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In Vogue Burberry May Have Changed the Way We Consume Fashion, but There Is Nothing Quite Like the Thrill of Watching It Strut Past in Person

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In Vogue Burberry May Have Changed the Way We Consume Fashion, but There Is Nothing Quite Like the Thrill of Watching It Strut Past in Person Fashion In vogue Burberry may have changed the way we consume fashion, but there is nothing quite like the thrill of watching it strut past in person. Sarah Assenti unveils the Fashion Week shows to see, and be seen at this spring hen Burberry opted Right: The Anteprima ready- to live stream their to-wear show during Milan WA/W16 collection, Fashion Week S/S17 the decision was lauded as democratising fashion. No longer Marc Jacobs, so don’t miss the were press credentials or an opportunity to witness fashion’s Oscar nomination crucial to future game-changers at work. obtaining a seat in fashion’s Hop across the pond to theatre of dreams; now you could London and the innovation and do it from the luxury of your own individuality of ready-to-wear home in gladrags of choice. (RTW) collections continues. The 2017 fashion circus Entering his 11th year in the begins in New York City. Last industry is Christopher Kane, season’s most coveted invite was the Scottish designer who has undoubtedly the presentation managed to make lamé and Crocs of Kanye West’s Yeezy line desirable, and whose pieces have – though for all the celebrity- attracted ‘it girls’ Alexa Chung, turned-designer shows, the Big Daisy Lowe, Immy Waterhouse Apple offers both icons of the and Veronica Heilbrunner to the American fashion industry and front row. Head to Somerset an abundance of fresh faces. House for LFW’s International For style connoisseurs looking Fashion Showcase, where talented for designers on the tipping point emerging designers from around of becoming the ‘next big thing’, the globe present their work and head to Chelsea’s Milk Studios, discover innovative designs from where graduates from New Egypt, Argentina, Saudi Arabia, York’s Parsons School of Design Nigeria and beyond. debut their MFA collections. If you’re spending spring Former Parsons alumni include in Paris, a seat at one of Karl Derek Lam, Prabal Gurung and Lagerfeld’s stylish spectacles ➤ January-March 2017 Upward Curve 11 Fashion for Chanel is a must. Plans for this season remain tightly under wraps, but previous shows have seen the city’s exquisite Grand Palais transformed into a Parisian brassiere, a chic supermarché and a decadent RTW collections, a seat at a Above: The Byblos Milano ambassadors Tom Hiddleston, casino, complete with Julianne Murad event is a Paris essential. fashion show in Milan Below: Petra Collins and Florence Welch Moore, Lara Stone and Kristen Closing the season with New York and Milan Bottom: alongside you lining the catwalk Stewart propping up the roulette a short jaunt across the Alps Keep an eye out for front row front row. ■ table. If they’re not already taking to Milan, the brand to see is celebrities such as Jennifer centre stage in Lagerfeld’s Gucci. Since relative unknown Lopez and Lenny Kravitz couture tableau, expect to see Alessandro Michele took the GETTING IN muses Cara Delevingne, Willow helm back in 2015, the luxury a cacophony of textures. The THE HOT SEAT Smith and Alice Dellal sitting Italian fashion house has outcome is a collection of 70s How to secure a across the catwalk. Stewart has shrugged off the sleek silhouettes inspired embellishment-heavy front row seat at this also been spotted front row at of former Creative Directors looks with an emphasis on the season’s hottest shows: Lebanese designer Zuhair Murad’s Tom Ford and Frida Giannini, individual. Expect to see a mix Flex the plastic: credit shows. Conjuring an ethereal and instead embraced rich of fashion press heavyweights card companies such glamour in both his couture and colours, androgynous styling and such as Anna Wintour and Gucci as American Express offer ticket packages to loyal customers. Ditto for hotel chains and show sponsors, who are often given a set number of tickets to distribute. Press for credentials: commission your own fashion blog or online magazine and you can apply for press credentials. Get content out there in the lead up to press accreditation and you could find yourself sitting behind Ms Wintour herself. Invest in the house: if you regularly purchase from a particular fashion house, be sure to say ‘yes’ to trunk show opportunities. Trunk shows are exclusive intimate shopping experiences, often with the designer present, that can help nurture a relationship and lead to an invite come fashion season. 12 Upward Curve January-March 2017.
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