Inter2006efall 9/18/068:27PMPage1 inside issue early autumn Global Media ‘Directs’ Rather Than ‘Conducts’ HP’s Berg Jonny Shaw Writes BBH’s So World Not Converged Different, perspectives changing www .int er-national-ist .c om L A C O L & L A N O I T A N I T L U M , L A B O L G N O FOR ADVERTISING, MARKETING + MED IA PROFESSIONALS Inter2006efall 9/18/06 8:35 PM Page 2 Three hundred Technology, Business, and Consumer magazines and websites... Thirty countries... One Contact Point For a world of media, contact: Ralph Lockwood Francesco Lascari Gerry Rhoades-Brown +1 408 879 6666 +1 212 268 3344 +44 1932 564999
[email protected] [email protected] [email protected] www.husonmedia.com Inter2006efall 9/20/06 9:49 AM Page 1 interinter m o nanatioionalnal c . istist t s Cover Story i - CHANGING PERSPECTIVES ON GLOBAL, l a MULTINATIONAL & LOCAL n o i t Profile a HP’S SCOTT BERG likens his role as director of n global media to that of a symphony conductor. - r e t S n E Commentary i . R JONNY SHAW, head of planning at Bartle Bogle w U Hegarty (Japan), writes that the new media w T landscape may not be quite the “Brave New World” w A that crystal ball gazers have been predicting. E F early autumn issue Publisher and Editor Messages/4 SUBSCRIBE Frontlines /7 ONLINE Celebrity endorsers, Singapore Garden Festival, partnership between Orange and National Geographic, guides and surveys, Castrol revving up in China, regulations, insight into India’s desirable target male audience, online membership rates in Japan Group discounts Calendar of Events/8 9 available for /32 Findings bulk shipping.