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PUBLISHER Nancy A. Leonard Dear Healthcare Marketer, ope you are enjoying your summer! In this recent heat wave, I 5 9 18 P.O. Box 64 DR. JEFFREY E. LANCET EXPLORES the DISCOVERY OF NEW DLBCL GENETIC WARFARIN DOSE CAPPING could be have been dreaming of having my feet in the sand and listening to progress in improving survival for older SUBTYPES could pave the way for a simple way to improve safety for patients with AML. precision medicine. hospitalized elderly patients. Verona, NJ 07044 the ocean waves down the Jersey Shore. It’s my goal to sneak in as ■ H 22 PAY TO PRESCRIBE? New study breaks down how drug prescribing is linked to industry funding. 23 SENATORS SCRUTINIZE gleostine price hike. many beach days as I can, and this past weekend, my hectic schedule The Leading Independent Newspaper for the Hematologist Vol. 3 ■ No. 5 ■ MAY 2018 973-744-9505 mdedge.com/hematologynews finally allowed me to get away. [email protected] Me and my BFF Lisa toasting 13 CAR T COSTS My daughter, Maddie, just got her permit, and she wanted to drive us Medicare sets summer at The Columns. outpatient ASSISTANT TO THE PUBLISHER down to Avon-by-the-Sea…a not-too-far-south classic shore town with payment rates. Nan McArdle clean sandy beaches and a nice boardwalk. I told Maddie absolutely not! The amount of stress I would have driving with her on the Garden State Parkway on the weekend after July 4th would Dr. Carl June Low microbiota 973-744-9505 have given me a heart attack. diversity linked [email protected] On our drive down to Avon, I was reminiscing about going down the shore as a kid, and what to poor survival a big deal it was when we got stuck in traffic fearing that the car was going to overheat! Back in after transplant ART DIRECTOR (Ad Submissions) those days, everyone kept a jug of water in their car just in case. You always saw at least a few cars James J. Ticchio BY KARI OAKES pulled over with their hoods up! Going to the shore was an adventure, even if we only made it REPORTING FROM THE 2018 BMT TANDEM MEETINGS Direct Media Advertising there once or twice a summer. Now when I go with my daughters or friends, it is a much easier SALT LAKE CITY – A multicenter study con rmed that diversity of gut microbiota is associated with experience. Our favorite beaches are Avon-by-the-Sea and Sea Girt, both of which Maddie and I better survival after allogeneic hematopoietic 73 Glenmere Terrace cell transplantation (HCT), while low diversity and the predominance of pathogenic bacteria are were able to enjoy this past weekend. I have noticed the beaches have become much cleaner over linked to graft versus host disease (GVHD). Mahwah, NJ 07430 MYELOMA CURE? s w Lower calorie intake and exposure to broad-spectrum antibiotics were both associated the years, but the crowds have grown! We have been going down there for so many summers, with lower diversity, the study found. 201-327-6985 CAR T-cell therapies are poised to “One of the striking ndings early on was we’ve established our favorite spots. this association between diversity in the gut and rcester/MD ed ge N e o

W overall survival,” said Jonathan Peled, MD, PhD, [email protected] transform multiple myeloma noting that his research group also saw that high First stop: The Scone Pony in Spring Lake! If you haven’t been there, I highly recommend it.

Sh aron gut diversity was associated with lower rates of GVHD-related mortality. Their scones are beyond amazing, but also be sure to check out their cheese sticks, which are to BY SHARON WORCESTER versity of Pennsylvania, Philadelphia, said in an “The rst question that I want to ask today is EDITOR (Editorial Submissions) interview. ‘Are the patterns of microbiota injury that have he next major approval in the chimeric an- The rst treated patient in a trial of a novel been described in single-center studies and their die for! The Columns in Avon-By-The-Sea and The Parker House in Sea Girt are favorite haunts tigen receptor (CAR) T-cell therapy arena anti–B-cell maturation antigen (BCMA)–speci c association with clinical outcomes consistent will target multiple myeloma, and will “com- CAR T-cell therapy (CART-BCMA) developed by across geography?’” Dr. Peled said during a top Elise Daly Parker of mine from the past. I need to plan a stop there on my next day trip for a bite and a beer, pletely transform oncology,” according to University of Pennsylvania researchers in collabo- abstracts session at the combined annual meet- CarlT June, MD. ration with Novartis is part of that subset. ings of the Center for International Blood & That approval is anticipated sometime in 2019. Woodring Wright, MD, a professor of cell biolo- Marrow Transplant Research and the American 973-919-1067 now that my daughter, Katie, just turned 21. Yes, can you believe she is 21? Many of you have “Myeloma is the most common blood cancer in gy and medicine at the University of Texas South- Society for Blood and Marrow Transplantation. adults, and there’s never been a curative therapy, western Medical Center (UT Southwestern) in To answer this, Dr. Peled and his associates watched her grow through the pages of The Exchange. Now she is all grown up! My girls always but now there is a subset of patients who look Dallas recently outed himself as that rst patient, at Memorial Sloan Kettering Cancer Center [email protected] like they’re cured with CAR T cells,” Dr. June, the announcing in a Feb. 14, 2018, UT Southwestern (MSKCC), New York, teamed up with a research Richard W. Vague Professor in Immunotherapy press report that CART-BCMA saved his life. group at Duke University, Durham, N.C., and request a stop at Surf Taco in Point Pleasant too. Then, of course, we love to end our day with and a pioneer in CAR T-cell research at the Uni- See CAR T on page 12 ` See MICROBIOTA on page 15 ` SPECIAL PROJECTS ADMINISTRATOR some ice cream from Hoffman’s in Spring Lake. Maddie Leonard There are so many great restaurants in the area, and taking the burden off of me to cook a meal for my family is worth the money! Cooking has never really been my forte, but apparently

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osemont, IL 60018 IL osemont, R many of you in the industry enjoy preparing meals for summer barbecues and picnics. So we

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EWS OGY L O T A EM The latest medical news for physicians from MDedge, delivered every weekday. Katie Leonard thought we’d share a few recipes. John Maillard, BBQ officionado, is serving up a low-and-slow- cooked Bacon Explosion. You’ll find lots of ways to prepare one of summer’s seasonal treats – Join us on fresh corn – from Katie Alexo Gernerd, Kelli Bishop, Lee Ann Qualls, and Melissa L. Bogen. Stef Stendardo gives us an Asian Slaw recipe that’s perfect for a summer potluck. Elise Daly Facebook.com/HMExchange Parker dishes on the ultimate grilled cheese hot off the grill. And Paulette McCarron offers up her Rice Krispies treats with a twist – so many of us have enjoyed them over the years. Thanks Twitter.com/HMExchange also to Michele Sirkin for sharing her life in this month’s Personal Exchange. LinkedIn.com/in/HMExchange Not necessarily a beach person? Well there are all kinds of scenic State and National Parks

