SHOOT Digital PDF Version, June 8, 2007, Vol. 48, Number 10
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www.shootonline.com Biscuit Director Jessen Strips Noam Murro Auto Body Shop Moves Into “Naked” For Humorous Orbit Syndication page 12 page 13 THE LEADING PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION June 8, 2007 $6.00 Who? Comes Back To greatguns:usa Roost Serious Biz The directorial duo consisting of Liam In Store At Kan and Grant Hodgson shift stateside AAICPICP ShowShow representation from Go Film back to greatguns, reuniting with executive Cannes producer Tom Korsan. The move A SHOOT Staff Report gives the helming team continuity SStopperstoppers CANNES, France—Per usual, the on both sides of the Atlantic as Who? Cannes Lions International Advertis- continues to be handled by greatguns’ ing Festival will run the gamut from longstanding London shop. the frivolous to the serious. However, See page 4 in previewing this year’s edition, the MMJZJZ LeadsLeads TThehe WWay,ay, FFollowedollowed BByy SSmuggler,muggler, 54th annual fest slated for June 17- Agency Producers On 23, there’s perhaps a greater sense Directorial Discoveries HHungryungry MMan,an, Moxie,Moxie, AnonymousAnonymous ContentContent of seriousness entering the proceed- Heads of production at la commu- ings, particularly as benchmarks and nidad, Miami; Ogilvy & Mather, Chi- killer apps are sought in emerging, cago; and executive producers at El- uncharted media territory. ement 79 Partners, Chicago, discuss Consider the remarks of Tom Es- their recent endeavors, new media linger, Saatchi & Saatchi’s worldwide forms, evolving roles and the impor- interactive creative director, who tance of keeping a watchful eye on will serve as president of Cannes fresh new directorial talent. Cyber Lions jury. Recently asked by SHOOT what his expectations are See page 15 relative to the competition, Eslinger Tom Cronin Checks Into related, “I want to challenge the jury to look beyond the technology and SHOOT’s Chat Room find the best, most game-changing Recently promoted to VP and lead Skittles’ “Leak” skd283046sdc Getty Images/Stockbyte ideas amongst the thousands of en- executive producer on Gatorade at tries. I want to have a focus on find- Element 79 Partners, Chicago, Tom A SHOOT Staff Report ing those ideas that marry interactiv- Cronin reflects on his dozen years NEW YORK—For the second consecutive year, bicoastal/international MJZ topped the Association of Independent ity with smart innovative technology working on the account, how this Commercial Producers (AICP) Show at the Museum of Modern Art (MoMA) in New York, this time with a total of to make real, deep connections with breakthrough brand has evolved, eight honors. Fare directed by Dante Ariola, Tom Kuntz, Rupert Sanders, Nicolai Fuglsig and Phil Joanou led the the audience. I want to concentrate and the responsibilities his new way for MJZ at the 16th annual competition. on finding the great ideas that are re- role entails. Cronin’s ad experience The AICP Show distinction continued a banner awards season for MJZ as earlier this year Ariola won the Direc- ally changing our business—it should on Gatorade spans three agencies: tors Guild of America (DGA) Award as best commercial director of 2006, with Kuntz also nominated for the DGA be a great jury!” BBV, FCB and Element 79. honor. Additionally, Kuntz’s Skittles commercials for TBWA\Chiat\Day, New York, recently earned a Gold Pencil at Indeed the sense of purpose to See page 10 the One Show, ANDY competition Gold, three Gold Art Directors Club Cubes and three Gold Clios. Now at the uncover and discover great work AICP Show proceedings held this week (June 5) at MoMA, Skittles’ “Leak” and “Trade” each earned an honor in the seems heightened across the board Perspectives On New York Humor category. Continued on page 11 of jury heads and members, includ- Continued on page 11 Production, post and visual effects folk discuss impact of new incentives. SHOOT See page 20 Showcase Directors Exhibit Perseverance By Nicole Rivard discussion portion of the evening ner/chief creative officer at Deutsch how he befriended several agency NEW YORK—Between the time event, SHOOT editor Robert Gold- New York. The discussion followed creatives, which led to him landing Matt Helfgott was chosen to be part rich said that the career progres- a screening that featured work from the Ameriquest spot. “Whenever of SHOOT’s fifth annual New Direc- sion of current and past Showcase all 30 Showcase helmers—25 individ- I saw a good commercial on TV, I tors Showcase and his appearance directors was testament to their ual directors, a three-person team would write the agency creative and on stage at the actual event held talent and perseverance. Panelists and a directorial duo. say, ‘I really liked your work.’” May 23 at the DGA Theatre in New included several of the 2007 Show- Indeed, Helfgott, who was chosen That drive enabled him to turn York City, he was signed by Dektor case directors (including Helfgott), based on his Ameriquest “Brownie” his spec work into a real world job, Film Group, Los Angeles (see sepa- Bonnie Goldfarb, executive pro- spec spot, has been persistent. He told a spot for Holland’s National Job rate story in this issue). ducer/cofounder of harvest, Santa the audience about his experience Bank via the Dutch Agency Sel- Just prior to moderating the panel Monica, and Peter Nicholson, part- as a PA and with Group101Spots and Continued on page 23 *G5IFZ(BWF"O"XBSE'PS5IF.PTU"XBSET8PO8FµE8JO5IBU 5PP Elias Arts is the most awarded music company in the world. And after 27 years, they keep coming >> 2007 Boards Magazine Best New Composer: Nate Morgan XXXFMJBTBSUTDPN 2007 Clio & 2007 AICP for Nike “Swing”: MUSIC SOUND FILM/TELEVISION MUSIC SUPERVISION AUDIO IDENTITY LATINO Kimo Kemp Perspectives spot.com.mentary By Robert Goldrich THE LEADING PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION Showcase June 8, 2007 Volume 48 • Number 10 With this week’s sibilities is “to expose all of us, myself Profiled in our Agency Producers cases that meant us going outside the www.SHOOTonline.com wrap-up coverage included, to people who might be a Series, Laurie Malaga, director of pro- traditional community of Hispanic [ad] EDITORIAL Publisher & Editorial Director of SHOOT’s New little more specific to Gatorade, to duction at la comunidad, joined that directors.” Roberta Griefer 203.227.1699 ext 13 [email protected] Directors Showcase event at the DGA expand our resources to tap into be- Miami agency two-and-a-half years ago This translated into breakthrough Theatre in New York, appropriately we cause scheduling can be so difficult despite not speaking Spanish and never work for then relatively unknown Editor Robert Goldrich also have in this issue several notable for the right directors.” having worked before in Hispanic ad- directors like Aaron Ruehl (on Latin 323.960.8035 [email protected] ad agency artisans chiming in on the Asked what he meant by “more spe- vertising. But it was her other experi- teen music network Mundoz and Vir- Associate Editor Nicole Rivard importance of uncovering new direc- cific,” Cronin said he was referring to ence that made her a proper fit for the gin Mobile) and the Perlorian Broth- 203.227.1699 ext. 16 [email protected] torial talent. At the event itself, panel- directors who have an understanding creatively progressive la comunidad. ers (Virgin Mobile). Associate Editor ist Peter Nicholson, chief Ken Liebeskind 203.227.1699 ext. 17 [email protected] creative officer of Deutsch Discovering new directorial talent for fresh and different perspectives New York, noted that the Contributors is a mandate at the industry’s top creative advertising agencies. Christine Champagne industry’s leading creative ADVERTISING agencies are always on the lookout for of the spirit of sports. He stressed that She had been executive producer of Similarly Larry Byrne, director of East/Midwest/Canada new filmmakers offering fresh and dif- the right lighting and camera angles music videos at the former Propaganda broadcast/production at Ogilvy & Robert Alvarado 203.227.1699 ext. 15 [email protected] ferent perspectives. aren’t enough. Films for seven years, working with Mather, Chicago, noted that it was grat- International And in both this week’s Chat Room “I think there are a number of Eu- and helping to nurture talent that went ifying to discover director Lars Knorrn Roberta Griefer with Tom Cronin, newly named VP/ ropean directors we should be looking on to stardom, such as directors Dante for Dove’s Pro-Age campaign. 203.227.1699 ext. 13 [email protected] lead executive producer on Gatorade at at—not at the exclusion of American Ariola, Michel Gondry, Stephane Sed- “We have a crazy bunch of evange- West Coast Carl Gilliard Element 79, Chicago, and our Agency directors who we use primarily—to naoui and Jonathan Glazer. lists around here,” said Byrne. “You 818.763.2678 [email protected] Producers Series story, the importance open up additional options for us,” said “I didn’t know the go-to Hispanic di- have to be true to Dove. These real Advertising Production of proactively seeking the right director Cronin. “ There’s a lesser known group rectors when I came here [to la comuni- women are exposing themselves physi- Gerald Giannone 203.227.1699 ext. 12 [email protected] is emphasized, with a clear affinity for of directors in Europe who are in tune dad],” recalled Malaga. “I was a general cally and emotionally [in this campaign]. discovering new filmmakers. with that [the essence of the athlete] market person. It came down to us try- We respect who they are and finding Classified 203.227.1699 ext. 12 [email protected] In his new role at Element 79, and we need to bring them into the mix ing to figure out who the best director the right director for that [work] is re- OFFICES Cronin said one of his prime respon- for consideration.” was for a particular project and in some ally important.” Main Offi ce 21 Charles Street #203 Westport, CT 06880 USA 203.227.1699 Fax: 203.227.2787 Creative Voice West 650 N.