Debbie Jedwab Senior Lecturer & Designer Department of Product Design and Engineering MIDDLESEX UNIVERSITY LONDON School of Engineering and Information Sciences WITH US, YOU CAN Product Design and Engineering
• Based at Trent Park in Wisteria Building – moving to Hendon for September 2012 • Very well equipped and great resources • Commercially relevant and industry supported provision
• Nine current programmes • BA Hons Product Design (1996) • BSc Hons Product Design (1996) • BEng Hons Design Engineering: Electronics (2011) • BEng Hons Design Engineering: Mechatronics (2011) • BEng Hons Design Engineering: Embedded Systems (2011) • BEng Hons Design Engineering: Digital Systems (2011) • MSc Design Engineering and Manufacturing Management (2008) • MSc Engineering Management (2009) • MSc Engineering Project Management (2009)
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design and Engineering
OUR APPROACH:
Design and deliver a curriculum that: • Motivates • Engages • Builds confidence • Encourages risk taking • Develops professionalism • Provides industry focus and commercial realism
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design and Engineering
HOW DO WE DO IT:
• Avoid piecemeal approach to content delivery • Deliver programmes with identifiable cohorts • Adopt a didactic approach to teaching, learning and assessment • Use industrial partners for curriculum delivery where relevant, but with active and regular participation • Encourage competitions and other external activities • Expose students to industry practices and commercial realities as early as possible • Team teach wherever possible
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design Programme Structure
Year 1: Computer Mediated Design Practice (30 Credits) Design and Studio Practice (60 Credits) Prototyping (30 Credits)
Year 2: Advanced CAD and CAM (30 Credits) Design Projects (30 Credits) Product Design in Context (30 Credits) BA: Human Factors and Product Semantics (30 Credits) BSc: Mechatronics and Robotics (30 Credits)
TKSW Placement (120 Credits) – Optional
Final Year: Design Dissertation (30 Credits) Design Proposition (90 Credits)
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Special Features
1. We are uniquely linked with redLoop - the mdx design and innovation centre; a design consultancy that operates across the product, service, interaction and technology sectors. redLoop takes on up to 20 Placement Students per year, providing a rich opportunity to develop industrial experience before and after graduation www.redloopdesign.com
2. World leading and international award-winning designers work with our students, through visiting lectureships, guest lectures and projects regularly and throughout their experience
3. All our design courses are accredited by the Institution of Engineering Designers (IED) to ensure that the courses maintain their academic and commercial relevance
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Prototyping at every stage
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Prototyping at every stage
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Practice in PDE Encourages team working
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Practice in PDE Develop motivated, confident and commercially aware students
• Airstream Developing chassis, floor and bathroom components
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Commercially Relevant and Industry Supported Provision Dezac Ltd
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Practice in PDE Develop a network of industrial partners
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Practice in PDE Public engagement example: Novel Use of Robotics
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Practice in PDE Engage with high profile organisations
UK National Organiser for: • Mechatronics • Mobile Robotics
MIDDLESEX UNIVERSITY LONDON WITHMehmet US, YOU ali CAN Erbil Student’s Successes WorldSkills UK – Mechatronics
NATIONAL COMPETITION:
2008 – Gold Winner 2009 – Silver Winner 2010 – Gold Winner
NATIONAL COMPETITION:
2008 – Silver Winner 2009 – Gold Winner 2010 – Gold Winner
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Students’ Successes Representing UK on an International Stage
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design work
Jive – social networking for your gran
Featured in ‘Design Revolution – 100 Products that are Changing People’s Lives’
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Augmented reality using open source
• Winner £25k Innovation Awards
Launched company in 2011
www.guubes.com
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design work
Mel went on to become lead concept designer for Lego Ninjago
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design work
• IMechE – winner of best medical product design.
• PhD in Human – Robot Interaction
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design work
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design work
All tutors hands on
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Product Design work
Tackling important current issues such as body image obsession leading to unhealthy beauty standards and severe eating disorders
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Design Show and New Designers
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Showcasing our work @ The New Designers, London
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Student’s Successes James Dyson International Product Design Award - £10,000
Michael Chen BSc Product Design
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Case Study: Industrial Links, Opportunities and Working with Established Designers
Julia Lohmann
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Julia Lohmann – Discussing her work WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Julia Lohmann – Sketching exercise WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Julia Lohmann – Giving feedback WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Julia Lohmann – Discussing ideas WITH US, YOU CAN Case Study: Industrial Links, Opportunities and Working with Established Designers
Moritz Waldemeyer
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – Preparing for the Dream CatcherWITH US, ProjectYOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – GivingWITH US, feedback YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – Shaz tes ng the dream catching machineWITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – What is Shaz dreaming about? WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – The dream catching machineWITH US, YOU CAN Moritz Waldemeyer – Mercedes Benz CLS Advert
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – Mercedes Benz CLS Advert WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer ‐ Mercedes‐Benz CLS Advert WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer ‐ Mercedes‐Benz CLS Advert WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – Ellie GouldingWITH Pop US, YOU Video CAN Moritz Waldemeyer – Ellie Goulding Pop Video
MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – Take That Progress Live 2011 TourWITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON Moritz Waldemeyer – Take That Progress Live 2011 TourWITH US, YOU CAN ManvsMachine and Jason Bruges collabora on for More4 idents MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN ManvsMachine and Jason Bruges collabora on for More4 idents MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN ManvsMachine and Jason Bruges collabora on for More4 idents MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN Man vs Machine and Jason Bruges collabora on for More4 idents MIDDLESEX UNIVERSITY LONDON WITH US, YOU CAN MIDDLESEX UNIVERSITY LONDON WITHThank you! US, YOU CAN