7 March 2015

Volume No : 3 Issue No : 7 March 2015

1 Table of contents Editorial  Contribution by committee Market Snapshot. Fund Facts : UTI Infrastructure Fund.  Faculty Write-up’s Enchanting Benares – more than religious tourism Case 6: Application of Cost Sheet to Indigenous Business Units-A case study of Chinese Fast Food shop in Hubli  Events and Happenings Panel Discussion on Budget-2015 Alumni Meet Women’s day Fun Day Panel Discussion on Automobile dealership Management system & Challenges Making of Bhumika Bhumika 2015  Academic Corner Book Reviews. Quiz mania Quiz mania Answers- Feb2015  GBS In Media

2 Dr.Ramakant Kulkarni From The Desk of Editor… Editor GBS FOCUS

March is the hectic month for economy and business in India as the financial year draws close. The marketing/sales people are busy meeting their targets, the finance people are busy finalizing the numbers, the CEOs are busy looking at the final numbers in terms of the overall performance, government officials are busy checking if the budget allotted is spent or postponing the new proposals to next year for the want of budget and so on.

March has been a very busy month at GBS too. The two panel discussions namely one on the union budget and the other one on automobile sector brought in experts from the respective domains and students had an opportunity to get insights into these two areas.

The alumni meet Reminiscence was a home coming time for the alumni and share their experience as well as unwind their days at GBS of their times.

In the women’s day celebration Mrs.Taramani Chief Manager of Corporation Bank joining as Chief Guest and sharing valuable information on achievements of women.

The two day training in association with IIM Calcutta for the students had first year students participating and students getting shortlisted for next round of training.

3 After their academic sessions done with, the final year students before joining companies for project work had the fun day with the first year students showcasing the talents and taking perhaps the last formal enjoyment of student days.

The much awaited awards to the final year students on their achievements in the annual parents meet Bhumika capped the month. Making of Bhumika brought in many experts to GBS to put the students through the selection process based on the balance score card.

The Bhumika-2015 held later had Mr N Pany VP group HR MSPL Hospet as the Chief Guest seeing nine students of outgoing batch receiving medals in the presence of parents, invitees, board members, staff and all the students.

Faculty Kiran Magavi and Mahesh Bendigeri contribute their write-ups on the visit to Banaras visit and case study on costing respectively.

The book review, market snap shot, quiz, media presence sum up the month.

We do seek your feed back while looking forward to your interest in reading this issue.

With Kind Regards Ramakant Kulkarni.

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4 Market Snapshot Mr. Prasad Kulkarni S&P BSE Sensex (27957.49) Faculty (Finance) [email protected]

S&P BSESensex closed the March month on a negative note at 27957.49 with a loss of 1404 points / 4.78% on monthly closing basis.

S&P BSE Mid-Cap and S&P BSE Small- Cap indices registered a loss of 2.02% and 3.43% respectively for the month.

Among BSE Sectoral Indices only S&P BSE Healthcare index and Consumer Durable Index registered a gain of 9.02% and 0.29% respectively for the month. S&P BSE Metal Index was the highest loser for the month, with a loss of 10.45%. BSE Sectoral Indices Performance in the Month

Top Sensex Gainers in the Month Top Sensex Losers in the Month Company % Chg (M-o-M) Company % Chg (M-o-M) Hindalco (15.62)% Sun Pharma 12.21% SesaGoa (12.94)% Bharti Airtel 10.27% SBI (11.47)% Cipla 4.36%

Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is made as to accuracy or content. This is an informatory report and does not contain specific recommendations to buy or sell at particular prices or times. Invite your feedback on [email protected]

Back to contents 5 Fund Facts: UTI Banking Sector Fund

Mr. Prasad Kulkarni Rs. 10,000 invested at inception in UTI Infrastructure Scheme vs. S&P BSE 100 Faculty (Finance) [email protected] Fund Information

Fund Manager: Mr. Lalit Nambiar Inception Date: Apr 07, 2004 Fund Size: Rs. 385 Crore (Qtly avg as of 31.12.2014) No. of Unit Holders: 52230 Minimum Investment: Rs. 5000 NAV: Growth = Rs. 70.54 Income = Rs. 32.50

Investment Objective Fund Performance Vs. Benchmark as on 31.12.2014 Growth of Rs.10,000

S&P Investment objective is "capital CNX CNX Bank NAV BSE – S&P BSE – NAV % Nifty appreciation" through investments in the Nifty (%) (Rs) 100 Sensex (Rs) (%) stocks of the companies/institutions (Rs) engaged in the banking and financial services activities. 01.01.2014 to 31.12.2014 64.03 64.57 31.39 16,403 16,457 13,139 3 years as on 31.12.2014 31.03 32.94 21.42 22,513 23,513 17,910 (CAGR) 5 years (as on 31.12.2014 15.67 15.71 9.75 20,715 20,750 15,927 (CAGR) Since inception as on 19.70 18.99 14.99 68,978 64,709 44,820 31.12.2014 (CAGR) Sectoral Breakdown (% as compared to Benchmark) Management Style Risk Measure

L L & M M & S Fund Benchmark Aggre Beta 0.95 ssive Standard Moder Deviation 20.70% 21.4% ate (annual) Conse Portfolio rvative Turnover Note: L=Large, M=Medium, 0.31 Ratio S=Small (annual) The Fund is suitable for Investors who are seeking* 1. Long – Term Capital Growth 2. Investment in equity instruments of companies engaged in banking and financial services activities 3. High Risk Back to contents *Investors should consult their financial advisor if in doubt about whether the product is suitable for them

6 Enchanting Benares – more than religious tourism

Prologue Mrs. Kiran Magavi “"Varanasi" is older than history, older than tradition, older even than legend, and looks twice as old as all of them put together” – Mark Twain

