www.shootonline.com THE LEADING NEWSWEEKLY FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION $5.00 NOVEMBER 18.2005 This Hot SMPTE Week Clients Channel Their Energies Topic: Digital Into Varied Creative Outlets Cinema Biz Audi Launches U.K. Channel Via BBH; Nordstrom Teams With Fallon To By Carolyn Giardina NEW YORK—A full day ses- 4 Stun Creative Warms Up Unveil Silverscreen; Other Advertisers Explore VOD Opportunities sion on advancements in Digital Comedy Fest Audience Cinema, which kicked off last 4 Saville Lands Dir. Patricia Murphy For U.S. Spots By Robert Goldrich NEW YORK–While tors. The 24/7 channel is also being made available week’s Society of Motion Picture the launch of the Audi to broadband Internet users via Audi U.K.’s Web and Television Engineers’ 4 FilmCore Completes N.Y. Shop, Adds Stefánsson Channel in the U.K. is a noteworthy development site. (SMPTE) Fall conference at the in and of itself, the new venture carries greater Bartle Bogle Hegarty, London, has been work- New York Hilton, prompted a 4 Nice Shoes Debuts Internet- weight when looked at in terms of it signaling a ing with Audi on the development of the channel flurry of analysis about the effect based Nice Spots trend that’s gaining momentum. The notion of over the past two years. The agency views it as a these developments may have on maintaining a channel that features a mix of enter- means to engage on a deeper level with prospec- postproduction, as well as busi- ScreenWork tainment and infotainment fare to help drive brand tive consumers, complementing traditional media ness models. 10 Top Spot: Xbox Makes Impact and build business is starting to prove appealing to advertising. (See sidebar story for more on the Audi Digital Cinema has emerged With Water Balloons a growing group of clients who are deploying dif- Channel.) as an important topic this year. 11 Best Work: Peace Council ferent means to a similar end. Drivers include the work of the Opens Toolbox For Kids The Audi Channel, which debuted on Oct. 24, is SILVERSCREEN seven-studio consortium Digital 11 Best Work: Director Jesper being broadcast to some 7.6 million British house- Meanwhile on Nov. 7, Nordstrom introduced Cinema Initiatives, which last Ericstam Goes Ape holds over the Sky Digital satellite TV platform. a downloadable broadband channel: Nordstrom summer completed and released 12 iWork: Jeff Labbé Disengages Additional U.K. homes figure to get picked up in Silverscreen. Created by Fallon, Minneapolis, the Continued on page 20 Head From Body the months ahead when negotiations are completed branded channel offers video content that combines for Audi Channel carriage on terrestrial digital plat- fashion, music, technology and pop culture–as well “Priests” Is Production forms operated by Freeview and cable TV opera- Continued on page 7 Companies BTAA’s Best 13 Executives and directors Crafted Spot discuss the appeal and Top Gunns: Phenomena, @radical interest of emerging ad By Robert Goldrich houses, directors, ad agencies (which finished third last year). By Robert Goldrich forms—despite the low bud- gets. Plus, company owners LONDON–Donald Gunn–for- and commercials of 2005. The @radical rundown of award- LONDON–In a rare departure and exec producers address mer president of the Cannes Topping the field of most- winning work included ads for from this year’s norm, Honda how shops can successfully International Advertising Festival awarded production companies FedEx, Pepsi, Toyota, Virgin, Diesel’s “Grrr” didn’t top an navigate the current land- (1998 and ‘99) and, prior to that, by a wide margin was Bangkok- Visa, Volkswagen, and INPES industry awards show. Though scape. the head of Leo Burnett’s Creative based Phenomena based on Passive Smoking Awareness. the much lauded spot took the Exchange Resource Department, work for such clients as the Thai The latter–out of @radical’s best animation and best origi- The State of HD Chicago–has released the seventh Health Promotion Board, Ford Paris office–garnered the most nal music categories, the major annual Gunn Report, a compila- Ranger Opencab, Unif Green recognition on the awards circuit winner in the British Television 18 HD picks up momentum in tion of award show results over Tea, Thailand’s Energy Policy this past year. Advertising Awards (BTAA) 2005. The year’s develop- the past year. From this research, and Planning Office, and the By placing second, @radi- Craft competition was Stella ments set stage for moving forward in HD spot produc- which covers 34 TV/cinema Thailand Yellow Pages. cal is in select company–liter- Artois’ “Ice Skating Priests,” tion and post. competitions, the Gunn Report Ranked second was bicoast- ally. Only seven houses have directed by Jonathan Glazer of has named the top production