HEALTHCARE MARKETER’S EXCHANGE HEALTHCARE throughout every region of our country. Stephanie Hanaway shares a few unique parks she’s explored in Utah that just might inspire you to head for the hills for some nature and scenic Would You Look at Hematology News! Cover Photo Credit: KucherAV/Thinkstock.com summer sunshine. And when it’s just too darn hot, well it can be really fun to spend an after- noon or evening chillin’ in a movie theater. Former industry member Lisa Ingersoll shares how Copyright ©2018 HEALTHCARE MARKETER’S she’s found her second career as Marketing Director of Montclair Film that not only hosts an EXCHANGE.­ All rights reserved. Address all annual film festival, but also a summer film series, conversations, story slams, and adult and kids In a very crowded market and less than 2 years after launch: correspondence to HEALTHCARE MARKETER’S education offerings. Check it out at MontclairFilm.org. EXCHANGE,­ LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors There are so many possibilities for summer fun. Hope you’re getting a few opportunities to Up 130% in High Readers* and do not necessarily reflect the views or opinions enjoy this season your way. of the publisher, HEALTHCARE MARKETER’S Happy August, EX­CHANGE. Available by subscription: $36 for 12 Now ranks 6th in Ad Page Exposures issues. Individual copies available at $4 each. Phone: 973-744-9505. Email: [email protected]. 29% growth in Average Page Exposures *Kantar Media Med/Surg Readership Study, June 2018 WIN A $50 AMAZON GIFT CARD! JOIN OUR OCTOBER ISSUE Let’s Celebrate Giving! Announcing the 4th Annual Healthcare Marketer’s Exchange Hematology News: Fast becoming the Send us your: • Best Halloween Costume photos of you, your children, family, pets Humanitarian Awards • Favorite Halloween Traditions and Memories “eyes and ears” of Hem-Oncs everywhere • Fun Fall Activities We’re celebrating our 26th year and continue to be • Yummy Fall Recipes amazed by the many ways the people and compa- • Festivals, Fairs, Craft Shows, Winery Tours nies in our industry give back. As a way to acknowl- • Fall Weekend Getaways edge this giving spirit, we share these inspiring sto- • Autumn Foliage Excursions For more details or ad placement, contact: ries through our annual Charity Issue and present Congratulations to Lisa Gower from CMI Media, our August winner the Annual Humanitarian Awards, now in our 4th Frank Iorio, Managing Director – MDedge Hematology & Oncology of an Open Table $50 Gift Certificate. Send in your October submis- year. Go to hmexchange.com/humanitarian.html or sion and you could win our $50 Amazon Gift Card! 917-913-8427 • [email protected] contact Assistant to our Publisher Nan McArdle at Contact Assistant to our Publisher Nan McArdle at nmcardle@ [email protected] for more information or Devin Gregorie, National Account Manager – News Division HMExchange.com for more information or to send in your submission. to participate.

516-381-8613 • [email protected] www.frontlinemedcom.com AUGUST 2018 www.HMExchange.com THE EXCHANGE 3 ANNOUNCEMENTS Send press releases to: [email protected]

promotions Frontline Medical Communications, publishers of Federal Practitioner®, part onward upward additions of the MDedge™ Network, has announced that its full-text, peer-re- & viewed articles, editorials, columns, and special issues content from Jan- AbelsonTaylor has announced the promotion of Amer Ghafari to Director of uary 2015 to the present are available through the National Library of Information Technology. He can be reached at 312-894-5500. Medicine (NLM) PubMed Central® Index. For more information, visit Aclaris Therapeutics, Inc., has announced the appointment of David Gordon, www.ncbi.nlm.nih.gov/pmc/. MB ChB, as Chief Medical Officer. He can be reached at 484-324-7933. GW Pharma has announced the FDA approval of Epidiolex to treat Len- CMI/Compas has announced the appointment of Meagan Dollard as Asso- nox-Gastaut Syndrome and Dravet Syndrome in patients age two and ciate Analyst, Social Media; Hailey Kohler as Associate Analyst, Search older. The seizure drug, derived from cannabis, gives children with two Engine Marketing; Richard Frisoli as Associate Analyst, Data Analytics; Brian rare and serious forms of epilepsy a new treatment, and companies look- Weiss as Analyst, Data Analytics; Alyssa Battaglia, Marissa Bisacquino, ing to develop marijuana-based drugs a model for their own path to mar- Susannah Foos, and Martin Cordova as Associate Media Planner; Monika ket. For more information, visit www.gwpharm.com. Goldstein as Supervisor, Social Media; Alicia Green as Corporate Trainer; Merck & Co. has announced the FDA approval of Keytruda (pembrolizum- Karen Ramon as Associate Analyst, Search Engine Optimization; and Joseph ab) for the treatment of patients with recurrent or metastatic cervical Giannetti as Senior Digital Ad Operations Specialist. They can be reached at cancer with disease progression on or after chemotherapy whose tumors 215-568-5944. Samantha Pearl has been appointed Media Planner; Chris- express PD-L1. For more information, visit www.merck.com. tina Vasquez as Associate Media Planner; and Josie Swenson as Associate Mylan and Biocon have announced the FDA approval of Fulphila (pegfil- Analyst, Data Analytics. They can be reached at 484-322-0880. Katherine grastim-jmdb) for the