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Supporting Education and Medical Research Supporting education and medical research. 1 Follow The BCA Campaign @BCAcampaign #BCAstrength Supporting education and medical research. TABLE OF CONTENTS TOGETHER, WE CAN TAKE ACTION 04 TO DEFEAT BREAST CANCER EVERY ACTION COUNTS. WHAT’S YOURS? 06 SIMPLE WAYS TO JOIN US 08 STRENGTH IN NUMBERS 10 THE BCA CAMPAIGN AND THE BREAST CANCER 11 RESEARCH FOUNDATION® (BCRF) IN ACTION LIFESAVING ACTIONS OF BCRF RESEARCHERS 12 WILLIAM P. LAUDER ON THE GLOBAL IMPACT 16 OF THE BCA CAMPAIGN ELIZABETH HURLEY, GLOBAL AMBASSADOR, 18 ON 20 YEARS OF ACTION WITH THE BCA CAMPAIGN PINK RIBBON PRODUCTS 20 TOGETHER WE CAN TAKE ACTION TO DEFEAT BREAST CANCER Over the past two decades, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign has brought together women, men and families in more than 70 countries to help defeat breast cancer in their own unique ways—from sharing their powerful stories about their experiences with the disease to participating in fundraising and awareness activities. Together, these actions have sparked a global movement, enhancing awareness and raising more than $58 million to support global research, education and medical services. The 2015 BCA Campaign celebrates all the things we do, big or small, in the fight against breast cancer and unites and empowers the global community to take action throughout the year. Action can mean different things to different people. Whether a person proudly wears a Pink Ribbon in honor of a friend, reminds a loved one to schedule her yearly appointments, donates to research or volunteers, every effort truly has meaning and when we join together, we can achieve significantly greater impact. As our founder and guiding spirit, the late Evelyn H. Lauder, always said: It really is something that can never be done by any one person; it has to be done by a group. – EVELYN H. LAUDER This year’s global BCA Campaign print ad artfully showcases the authentic ways that people around the world are taking action to support The Estée Lauder Companies’ BCA Campaign and their collective power. This global mosaic is designed to inspire people everywhere to continue joining together to defeat this disease. The 2015 BCA Campaign encourages you to share with us all the meaningful ways you take action throughout the year to bring us closer to a world without breast cancer. EVERY ACTION COUNTS 4 At The Estée Lauder Companies we believe that each person can play a role in helping to defeat breast cancer through unique and impactful action. I am so proud of our Company’s collective achievements around the world, as we continue to elevate global education and medical research for breast health through The BCA Campaign. – Fabrizio Freda President & Chief Executive Officer, The Estée Lauder Companies Inc. EVERY ACTION COUNTS WHAT’S YOURS? Each of our actions—big or small—counts in the fight against breast cancer. The 2015 BCA Campaign invites people around the world to join our global digital community and share how they are taking action to bring us closer to a world without breast cancer. Share how you take action in the fight against breast cancer by posting a photo, video or message on BCAcampaign.com or on Instagram or Twitter using #BCAstrength. Sara Khatib @sarabkhatib I’m taking action for @BCAcampaign by donating $25 to fund a half-hour of BCRF research! #BCAstrength For every action submitted on BCAcampaign.com or unique post on Instagram or Twitter with #BCAstrength between October 1, 2015 and World Cancer Day on February 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through the Breast Cancer Research Foundation® (BCRF), with the goal of funding up to 500 research hours ($25,000) through the support of our global digital community. This is just one part of our global fundraising efforts to raise $6 million in support of breast cancer research, education and medical services ElaB I’m taking action by proudly wearing the Pink Ribbon this this year. Each and every dollar, and hour, can make a difference. October and always to support @BCAcampaign #BCAstrength Even the simplest actions can make an impact in the fight against breast cancer. Throughout the year, actions submitted via BCAcampaign. com and on Instagram or Twitter using #BCAstrength will be curated and featured in a feed on BCAcampaign.com, showcasing that when we join together, We’re Stronger Together, and can defeat breast cancer. 