Mark Twain did not exaggerate, for Varanasi bewilders you, enchants you, surprises you, shocks and does everything else but disappoint you. Not a very religious person but bitten by the travel bug and also completing one of the rites de passage of a Hindu, my better half Amar and I embarked on this “spiritual” journey. We have visited other holy centers across India, more as sight seers rather than devotees. Being Shaivaites, (followers of Lord Shiva of the Hindu trinity) we thought that this was an opportunity to visit the very kingdom of Shiva!!. When we shared our travel plan with friends and relatives we faced mixed opinions -“oh you are too young for a pilgrimage, why don’t you choose a nice foreign holiday, is someone getting married in the family hence sari shopping (for the famous Banarasi brocade saris)?…one even questioned “hey guys did you sin so much that you that it has become imperative to wash your sins and make the Ganga even more polluted?” Ok, is it because it is the current prime Minister’s constituency therefore the new found interest” teased another. The list is endless. However, we did have many others who encouraged and appreciated our decision. Warned about the severe winter as our visit was in mid-November, we landed in the Lal Bahadur Shastri airport from Mumbai in our best woolens which had never seen light in our part of the country and therefore folded and kept in cupboards. Well, I am not that much of a religious person, so for me Banaras was all about observing life being lead at a different pace amid Ghats, boats and food.

About the city

Varanasi also known as, Benares, or Kashi is an Indian city on the banks of the Ganga in Uttar Pradesh, 320 kilometers south-east of the state capital, Lucknow. It is the holiest of the seven sacred cities (Sapta puri) in Hinduism and Jainism, and played an important role in the development of Buddhism. Some Hindus believe that death at Varanasi brings salvation. It is one of the oldest continuously inhabited cities in the world. Varanasi is also known as the favorite city of the Hindu deity Lord Shiva as it has been mentioned in the Rig-Veda that this city in older times was known as Kashi or "Shiv ki Nagri". Kashi Naresh (Maharaja of Kashi) is the chief cultural patron of Varanasi, and an essential part of all religious celebrations.

7 Cultural center and historical importance

The culture of Varanasi is closely associated with the Ganga. The city has been a cultural centre of North India for several thousand years, and has a history that is older than most of the major world religions. The Benares Gharana form of Hindustani classical music was developed in Varanasi, and many prominent Indian philosophers, poets, writers, and musicians live or have lived in Varanasi. Gautama Buddha gave his first sermon at Sarnath, located near Varanasi. Varanasi is the spiritual capital of India. It is often referred to as "the holy city of India". Scholarly books have been written in the city, including the Ramcharitmanas of Tulsidas. Today, there is a temple of his namesake in the city, the Tulsi Manas Mandir, a must visit to see the verses of the book etched in stone, wall to wall!!. One of the largest residential universities of Asia, the Banaras Hindu University (BHU), is located here.

Temples everywhere

There are many temples dedicated to the many forms and moods of Lord Shiva. The Kashi Vishwanath temple, the main temple attracts thousands of devotees, visitors and pilgrims. The rituals and poojas begin at 3 am and we were brave enough to attend the pooja at this “godly” hour. The hymns, the chants and the abhisheka or offerings was a lifetime experience. It gave me a renewed belief in faith, prayer and religion. Other temples in the itinerary include the Mahakala, the caretaker or protector of the city with his black hound, the Mrutyunjay, the conqueror of death among a hundred others. Oh there are temples galore, temples of the other Hindu deities. If you love visiting temples, if spirituality is your thing, places of worship are everywhere. You are welcomed by some form of divinity. The crowds sometimes bother you, but the experience takes precedence over the irritation.

The Ghats and Ganga Aarti

The ghats form the city’s lifeline and tradition. The beautiful Ghats are very mesmerizing. I will carry their vivid memories forever. One can walk across the Assi Ghat all the way to Dashashwamedh Ghats and explore life along the Ganga. You would find people praying, taking a holy dip, sipping a cup of tea, chit-chatting, performing the last riots, shivering in winters, and lost in the beauty of the mystical river. There is so much of action along the Ghats that one sentence is not enough. You need to go there and feel it. The most unforgettable moment along the ghats after dusk is the Ganga Aarti, a daily spectacle that transforms you into a magical world bordering on the mystical. I felt a stir in my own senses, as if I saw a guiding light, showing me a direction, beckoning me to follow it amidst chanting of the mantras in exaltation of the holy river. We took a boat ride along the ghats to experience the river, sailing

8 our little lamps paying obeisance to Mother Ganga. It is fun to compare the Ghats, how one looks so different from the other, though they stand next to each other. You will be surprised to know that the Ghats have a personal character. Some are colorful, some have the old silk factories since ages, some of them are used to perform the last rites and some are just there, looking old and freckled with time. All of them have been donated and used to be maintained by royalty of ancient India. So you have the Peshwa Ghat, the Wodeyar Ghat, and the Vijayanagar etc. As the boat starts receding from the bank; from a distance all the Ghats form a crescent. It looks beautiful as though it was God’s motive for Banaras’s creation. If you do not end up getting up early and witnessing this, your journey is incomplete. And yes, ask the boatmen to narrate the fables and stories, it is fun to hear them, especially while sailing in the river, Raja Satya Harishchandra’s story is more relevant as it occurred in Banaras and there is a Ghat named after him. Personally it gave me an eerie feeling, for there is a burial ground called Harish Chandra Ghat close to the house I grew up in Bangalore! Food and Banarasi saris If you do not go to Banaras and didn’t try the delicious street food that the city offers, well, you have missed quite a lot of flavor in your trip. We were a bit skeptical at first but being urged by our instincts we did eat and how, almost gorging on all the savories. And once started to eat is difficult to stop. A must try are the banarasi paan (beetel leaves), lassi, thandai, kulhad chai (tea), lemon tea near the Assi Ghat, ladoos at Sankat Mochan temple and food in the small alleys. And need I say about the sari shopping, you would end up being poorer by a few thousands of rupees, but a Banares sari/silk is a good memorabilia to take home. Epilogue Banaras bewilders you, with the colors that it splashes on you -black, grey, red, bright yellow and green. This was the first time that I visited a place where humans, animals, rickshaws, trucks, autos, carts, bullocks, cattle and dogs all forms of life co-exist in harmony. Not to speak of the religious harmony and unity India so much wants. There are mosques, temples, dargahs, basadis and other places of worship representing the mosaic of India’s religious diversity. The residence of the icon Ustad Bismillah Khan is a must see. It portrays the belief that an artist needs no promotion, no patronage if he is blessed by the divine and his relentless pursuit of the art in its purest form. Saranath and Allahabad Our trip of 6 days included visits to Saranath, a Buddhist center where the Mahabodhi temple is built. India’s oldest stupa stands here. The site where Emperor Ashoka installed the four lion

