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Downloaded in 2002, Some of of 13.7 Million Euros 01 02 03 M6 explores today In 2002, M6 feted its 15th year, the age when an adult and responsible future M6 has been a shareholder of the TPS satellite bouquet since its launching starts to crystallize. An occasion that a television network can celebrate and has also participated in its development. only if it has managed to match consistency with the will to move ahead. The prospects are encouraging for a group with the backing of a strong As the network with France’s second largest advertising market share, in generalist television network. The year’s activity, described in these pages, just a few years M6 has succeeded in earning our industry’s highest tributes. is the best illustration. Late off starting blocks, our network has worked patiently, and without arro- gance, to win over increasingly demanding viewers. Jean Drucker Throughout these fifteen years, with growing audiences and an ever expan- ding share of the advertising market, M6 has never ceased to make its pro- grams more rewarding, boosting its investment in diversity, discovery, and culture, particularly music and magazines, where our network has played a major role. M6 is also the network where new talent and formats are first tried out. 04 Ambitious objectives With its strong operating performance of 2002, M6 proved its capacity to diversification activities, all orientations which enable the Group to adapt to resist in a difficult market. its market. Finally, M6 has the necessary financial resources to consider every investment opportunity. First, it confirmed the station’s standing as the second most watched chan- nel among viewers under 50, with an audience share equal to 2001, which With its one thousand permanent staff members, all motivated by a corpo- had been an exceptional year. Second, it demonstrated its capacity to resist, rate culture emphasizing initiative and novelty, M6’s is directly focused on despite a sluggish market, by preserving its advertising revenues, with even profitable growth. a slight increase (+1%). This strong performance was demonstrated as well by the Group’s increa- Nicolas de Tavernost sed non-advertising revenues, representing 41% of the group’s total turno- ver for the year. All told, Group turnover grew by 12.2%, enabling M6 to post a 10% pro forma net profit increase. Thanks to income diversification (where M6 is Europe’s most advanced net- work), and to its ability to maintain strong profit margins on its programs while continuing to invest, particularly in digital television, M6 enjoyed a satisfying year in 2002. The network’s sights remain high. In the past five years, Group turnover grew by 80%, as did net profit. In coming years, M6 intends to continue its investments in programming where, early on, by providing local newscasts, new magazines, short-format programming, and reality TV, all crowned with success, it has managed to keep one step ahead of television trends. This is the direction it is taking in 2003. Next up: reactive multi-media activity, inter- active TV, developments in music, bolstered digital TV, and newly created 05 06 07 Enthusiasm and commitment Progressive and passionate about their work, the M6 work- As a sign of M6 employees’ strong commitment and enthu- force is characterized by its youth, with two-thirds of staff siasm, profit-sharing distributions represented more than under 35. The M6 group now has 907 permanent employees, 10.6% of total payroll in 2002. 56% of whom are women. 2002 was the year of internal communication, with the In 2002, as in previous years, M6 went after new talent, wel- development of a monthly newsletter and an Intranet provi- coming 570 interns into its various departments and subsi- ding staff with an employee directory, daily news, diaries. employees association updates, and more. 08 09 January 30, 2002 March 17, 2002 April 11, 2002 July 11, 2002 August 25, 2002 September 2002 October 2002 M6 raises its ownership M6 celebrates its 15th birthday The second season of “Loft The opening of “Opération Club Téléachat, already Téva is taken by the Via TPS, M6 and TF1 submit stake in the Girondins de Story” gets off to a blockbuster Séduction aux Caraïbes”, at home with 3,850,000 Canalsatellite bouquet, a joint proposal to the French Bordeaux to 99% start: 8.2 million viewers, the first reality-TV series households in France, increasing to 3.6 million Soccer League an M6 record of the summer is now available in Belgium the number of households receiving it March 2002 March 28, 2002 April 21, 2002 July 18, 2002 August 29, 2002 October 2002 October 17, 2002 Turbo is 15 years old “QI: Le grand test”: 6 million Girondins de Bordeaux, M6 increases to 34% The launch of Popstars 2 The fifteenth