The development of Tourism in la Réunion, A key dimension for Air Austral Mr. Marie-Joseph Malé – Chairman & CEO of Air Austral Air Austral, A leading airline in the Indian Ocean ALL ABOUT THE COMPANY a French Airline based in « La Réunion » P3 A Young and Modern Fleet Long Haul Avg • 3 Boeing 777-300 ER age • 1 Boeing 777-200 LR 3 years Avg age Medium & Short Haul 3 years • 2 Boeing 737-800 • 3 ATR 72-500 Avg age 7 years P4 OUR POSITIONING •Air Austral, the leader on Reunion and Paris route Réunion-Paris: 12 services a week 40 % of market share •A leading position for regional services •A high level of Quality of service •Safety/security as the Top Priority P5 AN IMPROVING FINANCIAL SITUATION •Profit making for 2 decades • Loss making in 2011-2012 •A restructuring plan launched in June 2012 •Perspective of return to profit for this exercise P6 AIR TRANSPORT & TOURISM Air Transport is an integral but one part of tourism offer ATTRACTIVENESS OF THE DESTINATION er Specificity of the destination Product Tourism Accomodation /Leisures offer ACCESSIBILITY AND ITS ATTRACTIVENESS Transport Access Infrastrucrures P8 How does Air Transport participate ? •BY IMPACTING ACCESSIBILITY AND ITS ATTRACTIVENESS P9 THREE AVENUES ENHANCING EXTENDING CONNECTIVITY COOPERATION RESPONDING & STIMULATING DEMAND P10 ENHANCING CONNECTIVITY Direct links with the largest potential inbound market CDG Access through CDG to major secondary inbound markets Allemagne / Belgique / Suisse Improve connectivity in RUN to Indian Ocean : scheduling , transfer facilitation ,… Put La Réunion and Mayotte in phase by creating a hub in Dzaoudzi in connection with UU flights EWA P11 EXTENDING COOPERATION •Development of partnerships with airlines in Indian Ocean Code share with our partners in Indian Ocean Air Mauritius - Air Madagascar •Support for tourism partners Eductour, joint promotion, travel facilities… •Cooperation agreements Lufthansa, TGV Air, Thalys, Jet Airways P12 RESPONDING & STIMULATING THE DEMAND •Offer capacity adapted to seasons •Offer a competitive pricing One dilemma: Costs Incomes P13 Thank you for your attention .