon Sales Rank* Amazon 20,000 50,000 100,000 Beaten Track Average Average Slow Cells Mainstream 200,000 and Niches Non-sellers 1,000,000 10 100 1,000 2,000 5,000 10,000 20,000 100,000 350,000 Competition (No. of Titles) * Based on top 20 titles in each category monitored over several days © by K-lytics.com and Newton Production UG ebook market intelligence for success 8 of 78 Holiday Romance has a number of related categories, each with different levels of popularity and competition K-LYTICS STRATEGY MAP Competitive Bestsellers 10 Hot Mainstream Hot Niches 100 Romance-Inspirational Romance-Holidays Literature & Fiction-Genre Fiction-Holidays 1,000 Romance-Inspirational-Christian 2,000 Religion & Spirituality-Religious Fiction-Romance Amazon Sales Rank* Amazon 5,000 Hot Cells 10,000 20,000 Teen & Young Adult-Literature & Fiction-Holidays & Celebrations Average Average 50,000 Beaten Track 100,000 Slow Cells Mainstream 200,000 and Niches 1,000,000 Non-sellers 10 100 1,000 2,000 5,000 10,000 20,000 100,000 350,000 Competition (No. of Titles) * Based on top 20 titles in each category monitored over several days © by K-lytics.com and Newton Production UG ebook market intelligence for success 9 of 78 The Genre Fiction category for the Holidays is on track for its next peak Average Amazon Kindle Sales Rank of Top 20 Titles in Category Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug 2019 2020 01 500 1,000 1,500 2,000 2,500 3,000 Literature & Fiction-Genre Fiction-Holidays 3,500 © by K-lytics.com and Newton Production UG ebook market intelligence for success 10 of 78 Other religious and inspirational romance categories have shown a strong performance recently Average Amazon Kindle Sales Rank of Top 20 Titles in Category Jan Mar May Jul Sep Nov Jan Mar May Jul 2020 01 2019 200 400 600 800 1,000 1,200 1,400 Romance-Inspirational 1,600 Religion & Spirituality-Religious Fiction-Romance 1,800 Romance-Inspirational-Christian © by K-lytics.com and Newton Production UG ebook market intelligence for success 11 of 78 Search interest on Google for "Christmas romance" is seasonal but with remarkably high peaks compared to generic romance book searches Google Search Volume By Search Term (Index: Maximum = 100) christmas romance: (Worldwide) 100 romance books: (Worldwide) 80 60 Overall interest level for romance books was elevated during the COVID- 19 lockdown period. 40 20 0 Aug 2015 Feb 2016 Aug 2016 Feb 2017 Aug 2017 Feb 2018 Aug 2018 Feb 2019 Aug 2019 Feb 2020 Aug 2020 Source: Google Trends © by K-lytics.com and Newton Production UG ebook market intelligence for success 12 of 78 Annex All Category Paths that include the terms "Holiday, Christmas, etc." K-lytics ELITE Database | Extract Sorted by most favorable Sales-to-Competition Ratio SALES-TO-COMP BOOK MARKET / NICHE SALES VOLUME PRICE REALIZATION COMPETITION EFFORT "STRATEGY MAP" RATIO Est. Average Estimate Sales Lowest Sales Average Sales-to-Comp Sales d Sales Rank of Price Averag per Day Price Number Ratio: Sales Per ID Level Category Path Rank of per Day Graph No. 1 Graph2 Graph3 among Graph4 e Page Graph5 Day x 1000 Graph6 Cluster of No. 1 of Top 20 of Titles Top 20 per Top Best- Top 20 Length divided by Bestsell Titles Titles 20 Title seller Titles No. of Titles er 2664 CCC Teen & Young Adult-Romance-Clean & Wholesome 8,520 17 758 122 $4.27 $0.99 801 281 21.3 Hot Cell 310 CC Romance-Clean & Wholesome 517 165 98 627 $3.14 $0.99 9,001 385 20.8 Hot Niche 1527 CCC Literature & Fiction-Religious & Inspirational Fiction-Women's Fiction 2,568 45 234 314 $4.72 $0.99 2,193 418 20.5 Hot Niche 1523 CCC Literature & Fiction-Religious & Inspirational Fiction-Mystery 11,686 12 1,146 87 $4.21 $0.99 621 382 20.1 Hot Cell 4095 LVL4 Religion & Spirituality-Spirituality-Inspirational-Family 4,148 31 230 318 $4.59 $0.99 1,847 307 16.5 Hot Cell 4096 LVL4 Religion & Spirituality-Spirituality-Inspirational-Fiction 6,764 21 839 112 $3.21 $0.99 1,478 328 13.9 Hot Cell 1517 CCC Literature & Fiction-Religious & Inspirational Fiction-Biblical 28,534 4 3,411 36 $3.55 $0.99 330 350 13.3 Hot Cell 4102 LVL4 Religion & Spirituality-Spirituality-Inspirational-Relationships 5,748 23 1,601 66 $3.16 $0.99 1,844 301 12.7 Hot Cell 1056 LVL4 Literature & Fiction-Religious & Inspirational Fiction-Christian-Westerns 1,772 61 792 117 $2.64 $0.99 5,166 307 11.8 Hot Niche 1519 CCC Literature & Fiction-Religious & Inspirational Fiction-Classics 10,278 15 1,376 75 $5.49 $0.99 1,255 293 11.6 Hot Cell 1044 LVL4 Literature & Fiction-Religious & Inspirational Fiction-Christian-Contemporary 2,869 41 381 211 $3.31 $0.99 3,790 314 10.9 Hot Niche 4103 LVL4 Religion & Spirituality-Spirituality-Inspirational-Women's Inspirational 9,668 15 544 159 $5.48 $0.99 1,665 241 9.2 Hot Cell 1522 CCC Literature & Fiction-Religious & Inspirational Fiction-Inspirational 3,975 32 732 125 $3.35 $0.99 3,494 341 9.0 Hot Niche 2269 CCC Religion & Spirituality-Religious Fiction-Inspirational 3,983 32 866 109 $2.92 $0.99 3,495 300 9.0 Hot Niche 1055 LVL5 Literature & Fiction-Religious & Inspirational Fiction-Christian-Romance-Western & Frontier 1,938 57 475 177 $2.72 $0.99 6,559 249 8.6 Hot Niche 4120 LVL4 Romance-Inspirational-Christian-Western & Frontier 2,045 54 561 155 $2.77 $0.99 6,560 259 8.3 Hot Niche 4117 LVL4 Romance-Inspirational-Christian-Contemporary 1,568 67 137 482 $3.97 $0.99 8,670 293 7.8 Hot Niche 1520 CCC Literature & Fiction-Religious & Inspirational Fiction-Contemporary 6,202 22 1,008 96 $4.69 $0.99 2,885 359 7.6 Hot Niche 1052 LVL5 Literature & Fiction-Religious & Inspirational Fiction-Christian-Romance-Contemporary 1,671 64 139 478 $3.44 $0.99 8,630 301 7.4 Hot Niche 1053 LVL5 Literature & Fiction-Religious & Inspirational Fiction-Christian-Romance-Historical 3,119 38 755 122 $2.20 $0.99 5,886 365 6.5 Hot Niche 1054 LVL5 Literature & Fiction-Religious & Inspirational Fiction-Christian-Romance-Mystery & Suspense 2,640 44 56 805 $2.86 $0.99 6,765 302 6.5 Hot Niche 4118 LVL4 Romance-Inspirational-Christian-Historical 3,164 38.0 571 153 $2.33 $0.99 5,887 359 6.5 Hot Niche 1043 LVL4 Literature & Fiction-Religious & Inspirational Fiction-Christian-Collections & Anthologies 7,303 19.3 2,085 53 $1.94 $0.99 2,991 832 6.5 Hot Niche 4119 LVL4 Romance-Inspirational-Christian-Mystery & Suspense 2,811 41.9 145 461 $2.75 $0.99 6,765 298 6.2 Hot Niche 316 CC Romance-Holidays 639 139.4 10 1,753 $4.98 $0.99 24,088 346 5.9 Hot Mainstream 1051 LVL5 Literature & Fiction-Religious & Inspirational Fiction-Christian-Romance-Amish
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