treatment of febrile neutropaenia, marking the first Gallagher, Theresa Vargo, and Alexa Lobosco have been appointed Asso- authorization of a biosimilar version of Amgen’s Neulasta (pegfilgrastim) ciate Media Planner and Florina Florea as Senior Media Planner. They can in the U.S. For more information, visit www.mylan.com. be reached at 646-840-0717. Meghan Krause has been appointed Account Sanofi’s vaccine unit, Sanofi Pasteur, has announced a partnership with Coordinator, Buying Services. She can be reached at 856-667-8577. Evoke Health has announced the appointment of Marci Piasecki as Managing Translate Bio to develop mRNA vaccines for up to five undisclosed infec- Director of the company’s New York and Los Angeles offices. She can be tious disease pathogens. Under the agreement, the companies will jointly reached at 646-561-4003. conduct R&D activities to advance mRNA vaccines during an initial three- ® GlaxoSmithKline has announced that Luc Debruyne, President of the com- year research term. For more information, visit www.sanofi.com. The JAMA Network published 14 of 100 papers with the highest Altmetric scores pany’s Vaccines Division, will depart at the end of the year. Roger Connor, of 2016, including the #1 overall article, penned by President Barack Obama. who currently serves as President of the Global Manufacturing and Supply Division, will replace Debruyne effective September 1. Altmetric tracks and collates online mentions of individual papers from sources such as the mainstream and Johnson & Johnson has announced that Group Worldwide Chairman Sandra social media, blogs, and other scholarly and nonscholarly channels. Below are the JAMA Network papers Peterson plans to retire effective October 1, prompting the company to implement a number of changes at the senior executive level in a bid to that inspired the most discussion in 2016, according to Altmetric. ensure a seamless transition. Peterson’s role as Deputy Chairman is currently being shared between Joaquin Duato, who was leading the company’s United States Health Care Reform: Association of Hormonal Contraception Association of Leisure-Time Physical 1 39 81 global pharmaceuticals business, and Chief Scientific Officer Paul Stoffel. Progress to Date and Next Steps by With Depression (JAMA Psychiatry) Activity With Risk of 26 Types of Cancer They can be reached at 732-524-0400. President Barack Obama (JAMA) in 1.44 Million Adults (JAMA Internal The High Cost of Prescription Drugs in the Medicine) Ogilvy CommonHealth Worldwide has announced the promotions of Karen Sugar Industry and Coronary Heart 41 United States: Origins and Prospects for Campbell to Senior Vice President, Account Management; Craig Gelband, 5 Disease Research: A Historical Analysis Reform (JAMA) Pharmaceutical Industry–Sponsored Meals 87 Ph.D., and Danielle Sidawi, Ph.D., to Senior Vice President, Group Medical of Internal Industry Documents (JAMA and Physician Prescribing Patterns for Association of Animal and Plant Protein Director; Cristina Mayer, Ph.D., to Vice President, Medical Director; Jocelyn Internal Medicine) 57 Medicare Beneficiaries (JAMA Internal Intake With All-Cause and Cause-Specific Medicine) Masin as Vice President, Account Management; Tom Gregory to Senior The Association Between Income and Mortality (JAMA Internal Medicine) 7 Account Supervisor; Chaitna Kuchinsky, M.D., and Melissa Wang, Ph.D., to Life Expectancy in the United States, National Trends in Hospitalizations for Association Between Portable Screen- 88 Associate Medical Director; and Angela Chrisomalis, Ph.D., Ashley DeNe- 2001-2014 (JAMA) 61 Opioid Poisonings Among Children gre, Ph.D., Jillian Dietzold, Ph.D., and Cindy Puente, Ph.D., to Senior Sci- Based Media Device Access or Use and and Adolescents, 1997 to 2012 (JAMA Effect of Wearable Technology Combined Sleep Outcomes: A Systematic Review entific Associate. Beth Brenner-Russo joined the company as Vice President, Pediatrics) 8 With a Lifestyle Intervention on Long-term and Meta-analysis (JAMA Pediatrics) Account Director; Marshall B. Rovner, M.D., as Medical Director; and Han- Weight Loss: The IDEA Randomized Screening for Colorectal Cancer: Prevalence of Inappropriate Antibiotic 98 nah Reed as Program Coordinator. They can be reached at 973-352-1000. Tuesday, October 23, 2018 Clinical Trial (JAMA) 68 US Preventive Services Task Force Oncova Therapeutics, Inc., has announced the promotion of Steven M. Prescriptions Among US Ambulatory Care Recommendation Statement (JAMA) Fruchtman, M.D., to President. He will continue to maintain the responsibil- The Third International Consensus Visits, 2010-2011 (JAMA) 19 Definitions for Sepsis and Septic Shock ities of Chief Medical Officer until a replacement is hired. He can be reached See the full top 100 list at (Sepsis-3) (JAMA) altmetric.com/top100. at 267-759-3680. awards, mergers new¬eworthy approvals For advertising information call 862-261-9618. AbbVie and Roche have announced the FDA approval of Venclexta (venteto- clax) in combination with Roche and Biogen’s Rituxan (rituximab) for use in Look for the Altmetric badge patients with chronic lymphocytic leukemia (CLL) or small lymphocytic lym- on all articles at jamanetwork.com. phoma, with or without 17p deletion, who have received at least one prior therapy. For more information, visit www.abbvie.com. 657