9 pillars which is India’s emblem, the dharma chakra, the emblem on our tri- color all are in this city. Triveni Sangam, the confluence of the three holy rivers, the Yamuna, the Ganga and the very mysterious Saraswati is close to Allahabad. The Anand Bhavan another tourist interest center takes you back in time and also reflects the Nehru’s legacy. P.S- Benares lives on and lingers on your mind for a long time. It enchants you and renews in you the spirit to live meaningfully. I had the best experience but that was not enough to encourage me to take a dip in the holy river. I just put some water above my head and asked mother Ganga for pardon. My better half took the dip thanks to his belief clubbed with conviction and courage!!

Kiran Magavi

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10 Case 6: Application of Cost Sheet to Indigenous Business Units A case study of Chinese Fast Food shop in Hubli Mahesh Bendigeri-Assistant Professor Ms. Pooja Yallur-Student Ms. Mukta Pant-Student Prof: Mahesh Bendigeri Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food restaurants (also known as quick service restaurants). Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations. The capital requirements involved in opening up a fast food restaurant are relatively low. Restaurants with much higher sit-in ratios, where customers tend to sit and have their orders brought to them in a seemingly more upscale atmosphere may be known in some areas as fast casual restaurants. Emergence of Fast Food Culture in India: The fast food culture emerged as early as the 19th century. During the Industrial Revolution, a large workforce was required to work for 10 to 12 hours a day. With so much work to be done, fast food was the idea of a quick and easy lunch. In India, fast food culture emerged in the decades after independence, starting from the 1950’s. Eating at home used to be a significant aspect of Indian culture, so the change was gradual. Over a period of time, with a growth in the number of nuclear families, economic growth and increasing per capita income as well as globalization, fast food culture gained prominence. Women were shifting from their conventional roles of managing the household and taking care of the children. With growth in literacy, they started joining the workforce in large numbers. Fast food became a time- saving alternative to cooking for them.

Similarly, children resorted to fast food to fill their stomachs in school and college. Their exposure to global urban culture and Western cuisine accelerated their want for cheap and delicious fast food. Moreover, fast food costs less than traditional long meals commencing with appetizer and concluding with dessert.

11 Need for study: Costing becomes important aspect in fast food industry. On one side the pricing need to be affordable and other side the quality of the food to be served also is important and finally the profit margin. Keeping in view all the three factors, a team of two students of GBS Hubli undertook a field visit to understand the pricing of fast food with special reference to Chinese noodles. How the cost is determined per plate and the amount of profit the vendor will earn per plate? Moreover by undertaking this activity the students try to bridge the gap that academic learning can be applied even to small business units also.

Objectives:  To ascertain cost & profit per plate of noodles.  To apply the different component of cost sheet in preparation and selling of noodles.  To study the problems involved in ascertainment of cost.

Research Methodology: The data is collected by visiting the shopkeeper and interacting with him. The study is restricted to one fast food shop in Sirur Park, Hubli. Background of the Chinese Fast Food: Chinese Fast Food was established on 15th Jan 2015. Mr. Utham is the proprietor of the shop. He has completed 7th standard and has 3 years of experience in fast food business. The initial investment is Rs. 5500, invested in second hand mobile van, utensils, gas, cylinder etc. He has two laborers, one for preparing noodles and other one for cleaning the utensils. Chinese Noodles ingredients: Onion, Capsicum, Onion leaves, Noodles, Cabbage, Carrot, Oil, Tomato Paste, Chili paste ,Soya sauce, masala.

12 13 Analysis: Statement Showing cost per plate of Noodles per day

Particulars Amount (in Rs) Amount (per plate) DIRECT MATERIALS Add: Purchase of raw materials Onion ½ kg (each kg 30Rs) 15 Capsicum 1/2kg (each kg 40) 20 Onion leaves 1set 20 Noodles (1kg) 40 Cabbage (2kg) (15/kg) 30 Carrot (1/4kg) 12 Oil (each ltr 60Rs) 120 Tomato Paste (1bottle/2days) (40/2) 20 Chili paste (1bottle/2days) (40/2) 20 Soya sass (1bottle/2days) (40/2) 20 Overall masala’s 100 COST OF MATERIALS CONSUMED. 417 8.34

DIRECT WAGES.(Labour) 300 6.00 DIRECT EXPENSES PRIME COST 717 14.34 ADD: FACTORY OVERHEAD Indirect Wages 300 6.00 WORKS COST 1017 20.34 ADD: ADMINISTRATIVE OVERHEAD: Corporation rent per day 30 0.60 COST OF PRODUCTION 1047 20.94 ADD SELLING AND DISTRIBUTION OVERHEAD 20 0.40 Plastic carry bags (1pack 200Rs for 10days) COST OF SALES 1067 21.34 PROFIT 933 18.66 TOTAL SALES(50*40Rs) 2000 40 (50 plates daily sales per plate 40Rs)

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14 From the above statement of cost sheet it is found that the cost of preparing per plate of noodles is Rs. 21.34. Of the total cost the major cost is the prime cost which account for 67.1% of the total cost, 28.1% of total cost account for factory overhead and rest 4.8% of the total cost account for admin & selling and distribution cost. The profit margin per plate accounts for Rs. 18.66, which works out to 46.6% on selling price.

