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Yahoo! Turns Pink To Support Awareness Estee Lauder Companies in Support of Breast Cancer Research Foundation

Make a Difference at http://gopink.yahoo.com Sunnyvale, CA -- September 26, 2001 -- At 12:01 a.m. EDT on Oct. 2, Yahoo!® (www.yahoo.com) will become the first and largest online global monument to go pink. Yahoo!'s front page will be colored pink for the whole day of Oct. 2 in support of Estee Lauder's Global Landmarks Illumination Initiative -- the illumination of worldwide landmarks in pink lights to raise awareness about breast cancer. During October 2001 -- National Month -- consumers around the world can get involved in the public service campaign and make a difference in the fight against breast cancer by going to http://gopink.yahoo.com or by clicking "Go Pink with Yahoo!" on the Yahoo! home page (www.yahoo.com). Yahoo! joins with the Estee Lauder Companies, along with other recognized world landmarks, to encourage people to think pink and generate funds for The Breast Cancer Research Foundation (BCRF). Several Yahoo! properties and regions around the world including: Yahoo! Argentina, Yahoo! Australia/New Zealand, Yahoo! Brazil, Yahoo! Canada, Yahoo! en Espanol (http://espanol.yahoo.com), Yahoo! Italy, Yahoo! Mexico, Yahoo! Singapore, and others, are also participating in support of breast cancer awareness. Breast cancer is the most common form of cancer found in women today, according to the BCRF, and this year 192,000 new cases will be diagnosed in the . Since its inception in 1993, the BCRF has given out more than $30 million in grants to support clinical research at some of the country's most advanced breast cancer medical facilities. Monies raised through the online campaign benefit the BCRF, as well as the ongoing relief efforts of the Twin Towers Fund and The American Red Cross Disaster Relief Fund. "By turning the Yahoo! home page pink, communicating to our worldwide audience, and harnessing Yahoo!'s global network of services, we can reach millions of people around the world and encourage the global community to unite in this effort," said Jasmine Kim, vice president, international marketing, Yahoo!. "Together, we can make a difference in the quest to eradicate this devastating disease from the lives of women and families everywhere, and ultimately find a cure for breast cancer in our lifetime." Myra J. Biblowit, president of The Breast Cancer Research Foundation commented, "Together as a nation we fight scores of battles, everyday. At The Breast Cancer Research Foundation, we continue our quest for a cure as this is an ongoing battle that takes a lifetime commitment. In this year alone, more 40,000 women will die from this terrible disease. The Foundation is steadfast in its mission to fund the research that will save the lives of our mothers, our daughters and our friends. Without the support of great companies like Yahoo! and Estee Lauder, we would not have the ability to regenerate the much-needed resources year-after-year that will bring us closer to this universal goal." Go Pink and Battle Breast Cancer Created to raise awareness and generate contributions, "Go Pink" will be featured on the Yahoo! global network from Oct. 2 through Oct. 31. Through http://gopink.yahoo.com, people using Yahoo! can: Donate to the Cause -- Consumers can immediately make a contribution by clicking the "Donate" links on http://gopink.yahoo.com. Donations can be made through Yahoo! PayDirect via credit card, checking accounts and savings accounts. Additionally, consumers can use their Yahoo! Points to make a donation. Participants simply enroll in the points program to earn points when using the Yahoo! Visa or while shopping at Yahoo! Shopping using Yahoo! Wallet. Once enrolled or for those already enrolled in the free program, simply donate existing points (from 1,000 to 25,000) through the special "Donate Points" link. For every point contributed, Yahoo! will give a penny to the fundraising efforts. Get Informed -- The best way to win the battle against breast cancer is to know how to fight it. During the campaign, people can click on the "Health" link to reach the newly launched Breast Cancer Center from Yahoo! Health (http://health.yahoo.com), which features content from the American Cancer Society and provides valuable information and interactive community resources including: news, facts, prevention and risk assessment, detection tips and symptoms, as well as clinical trial information, Ask the Doctor, Find a Doctor, healthy recipes, and more. Purchase and Give Back -- During the month of October, people can also purchase brand name cosmetics whose proceeds benefit breast cancer research -- shop online at , , Estee Lauder, and . The special gallery of products is available through the "Shop" link from http://gopink.yahoo.com as well as via Yahoo! Shopping (http://shopping.yahoo.com). Participating Web sites will offer free standard shipping and handling on purchases of $50 or more on the designated breast cancer products. Go Pink! -- Mother, sister, friend, wife, survivor -- you or someone you know may be affected by breast cancer. Show your support by customizing your My Yahoo! page with the , heralded as the worldwide symbol of breast health. Click on "Show Support" from the campaign page or on the "Go Pink" text on the My Yahoo! front page (http://my.yahoo.com) to add a pink ribbon theme and use the Web to raise awareness.

Since 1992, Evelyn Lauder and The Estee Lauder Companies have been at the forefront of increasing global awareness of breast cancer by distributing pink ribbons at its cosmetic counters worldwide, encouraging governments to dedicate a day, week or the month of October to Breast Cancer Awareness, enlisting support from the world's First Ladies and facilitating press coverage on the importance of early detection and treatment. It also donates a portion of the proceeds from special products sales to breast cancer research, which this year will share the funds collected from U.S. counter sales and internal corporate activities with the Twin Towers Fund, which has been established by the City of New York to assist the families of police officers, fire fighters and rescue workers, and the American Red Cross Disaster Relief Fund. About the BCRF The Breast Cancer Research Foundation was founded by Evelyn H. Lauder of the Estee Lauder Companies, Inc. in 1993. Since then, the Foundation has carved a niche as the first and largest not-for-profit organization dedicated solely to funding clinical and genetic research in breast cancer. We rely on nationally recognized experts to advise us on where our grants will make the greatest impact, keeping the Foundation in a key position to recognize today's most promising initiatives. As a result, our efforts have grown to support young and seasoned investigators alike, pursuing answers in topics ranging from the clinical and genetic aspects of the disease to investigations in nutrition, the incidence in young women and in African American women, vaccines, and the psychosocial impact of treatment on women of all ages. The Breast Cancer Research Foundation guarantees that a minimum of 85 percent of all funds raised goes directly to research. For more information or to make a donation, please write to the Foundation at: 654 Madison Avenue, Suite 1209, New York, NY 10021, call 866/FIND-A-CURE, 646/497-2614/fax or log onto www.bcrfcure.org. About Yahoo! Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 200 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States, and is headquartered in Sunnyvale, Calif. Contact Images as well as B-roll package available. Yahoo! Dana Young, 408/349-3631 [email protected] Scott Morris, 408/349-6347 [email protected] or Estee Lauder Co. Maria Perez, 212/572-4454 [email protected] or BCRF Amy Singer, 646/497-2614 [email protected] or Fleishman-Hillard Nicole Waddell, 415/356-1037 [email protected] # # #