al/international @radical.media Continued on page 8 Continued on page 5 spot.com.mentary By Robert Goldrich Peace Offering he lead entry in Austin. The Center For Child 6/18/04, p. 11), the spot con- I recall interviewing Russ this week’s “The The Center For Protection is one of several sisted of actual home movie several years back about The TBest Work You Child Protection’s Peace Council clients. As footage taken at a zoo. We Peace Council and his rea- May Never See” gal- charter mission is to chronicled in SHOOT, The see people visiting the various sons for founding it. His mes- lery is “Screwdriver,” reduce trauma for vic- Peace Council has since its animal attractions. A super sage was simple and direct to a spot promoting The tims of child abuse inception in 1997 addressed against a black background the point–and rings especially Center For Child during the investiga- assorted other issues–includ- reads, “In 1996, a three-year true in light of recent indi- Protection in Austin, tion and prosecution ing racism, the proliferation old fell into a Chicago zoo’s vidual and group efforts to Texas. The public ser- of their cases. The of land mines worldwide, gorilla cage.” Suddenly, other help those in need in the after- vice message comes from The Center For Child Protection AIDS, education, freedom zoo-goers are looking down math of Hurricanes Katrina Peace Council, a nonprofit provides a homelike, child- of information, and nuclear at the gorilla habitat, where a and Rita. foundation dedicated to creat- centered environment where waste–championed by worth- human toddler is laid out on “If you look around the ing advertising that helps to kids who have reported abuse, while organizations. the ground. The next super world, whenever there’s a raise awareness about issues along with their protective It’s gratifying to now revis- relates, “A gorilla carried him problem, people do what they of social consequence. caregivers, can go for inter- it The Peace Council in our to safety and waited until he can to help,” observed Russ. Among the key movers vention, evidence gathering “Best Work” coverage. The could be rescued.” The home “We’re advertising people– behind The Peace Council are and counseling. Provided at no grass-roots group is a remind- movie footage shows the and there’s a role for us to Daniel Russ, whose day job charge, these services are cur- er of the good that advertising gorilla cradling–and seem- play too.” is senior VP/group creative rently offered out of four small can do–both creatively and ingly comforting–the fallen director at GSD&M, Austin, buildings in Austin. This Peace more importantly, for the ben- child. and board members Dennis Council campaign is designed efit of society at large. The last A parting super then rhe- Fagan, who directed this and to raise funds for the construc- time we covered The Peace torically asks, “If a gorilla can another PSA in the pack- tion of a main building on the Council was also based on its protect a child, why can’t we?” age, and Myra Spector, who same property, making for a work on behalf of The Center The end tag contains a logo for THE LEADING NEWSWEEKLY produced the work for AMS complete facility complex to For Child Protection. the spot’s sponsor, The Center FOR COMMERCIAL, INTERACTIVE, & Production Group, Dallas and service kids in need. In that instance (SHOOT, For Child Protection. BRANDED CONTENT PRODUCTION November 18, 2005 Shop Talk Volume 46 • Number 37 By Kristin Wilcha EDITORIAL Publisher & Editorial Director • Roberta Griefer 203.227.1699 ext 13 • [email protected] Editor • Robert Goldrich Wave Recording Studios Surfs To Great Creative Heights 818.884.2440 • [email protected] Senior Editor/Creative & Production • Kristin Wilcha f you’re watching one of the Hamilton. The shop’s work is group of men in a pub, sidling up even before officially launching, 203.227.1699 ext 16 • [email protected] many recent creative gems on display in the latest creative to the bar to enjoy their Guinness. the rooms, which were ready over Sr. Editor/Technology & Postproduction • Carolyn Giardina 310.664.0848 • [email protected] Ifrom a U.K. ad agency, chanc- breakthrough from Guinness Suddenly the spot rewinds back the summer, have proved popular Reporter/Associate Online Editor • Emily Vines es are you’re seeing—and hear- and AMV BBDO, London. in time, to an era when the pub- with agencies. 310.452.8917 • [email protected] Contributors ing—the work of Wave Recording Daniel Kleinman of Kleinman goers were a part of the primor- Christine Champagne, Bill Dunlap, Art Smith, Tom Soter Studios, a London sound design Productions, London, directed the dial ooze—a long, but worthwhile THE WORK ADVERTISING and audio post shop, headed up latest epic for the brew, called wait, for a Guinness.