4 THE EXCHANGE www.HMExchange.com AUGUST 2018

Altmetric-100-filler-Final-v2.indd 1 10/3/17 9:27 AM Two Awe-Inspiring Days in Moab

by Stephanie Hanaway Where Is She Now? MY SECOND ACT ust like we do every year during the first weekend in April, dium-like valley of stunted hoodoos resembles, one thing’s my husband Ken and I journeyed to Telluride, Colorado, for sure – the 3654-acre Goblin Valley State Park is just plain by Lisa Ingersoll Jto ski during the resort’s closing week- fun.” lucked into my first career in healthcare advertising. I FROM VOLUNTEER TO DIRECTOR end. Yes, we’d been warned that the snow It was absolutely worth the one-hour and lucked into my second as well, I suppose, as Marketing Over several years, I went from volunteer to Board Mem- had been scarce all season. We didn’t know 40-minute drive from Moab. This landscape IDirector for Montclair Film. ber – all the while donating my time to handle the just how bad it was until we arrived in was like nothing I’ve ever seen – except in ACT ONE marketing of the organization. Then, three town and the locals told us about the black the movie The Martian. After a day of hiking When I walked into the doors of Botto, years ago, we reached the point where we ice, rocks, and slush, with some limited and ooh-ing and ahh-ing, we had to head Roessner, Horne, and Messinger (don’t needed a real paid staff, with real exper- machine-made snow. At $150 per day for a back to civilization for dinner. The next bother looking, it no longer exists), I had tise. I was lucky enough to be tapped lift ticket? No, thank you. time I go, however, I’ll pack a meal and stay no idea that I would get into Media. To for my current role as Director of PLAN B: MOAB, UTAH! late to experience what is reportedly one of be honest, I thought I’d taken a job Marketing. I found that my Media Moab is only three hours away by car, the darkest night skies on earth, with crys- at a law firm! I quickly realized that background provided me with more so, with the weather forecast predicting tal-clear views of the Milky Way. I’d entered the strange and quirky than enough experience to take on three days of glorious 70-degree sunshine, DAY 2: ARCHES NATIONAL PARK field of healthcare advertising. I also this new challenge. I poured myself we quickly cashed in some Marriott points It’s no wonder that Arches National Park knew nothing about Media, though I into helping to bring the festival for a room at the brand-new Moab Fair- is one of the top national parks in America. was more than willing to work hard. to the next level, which happened field Inn. With our suitcases packed, we As the Utah Office of Tourism (visitutah. Fortunately, that was all my first boss last year. We officially rebranded left Telluride Friday afternoon to drive to com) proclaims, it’s a “73,234-acre wonder- and mentor, Elaine Gaffney (she was the organization as Montclair Film, another planet. land of eroded sandstone fins, towers, ribs, Traversone back in those days), need- and became a year-round organization Moab has become a booming tour- gargoyles, Arches National Park. ed to offer me an entry level position as with a permanent home at 505 Bloom- ist destination due to its proximity to hoodoos, Media Assistant. field Avenue in the heart of Montclair. two fabulous national parks - Arches National Park and balanced rocks, and, of I learned and grew, eventually becoming the L . Thanks to the efforts of a group of talented Canyonlands National Park. Getting there can be a chal- course, arches.” Much if it isa Inge ith Ice-T Media Director at Lally, McFarland & Pantello (what rsoll w and dedicated people, we now offer an excellent lenge (although you’d never know it by the growing Moab can be experienced from is now Havas Life). I was there for two decades and, along year-round education program for teens as well as adults, crowds). The Moab airport, Canyonlands Field, now offers the comfort of your car, but the way, I got married, moved to Montclair, New Jersey, and conversations, Story Slams, and screenings at our own limited flights on United Express, but most people fly into there are many easy (and had three beautiful children. After juggling work and kids 65-seat theater Cinema505. It’s an exciting and gratifying Grand Junction, CO – about a two-hour drive. The closest often paved) hikes to some for several years, I decided I wanted to spend more time with thing to see the seeds of an idea flower into major airport is Salt Lake City International Airport – about of the most spectacular the latter. I made the decision to leave and become a full- something truly great. I am proud to be four hours away by car. scenery in the country. It time mom. I missed the agency, but had no regrets whatso- a part of it. You can see for yourself Arriving on Friday evening, the first thing we were struck was a long day and we saw ever. What I found, though, was that I still had the desire to by visiting montclairfilm.org. by was the incredible scenery. The second thing that struck us only a fraction of the sights. Arches National Park. work. So began my second act. LIFE LESSONS was the crowds! There were people everywhere. Every decent I’m glad we brought plenty of water! ACT TWO So what have I learned? Yelp-rated restaurant we tried to get near had one- to two- WHAT WE MISSED: CANYONLANDS NATIONAL PARK Shortly after I left the agency, I read an article about a few For one thing, I’ve discovered hour waits. Just two years ago on our last visit, it wasn’t like We’d been to Canyonlands a few years before, and we people in Montclair who had decided to start a Film Festival that we all have more to offer. this at all. But I guess the secret is out! will definitely go back. “Vast serpentine canyons tipped with and were looking for volunteers. I jumped at The corporate world, for all its SATURDAY MORNING: ARCHES NATIONAL PARK white cliffs loom high over the Colorado and Green Rivers, the chance to participate in something pluses, tends to place people in Oh wait, scratch that. The slow-moving line of cars to get their waters 1000 ft. below the rim rock. Skyward-jutting I’d always loved – film. It was excit- boxes – Media Director, Account in the park stretches at least a half a mile! We’ll try this park needles and spires, deep craters, blue-hued mesas and majes- ing to be part of something new Executive, Creative Director, etc. tomorrow. tic buttes dot the landscape.” (lonelyplanet.com) Remember and growing. It was a truly grass- However, we all have skills and St when James Franco cut his own arm off to escape from a ep SATURDAY MORNING he roots organization, which meant potential that we may not know n (PLAN B): GOBLIN VAL- hiking ordeal in the true-story film, 127 Hours? That was in Colb exists within us. Plus, we all possess a ert Bee. LEY STATE PARK Canyonlands. we made it up as we went along with Samantha broader range of knowledge than we ever The Lonely Planet Back in Moab, attractions abound. In addition to the parks – in the beginning. From 2010 could have imagined. Second, and most important for me, if ( lonelyplanet.com) and I didn’t even mention the glorious Dead Horse Point till the spring of 2012, we had names Goblin Val- State Park! – there are ancient petroglyphs, dinosaur remains, fundraisers, free outdoor screen- you follow your passions, remain curious, and open to learn- ley State Park as the four-wheeling, rafting and canoeing, scenic flights, art galler- ings in the summers to raise ing, there’s really no limit to what you can do. . e awareness and money, and we I am blessed to have enjoyed not one but two incredibly #1 top sight to see ies, the Colorado River Scenic Byway, and more. k aw satisfying professional careers. Which leaves me with only in Utah. “A Salva- Two days and three nights wasn’t enough for Moab. But H hired experienced festival directors. an dor Dalí-esque melt- th The first annual Montclair Film Festi- one question left to answer: What’s next? those sure were two awe-inspiring days! th E rt wi ed-rock fantasy, a Stephen Colbe val launched in April 2012. The festival Goblin Valley Stephanie Hanaway is Director of Journal Media, Lisa Ingersoll is Director, Marketing and Promo- State Park. valley of giant stone grew every year, with more films, more days, mushrooms, an oth- American Academy of Family Physicians, 11400 and more interest from the community. Of course, it didn’t tion, Montclair Film, 505 Bloomfield Avenue, erworldly alien landscape or the Tomahawk Creek Parkway, Leawood, KS 66211. hurt that the town of Montclair was and is chock-full of peo- Montclair, NJ 07042. She can be reached at Lisa@ results of a cosmological acid trip? She can be reached at [email protected] or 913- ple in the entertainment and media fields – many of whom MontclairFilm.org, 917-693-0357 (c), or 973-435- No matter what you think the sta- 906-6000. give generously of their time and talents. 0843 (o).

6 THE EXCHANGE www.HMExchange.com AUGUST 2018 AUGUST 2018 www.HMExchange.com THE EXCHANGE 7 SummertimeFavorite Recipes Build Your Media

