12-14 NOVEMBER 2012, WARSAW, POLAND DELIVERING THE NEXT GENERATION OF STADIUMS, ARENAS & SPORTS CITIES CONFERENCE PROGRAMME CONFERENCE PROGRAMME & EVENT GUIDE & EVENT GUIDE MANICA ARCHITECTURE DESIGNING MASTERPIECES FOR SPORT AND ENTERTAINMENT VENUES AROUND THE WORLD KANSAS CITY | LONDON | SHANGHAI CONTACT: [email protected] US +1 816 421 8890 UK +44 (0)20 7147 1852 PRC +86 136 0049 3567 MANICAARCHITECTURE.COM WARNING: THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! INTRODUCTION WELCOME FOR YOUR DIARY! – the TheStadiumBusiness Summit Thank you for joining us in Warsaw. industry’s largest meeting of stadium owners, operators and users – will be Combining a high-level conference, mini-expo and networking events, held in Manchester, from 5-7 June 2013 TheStadiumBusiness Design & Development Summit 2012 brings together a www.stadiumbusinesssummit.com global gathering of business professionals who are delivering the next generation of stadiums, arenas and sports infrastructure. Our meeting is a unique event in Europe – aimed at all professionals involved in the design, construction, refurbishment and management of major sports venues. Lessons from a range of projects from around the globe will be shared – and, at the same time, previews of future projects will be showcased. Our thanks to all our speakers for their expert input, to our partners and sponsors for their support and finally – above all – our thanks to YOU for joining us. We welcome your questions and contributions to the discussions. DON’T FORGET TO NOMINATE We wish you a great ‘visitor experience’ at TheStadiumBusiness Design & Nominations for TheStadiumBusiness Awards Development Summit 2012– and if there’s anything we can do to assist, please 2013 – which recognise leadership, let us know. innovation and achievement in the delivery, operation and management of sports facilities globally – open soon. Please visit www.stadiumbusinessawards.com Ian Nuttall & TheStadiumBusiness team PS. !We are committed to making TheStadiumBusiness meetings the industry’s most important calendar events – so, if you enjoy your time with us here in Warsaw then please tell your colleagues. But if you don’t, please tell us and we’ll get it fixed! LET’S KEEP IN TOUCH Join the Summit Twitter feed at @stadiumbusiness conversation now at LinkedIn Group: TheStadiumBusiness.com #stadiumbiz ! TheStadiumBusiness Summit www.stadiumbusinesssummit.com TheStadiumBusiness Awards www.stadiumbusinessawards.com TheStadiumBusiness Design & Development Summit www.stadiumdesignsummit.com ! 3! THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! CONFERENCE SCHEDULE MONDAY 12 NOVEMBER 14.30 Hotel check-in / Welcome desk at Hilton Warsaw TOUR & WELCOME RECEPTION 18.45 Gather in lobby of Hilton Warsaw for coach transfer to stadium 19.30 ‘Behind The Scenes’ tour of Pepsi Arena Built on the site of the former Polish Army Stadium, Pepsi Arena represents the conclusion of a three-year modernisation and new-build programme for leading Polish football club Legia Warsaw, which has played at this location since 1930. Incorporating the former building’s historical façade, Pepsi Arena is a world-class club stadium with a capacity of over 31,000 spectators (the fifth largest in Poland’s Ekstraklasa top league). Built by the City of Warsaw to the specific designs of the club (which, in turn, signed a 23 year rental agreement), the €105m stadium incorporates an open promenade, three distinct premium club areas, a fully-equipped TV broadcast studio, suites, 380 parking spaces, a Museum and club shop, plus a sports bar and other retail and catering outlets. Your expert guides include: • Marek Drabczyk, Sales and Marketing Director, Legia Warsaw FC, Poland (Project Manager for the new Legia stadium from 2008-2011) 20.30 Welcome Reception / Drinks 21.30 Reception ends / Coach return to Hilton Warsaw TUESDAY 13 NOVEMBER 8.30 Registration & Networking at Hilton Warsaw 9.00 Welcome Introduction to TheStadiumBusiness Design & Development Summit 2012 • Ian Nuttall, Founder, TheStadiumBusiness / Xperiology, UK Your moderator for TheStadiumBusiness Design & Development Summit: • Andrew Williams, Founder, Align2, UK 9.15 Keynote address Planning and realisation of stadiums for major sports events What are the main challenges in stadium construction and program management? And how best do we overcome them? Addressing the importance of high quality site operation and coordination between all stakeholders is essential to ensure project schedules are realistic and adhered to. And, of course, frequent monitoring and response to programme changes is vital. Our expert opening speaker is: • Charles R. Botta, CEO, Botta Management Group AG, Switzerland 9.45 Session 1: New Construction Experiences Our opening session delves into the construction experiences of major new sports facility projects. We sample recently finished projects and explore what happened, the challenges that were unforeseen and the lessons learnt. 