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SYMA-Report 73 Report Magazine for Inspiring Solutions & Systems 10 LTS Licht & Leuchten GmbH 26 Nestlé 34 Faraday Future Light + Building 2016 Igeho 2015 & Interview Auto China 2016 www.syma.com No 73 | November 2016 1/2016 SYMA REPORT 2 EDITORIAL 3 Content We build inspiration Inspiration and agility as success factors Dear Readers Agility is the ability of an organiza- Think about all the places around tion to react flexibly and actively, the world that act as venues for our and to adapt and to take the work. As exhibition service provider 04 06 initiative in times of change and we work for an enormous variety of uncertainty. Inspiration should be branches, and with customers whose Munich Airport AUDI TT Event infectious; it is invigorating and trends, cultures and behavior pat- Ideas take flight Sporty features stimulating and fills people with terns are to some extent divergent. admiration. Being inspired and agile To have the opportunity to partici- is what defines our competence. pate in this highly diverse environ- Around the world, it is what the ment is profoundly gratifying, but it SYMA brand stands for. As integral also means taking responsibility Werner Stucki CEO SYMA HOLDING AG provider and as partner to our cus- and engaging with the respective tomers, SYMA creates unique mo- circumstances of each individual ments for people on every continent. project, to arrive at the ideal solution. Inspiration and agility are important SYMA is at home around the world. 10 24 success factors in times of change. We are just as much at home in With them we stand prepared, as Shanghai or Hong Kong as we are in Licht & Leuchten GmbH BKW professionals, to face an uncertain Vienna, Prague or Basel. We know Light and emotion Future of energy future and new challenges, what- how to best handle local conditions, ever they may be. At SYMA, these but also different cultures, and we two key concepts are also strongly adapt and engage ourselves. associated with new techniques, systems, products and increased To accomplish this, in more than 60 efficiency. Embedded in all this is countries SYMA has a global net- our flexibility. Our mission: To under- work and its own subsidiaries, which stand demanding customer needs in a provides an excellent platform for cooperative, creative and productive exploiting synergies and experience. way, and to transform them into A few examples can be found in this 30 37 inspiring solutions. magazine. Imprint Huawei EBIANUM We wish you much reading Publisher Heart of an entire sector A dream come true enjoyment in the new layout. SYMA-SYSTEM AG, CH-Kirchberg, [email protected], www.syma.ch Editorial 03 Imprint 03 Concept/Text Trend & Interview 16 DACHCOM.CH AG System Products 22 Spots 36 73/2016 SYMA-REPORT 4 BERLIN 5 Munich Airport’s ITB 2016 exhibition stand com- bines conventional elements with system Cutting-edge components to form a creative overall design lets concept. A seven-strong team from Zweiplan erected the stand. Highlighting architecture ideas take flight Blank canvas as launch pad The stand’s distinctive exterior The concept was created by façade and roof elements reference Munich’s Buero Philipp Moeller. major architectural features of The design was realized by pro- Munich Airport itself. Its modular duction firm Zweiplan, also from makeup achieves the aim of reusing Munich. Naturally, they based their stand materials. The Munich Airport work on SYMA’s high-quality modu- exhibition stand can be installed SYMA exhibition elements were lar technology. A SYMA-MOLTO 150 and reinstalled, maximizing savings specially adapted to execute this structure with a white powder coat- on materials and resources. The design. Christopher Ramsauer, ing was used to project a dynamic grid system applied throughout Managing Director of Zweiplan, ex- image. It gives the stand a certain means that the stand elements plains: "Because SYMA technology special something and acts as function as modular construction is modular, the customer can use it "launch pad" for Munich Airport’s kit. From these firm foundations the to create any required stand size, core business, as well as offering visitor’s emotional response can from 30 m² to 400 m²." The concept visitors an exciting and memorable take flight. At ITB 2016, Munich developed here will be used for all experience. Airport’s 225 m² presence was one of Munich Airport’s trade fair appear- the genuine architectural highlights. ances between 2016 and 2020. 