Dressing Corn and Black 2 tbsp sugar Bean Salad 2 tbsp white vinegar Plan with Essential 2 tbsp canola oil by Katie Alexo Gernerd 1½ tsp lime juice y favorite summer recipe – Corn and Black Bean Salad ¼ tsp salt ¼ tsp ground cumin Tools from NEJM – is so easy to make. You can eat it on its own, have it Mas a side, or top off some tacos with the mix. It’s light ¼ tsp pepper Crafting your media plan isn’t easy. It takes the right tools to make the and delicious. Perfect for outdoor dining! DIRECTIONS 1. Mix all salad ingredients together in a large bowl. most of your budget. The New England Journal of Medicine’s Media INGREDIENTS 2. Whisk together dressing ingredients. Salad 3. Toss salad with dressing. Toolbox has all the tools you’ll need to help you plan effectively. 1 can (15 ¼ oz) whole kernel corn, drained 1 can (15 oz) black beans, rinsed and drained Katie Alexo Gernerd is Senior Media Planner, For more information on how to tighten up your 2 large tomatoes, finely chopped CMI Media, 3 Executive Campus, Cherry Hill, NJ media plan, contact your regional Sales Director or 1 large red onion, finely chopped 08002. She can be reached at 856-479-9916 or Cover Tip ¼ c fresh cilantro, minced [email protected]. Chrissy Miller at [email protected]. 2 garlic cloves, minced and Outsert Programs Outdoor Grilled Grilled Cheese ciabatta with olive oil and season lightly with salt and pep- per. Rub cut sides of ciabatta with garlic clove. Place oiled with Nectarine Chutney side down on grill and cook until barely golden brown. Rotate to toast evenly, about 3 minutes. Remove from grill by Elise Daly Parker High used to own a gourmet cheese shop in Hoboken…and and reduce heat of one burner to low. I am a cheese lover. This is one of the most delectable 3. Spread toasted side of bottom ciabatta piece with mustard. Readership I ways to serve cheese you can imagine. Spoon chutney over other toasted side. Scatter Gruyère INGREDIENTS evenly over mustard. Tear off pieces of St. Andre and Rankings and Sandwich scatter over Gruyère. Then scatter cheddar cheese over that. Cover with the top half of the ciabatta, chutney side #1 in Impact 1 loaf ciabatta (about 12” long by 4 ½” wide) * Olive oil (for brushing) down, press firmly to hold the sandwich together. Factor Salt and pepper 4. Lightly brush sandwich with oil. Place on grill over burner on 1 large garlic clove low heat. Close hood and grill until cheese melts and bread 3 tbsp Dijon mustard is golden. Rotate sandwich as needed to brown evenly, about 1 c Nectarine Chutney (recipe follows) 8 minutes per side. Transfer to a cutting board. Open sand- 2017 1 4 oz piece Gruyere cheese (rind trimmed; cheese grated; wich and scatter arugula over cheese. Close the sandwich. about 1 cup) Cut sandwich into 8 pieces with serrated knife and serve. Essential 1 4 oz wedge St. Andre cheese (rind trimmed) For the Nectarine Chutney Journal 1 4 oz piece sharp white cheddar cheese, grated 1. Heat oil in a heavy large saucepan over medium heat. 1 c baby arugula 2. Add mustard seeds and sauté until they begin to pop. Add Study Nectarine Chutney onion and sauté until tender and translucent, about 4 2 tsp canola oil minutes. Stir in sugar, vinegar, ginger, pepper flakes. Sim- 1 tsp yellow mustard seeds mer until sugar dissolves. 1 small white onion (finely diced) 3. Add the nectarines and cook until tender but still hold 2 ⁄3 c sugar their shape and the syrup thickens slightly, stirring occa- 1 ⁄3 c white wine vinegar sionally, about 10 minutes. Stir in salt. Discount 1 tsp finely chopped peeled fresh ginger 4. Remove from heat and store in the fridge up to one week 1 ⁄4 tsp dried red pepper flakes in an airtight container. Programs 4 whole firm but ripe nectarines (about 1 ½ lbs. total; pit- Note: Recipe adapted from Curtis Stone – ABC’s The Chew. ted and cut into about 1” pieces) ½ teaspoon salt Elise Daly Parker is Editor, Healthcare Marketer’s DIRECTIONS Exchange, P.O. Box 64, Verona, NJ 07044. She For the Sandwich *Among general medical journals, Thomson Reuters, , 2016 can be reached at [email protected] or Journal Citation Reports 1. Preheat the barbecue grill to medium. 973-919-1067. 2. Using large serrated knife, cut ciabatta horizontally in half leaving one long side attached. Lightly brush cut sides of

8 THE EXCHANGE www.HMExchange.com AUGUST 2018 SummertimeFavorite Recipes SEA-SALT BROWN BUTTER smell an almost nutty smell. At that point, remove pan from heat. The Scores RICE KRISPIES TREATS (RKT) 3. Once the butter cools for about 30 seconds, add the sea Journal StandingsJune 2018 salt and stir until it dissolves. At this juncture, add the by Paulette McCarron Internal Medicine 4 out entire bag of marshmallows. You will stir these for about Are In! Average High of 4 5 ’ve (lightly) adapted this recipe from the famous Smitten 3-5 minutes until they melt fully. Be sure they’re melted Issue 4 Readers Total 3 Readers Percent 2 Readers (%) Kitchen Blog (smittenkitchen.com). I’ve been making these before the next step… Internists prefer 1 Readers Received (%) (%) Ifor over six years now, and have brought them to countless 4. Add the Rice Krispies one cup at a time, stirring after each cup. Annals of (%) (%) client meetings (record number consumed by one client: six), 5. After all 6 cups have been added, use a spatula to look 23 Internal Medicine. 48 29 and in-office birthday parties. I’ve also fattened up many “under” the Rice Krispies to be sure all the butter has ScoresScoresAnnals of 81 64 teenagers in my daughter’s various school classes. They are been absorbed into the cereal. By doing this you will also Internal Medicine 25 22 naturally gluten-free, and you can also use kosher marshmal- ensure that the marshmallows are evenly distributed. 77 55 41 lows to make them for folks who avoid pork products. Turn the mixture into the greased pan, taking care to Competitor A 23 21 These can be made in less than 15 minutes and are WAY flatten once in the pan. You will fill the pan and have 55 40 Competitor B 71 12 better than any store bought RKT. leftover stuck to the spoon. You may dispose of the sticky 33 16 INGREDIENTS 47 stuff on the spoon without counting those calories. Competitor C 69 13 1 stick butter (unsalted) 6. Use a piece of parchment paper to press RKTs evenly in 49 34 18 ½ tsp coarse sea salt the pan. Allow to settle for an hour, before cutting into as Competitor D 64 1 10-oz bag of miniature many small, medium, or large treats as you’d like. I usual- marshmallows ly get 20 out of an 8”x 8” square. 6 c Rice Krispies If for some reason they’re not gone in 15 minutes, place in DIRECTIONS Tupperware and seal. DO NOT REFRIGERATE! 1. Grease an 8”x 8” pan with cooking spray (not flour or olive oil spray). Paulette McCarron is Senior Vice President, 2. Use a four-quart pan and melt butter on medium high. Play on the WINNING TEAM. Group Client Leadership (Rx), Havas Media, 200 It’s important you stir and monitor the butter as it cooks. Annals of Internal Medicine is the #1 read medical journal for Internal Medicine physicians You’re looking to brown NOT burn the butter, and there Hudson Street, New York, NY 10013. She can be according to Kantar’s June 2018 Medical/Surgical Readership Study. is a small window between the two. As you stir, you’ll reached at [email protected] start to see dark brown butter solids in the butter and or 212-519-3444. Check out Annals first place standings: • Annals reaches more internists than any other medical journal.1 DIRECTIONS • More internists are likely to read Annals than any other medical journal.2 Melissa’s Moist Sweet 1. Preheat oven to 350° and grease a 9”×13” baking dish. 3 Cornbread Recipe 2. Into a large mixing bowl, sift the cornmeal, flour, • More internists are likely to see an issue of Annals than any other medical journal. 4 by Melissa L. Bogen sugar, baking powder, and salt. • More internists read each issue of Annals than any other medical journal. 3. In a separate mixing bowl, add vegetable oil, melt- his moist sweet cornbread is one of my favorite recipes • More internists read Annals more frequently and thoroughly than any other medical journal.5 because it makes a great side dish for anything from pulled ed butter, honey, beaten eggs, and milk. Stir until T pork to fish to eggs. You don’t need to add butter on top; it’s combined. great plain. It also works as a dessert with a glass of milk. Friends 4. Pour the vegetable oil, melted butter, honey, beaten ADS7045 Source: Kantar Media, June 2018 Medical/Surgical Readership Study, Internal Medicine Office and Hospital, Tables 110 and 210. like how easy it is to make. I found and adapted this recipe from eggs, and milk into the large mixing bowl. Stir just a Google search of “moist cornbread” because I was looking for until the dry ingredients are moistened. Annals of Internal Medicineᮋ June 2018 | www.acphospitalist.org 1 May 2018 Volume 168 Number 9 ESTABLISHED IN 1927 BY THE AMERICAN COLLEGE OF PHYSICIANS a variety that doesn’t crumble apart in my hands. I changed the 5. Pour the batter into the greased baking dish and bake • •

