The development of Tourism in la Réunion, A key dimension for Air Austral

Mr. Marie-Joseph Malé – Chairman & CEO of Air Austral

Air Austral, A leading in the ALL ABOUT THE COMPANY a French Airline based in « La Réunion »

P3 A Young and Modern Fleet

Long Haul Avg • 3 -300 ER age • 1 Boeing 777-200 LR 3 years

Avg age Medium & Short Haul 3 years • 2 Boeing 737-800 • 3 ATR 72-500 Avg age 7 years P4 OUR POSITIONING

•Air Austral, the leader on Reunion and route

Réunion-Paris: 12 services a week 40 % of market share

•A leading position for regional services

•A high of Quality of service

•Safety/security as the Top Priority

P5

AN IMPROVING FINANCIAL SITUATION

•Profit making for 2 decades

• Loss making in 2011-2012

•A restructuring plan launched in June 2012

•Perspective of return to profit for this exercise

P6 AIR TRANSPORT & TOURISM Air Transport is an integral but one part of tourism offer

ATTRACTIVENESS OF THE DESTINATION er Specificity of the destination Product Tourism Accomodation /Leisures offer

ACCESSIBILITY AND ITS ATTRACTIVENESS

Transport Access

Infrastrucrures

P8 How does Air Transport participate ?

•BY IMPACTING ACCESSIBILITY AND ITS ATTRACTIVENESS

P9

THREE AVENUES

ENHANCING EXTENDING CONNECTIVITY COOPERATION

RESPONDING & STIMULATING DEMAND

P10 ENHANCING CONNECTIVITY

Direct links with the largest potential inbound market

CDG

Access through CDG to major secondary inbound markets

Allemagne / Belgique / Suisse

Improve connectivity in RUN to Indian Ocean : scheduling ,

transfer facilitation ,… Put La Réunion and in phase by creating a hub in Dzaoudzi in connection with UU flights

EWA

P11 EXTENDING COOPERATION

•Development of partnerships with in Indian Ocean Code share with our partners in Indian Ocean Air - Air

•Support for tourism partners Eductour, joint promotion, travel facilities…

•Cooperation agreements , TGV Air, Thalys, Jet Airways

P12 RESPONDING & STIMULATING THE DEMAND

•Offer capacity adapted to seasons •Offer a competitive pricing

One dilemma:

Costs

Incomes

P13 Thank you for your attention