Findings:

 There is no formal approach in determining the cost per plate of noodle.  The pricing is done based on price fixed by competitors selling noodles in that locality  The total cost per plate may vary based on the prices of raw materials, accordingly the profit margin will vary.  Considering on an average 50 plates sale per day, the profit per day works out to be Rs. 933 and considering constant sale for 30 days in a month the total profit would be Rs. 27990. By this we can ascertain that a business which runs for just 5 hrs per day has a potential to generate good revenue, considering the capital investment and other expenses.  The reason for growing number of street side fast food shops is basically on account of convenience, no awaiting time, reasonable price, tasty and reasonably hygienic, less investment and easy to start the business.

Conclusion: Fast food is one of the world’s fastest growing food types. India is seeing rapid growth in the fast food and restaurant industries. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand. The trend is radically changing the way people eat in India. The fast food industry in India has evolved with the changing lifestyles of the young Indian population. It may take some time for the local enterprise to mature to the level of international players in the field. Nevertheless the scope of local street fast food business continues to capture its share, in the midst of all the competitions from restaurants, fast food chains etc. The growing number of nuclear family and hectic work life has driven the people to enjoy street side fast food items. There is scope for further research in this domain to explore what motivates people to prefer road side fast food v/s branded foodchain?

Reference: http://en.wikipedia.org/wiki/Indian_fast_food Project report titled “Application of costing to Indigenous business units” submitted by Ms. Pooja Yallur and Ms. Mukta Pant on 5th March 2015 to Prof. Mahesh bendigeri, Global Business School, Hubli.

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15 Panel Discussion on Union Budget-2015 GLOBAL BUSINESS SCHOOL (GBS ) Hubli hosted a panel discussion on Union Budget 2015 –16 at its campus on Friday March 6, 2015. The panel members were:  Mr.Sheshgiri Kulkarni , Chartered Accountant  Mr. M B Natraj Chartered Accountant  Mr.C H Angadi CEDOK  Mr. Prakash Yelvatti Financial Consultant  Mr.Narayana Bhat Chief Manager, Vijaya Bank  Dr. M M Moulvi Academician  Mr. Srikant Deshpande Executive at ABRL All the panelists admired the government for releasing growth oriented budget this year .

Mr. Sheshgiri Kulkarni started the discussion by introducing various facts of Indian economy like GDP, current account deficit, inflation, new banking code, law on black money etc

Dr M M Moulvi gave exhaustive history of Indian budget right from the first five year plan. He threw light on the objectives of budget such as, self sufficiency in agriculture, regional rural development, infrastructure and industrial development and poverty elimination. He stated that budget is an exhaustive process which is within the federal democratic and mixed socialistic pattern of the India. Inspite of all efforts India still has 35% BPL and 35% illiterate population. The facts indicate that inclusive growth is still a dream.

Mr Narayana Bhat Chief Manager, Vijaya Bank shared his view regarding the MUDRA bank which will help refinance the tiny industry.

Mr. M.B NATRAJ asserted that though “Swachh Bharat Kosh” has been set up by the Central Government to mobilize resources for improving sanitation facilities in rural and urban areas and school premises through the Swachh Bharat Abhiyan, efforts to clean up ganga and bharath would be futile if the ganga within us is unclean.(Clean Ganga Fund has been established by the Central Government to attract voluntary contributions to rejuvenate river Ganga).He also applauded all measures to boost efforts in unearthing and combating black money

16 Mr. M.B NATRAJ asserted that though “Swachh Bharat Kosh” has been set up by the Central Government to mobilize resources for improving sanitation facilities in rural and urban areas and school premises through the Swachh Bharat Abhiyan, efforts to clean up ganga and bharath would be futile if the ganga within us is unclean.(Clean Ganga Fund has been established by the Central Government to attract voluntary contributions to rejuvenate river Ganga).He also applauded all measures to boost efforts in unearthing and combating black money

The moderator Mr Sheshgiri Kulkarni stated that the budget has been able to put small things together through various schemes such as Goods and Services Tax (GST), ease on corporate tax etc. so as to achieve the larger aim of growing the economy as a whole. Talking about how the new budget is going to help the direct tax collection, CA Sheshgiri Kulkarni, discussed in detail about various schemes .Mr Srikant Deshpande said the the GST is very beneficial for the retailers. He said that GST is definitely rejuvenating for the industry. GST which aims to replace a series of existing taxes such as excise duty, service tax and value added tax will go a long way in streamlining tax administration and result in higher tax collection for center and states.

Each of the panelists gave their opinions of the Union Budget and potential proposals that would benefit entrepreneurs in the future. Mr C H Angadi CEDOK was the first to give his opinions on the skill development programmes and making the students industry ready and was of the opinion that the Budget did open immense opportunities for the entrepreneurs in terms of expanding businesses.

After that, Mr Prakash Yelvatti Financial Consultant jumped in by making the audience familiar with the gold monetization scheme, which will replace both the present gold deposit and gold metal loan schemes. He said that the new scheme will allow the depositors of gold to earn interest in their metal accounts and the jewelers to obtain loans in their metal account. He said that Automobiles, Housing, infrastructure, Banking are the sectors to look forward to for equity investment. He reiterated that the sensex would grow at a rate of 12- 15% in this year.