ORIGINAL RESEARCH in 350° oven for 40-45 minutes. Watch the cornbread 613 Association of E-Cigarette Use With Smoking Cessation Among Smokers Who Plan to Quit After a Hospitalization. ratio of cornmeal to plain flour so it has more cornmeal, and A Prospective Study Evaluating Vaccination Strategies for Zika Virus in the 621 BeAtIng Burnout Americas Applicability of Publicly Reported Hospital Readmission 631 AND MORE FROM HOSPITAL Measures to Unreported Conditions and Other Patient towards the end. You want it to be turning golden and Populations. A Cross-sectional All-Payer Study MEDICINE 2018 CLINICAL GUIDELINE sometimes add some half-and-half to make it richer tasting. Cardiovascular Disease and Risk Management: Review of the 640 American Diabetes Association’s Standards of Medical Annals.org Care in Diabetes 2018 POSITION PAPER Ethical Obligations Regarding Short-Term Global Health 651 starting to show some cracks. I often bake for 41-42 On Being a Doctor 676 Clinical Experiences: An American College of Physicians Ad Libitum 630 Position Paper Letters 678 INGREDIENTS Complete Contents I-7 MEDICINE AND PUBLIC ISSUES Engaging Survivors of Human Trafficking: Complex Health 658 Care Needs and Scarce Resources IN THE CLINIC Acute Colonic Diverticulitis ITC65 IDEAS AND OPINIONS minutes. New Strategies Are Needed to Stop Overdose Fatalities: 664 The Case for Supervised Injection Facilities Balancing the Benefits and Harms of E-Cigarettes: 666 2 c cornmeal A National Academies of Science, Engineering, and Medicine Report A Cautionary Tale of Warning Messages on Food Products: 668 The Case of Sugar-Sweetened Beverages Plus: 6. Test for doneness by sticking a toothpick in the center. EDITORIALS Publicly Reported Readmission Measures and the Hospital 670 Tips on pressure ulcers � � � � � � � � � � � p� 17 Readmissions Reduction Program: A False Equivalence? 2 c all-purpose white flour Ethical Obligations in Short-Term Global Health Clinical 672 Saying no to NPO � � � � � � � � � � � � � � � p� 19 Experiences: The Devil Is in the Details Human Trafficking: A Health and Human Rights Agenda 674 Medicaid and hospital closures � � � p� 20 1 Should not come out too wet. 1 ⁄3 c sugar 2 tbsp baking powder 7. Remove from oven, serve warm with butter, honey, or 1 tsp salt simply plain. 2 ⁄3 c vegetable oil 1 Melissa L. Bogen, ELS, is Owner/Medical Edi- ⁄3 c melted butter (I use unsalted) tor, Bogen Editorial Services, 28C Debra Ter- Pitch your message. Contact: 2 tbsp honey race, Greenwood Lake, NY 10925-4145. She Kevin A. Bolum, Director, Advertising Sales, at 4 eggs, beaten can be reached at [email protected] or 215-351-2440 or [email protected] 2½ c whole milk 845-742-1145. Kenneth D. Watkins III at 973-785-4839 or [email protected] 10 THE EXCHANGE www.HMExchange.com AUGUST 2018 Bacon Love (Out of Nothing at All) Summertime Recipes Favorite by John Maillard irst off, a disclaimer: This recipe is not mine! I saw the on a sheet of heavy duty aluminum foil, as close to each Fresh Corn Tomato Salad “ad” on Facebook many years ago and decided that this other as possible. You want this thing tightly packed when beautiful creation would become part of my BBQ arsenal all is said and done, so the easiest way to do this is to lay Asianby Stef Stendardo Slaw by Kelli Bishop F ere’s my favorite summer recipe. It’s very versatile – can be every summer. out the bacon from left to right first, then “weave” the other assed along from a friend, this is one of my favorite sum- Ha side dish or the whole meal, and it travels well! GET SMOKIN’ slices in. Use enough bacon slices to create one solid square/ Pmer salad recipes. I love the “lightness” of this salad and INGREDIENTS The “Bacon Explosion” recipe is a simple one. Of course, somewhat rectangular layer of latticed love. the fresh seasonal ingredients. Dressing you need some kind of grill/smoker, set up with a firebox, FLAVOR FULL ½ c rice vinegar INGREDIENTS foil packet, or some other Now it’s time to begin adding the layers of flavor for ¼ c sugar (you could Dressing contraption that will your masterpiece. Sausage first, which is truly the “stuff” of substitute honey) 3 tbsp white wine vinegar let you cook this thing the stuffing. Layer the sausage as thin as possible onto the 1 tsp salt 2 tsp kosher salt between 250-275° for a few bacon weave, leaving about a half-inch around the edges. 1 tsp pepper Freshly ground pepper hours, perfumed by the Pack it down. Next, crumble those cooked bacon pieces on ¼ c sesame oil ¼ c EVOO olfactory delights of hick- top of the sausage, covering as much as possible. Sprinkle ¾ c vegetable oil Salad Mixture ory, cherry, or other soft your cheese on top of the bacon/sausage/bacon sandwich, Slaw 6 ears fresh corn, husked woods. then add a few shakes of the rub. Top it off with a little of 1 head green cabbage, thinly sliced (about 4 cups corn kernels) BEYOND BACON BITS your BBQ sauce. ½ head red cabbage, thinly sliced 2 c red or orange grape tomatoes, halved You’ll also need some ROLL IT 2 bunches scallions, thinly sliced 1 bunch scallions, thinly sliced bacon. Lots of it. Figure on After admiring your creation for a few minutes and tak- ½ c cilantro, chopped 8 oz fresh mozzarella, cut into small cubes two pounds to start. Do ing pictures for Instagram, take a breath and figure out the 2 carrots, shredded or peeled your best to find the most best way to “roll up” your Bacon Explosion. Start from the 1½ c fresh basil leaves 1 medium cucumber, shredded or peeled and cut in rectangular, consistent back, grab as much of the weave and sausage as possible, DIRECTIONS matchsticks or thin slices pieces you can, about six and tightly roll it up, ensuring all of the good stuff is packed ¾ c sliced almonds 1. Whisk together vinegar, salt, and pepper in a small or seven inches in length. into this nice, cylindrical porked perfection. Finish it off 2 packs ramen noodles, broken up bowl. Gradually whisk in oil starting with a few drops Cook off one pound of with some more Optional Toppings and then adding the rest at a steady stream to make bacon beforehand – please, rub. Sesame seeds smooth dressing. Set aside. please, please NOT in the LOW AND SLOW Mandarin oranges 2. Shear off corn kernels with a sharp knife over a bowl. If loving bacon is wrong, I don’t want to be right. microwave – and after it When it’s Peanuts 3. Add and toss in to corn, halved tomatoes, sliced scallions, cools, use your hands to crush the bacon slices into little time to cook, Grilled shrimp or chicken and cubed mozzarella. bits of heaven. We’ll get to this later. the Explosion DIRECTIONS 4. Pour vinaigrette dressing over the salad and gently toss 1. Mix together rice vinegar, sugar, salt, and pepper. HERE’S THE RUB is pretty forgiv- to coat. 2. Whisk in sesame and vegetable oil. I end up using just a If you don’t have one, get a good barbecue rub. Plenty ing except on 5. Cover and let set for 15 minutes or up to 2 hours. little more than half the dressing, so you might want to of recipes out there for basic rubs, so find one you like and high heat, which make less (or save the rest for next time). 6. Before serving tear basil leaves over salad and stir. use it. will vaporize the 3. Mix together all Slaw ingredients. ENJOY!!! PORK APLENTY bacon weave in 4. Toss with dressing. You’ll need sausage. Yes, more pork. A pound of it usually a few minutes works. Get the loose kind, hot or sweet, whatever your pref- so don’t do that. Stef Stendardo is President, Stendardo Communi- Kelli Bishop is Vice President/Media Director, erence. If you want to save even more time, buy a four-pack Again, slow and cation Services, Inc. (SCS), Eastham, MA 02642. Timberlake Media Services, Inc., 1556 Pine Lake of the pre-made patties. You’re welcome. low at 250-275°, She can be reached at [email protected] or 508- Drive, Naperville, IL 50564. She can be reached at Why make one Bacon Explosion when you can make three? CHEESE PLEASE lots of smoke. 240-1042. [email protected], 630-820-1100 (o), or Everyone loves cheese. Pick out your favorite and go Check on it in 90 minutes – if the bacon on the outside 815-955-9351 (c). with it. One packet of that shredded stuff works fine. I love is done, the inside should be nice and gooey and ready to me some pepperjack with this. explode. Give the Bacon Explosion one final layer of BBQ crack corn dip PASS THE SAUCE sauce, let it sit for another five minutes or so, pull it off, let Your go-to barbecue sauce. This is all a personal prefer- your friends and family gawk and take pictures for Insta- by Lee Ann Qualls ence, so no judging. Get a bottle, make your own, or don’t gram, pat yourself on the back, and bring it home. This is one of my favorites, and so easy! DIRECTIONS use any at all. This is all up to you. Cut the roll into thin slices, ensuring the Explosion hap- Combine all of the dip contents together and place in the INGREDIENTS MORE pens in every bite. Bacon, sausage, and cheese should be fridge. I suggest making it 12 hours ahead, or even the day 2 11 oz cans Mexicorn, drained Miscellaneous. Yes, this is an explosion after all, and plentiful and create a sensory overload. Enjoy the accolades, before. The flavors just keep getting better and better! Serve ½ c real mayonnaise explosions are unpredictable. Do you want to stuff some my friend. You deserve it. with tortilla chips. 1 c real sour cream pork roll in there? How about kicking it up with some jala- Tops of 3 bunches of green onions, sliced Lee Ann Qualls is Media Director, peños? I’ll get to all of the stuffing soon, so stop drooling. John Maillard is Oncology Account Director at 1 4.5 oz can green chilies, diced Aloysius Butler & Clark, Wilmington, DE. She START WEAVING UBM Medica, a division of UBM Americas, 485F 1 ⁄3 c jalapeños from a jar, chopped can be reached at [email protected] or Now the fun begins. You’re going to make a “basket US Highway 1 South, Suite 210, Iselin, NJ 08830. 8 oz package of shredded Mexican blend cheese 302-655-1552. weave” with the remaining bacon, which is why the consis- He can be reached at [email protected] or Tortilla chips for serving tent, rectangular shape is important. Layer the bacon strips 732-397-6271.

