2010 One Show Entertainment Finalists
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2010 ONE SHOW ENTERTAINMENT FINALISTS 1. TELEVISION B. UNSCRIPTED SERIES C. SPECIALS OR ONE-TIME NIVEA SCREENING “NIVEA HUGGER OR KISSER” OCEAN SPRAY OMD/NEW YORK “CRANBERRY CHRISTMAS” ARNOLD WORLDWIDE/BOSTON WHATWEWANT BRANDED ENTERTAINMENT “COPA COCA COLA FOOTBALL STARS” MTV EXIT FOUNDATION/UNICEF WHATWEWANT BRANDED ENTERTAINMENT/ “THE KILLERS ‘GOODNIGHT, TRAVEL WELL’” JOHANNESBURG COLMAN RASIC CARRASCO/EAST SYDNEY DUPONT VERIZON “HELPING REBUILD GREENSBURG” “HOW SWEET THE SOUND” OGILVYENTERTAINMENT/NEW YORK @RADICAL.MEDIA/NEW YORK NIKE CHINA CELLULAR SOUTH “CHASE” “YA’LL VS US” WIEDEN + KENNEDY/SHANGHAI YOUNG & RUBICAM/NEW YORK CELLULAR SOUTH MACY’S “YA’LL VS US” “YES, VIRGINIA” YOUNG AND RUBICAM/NEW YORK JWT/NEW YORK ELLE TOYOTA MOTOR CORP AUSTRALIA “THE CITY” “COUNTRY AUSTRALIA BORDER SECURITY- CREATIVE ARTISTS AGENCY/LOS ANGELES NOTHING SOFT GETS IN” SAATCHI & SAATCHI/SYDNEY SHOW ENTERTAINMENT 2010 ONE SHOW ENTERTAINMENT FINALISTS 2. FILM 3. GAMING AND BRANDED A. THEATRICAL AND DVD APPLICATIONS RELEASES A. ONLINE GAMING LIONEL GATORADE “LIONELVILLE” “GATORADE NBA 2K9” CREATIVE ARTISTS AGENCY/LOS ANGELES OMD/NEW YORK WARNER BROS. BRITISH ARMY/C.O.I. “THE INFORMANT - CROSSED VERSION” “START THINKING SOLDIER” KELLEHOUSE/TOPANGA PUBLICIS/LONDON DORITOS NGK SPARK PLUGS “ALAN” “HAUS OF HOTTIES” ABBOTT MEAD VICKERS BBDO/LONDON ENGAUGE/ATLANTA B. DOCUMENTARIES KOODO MOBILE NYC & CO. AND WARNER BROS. “SUGAR STREAK” “OASIS ‘DIG OUT YOUR SOUL’-IN THE STREETS TAXI CANADA/TORONTO BBH/NEW YORK HASBRO LION NATHAN “MONOPOLY CITY STREETS” “6 BEERS OF SEPARATION” TRIBAL DDB/LONDON BMF/PYRMONT NIKE CHINA “CHASE” WIEDEN + KENNEDY/SHANGHAI SVA “THE WILDE ONES” SCHOOL OF VISUAL ARTS/NEW YORK MICROSOFT “DR. BING” CREATIVE ARTISTS AGENCY/LOS ANGELES 2010 ONE SHOW ENTERTAINMENT FINALISTS HASBRO B. OFFLINE GAMING “TRIVIAL PURSUIT EXPERIMENT” MAIN TAXI FRANKFURT TRIBAL DDB/LONDON “PISS SCREEN BLUETOOTH” SAATCHI & SAATCHI GMBH/FRANKFURT MAZDA “33 KEYS” DONER/SOUTHFIELD ESPN MONDAY NIGHT FOOTBALL “MONDAY NIGHT FOOTBALL INTERACTIVE ACTIVISION STOREFRONTS’” “CIVIL WAR ONLINE” WIEDEN+KENNEDY NEW YORK/BROOKLYN SOAP CREATIVE/ULTIMO HENKEL RUBSON UNILEVER LYNX “CHAOS AT HOME” “LYNX INSTINCT” SOAP CREATIVE/ULTIMO DDB/PARIS FRITO LAY DORITOS C. BRANDED APPLICATIONS “ASYLUM 626” (MOBILE OR DESKTOP) GOODBY, SILVERSTEIN & PARTNERS/ PROCTER & GAMBLE SAN FRANCISCO “UART” BBDO/NEW YORK PIZZA HUT “PIZZA HUT IPHONE APP” IMC2/DALLAS SHOWTIME “SHOWTIME NURSE JACKIE ON KINDLE” OMD/NEW YORK AMNESTY