17 The students had a lot of queries regarding defence expenditure, GST, wealth tax, service tax and social security. Discussion on queries on tax benefits to the salaried class took place, Mr Sheshgiri opined that the budget did not really bring in “acche din” for the salaried class as the income tax slabs remain unchanged but it did offer some respite by doubling monthly transport allowance ( which is tax free) to Rs 1600 as well as offering deductions under section 80 (D).

At the end of the question and answer session, the moderator opened the floor for ranking the budget which received a 7.5 on 10 by the panel members. He concluded on an inspirational note to an engaging audience and encouraged them to do, achieve, theorise and reflect in order to get a better understanding of their abilities and their skills. The panel discussion ended with a huge round of applause with great success.

The event was organized by Dr.Ramakant Kulkarni, Mrs. Tazeentaj Mahat, Mr .Mahesh Bendigeri, and Mr Prasad Kulkarni.

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19 Alumni meet – Reminiscence 2015

Ms. Tejaswini Patil

The annual Alumni Meet – Reminiscence was held on 8th March 2015 at the Global Business School, Hubli. The event was coordinated by Ms. Kiran Magavi and Miss Tejaswini Patil along with students of the Alumni and Cultural Committee of the GMG. Other student volunteers too contributed.

The gathering was welcomed by Director Prof. Uday Lawate and anchored by present students Komal Bhandari of the senior batch and Vishwanath.S from the juniors.

The program scheduled to start at 11am began around 12.30 as alumni arrived around that time. The number of alumni present on the occasion was 40. The programme started with fun games and introduction sessions. Past students were nostalgic and remembered student days spent on the campus of GBS. Paying compliments to the facilitators they recalled interesting sessions, events and classes attended /not attended by them! An alumnus of the second batch 2008-10, Mr. Anirudh Shurpali mentioned that he is speechless and happy looking at the development of the campus and the growth of GBS from strength to strength. Some of the alumni who shared his/her experience of their career growth/ position etc were Mr. Hardeep Singh, Miss Lakhsmi Roka from batch 2011-13, Miss Apoorva from the 2010-12 batch. Kavita Madivalar and Shweta Mahindrakar from the 2012-14 batch. The alumni urged the current students to follow the guidance and suggestions given by their respective specialization experts and also keep abreast of the current trends and developments in their area of interest.

The students, staff and alumni present were served sumptuous lunch between 1.45 and 2.45pm. A panel discussion was conducted and moderated by Profs. Ramakant Kulkarni and M.N Manik post lunch. The topics covered were – going beyond the university syllabus, what are other areas GBS need to include to make the student industry ready and what are the various skills and competencies that would make one progress in his/her career. The discussion was very fruitful and brought out a gamut of opinions, issues, suggestions and observations from the nine alumni students participating in the discussion. The session was also aptly conducted by the moderators of discussion. Present students too were enriched by the thoughts and opinions shared by the participants. The session was followed by more fun games and around 4pm the curtain to the Alumni meet 2015 was drawn to make way for another event the Women’s day celebration that is observed around the globe on the 8th March.

20 Feedback It was really wonderful; we formed our own team and started working on the competition which helped us to build team spirit. We felt happy because everybody liked our starters. We did earn profit out the activity. The day was enjoyable, we became close to all our classmates. It was memorable day, great experience, By promoting our stalls we learnt many things like planning, team spirit, organizing, promotional strategy to increase our sales through a small investment. It was joyful, Enjoyed it a lot, food fest taught us the selling skills, how to make profit with minimum investment, how to handle customers, how to attract customers. Thanks to the organizers, thanks for organizing fun day. Pallavi ,Shahina, Suma, Rukshar, Pooja b, Shruti J, Navya, Savitri, Roopa Vinayak M, Abbasali, Manjunath I, Fayum, Swaroop,Karthik, Santosh Biradar

Glimpses of the event:

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21 Fun Day-2015 “Discover the facets in you” Ms. Tejaswini Patil

Date: 14-03- 2015 Venue - Canteen Essence-Creating a fun atmosphere in the workplace increases productivity, morale, and makes the organization more competitive. Fun is contagious. Everybody wants to have fun and be part of fun activities .We can make more fun, if we just decide to be bold, flexible, improve our attitudes and apply some ideas. Objective-To refresh and bring liveliness among Globalites , Acts as Stress buster, To enhance the team spirit among the students fun week was organized with the Fashion theme

Follow of the event is as follows: Food fest, Fun Fair, Talent Show, Activities, Ramp Walk followed by dinner

We had around 16 teams participating for food fest as well as fun fare. Variety of starters were prepared by the students, few of them were pani puri, masala chat, paneer cutlet, katori chat, veg fish, gajar ka halwa, custard, ice creams with different flavors, dahi wada, cutlets, samosas, fruit salads and so on.

Awards for the same is as follows Winners Food Fest – Seniors Ranjita & Nameeta

Food Fest – Winners Juniors Arpita Nayak & group Food Fest – Runners Up Juniors Roopa & group

Fun Fair Juniors Javeed and Group Ramp – Solo – Boys -Winners Vishwanath,Vinayak Ramp – Solo – Girls - Winners Ranjita ,Roopa Ramp – Couple – Winners Amit and rosemary Ramp – Couple – Runners up Vishwanath and Deepa

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23 Women’s day Celebration Mrs. Kiran Magavi

Chief. Guest and women achiever honored – Mrs Taramani, Manager – Corporation Bank, Coen Road Hubli.

The function was anchored by Anita Hoogar. The audience was welcomed by Ms. Kiran Magavi and the guest was introduced by Director, Prof. Uday Lawate. Prof. Ramakant Kulkarni delivered the presidential remarks.

