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Mice / Event Stakeholders and Partnership

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Mice / Event Stakeholders and Partnership UNIT OF COMPETENCY: MANAGE STAKEHOLDERS AND PARTNERSHIP _________________________________________________________________ CHAPTER II: MICE / EVENT STAKEHOLDERS AND PARTNERSHIP Learning Objectives: 1. Identify the market of MICE/Event 2. Examine the role of each stakeholders and partners STAKEHOLDERS Are the entities who are involved with the MICE/Events The level of influence on the MICE will depend on such factors as: • Motives (financial, emotional, political, or social) • Power and Authority • Resources • Degree of involvement PARTNERSHIP Formed among the stakeholders could be through a mix public and private involvement. STAKEHOLDERS CLIENTS INDEPENDENT ORGANIZERS INTERMEDIARIES SUPPLIERS CLIENTS – are the source of revenue of the event, they are the buyer who gives the final approval to host events and the main celebrator. The segment of clients are Individuals and Families, organizations/companies and public sector. Public Sector – this represent a broad cross- section of buyers, from government institutions and agencies, to local government unit who host civic events. Individuals and Families are typical prospects for life-cycle events. These clients normally hold parties to celebrate and to commune and rekindle relationships. Even wakes and funerals are now well orchestrated events. Organizations/Companies – are typical prospects for events to convene and for commerce, commonly referred to be a corporate event. They compose the market for meetings, seminars, conferences, conventions, product launches, bazaars, selling events, sales promotion activities, incentive trips and recreational activities THIS SEGMENT CAN BE FURTHER DIVIDED INTO: 1. Companies and Business establishments - These firms can either be sole proprietorship, partnerships or corporations whose main business can be retail, manufacturing or service. Events of these firms are part of the operating calendar or in response to the demand for their products or even to help to achieve the corporate objectives and support the management functions. 2. Association and organizations – of people that have a common interest or purpose. a. Trade Association – which are made up of individuals and corporations that operate within an industry, or are bound similar business concern; b. Professional Associations – are formed by individuals in a common or affiliated profession. c. Non-profit Organizations – these are buyers from non-profit sector, referred as the SMERF – social, military, educational, religious and fraternal. INDEPENDENT ORGANIZERS They become the intermediary between the original planners of the convention (client organization), the provider of the venue and facilities’, the various suppliers and the actual delegates to ensure that the convention or meetings is a success. They act as a liaison. plan, manage, and execute events. They coordinate with product supplier and service providers to ensure the achievement of event objectives. They conceptualized the event, rent venues, hire suppliers, execute the strategy and manage the risks to achieve the event objectives. PCO PROFESSIONAL CONGRESS/CONVENTION/CONEFERENCE ORGANIZER Any person whose principal activity is to organize, promote, manage, and /or arrange meetings or conventions for a fee or lawful consideration. US Professional Licenses in MICE events. o CMP – Certified Meeting Professional o CSEP – Certified Special Events Professional o CTSM -Certified Trade Show Marketer In the Philippines, people engaging in MICE and Events are highly encouraged to become a competent tourism professional through national certification. The Technical Education and Skills Development Authority (TESDA), the government agency tasked to manage and supervise technical education and skills development in the Philippines, has defined competencies for person seeking to be hired as Events Coordinator, Conference Coordinator of Function Coordinator, Events Management Services NC III. INTERMEDIARIES acts as catalyst bringing together the buyers and suppliers together for a unified program for a specific destination such as Convention Visitor Bureaus and Destination Management Companies - Convention Visitor Bureaus – This is often a partnership between the government and the hospitality and tourism industry. Its main role is to market a destination an attractive venue for MICE and provide service support to both event planners and industry suppliers. - Destination Management Companies – They act as local experts for the destination. Thus, their recommendations provide you with valuable inputs you may not receive elsewhere. DMC offer the following services: o Creative proposal for special events o Guest tours o VIP amenities and transportation o Shuttle Services o Staffing within MICE events. o Team Building Activities o Onsite Registration, etc represent the different specialist – organization or individuals that provides support products and services to organizer. This companies will bring the MICE/Event concept into a reality. Suppliers also called VENDORS, they include but not limited to , venue, destinations, audio-visual contractors, graphic designers, telecommunication companies, transport group, interpreter, resource speakers, caterers, florist, exhibition and stage contractors and technology providers. SUPPLIERS There are many available venues for the MICE/Events. These includes purpose-built convention centers, exhibition centers and residential venues such as hotels and special venues . CONVENTION VENUES Philippines has played host to several high-profile events. Among the preferred venues are the PICC-Philippine International Convention Center, WTC – World Trade Center, CICC – Cebu International Convention Center and SMX Convention Center. PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC) CCP Complex, Roxas Boulevard, Manila, Philippines An architectural landmark on its own, housing works of various Filipino master artists in painting, the Philippine International Convention Center made history as Asia’s first convention center, setting a trend that led to countries to build their own. It provides the perfect venue for every gathering and purpose. It offers excellent facilities for meetings, conventions, exhibits and special events – a Plenary Hall that can seat more than 3,500; an elegant Reception Hall, Exhibit Areas and other meeting rooms. SMX CONVENTION CENTER The country's newest and largest privately-run exhibition and convention center, SMX is a world-class venue for international exhibitions, large-scale local trade events, major medical and other industry conventions and corporate functions. It is an integral part of the Mall of Asia Complex, an innovative business and leisure park that addresses the needs of every event organizer. Its proximity to the Mall of Asia integrates business with recreation, shopping and entertainment. WORLD TRADE CENTER – MANILA In the Philippines, World Trade Center Metro Manila is the first world-class exhibition center which was inaugurated on November 1996. The first of two exhibition halls cover a total floor space of 8,300 square meters. Set to be added to the complex in the near future is another exhibition hall, a high-rise office/commercial building, as well as a hotel. It will house the offices and club facilities such as restaurants, lounges and other amenities. CEBU INTERNATIONAL CONVENTION CENTER (CICC) The Cebu Convention Center (Cebu International Convention Center, CICC) is a structure built by the Cebu Provincial Government in time for the 12th ASEAN Summit in January 2007 and the 2nd East Asia Summit. It is a three-story structure with a gross floor area of 28,000 square meters and situated on 3.8 hectares of land in Mandaue City. The Cebu Convention Center features an International Media Center, a large Plenary Hall, an Exhibition Hall, and several Meeting Rooms. The Cebu International Convention Center is an ideal venue for conventions, meetings, trade shows, business conferences, sports, corporate events, expositions and other special events. Iloilo Convention Center Considered is a state-of-the-art convention venue in Western Visayas, the Iloilo Convention Center is the symbol of Ilonggo passion and culture. It is built on a 1.7 hectare of lot in Iloilo Business Park designed by Ilonggo architect William Coscolluela. Its exterior fins design is inspired by Paraw Regatta sailboats and abstract designs of the famous Dinagyang Festival are featured on the glass walls of Iloilo Convention Center. It is a two-storey structure with a total floor area of 11,832 square meters. The main hall on the ground floor has a 3,700-seat capacity and 500-seat function rooms on the second floor. A rooftop of 1,500 sqm is available for outdoor functions. In 2015, it became the venue of the Asia Pacific Economic Cooperation (APEC) Ministerial Meetings..
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