year of “Culture M6, M6 MUSIC, TF6, Paris- televiewers, M6 number one the M6 soccer club wins its stake in TPS Pub”, the delight of advertising première and TPS Star the 2002 League Cup, spot Epicureans selected by the Conseil smashing Lorient 3 to 0 Supérieur de l’Audiovisuel (CSA) to develop terrestrial digital broadcasting 10 November 2002 January 2003 February 14 , 2003 March 2003 M6 Événements gets Creation of W9 and Studio 89, M6 adorns itself with new finery TPS reaches agreement with into musical comedies reality-TV and entertainment (advertising, Six minutes and Warner Bros. for film replays with “Emilie Jolie” programming subsidiaries meteo) and “Le petit Prince” December 25, 2002 January 2003 February 21, 2003 Broadcast of the SND releases “Gangs of New HSS opens home shopping in Dinotopia mini-series, York”, Martin Scorsese’s super- the Netherlands in partnership the world’s largest production: already 2.4 million with RTL4 and Yorin television production tickets sold in France 11 M6, ever higher Television is a medium on the march. TV viewing time Television is therefore an increasingly powerful medium. In M6 also gained with the 4 and older audience. With a 13.2% increased again in 2002, reaching a record 3 hours 21 2002, M6 surpassed even this trend and strengthened its audience share for 2002, in five years it has increased its minutes a day. position, remaining the number two network among hou- ratings by 0.5 points. Over the last ten years, TV viewing time has steadily increa- sewives under 50, a position first gained in 2001 and streng- sed. In France, between 1992 and 2002, it grew significantly: thened in 2002, reaching 19.1% of all viewers in this cate- In 2002, the network made progress in reaching its main an increase of 23 minutes per household, and 20 minutes gory. Over the last five years, its share grew by 1.6 points, target audience of 25- to 34-year-olds, with a 20.3% share, a for individuals over 15. Housewives under 50 spent the significantly increasing its lead over France 2. gain of 0.4 points. most time in front of the television, with an increase of 36 minutes over the last ten years. 12 These increases were due to such event-driven programs as Grand Tests, “Opération Séduction”, and “Dinotopia”, as well as the second seasons of “Loft Story”and “Popstars”. The first 14 weeks of 2003 have shown that the trend is continuing. The M6 audience share among housewives under 50 has already grown by 0.4 point over the same period in 2002. 13 Growth potential M6’s audience appeal has made it the second most heavily Moreover, M6 still has great potential for future growth. It Today, M6’s growth potential will take shape in the follo- invested media network in France since 1998. With a 19.1% increased its share of the advertising market by 5.8 points wing ways: audience share among housewives under 50 at the end of in five years, to 22.8% at the end of 2002, and its advertising - through its capacity to increase its audience size; 2002, M6 is the network that has gained the largest slice of earnings reached 556.6 million euros, an increase of 74% in - through its ability to raise its advertising rates; the advertising market since 2000, despite a sluggish market. five years. - through the expected opening of areas where television advertising is currently forbidden, namely distribution, M6 thus has a powerful hold on the target audience that publishing, movies, and the press. advertisers most want to reach. 70% of all television adver- tising investment is aimed at housewives under 50. 14 Unfailing growth Just like previous years, 2002 was a year of double-digit Over the past five years, the M6 group’s turnover advanced growth for the M6 group. Indeed, consolidated turnover hit by over 80% for average yearly growth of 12.5%. 948.5 million euros, 12% above 2001. The M6 group’s 2002 net profit was 111.8 million euros, For the first time, diversified operations accounted for more enabling it to report earnings growth above 11.5%, just like than 40% of the group’s turnover in 2002, totaling 391.9 mil- the previous four years. lion euros and increasing by 33% over 2001’s performance. The group’s advertising revenues came to 556.6 million euros, up 1% in a sluggish French advertising market. 15 16 17 2002: renewal one more time Once again in 2002 M6 bolstered its programming strategy. Honing its 2002 also was the occasion for M6 and its programs to join a major uniqueness through innovation and proximity, M6 tightened its grip as national crusade. They supported the nationwide effort to heighten not France’s 2nd most popular network with housewives under 50, outpa- just driver awareness, but everyone’s awareness, young and old alike, cing its nearest rivals even more.
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