Mrs Taramani in her address shared various feats and achievements of women across the globe. In her twelve minute to the audience she chronicled the struggle of women right from the sati to modern day discrimination. She also highlighted the names of women inventors and pioneers who have made and invented machines like the car heater and utility items like baby disposable diapers.

A dance showcasing many facets of modern women was brilliantly performed by Miss Megha Chalawadi aand team. Ms. Kiran Magavi proposed the vote of thanks. The day ended with a high tea served at the GBS canteen.

24 Back to contents 25 Automobile Dealer Management System &

challenges –A Panel Discussion Dr. Bhargav Revankar

GBS has organized the panel discussion on Automobile Dealer Management System and Challenges-A panel discussion involving experts from different companies. It was organized on 14-Mar-2015. Dr. M N Manik, Dean Academics moderated the discussion. Panelists were: 1. Mr. Prashant from TATA MOTORS LTD- Passenger Car Division(TML) 2. Mr. RajuYeli from MAHINDRA & MAHINDRA two wheelers(M&M) 3. Mr. VinayHegdal from FORCE MOTORS LIMITED (FML) 4. Mr. ShrikantKulkarni from FORCE MOTORS LIMITED ( FML)

The discussion was …… Key Challenges faced by the companies in terms of inventory management, order processing and projections with the dealers Tata Motors: Usually 3-4 variants of each model are stocked with a dealer. A dealer always has a mix of different models for sale. Projections are done by brainstorming, with year on year (YOY) as basis or Year to date (YTD) as the basis. Manpower availability is the biggest challenge faced by them. Mahindra and Mahindra two wheelers are not very popular among the masses. M&M:It acquired Kinetic and launched its own product CENTURO and GUSTO in the 110 cc market which is a very competitive market.Centuro has advanced features like the anti –theft system.But since the product has low awareness, market share has been around 2-3 %.However M&M has plans for aggressive marketing campaigns for the future.

26 Opportunity that Indian markets offer to the auto firms FML: Force Motors primarily targets the rural market and the semi-urban market. It has more than 80% of market share. The orders in the pipeline are huge and hence waiting time is quite long. The company faces the challenge in terms of ramping up production. Once produced the finished goods inventory becomes large and the company asks the dealers to stock products for a month. Butto stock goods for a month requires high amount of investment from the dealers’ end. Dealers do not have such high working capital and hence can stock products for a maximum of 3 weeks only. Example: 20 vehicles of a particular model would cost the dealer around 1.5 crores a month. So FML faces supply side bottlenecks.

TML: Globally 8 persons out of 10 own a car where as in India it is only 3 out 10.So there is a gap of 5 customers who can be wooed to buy a car. So there is a huge opportunity and the market has the potential for car sales.

Competition from the used car markets- is it a challenge or an opportunity? TML: Globally the used car market is 70 % and the new car market is 30 %.Tata has the TATA MOTORS ASSURED program for pre-owned cars. Usually the first time buyers’ purchase these cars and these customers later buy new cars. So there is overlapping of customers. Driving schools are being run in metros to tap into this market to convert them into new car customers. Also going to a dealer for buying a preowned car is more hassle free in terms of documentation, financing, RTO issues etcvis-a-vis buying from a broker.M&M and FML do not have pre-owned vehicle section. Instead it is customer to customer sale in case of these commercial vehicles.

Issues of product failure from the cars coming from the TATA stable TML: Suzuki and Hyundai are having markets globally. Hence they test their products there and once proven there, the products are introduced in to the Indian markets. Consequently they have a higher success rate. On the contrary TATA is an Indian manufacturer catering to predominantly the Indian market. Hence the testing happens in Indian markets only. As a result the rate of success is lower for TML. Consequently the dealer network is of critical importance to TML. Dealers are given complete support in terms of financial, marketing and manpower building requirements. In case of technical issues with the product, the OEM takes complete responsibility and ensures repair or replacement of the product.

27 The NANO failure TML: The Nano issue was basically a battle of perception.Tatas wanted Nano to be an affordable car which was perceived to be a cheap car. The problem started with the plant at Singur, WestBengal. The plant had to be shifted to Gujarat thus delaying production. On the demand side, due to the hype created around the car, advance bookings of 3.5 lakhs, a world record was generated. But the delay in production lead to loss of orders. But production on the other end was being ramped up. As a result a huge inventory of cars was built up and the booking werereducing. In order to sell these cars, an aggressive sales strategy was adopted and in the process cars were sold to anyone and everyone, even to people who could not buy it. The financiers had to take the car back from the customer and the disgruntled customer branded it a bad product. To this day, the NANO car is a reliable product with no issues.

The TATA Aria failure TML: The Aria was priced at Rs.21lakhs in direct competition with the Innova.However the Indian consumer being price sensitive considered the ARIA to be overpriced. Secondly it was a highly technical product, far ahead of its times. This innovative product did no match the customer segment it was selling to. Hence the customer demanded a less technical product. Also customers, sales and service teams were not trained on the technical features of the product. The result was customers of Aria shifted to the Tata Safari.TML had to downgrade the technical features of the Aria and the sales are now picking up. Rebranding the product is another solution to the problem.

Issues with selling vehicles to an informed customer TML: Classroom training and On the Job training for the sales and service personnel are conducted to handle the customer queries.

Handling Unsold Vehicles Inventory TML: Temporary stoppage of production is the solution.

Other Key points of the discussion: . Upgradation of products is needed on a regular basis else the customer switches brands. . Force One and Force Gorkha need be promoted aggressively. . Tata Zest is not a failure but has seen reduced sales due to overestimated projections. . Forecasting demand is critical in the industry and it should be on the conservative side. . The R&D cost for one vehicle variant is around 200 crores. . Taxation structure in the country, highreliability of the cars are responsible for conversion of family cars into taxis.