73/2016 SYMA-REPORT 6 BEIJING 7 AUDI TT LAUNCH EVENT Sporty models built by Audi caused Uncompromising execution a sensation in China as elsewhere, For Audi, the driving experience is with the car maker’s TT segment the thing. To demonstrate this, an in- Asia captivated under the gaze of countless inter- genious racetrack was constructed ested onlookers during three days within the exhibition, 300 metres in in Beijing. The presentation by the length and describing a full 360-de- FAW-Volkswagen joint venture com- gree circle. The 2015 Audi TT models by Audi’s promised nothing to offer a mesme- were driven around the circuit, circ- rising and all-embracing showcase ling exhibition visitors at speeds of of Audi TT models in an event space up to 60 km/h. This placed a lot of of around 5000 m2. The benefits of- strain on the resin surface of the fered by SYMA’s event and stand light-gray track created specifically sporty features construction expertise shone for the event. Here SYMA-Asia through, mirroring the elegance, collaborated with a German Audi dynamism and visual appeal of the engineer to provide an excellent occasion. solution. Video, graphics, light show and moving vehicles provided a thrilling and exclusive experience. The track surface was constructed based on rigorous friction calculations, tailored to the out- standing functionality of the all-wheel drive system. 73/2016 SYMA-REPORT 8 BEIJING 9 SYMA excelled with high- quality materials, unsurpassed workmanship and loving A spectacular offering from Audi: expansive spaces, dynamic lighting, attention to detail. futuristic sculptures. Audi has been active in Chi- na since 1988 and has led the country’s premium seg- ment since then. AUDI AG is represented in China by a joint venture and a subsidi- ary. Audi China was founded in Beijing in 2009 as a whol- ly-owned subsidiary of AUDI AG. The company employs a workforce of around 600 and coordinates the business partnership between AUDI AG, the FAW Group and the FAW-Volkswagen joint venture. The Audi stand embodies the perfect combination of power and beauty. Swirling galaxies The Audi launch experience was enhanced by a display of swirling Power and beauty beauty. The white reception area galaxies. Working with professional The interior architecture was a was generously imbued with the partners, SYMA was actively in- statement of modern design, en- visual elegance of art; every detail volved in creating the reception tirely in concert with the latest Audi exuded dynamism. Meanwhile, area and the lettering elements TT models. Perceptibly inspired on the external walls, mirror-like and – in the installation of the Audi by Audi’s motor-racing heritage, stainless steel provided fascinating pillar – a work of art created by a the overall ambience was a perfect light reflections – and an atmos- professional sculptor. combination of power and phere straight from science fiction. 73/2016 SYMA-REPORT 10 FRANKFURT 11 Light & Building 2016 A call for light and emotion For its trade fair presence occupying LTS - Licht & Leuchten GmbH, based an area of over 800 m², SYMA suc- in Tettnang Germany and member of cessfully met all the diverse lighting the Swedish Fagerhult Group since requirements of LTS. The finshed 2010. As the world's leading trade product was based on the attractive fair for lighting and building services and stylish concept of LTS architect technology, Light + Building offered Birgit Tränkle and was designed the ideal stage to present the com- specifically to highlight the impact pany in the best possible light. We at of the company's luminaires. SYMA were proud to be able to pro- vide the basis for the LTS presence Using light in all its diversity at the show with a sophisticated For more than 30 years this has exhibition stand. been the clear focus of activities at 73/2016 SYMA-REPORT 12 FRANKFURT 13 The aim of the presence at Light + Building was to allow users to experience how perfectly their requirements are met by all LTS and Fagerhult products. How satisfied are you with the Andrea Bergerhoff final result? Managing Director We are very satisfied and believe that LTS Licht & Leuchten GmbH in Tettnang we have managed to present lighting applications in a practical way, so we enabled visitors to experience their effects. We also achieved our aim of What can lighting achieve? presenting the "packaging" of our Without light, life as we know it today luminaire design as a complete could not exist. You could say, without system in terms of impact and light light, life in all its facets would be im- output. possible. Many animals and plants cannot live without light. Light shapes What can you tell us about the our everyday lives and influences our collaboration with SYMA? LTS captivates emotions, our performance and our This is not the first trade fair presence organism. That's also why we try to that we have created in collaboration the audience with "package" light in our luminaires as with SYMA. Our relationship has true-to-life as possible. developed continuously since the first its lighting. time we worked together. We now What was the purpose behind your know each other better, particularly presence at Light + Building 2016? in terms of the processes in the com- To showcase the experience of man- pany.
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