Downloaded in 2002, Some of of 13.7 Million Euros
01 02 03 M6 explores today In 2002, M6 feted its 15th year, the age when an adult and responsible future M6 has been a shareholder of the TPS satellite bouquet since its launching starts to crystallize. An occasion that a television network can celebrate and has also participated in its development. only if it has managed to match consistency with the will to move ahead. The prospects are encouraging for a group with the backing of a strong As the network with France’s second largest advertising market share, in generalist television network. The year’s activity, described in these pages, just a few years M6 has succeeded in earning our industry’s highest tributes. is the best illustration. Late off starting blocks, our network has worked patiently, and without arro- gance, to win over increasingly demanding viewers. Jean Drucker Throughout these fifteen years, with growing audiences and an ever expan- ding share of the advertising market, M6 has never ceased to make its pro- grams more rewarding, boosting its investment in diversity, discovery, and culture, particularly music and magazines, where our network has played a major role. M6 is also the network where new talent and formats are first tried out. 04 Ambitious objectives With its strong operating performance of 2002, M6 proved its capacity to diversification activities, all orientations which enable the Group to adapt to resist in a difficult market. its market. Finally, M6 has the necessary financial resources to consider every investment opportunity. First, it confirmed the station’s standing as the second most watched chan- nel among viewers under 50, with an audience share equal to 2001, which With its one thousand permanent staff members, all motivated by a corpo- had been an exceptional year.
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