28 Director UdayLawate welcomed the panelists and gathering. Dr. Bhargav Revankar introduced the panel members to the gathering and oversaw the complete coordination while Prof Nitinchandra More kept the notes on proceedings. The students in the question answer session posed various questions to the panel members and sought the answers.

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29 Making of Bhumika Prof: Tazeentaj Mahat

GBS organizes annual parents meet Bhumika since its inception in 2008 inviting parents, students, board members and all the staff of GBS.

From 2009 when the 1st batch was to come out bhumika was added with the awarding of medals-Gold and Silver to the out going students for their contribution during their two year stay.

The medals are instituted by the members of management in the memory of their family members.

The medals (Gold and silver)are instituted for three academic areas namely Finance, Marketing and Human Resources. Similarly the medals are for sports and finally one gold medal for the over all leadership.

The students are selected through a set process and the final winners are presented the medals during the Bhumika in the presence of the parents and others as stated above.

The selection process goes something like this. All the final year students are eligible to nominate themselves. They fill a balance score card (BSC)developed by GBS. The BSC comprises of academic achievements, sports, GMG activities in which the students contribution in organizing the events and participation in the events representing the GBS and their achievement, placement record, compliance to the statutory needs of administration, attendance, performance in summer internship. A proper weight age is assigned to each of the items on BSC. Based on the BSC thus filled deciding a cut off, a merit list is prepared which normally consists of 15 students for the next round of selection.

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30 The final process sees the shortlisted students taking an interview before the panel of experts drawn from various related fields. The panel conducts the interview lasting about 4 hours in all. The final list of winners is drawn based on BSC and the performance in the interview. The first two winners receive the medals during the Bhumika function.

This year the interview process was carried out from 10th March to 13th March,2015.

Area Marketing Area Finance Area H R Area Sports Overall Area leadership Area

Panelist Mr Hemal Desai, Mr R P Mr S G Mr Daniel Mr Subhash & Mr Shrikant Raichur,Mr Patil, Praveen Madiman, Mr Deshpande, Hardeepsing Mr kumar& Ravi Kulkarni Hundal,Mr C.Reddy, Dr( Mrs) & Mr Nitin & Mr Shantala Harshvardhan Momaya & Roshan E Yogi Shilvant Mr Avinash P Kulkarni No of 15 14 8 15 15 Students

No of Gold & Silver Gold & Silver Gold & Gold & Gold Medals Silver Silver

31 Back to Contents

32 BHUMIKA-2015 Prof: Tazeentaj Mahat Annual Parents Meet

GBS organized the yearly parents meet “Bhumika-15” on 28th March, 2015 at President Hotel, Near Unkal Lake, Hubli. Mr N Pany, Vice-President Group HR MSPL Hospet was the Chief Guest on this occasion.

Both parents and educators have a large stake in children's success and therefore parents are an integral part for the success of any student. Global Business School, Hubli from the year of its inception in 2007, has been organizing the Annual parents meet involving the Parents of all their students. GBS has seen 8 successful years of its services to the student community and 6 successful batches that have passed out from GBS Hubli are witness to the this event.

Bhumika event is organized by GBS to also award the deserving meritorious students in various specializations. The Gold and silver medals are instituted by the Board Members of GBS management. All the final year students, at the end of their course are evaluated in 5 different categories – Marketing, Finance, Human Resource, Sports and Over all with rigorous rounds and stringent parameters and are declared winners for Gold and Silver medals.

This was the 8th Bhumika in a row, a total of 9 students of the batch of 2015 were awarded for the excellence in various academic and sports field by giving the medals.

Chief guest Mr N Pany addressed the gathering covering various areas of interest to the students and parents. He said that the IQ level of students is high and they must be given freedom to pursue their dream, they are well informed as such parents have to act as facilitators pitching in with their experience to ensure they are on track. Emphasizing the importance summer internship he advised the students to do the SIP in right earnest and use this opportunity to learn many things about organization. He lamented that organizations are not spending enough time with students in SIP. A student doing project in marketing area must meet the customers he added.

With technology coming in all the areas he advised the students to be familiar with SAP and the best way to learn that is during the MBA days so that their value in job market goes up as MBA with SAP has always has good market.

Touching up on the importance of campus placement he informed the students to accept campus jobs no matter what the package is offered as that will stand the students in good stead because

33 within no time the fresh students come in and market becomes difficult. While he praised the oral communication levels in students he was critical of written communication in students.

He expressed his concern on the feeling among the students that they are not offered the job of their standard and paid below the standard. He advised them that students need to learn from start up level hence organizations prefer to put the students at start up level and help them raise to the next level so there is nothing to feel bad about the job given which may sound below the par. He touched up the national and international level scenario and said that the situation is complex and uncertain and expectations can go haywire even though good planning has been done hence one must be able to learn to work in such situation.

Mr Ramesh Kothari, Chairman GEN Society in his address called up on the parents to encourage their children to follow their dream and help achieve it. He called upon the students to have a vision and follow that to succeed. He went on to inform the gathering that he believes in giving freedom to the people in work so that the organization develops. He praised MSPL organization for its ethical way of doing the business.

Prof. Uday Lawate welcomed the gathering and shared the significance of having this annual parents meet, He said that Bhumika is one such unique event which brings all the stake holders – the Management, the Parents, the Faculty and students on one common platform at least once a year. A student’s career is shaped by all the stakeholders, and Bhumika becomes important in this regard.

Mr Nagraj Goudar introduced Mr N.Pany to the audience. Further he as the Director Placement presented the placement report and handed over the offer letters through the dignitaries to the students placed in various organizations.

Bhumika Coordinator Tazeentaj proposed vote of thanks.

