SHOOT Magazine March/April 2019 Issue
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March/April 2019 March/April Chat Room 4 The Road To Emmy Preview Hot Locations 10 4 Spring 2019 DIR Adam McKay Lauren Greenfield Chat Room 18 ECT online.com Series SHOOT ORS Matthew Heineman 8 Ramaa Mosley www. Up-and-Coming Directors 19 Floyd Russ Ridley Scott Spike Jonze Cinematographers & Cameras 22 Top Ten VFX & Animation Chart 26 Top Ten Music Tracks Chart 28 TO GET CONNECTED THE FURTHEST REACHES OF YOUR IMAGINATION ARE CLOSER THAN YOU THINK. With versatile landscapes, experienced film crews and incentivized tax breaks, the only limit to filming in the U.S. Virgin Islands is your imagination. Enjoy up to a 29% tax rebate and up to a 17% transferable tax credit when you film in the USVI. For more opportunities in St.Croix, St. John and St. Thomas, call 340.774.8784 ext. 2243. filmusvi.com DOWNLOAD THE FILM USVI APP: © 2019 U.S. Virgin Islands Department of Tourism USVI19037_9x10.875_SHOOT.indd 1 3/22/19 4:09 PM AGENCY: JWT/Atlanta SPECS: 4C Page Bleed PUB: SHOOT Magazine CLIENT: USVI TRIM: 9” x 10.875” DATE: March/April, 2019 AD#: USVI19037 BLEED: 9.25” x 11.125” HEAD: “The Furthest Reaches of LIVE: 8.5” x 10.375” your Imagination...” Perspectives The Leading Publication For Film, TV & Commercial Production and Post March/April 2019 spot.com.mentary By Robert Goldrich Volume 60 • Number 2 www.SHOOTonline.com EDITORIAL Publisher & Editorial Director Serious Comedy Roberta Griefer 203.227.1699 ext. 701 [email protected] Editor Robert Goldrich Our Up-and-Coming known for its humorous chops, and hope- her feature film, Late Night. 203.227.1699 ext 702 [email protected] Directors feature has fully serving as a catalyst for other women Penned by Mindy Kaling and co-star- ADVERTISING always been about to join the fray. ring Kaling and Emma Thompson, Late Digital & Print Rates & Information [email protected] helping new talent gain Coulter brings to her quest comedy Night premiered to rave reviews and a 203.227.1699 ext. 701 much deserved exposure, but occasional- work she directed at BBDO, agency cre- standing ovation in Park City this Janu- THE FURTHEST REACHES OF YOUR IMAGINATION www.shootonline.com/go/advertise Advertising Production ly that takes on a greater sense of purpose. ative sensibilities, and a honing of her ary. The film was immediately acquired Gerald Giannone Such is the case in this issue of SHOOT humorous chops in improv and sketch by Amazon for a record-breaking $13 ARE CLOSER THAN YOU THINK. [email protected] 203.227.1699 ext. 700 with director Jess Coulter who recently writing/acting/directing with NYC’s Up- million--the festival’s highest ever for a OFFICES joined O Positive after coming over from right Citizens Brigade, and then The Pit film by a female director--and is set to hit Main Office 606 Post Road East #650 the agency side Westport, CT 06880 USA 203.227.1699 Fax: 203.571.3355 where she had most A woman director in comedy has been a relative rarity, some- West recently served as a 203.227.1699 ext 702 thing she hopes to change by gaining a foothold at O Positive. creative director at Print Production BBDO New York. ensemble. She's already made her de- theaters this summer. Jim Theodorou [email protected] Focused on developing her directing but as a staff director at O Positive with Last month it was announced that Ga- Circulation career, Coulter also has an eye on the big- the “Morningmorphosis” campaign for natra joined production house Chelsea 203.227.1699 ext 4 [email protected] ger implications of establishing herself IKEA out of Ogilvy NY. for her first commercial and branded SHOOT Publicity Wire 203.227.1699 ext 700 [email protected] in the comedy marketplace. She recalled Coulter’s emergence is not the only content representation. © 2019 DCA Business Media LLC. All rights reserved. on the agency side having the privilege cause for optimism when it comes to Lisa Mehling, president of Chelsea, SHOOT and SHOOTonline are registered U.S. trademarks. of working with adept comedy directors- women directors gaining a foothold in said, “Nisha is an extraordinary talent and No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, -none of whom was a woman. A woman comedy. In our Sundance Film Festival I believe she’s going to become a major electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. director in comedy has been a relative coverage earlier this year, Golden Globe- influence in the advertising and brand Print Issues Subscription Service [email protected] rarity, something she hopes to change by winning and Emmy-nominated director space, with a new perspective to bring to Find PDF Versions gaining a foothold at O Positive, a shop Nisha Ganatra made a major splash with the comedy performance arena.” and order issues backissues.SHOOTonline.com SHOOT (ISSN# 1055-9825) printed edition is published bimonthly for members by DCA Business Media LLC, 606 POV By Michael Scantlebury Post Road East, #650, Westport, CT 06880. Printed periodicals postage paid at Westport, CT and at additional mailing offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 USPS (06-234) How To Win Over Generation Z SHOOT ePubs The SHOOT >e.dition weekly ePub is published on Friday. The SHOOT Dailies are published daily Mon.