12 THE EXCHANGE www.HMExchange.com AUGUST 2018 AUGUST 2018 www.HMExchange.com THE EXCHANGE 13 PERSONAL EXCHANGE Michele Sirkin

What is the last good book you’ve read? I recently read The Nightingale by Kristin Hannah for a book “A goal club and absolutely loved it. It’s a very moving historical fiction novel with some great twists. without a What would you like to learn to do? plan is just I have spent the past 20 years trying to learn to do Magic Eye (books that allow some people to see hidden three-di- a wish.” mensional images within patterns). I have yet to see the 3D image, but I am not going to stop trying! What is your favorite website and/or app? Visiting Hotel del Coronado while at AAD 2018. I am a FreeCell Solitaire addict. It’s a great way for me to clear my mind after a long day. What would you do or buy if you won the lottery? Birthplace: Kingston, Pennsylvania I would drop everything and take time to travel the world. Marital Status: Married Eventually, I would go back to school with the goal of taking Children: None every class offered to expand my knowledge. I was a com- Job Title: Vice President, Media munications major in college and take some related courses Years in Industry: 14 years in Media; 9 focused in in my current job, so I think it would be fun to branch out. Healthcare How do you stay fit? College: The Pennsylvania State University I like variety in my workouts, so I do a mix of classes at Orangetheory, Flywheel, and Unite Fitness. Craziest thing you’ve ever done? What was your first job? I am not very adventurous and consider myself “indoorsy,” I wrote for the Sports Department of my local newspaper in but I once did a 40-foot cliff dive on vacation. high school, covering everything from Little League Base- Have you ever had a brush with fame? ball to college basketball. It was a good prep for my career I used to be around celebrities a lot when I lived in New today because it helped me to be creative and improved York City and attended the TV network Upfronts. The only my writing skills. time I ever truly got starstruck was meeting Alex Trebek If you could do a guest role on a TV show, which one from Jeopardy! YOU FOUND DR. WALLY. would it be? If you could see anyone in concert, who would it be? I would love to judge a Quickfire on Top Chef. I am a huge I would love to have seen Amy Winehouse in concert. NOW WHAT? fan of the show and consider myself a foodie. What is one thing you can’t live without? What are your hobbies? Sleep. I love trying new restaurants and watching sports (especial- If you could work doing anything in the world, regardless ly Penn State). I also love movies and am a member of the of the income, what would you do? Philadelphia Film Society. If I didn’t work in Media, I’d like to lead TV programming Over half of readers looked to when How did you get started in the industry? for a network and get to make decisions on what shows to Do more than AFP AFP developing their practice guidelines. That’s an audience I went to an advertising job fair in college and met a pick up or cancel. just find, engage that’s doing more than reading — they’re engaging. recruiter from a large agency in New York City that was What are two things on your bucket list? PCPs with AFP. Want to make sure they’re engaging with your brand? hiring for entry level media roles. I started in TV buying I would love to attend the Superbowl and the Cannes Film It starts with a media placement in AFP. before eventually transitioning into digital and healthcare Festival. planning. What is your favorite vacation spot? What three adjectives best describe you? I love visiting France. I studied abroad there in college and 201-288-4440 | [email protected] | aafp.org/afp-mediakit Energetic, Reliable, Assertive. love going back to visit and practice my French. I am also a What is your favorite restaurant? huge fan of Las Vegas and go at least once every year. My favorite restaurant in the world was Sbraga in Philly,

but it unfortunately closed last year. I haven’t yet and may Michele Sirkin is Vice President, Media, CMI, 2000 Market ® Source: The Essential Journal Study, Primary Care, The Matalia Group, 2017, an independent survey never find a replacement for it, but my current favorite is Street, Suite 2975, Philadelphia, PA 19103. She can be reached conducted among office and hospital-based primary care physicians AMERICAN FAMILY PHYSICIAN Laurel, also in Philly. at 215-971-8725 or [email protected].