The Management of GBS was represented by the Shri. Ramesh Kothari, Chairman, Sri Bharat Jain President,Sri Mahendra Kothari,Vice President, and Sri Jitesh Jain Secretary of GEN Society.

34 All the staff members were introduced to the audience and they were felicitated by the management.

Tazeentaj as the Bhumika coordinator presented the brief on the selection process for the awards.

A total of 67 students were short listed for the final round of personal interview by the experts to judge as winners.

The Winners go as under : Area Gold Medal Winner Silver Medal winner

Marketing Ranjita Naik Shwetank Johari Finanace Ruben Stanley Bhagyashree Kulkarni H R Megha R C Anita Hugar Sports Rakesh Navalgund Monica Thakur Overall Leadership Ruben Stanley

All the nominated students were given certificate of nomination.

The students of first year gave the cultural programme.

The spirit of Bhumika-15 “ Faith in System, Faith in process and Respect for fellow contestants.”

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35 36 Back to Contents 37 Books in House Mrs. Jyothi Nalwad Dont Lose Out, Work Out!

Stress and work are the two facts of modern age. There is no getting away from them. And not to forget the fact, that we are forever stuck in front of our machines, seated all throughout, without any scope to workout. Rujuta Diwekar’s book, “Don’t Lose Out, Workout” shows us how to work out in the middle of our hectic schedules. The book shows you why exercise is important and how you can do it, despite having no time for it. Rujuta breaks all myths and gives the reader unique and quick ways to exercise. With her experience, Rujuta tells you all about working out in the right manner and maintain a healthy diet at the same time. “Don’t Lose Out, Workout” is a simple and effective book on not to lose out on the most essential components of modern life – working out. " With our stressful working style where we don’t budge from our office chair, health takes a toll and before you realise it’s already too late. Even if we make resolutions, there’s no one to guide you to the right workout session. Rujuta Daywear’s Don’t Lose Out, Work Out helps you understand why and what type of exercise is important.

Summary of the book We all have come across fancy Yoga centres and state-of-the-art gyms which promise to help you keep fit. The lack of knowledge about which exercise and workout suits you the best can cause injuries and at the same time leave you with zero results. Rujuta Diwekar, in her book don’t Lose Out, Work Out dismisses common myths and fads about working out. She further goes into the nuances of exercising and how it is different for every individual. Focus has been length to strength training, cardio, Yoga and pre and post meals workout.

About Rujuta Diwekar Rujata Diwekar is a famous nutritionist and trainer. She has over 15 years of experience in the field of training people from various walks of life. An avid Yoga practitioner, Diwekar has done teacher training courses. She has authored books like Don’t Lose Your Mind, Lose Your Weight, Women And The Weight Loss Tamasha and Khaiye Aur Vajan Ghataiye.

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38 Quizmania March-2015 Howard Wylde I NUMERICAL ABILITY

Q1. What value will come in place of the question mark? ?% of 650+32% of 450= 454 1.36 2.40 3.44 4.48 5.None of these.

B. 6/17 of 8/19 of 5168 =? 1.708 2.738 3.768 4.798 5.None of these.

Q2. Select the correct alternatives from the given choices A train moving at a speed of 72 Kmph crosses on electric pole in 25 seconds. What time will the train take 16cross a platform of length 700m when moving at a speed of 90kmph. 1.44sec 2.48sec 3.52sec 4.56sec 5.None of these

The average age of eight students of school is 14 years out of which the average age of five students is 11 years. What is average age of the remaining three students. 1. 13 years 2.15 years 3.17years 4.19years 5.None of these.

II VACABULARY CHECK

Q1. Form Synonyms for the following words.The number in the bracket denotes the number of letters in that word

Quench ,sate= S___e Scaffold= g_____s Ceremony= sa____ent Errors=S___c__m

39 Q2.Match the following 1.Gerontology a)Plants 2.Interlocutor b) Story 3.Hydroponics c) Senility 4.Rawnteur d) head 5.Phrenology e)conversation

Q3. Identify the part that has a grammatical error and write the number of that part as your answer If the sentence is correct mark (5) as your answer. 1. The galaxies such as the milky way are so enormous /that even the biggest of the stars/seem insignificant/no error 2. The often –used idiom play possum,/ which means to pretend to be asleep or dead/ owes its genesis to the/feigning behavior of the marsupial opossum ,/ which has pretended 15 be dead when attacked./no error.

III General Awareness

Q1. The hurdles foreseen in the implementation of IFRS were discussed in a meeting of the recently reconstitutes NACAS which stands. 1. National advisory committee of accounting standards. 2. National Advisory commission on accounting systems. 3. National Advising commission on accounting systems. 4. National advising committee of accounting standards. 5. None of these Q2. IFRS stands for 1. Indian Financial reporting system. 2. International financial reporting standards. 3. Indian financing reporting system. 4. International financial reporting system 5. None of these

40 Q3.Which of among the following places will host the 2018 asian games? 1. Doha, Qatar 2. Bangakok , Thiland 3. Manila, the Philippines 4. Jakarta,Indonesia 5. Gungzhon , china

Q4. According to a recent notification, who of the following Enjoys life long visa to india? 1)NRI 2)PIO 3)OCI 4)NRI & PIO 5)All these

41 Answers of FEB-2015 Q1. 3 3 Q2. 1 3 Vocabulary Check Q1. Botulism Comity Dagnerreaty Enantiomorph Q2. Match the following 1-J 2-I 3-H 4-G 5-F 6-C 7-E 8-D 9-B 10-A Q 3. A. Choice -2 B. Choice – 1 General Awareness Q1. Ans : Choice 1 Q2. Ans: Choice 3 Q3. Ans: Choice 1 Q4. Ans: 1-C, 2-A, 3-B, 4=E, 5=D.

Back to contents 42 GBS IN MEDIA

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