The development of Tourism in la Réunion, A key dimension for Air Austral
Mr. Marie-Joseph Malé – Chairman & CEO of Air Austral
Air Austral, A leading airline in the Indian Ocean ALL ABOUT THE COMPANY a French Airline based in « La Réunion »
P3 A Young and Modern Fleet
Long Haul Avg • 3 Boeing 777-300 ER age • 1 Boeing 777-200 LR 3 years
Avg age Medium & Short Haul 3 years • 2 Boeing 737-800 • 3 ATR 72-500 Avg age 7 years P4 OUR POSITIONING
•Air Austral, the leader on Reunion and Paris route
Réunion-Paris: 12 services a week 40 % of market share
•A leading position for regional services
•A high level of Quality of service
•Safety/security as the Top Priority
P5
AN IMPROVING FINANCIAL SITUATION
•Profit making for 2 decades
• Loss making in 2011-2012
•A restructuring plan launched in June 2012
•Perspective of return to profit for this exercise
P6 AIR TRANSPORT & TOURISM Air Transport is an integral but one part of tourism offer
ATTRACTIVENESS OF THE DESTINATION er Specificity of the destination Product Tourism Accomodation /Leisures offer
ACCESSIBILITY AND ITS ATTRACTIVENESS
Transport Access
Infrastrucrures
P8 How does Air Transport participate ?
•BY IMPACTING ACCESSIBILITY AND ITS ATTRACTIVENESS
P9
THREE AVENUES
ENHANCING EXTENDING CONNECTIVITY COOPERATION
RESPONDING & STIMULATING DEMAND
P10 ENHANCING CONNECTIVITY
Direct links with the largest potential inbound market
CDG
Access through CDG to major secondary inbound markets
Allemagne / Belgique / Suisse
Improve connectivity in RUN to Indian Ocean : scheduling ,
transfer facilitation ,… Put La Réunion and Mayotte in phase by creating a hub in Dzaoudzi in connection with UU flights
EWA
P11 EXTENDING COOPERATION
•Development of partnerships with airlines in Indian Ocean Code share with our partners in Indian Ocean Air Mauritius - Air Madagascar
•Support for tourism partners Eductour, joint promotion, travel facilities…
•Cooperation agreements Lufthansa, TGV Air, Thalys, Jet Airways
P12 RESPONDING & STIMULATING THE DEMAND
•Offer capacity adapted to seasons •Offer a competitive pricing
One dilemma:
Costs
Incomes
P13 Thank you for your attention