9.45 The Revitalization of BC Place, Vancouver In 2007 the British Columbia Pavilion Corporation (PavCo), a provincial government agency, embarked on a journey of renewal for an ageing stadium. The initial project brief was a simple request for material replacement of the existing air supported roof and improvements to public areas prior to the Olympics. But, rather than simply replacing the roof, the project emerged and evolved into a more holistic – and ambitious – project, to embrace new business opportunities including a Major League Soccer franchise for Vancouver with a unique soccer-specific configuration, and to transform BC Place into an incredible, world-class multipurpose facility. • Laurenz Kosichek, Senior Associate, Stantec, Canada ! 4! THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! CONFERENCE SCHEDULE TUESDAY 13 NOVEMBER 10.15 Lessons from PGE Arena, Poland One of the most beautiful stadiums of this year’s EURO2012 tournament, PGE Arena (originally called Baltic Arena), is now the largest stadium in Poland’s Ekstraklasa top football league. Built at a cost of €185m, this 46,000 capacity stadium incorporates many innovative design features. Construction started in 2008 and was completed in mid-2011 – sharing his project diary is the stadium’s lead designer: • Lukas Hampl, Associated Partner, RKW Rhode Kellermann Wawrowsky, Germany 10.45 Coffee break 11.15 Session 2: Form Follows Function - Fact or Fiction? The so-called ‘F-factor’ challenge is a dominant theme of sports venue construction. In our brand-driven world, isn’t design more important than ever? But at what cost? The days of bare concrete structures and endless standardised seating have given way to multiple customer segments, embedded sponsorship and higher quality finishes and materials. Where do we spend the money? And where we can hold back? Rising to the eternal debate are: 11.15 Perfect Cents: Investing in Design Historically seating capacity was the driving force behind stadium design. More seats meant more revenue meant a bigger building. But today’s trend towards boutique service, segmented customer experiences and embedded sponsor branding often creates a situation where ‘less is more’. Investing in design is the new economic reality. • David Manica, Principal, MANICA Architecture, USA 11.40 Better By Design: Applying Thematic and Operational Design in Venues TelstraClear Pacific Events Centre is an award-winning project which combines a 3,000 seat arena and a 700 seat theatre in one iconic structure. The facility opened on time and within budget in April 2005 and is one of New Zealand’s venue success stories. Now, resource consents and business plans for stage 2 (“Wero”) are in place for what will be a project of international significance. Our speaker – who ‘spearheaded’ the concept and development of the Centre from a greenfield site 10 years ago – will explore how applying thematic and operational design can not only make venues more functional; but, crucially, enhance their commercial viability. • Richard Jeffery, CEO, Telstra Clear Pacific Events Centre, New Zealand 12.05 Building lessons from the AEG Facilities playbook As one of the world’s largest sports and entertainment facility operators, AEG has unique insights into operating buildings, from the inside out. Balancing the diverse demands of all venue stakeholders (owners, operators, teams, sponsors, VIPs and fans), the company has established new guidelines on what works and what doesn’t when it comes to designing, building and fitting-out new facilities. Drawing on recent case studies – including the opening of Ülker Arena in Istanbul and BBVA Compass Stadium in Houston – our speaker will share some vital insights to consider, before pouring any concrete! • Raj Saha, Regional Director of Operations, AEG Facilities, Europe 12.30 Guest Speaker 2018 FIFA World Cup, development of Russia host cities’ infrastructure, problems and prospects Preparation for the FIFA World Cup™ 2018 requires reconstruction of the transport and hotel infrastructure, improvement of the security system, and the use of international experience – along with 12 stadium projects in the 11 host cities. • Natalia Kochetova, Russian Association for Sports Facilities (RASF), Russian Federation 13.00 Lunch ! 5! THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! CONFERENCE SCHEDULE TUESDAY 13 NOVEMBER 14.30 Session 3: Innovations Showcase The construction and delivery of stadiums, arenas and sports facilities increasingly relies on technological and service innovation to ensure on-time and under