14 THE EXCHANGE www.HMExchange.com AUGUST 2018 AUGUST/SEPTEMBER JNCCN Jumps Higher in Fun Things To Do 2018 NEW JERSEY 25 - Nick Cannon’s Wild ‘N Out Live 14 - Stars Align Tour: Jeff Beck & September Paul Rodgers and Ann Wilson Atlantic City (various locations) of Heart http://www.casenet.com/concert/ 4 - Fall Out Boy & Machine Gun June’s Kantar Readership Kelly 15 - Pentatonix atlanticcityconcert.htm 18,19 - Billboard Hot 100 Music Festival August 8 - Sugarland, Frankie Ballard & 22 - Counting Crows with Special 4 - Rod Stewart at Boardwalk Hall Lindsay Ell Guest +LIVE+: 25 Years and 18 - Blake Shelton at Hard Rock 15 - Paul Simon Counting Rankings! Hotel & Casino 26 - Game of Thrones Live Concert 25 - 311 & The Offspring: Never- 20 - WWE Live at Hard Rock Live at Experience Etess Arena 28,29 - BTS - Bangtan Boys Ending Summer Tour 25 - The Magic of Adam Trent at 28 - G-EAZY - The Endless Summer Caesars NEW YORK Tour September September Central Park SummerStage 6 - Breaking Benjamin and Five Impact Factor 7 - Dane Cook at Hard Rock Live at East 72nd Street & 5th Avenue, New York, Finger Death Punch Etess Arena 212-360-2777 8 - Ozzy Osbourne: No More Tours 2 8 - Alice Cooper at Tropicana August 12 - Niall Horan: Flicker World Tour 15,16 - 25th PBR: Unleash the Beast – 4 - The Originals: Stretch Top Rodeo at Boardwalk Hall 2018 Armstrong/Clark Kent/D-Nice/ ** 28 - Christina Aguilera at Hard Rock Rich Medina/Tony Touch Madison Square Garden Hotel & Casino 5 - Baianasystem/Hamilton de 4 Pennsylvania Plaza, New York, 212-465-6741 PNC Bank Arts Center Holanda Trio featuring 13% Exit 116 Garden State Parkway, Holmdel, August #4 Roberta Sa/Xenia Franca 1 - Smashing Pumpkins 800-653-8000 8 - Voodoo Threauxdown featuring Average Issue 7 - Rod Steward & Cyndi Lauper August Trombone Shorty & Orleans * 10 - Shakira Reader 4 - Wiz Khalifa & Rae Sremmurd: Avenue/Galactic/Preservation Dazed & Blazed Tour 11 - Jason Aldean, Luke Combs & Hall Jazz Band/New Breed Brass 8 - The Miseducation of Lauryn Lauren Alaina Band Hill 20th Anniversary Tour 21,22 - Jeff Lynne’s Electric Light #4 9 - Good Vibes with Jason Mraz Ad Page 10 - Lindsey Stirling + Evanescence Orchestra 11 - 3 Doors Down & Collective and Brett Dennen 23 - Billy Joel Exposure* Soul: The Rock & Roll Express 11 - Korea Gayoje: Tokimonsta/ 24,25,27,28 - Drake & Migos Tour Dumbfoundead/Kero One September 12 - Stars Align Tour: Jeff Beck & 12 - Music + Revolution: Greenwich 8 - Dierks Bentley, Brothers Paul Rodgers and Ann Wilson Village in 1960s Osborne & LANCO of Heart 13 - O.A.R. Just Like Paradise Tour 14,15 - Childish Gambino & 14 - Counting Crows with Special with Special Guests Matt Rae Sremmurd Guest +LIVE+: 25 Years and Nathanson and The New 20,21 - Paul Simon Counting Respects 22 - Ozuna 19 - Kidz Bop Live 2018 19 - Mura Masa/Jessy Lanza 23 - Phillipp Kirkorov 22 - 311 & The Offspring: Never- 22 - “Mr. Gaga” with Gallim 27 - Kevin Hart Ending Summer Tour 26 - Eddie Palmieri la Perfecta/Tony 30 - Billy Joel *Kantar Media-June 2018 Medical/Surgical Readership Study. Onc and Hem Onc Office and Hospital Combined. 25 - Breaking Benjamin and Five Vega Radio City Music Hall **Top 13% of all 222 oncology Publications. Finger Death Punch 28 - Voices of a People’s History 1260 Avenue of the Americas, New York, 30 - Braid Paisley Tour 2018 September www.msg.com 31 - G-EAZY - The Endless Summer 8 - Mac DeMarco September Tour 26 - Blood Orange 13 - Ringo Starr and His All-Starr Band September 27 - Angelique Kidjo Remain in 22 - Carlos Vives: ‘Vives Tour’ 6 - Deep Purple & Judas Priest Light/Resistance Revival Chorus 27 - Borns 10 - Ozzy Osbourne: No More Tours 2 For a full list of performances, JNCCN – Journal of the National Comprehensive Cancer 14 - 5 Seconds of Summer: Meet You PENNSYLVANIA visit www.centralpark.com. There Tour Wells Fargo Center Network, a top choice for oncologists. The publication 15 - Niall Horan: Flicker World Tour Jones Beach 3601 South Broad Street, Philadelphia, 2018 895 Bay Parkway, Wantagh, www.wellsfargocenterphilly.com that guides them through the standard of care. 16 - Willie Nelson’s Outlaw Festival www.jonesbeach.com September 29 - Kevin Hart: The Irresponsible August 11,12 - Elton John Tour 4 - Lady Antebellum & Darius 13 - Sebastian Maniscalco: Stay Put your brand in JNCCN today! Prudential Center Rucker Summer Plays on Tour Hungry Tour 25 Lafayette St., Newark, 973-757-6000 7 - Rob Zombie & Marilyn 15,16 - Aubrey & The Three Migos Tour August Manson: Twins of Evil 18 - Childish Gambino 18 - Bad Bunny 10 - Brad Paisley Tour 2018 19,20 - Bruno Mars: 24K Magic World Contact Betty Ann Gilchrist 23 - Alejandro Fernandez & Los 11 - Evanescence + Lindsey Stirling Tour Tigres Del Norte 12 - Kidz Bop Live 2018 21 - Andre Rieu 631-935-7675 • [email protected]

AUGUST 2018 www.HMExchange.com THE EXCHANGE 17