INTERNATIONAL “LIGHT THE DARK” SAATCHI & SAATCHI GMBH/FRANKFURT VOLKSWAGEN “REAL RACING GTI” AKQA/WASHINGTON SHOW ENTERTAINMENT 2010 ONE SHOW ENTERTAINMENT FINALISTS PLAYSTATION - SONY COMPUTER LION NATHAN ENTERTAINMENT UK “6 BEERS OF SEPARATION” “KILLZONE 2 WEBGAME” BMF/PYRMONT AGENCY REPUBLIC/LONDON DC SHOES WWF CHINA “GYMKHANA TWO’” “FATE’S IN YOUR HANDS” DC SHOES/VISTA BARTLE BOGLE HEGARTY CHINA/ SHANGHAI ANHEUSER-BUSCH INBEV “SMOOTH ORIGINALS” HISTORY CHANNEL MOTHER/LONDON “EXPEDITION AFRICA - THE GAME” POD DIGITAL DESIGN/LEXINGTON LIBERTY MUTUAL “BE GOOD” FRITO LAY DORITOS HILL HOLLIDAY/BOSTON “DORITOS: CONCERT IN A BAG” GOODBY, SILVERSTEIN & PARTNERS/ STARBUCKS SAN FRANCISCO “STARBUCKS LOVE PROJECT INTEGRATED CAMPAIGN” 4. ONLINE BRANDED BBDO/NEW YORK ENTERTAINMENT EVIAN LUVS ”BABY BREAKDANCE” “NEW KID” BETC EURO RSCG/PARIS SAATCHI & SAATCHI/NEW YORK SONY ERICSSON “PUPPY PULLING POWER” SAATCHI & SAATCHI GMBH/FRANKFURT HBO “THE AFFAIR” BBDO/NEW YORK COLUMBIA RECORDS/UMBRO “KASABIAN FOOTBALL HERO” SONY MUSIC ENTERTAINMENT/UK SHOW ENTERTAINMENT 2010 ONE SHOW ENTERTAINMENT FINALISTS NIKE MICROSOFT XBOX 360 HALO 3 ODST “LANCE MACKEY” “THE LIFE” RADICAL MEDIA/NEW YORK HUMAN/NEW YORK/LOS ANGELES MICROSOFT STARBUCKS “BING-A-THON” “STARBUCKS LOVE PROJECT INTEGRATED CREATIVE ARTISTS AGENCY/LOS ANGELES CAMPAIGN’” BBDO/NEW YORK LEGO SYSTEMS “LEGO CL!CK” CRYSTAL LIGHT PEREIRA & O’DELL/SAN FRANCISCO “CRYSTAL LIGHT MUSIC PARTNERSHIP” OGILVYENTERTAINMENT/NEW YORK 4. ONLINE5. MUSIC BRANDED ENTERTAINMENTGM COLMOTORES/CHEVROLET CALIFORNIA MILK PROCESSOR BOARD “TAXI ROCKOLA” “WHITE GOLD I-TUNES” SANCHO BBDO/BOGOT GOODBY, SILVERSTEIN & PARTNERS/ SAN FRANCISCO ADOBE “JOHN MAYER AUGMENTED REALITY STATE FARM MUSIC VIDEO” “LOS FELINOS DE LA NOCHE” BLITZ/LOS ANGELES FIRE ADVERTAINMENT/ALMA DDB/MIAMI GEICO ACTIVISION “3 DOORS DOWN” ”GUITAR HERO” THE MARTIN AGENCY/RICHMOND CREATIVE ARTISTS AGENCY/LOS ANGELES SONY ERICSSON “EVERYTHING SOUNDS” SAATCHI & SAATCHI GMBH/FRANKFURT SHOW ENTERTAINMENT 2010 ONE SHOW ENTERTAINMENT FINALISTS 6. EVENTS AND INSTALLATIONS AUTISM SPEAKS NIKE JAPAN “BABY STROLLERS” “NIKEID GENERATOR” BBDO/NEW YORK BEACON/TOKYO HBO/BIG LOVE THE CITY OF BOSTON “HBO AUDIO MURAL INSTALLATIONS” “VISIT-THE-PIN’” BBDO/NEW YORK HILL HOLLIDAY/BOSTON SONY HARD ROCK INTERNATIONAL “VAIO MANNEQUINS” “HARD ROCK MEMORABILIA ON 180LA/SANTA MONICA MICROSOFT SURFACE” DUNCAN/CHANNON/SAN FRANCISCO MAIN TAXI FRANKFURT “PISS SCREEN BLUETOOTH” SAATCHI & SAATCHI GMBH/FRANKFURT HBO “CUBE FILM INSTALLATION” BBDO/NEW YORK BETHESDA SOFTWORKS “FALLOUT 3 PAX EXPERIENCE” AKQA/WASHINGTON.