6 For the first time, we are enlisting the support of our global community to curate an international, multimedia project that we will unveil worldwide on WORLD CANCER DAY, FEBRUARY 4, 2016. All actions submitted via BCAcampaign.com between October 1 and December 31, 2015 will be eligible for inclusion. This inspiring project will beautifully capture the range of actions being taken globally to end this disease, and will serve as inspiration for everyone around the world to continue to do their part. 7 SIMPLE WAYS TO JOIN US Whether you have been personally affected by breast cancer, know someone who has been, or want to support those across the world who have been touched by the disease, you can take part in meaningful ways. Simple actions in our daily lives can help bring us closer to a world without breast cancer. See your doctor regularly and schedule an annual mammogram if age 40 and older.1 Remind your friends and family to schedule their yearly health appointments. Cook a nutritious dinner at home and donate the $50 you save to fund one hour of critical BCRF research time. Focus on eating healthy. Add vegetables and fruits to every meal, limit consumption of processed and red meats and opt for whole grains instead of refined grains.1 Attend education events or seminars related to breast health and share knowledge gained with others. 1 American Cancer Society 8 Share how you are taking action on BCAcampaign.com or post on social media using #BCAstrength. EACH AND EVERY ACTION CAN MAKE A DIFFERENCE Support lifesaving research by making a donation to BCRF at BCAcampaign.com—consider honoring someone special with a donation in their name. Consider volunteering to support local breast cancer organizations or participate in local events. Show your support for breast cancer education and medical research by purchasing Pink Ribbon Products, offered through many of The Estée Lauder Companies’ sought-after beauty brands. Commit to regular, intentional physical activity.1 Try arranging a bike ride with friends, joining a fitness class or taking a brisk walk after work. Communication is key. Make an extra effort to reach out to friends and loved ones touched by breast cancer, and offer your support by helping to run errands or sending encouraging notes.1 9 STRENGTH IN NUMBERS BREAST CANCER FACTS & FIGURES 1 IN 8 EVERY 2 Women in the U.S. will develop invasive breast cancer in her lifetime.1 MINUTES A woman in the U.S. is diagnosed with breast cancer. The total number of breast cancer cases in the U.S. is forecast to be 50% greater in MOST 2030 than it was in 2011.2,3 COMMON CANCER DOUBLED IN WOMEN RISK WORLDWIDE Having one first-degree relative Breast cancer is the most common (mother, sister or daughter) with cancer in women worldwide and is breast cancer approximately doubles increasing particularly in developing a woman’s risk. Having two first- countries where the majority of cases degree relatives increases her risk are diagnosed in late stages.4 about three-fold.1 6.3M 20% In 2012, there were 6.3 million women According to the latest data available, alive who had been diagnosed with breast cancer incidence worldwide breast cancer in the previous five years. has increased by more than To put it in perspective, that’s more 1.7M 20% since 2008 estimates.5 people than the populations of Milan, An estimated 1.7 million Dubai and Chicago…combined.5 women around the world were diagnosed with breast cancer in 2012. That represents nearly 12% of all cancer diagnoses worldwide, and 25% of all cancers in women.5 MALE BREAST CANCER1 An estimated 2,350 new cases of About 1 out of 5 men with breast Breast cancer is about 100 times invasive breast cancer in men will cancer have a close male or less common among men than be diagnosed in the U.S. in 2015. female relative with the disease. among women. For men, the lifetime risk of getting breast cancer is about 1 in 1,000. 1 American Cancer Society 4 World Health Organization (WHO) 2 The Breast Cancer Research Foundation 5 International Agency for Research on Cancer/World Health Organization 3 National Cancer Institute/American Association for Cancer Research 10 THE BCA CAMPAIGN AND THE BREAST CANCER RESEARCH FOUNDATION® IN ACTION Evelyn H. Lauder courageously and boldly launched The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign in 1992 with the creation of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $58 million to support global research, education and medical services, with close to $46 million funding 185 Breast Cancer Research Foundation® (BCRF) medical research grants worldwide over the past 21 years. Until her passing in 2011, Evelyn H. Lauder was also Chairman of BCRF, the independent not-for-profit grantmaking organization, which she founded in 1993. For more than two decades, BCRF has been passionately committed to fulfilling its mission: to achieve prevention and a cure for breast cancer in our lifetime by funding the most innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health.
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