-Fri. When it comes to Gen- lationship with them? Well, first off, Gen- to succeed with Gen Z are: (1) Be visual. Brand New[s] weekly ePub is published Wednesdays. SHOOT Screenwork published Mondays. eration Z, and how im- eration Z are the world’s first 100% digital Be brave. Get weird. Don’t rely too heavily www.shootonline.com/subscribe portant they are for the natives. They’ve never known a world on brand guidelines; and don’t be afraid SHOOTmobile future of your brand, I without the internet; they’ve never not to embrace “internet culture.” It can be a Get the SHOOTonline Mobile app App Store: iPhone.SHOOTonline.com like to think in terms of the leaky bucket had a smartphone fused to their hand. remarkably liberating place; (2) Be ambi- Google Play: Android.SHOOTonline.com concept. Every brand is a leaky bucket: Second off, Gen Z think fast. Research tious. Be fast, and be new. Consider mov- Mobile Web Version: m.SHOOTonline.com over time, consumers will fall out. They shows it takes them just eight seconds to ing to a “news, not content” strategy. In SHOOT is printed in the U.S.A. find someone else they love more, their decide whether or not they want to en- the mobile-first world of Gen Z, brands focus shifts, they get bored, whatever. If gage with your brand and, if you don’t that make headlines succeed faster and brands want to be smart with their mar- capture their attention in that timespan, last longer than brands that make beau- keting dollars, it’s actually far more you’ve lost them. tiful film; and (3) Be relatable--and be SHOOT is a member of: expensive to convince someone who’s Thirdly, in contrast with millennials, authentically so.77% of young consumers about to leave your brand to come back, one of the most exciting things about Gen want brands to be authentically relatable, With versatile landscapes, experienced film crews and incentivized tax breaks, the only limit to filming in the because they’ve already decided. Z is that they care about brands. Even cra- according to research from Impero--so U.S. Virgin Islands is your imagination. Enjoy up to a 29% tax rebate and up to a 17% transferable tax credit when As Byron Sharp of the Ehrenberg- zier – they like brands. know who you are as a brand, and stick to Follow SHOOT via hashtag #SHOOTONLINE at: Bass Institute famously said, marketers Generation Z adopt brands as social it. So, for brands looking to up their game you film in the USVI. For more opportunities in St.Croix, St. John and St. Thomas, call 340.774.8784 ext. 2243. ought to be focused on filling the bucket currency--expressing themselves through and future-proof, set your eyes on the with new customers at a faster rate than brands that speak to their interests and next generation of consumers--and make filmusvi.com Cover photo credits: Emmy Preview (l-r) The Marvelous it leaks. This means finding a constant lifestyle; that say something about who your competitors look like the tired ones. Mrs. Maisel, photo by Nicole Rivelli/courtesy of Amazon; stream of new consumers – which is they are. But they want brands to be Start getting weird. Generation Z--and DOWNLOAD THE FILM USVI APP: Maniac, photo by Michele K. Short/courtesy of Netflix; Free Solo, photo by Samuel Crossley/courtesy of National where Generation Z comes in. brave--to do new things that inspire them, your leaky bucket--will thank you for it. Geographic. Directors Series pic of Spike Jonze, photo by Shane Karns/courtesy of DGA. Chat Room pic from The But what really defines this audience, not reflect them. They want brands to set --Michael Scantlebury is creative director/ Highwaymen, photo by Hilary B. Gayle/courtesy of Netflix. and how can we go about building a re- the agenda. So, top tips for brands looking founder of London agency Impero. © 2019 U.S. Virgin Islands Department of Tourism March/April 2019 SHOOT 3 USVI19037_9x10.875_SHOOT.indd 1 3/22/19 4:09 PM AGENCY: JWT/Atlanta SPECS: 4C Page Bleed PUB: SHOOT Magazine CLIENT: USVI TRIM: 9” x 10.875” DATE: March/April, 2019 AD#: USVI19037 BLEED: 9.25” x 11.125” HEAD: “The Furthest Reaches of LIVE: 8.5” x 10.375” your Imagination...” EMMY AWARDS PREVIEW Turning 71, Emmys Have Plenty Of New Wrinkles Awards season thus far may hold clues as to what will catch the Shane Karns/courtesy by Photo of DGA fancy of TV Chin/courtesy Jimmy by of National Geographic Photo Academy voters Craig Blankenhorn/courtesy by Photo of HBO A SHOOT Staff Report Photo by Michele by K.Photo Short/courtesy of Netflix Photo by Jan Thijs/courtesy of Amazon Jan by Photo Photo by Lacy Terrell/courtesy of HBO Terrell/courtesy Lacy by Photo Hilary by Photo Gayle/courtesy B.