Department of Textiles and Apparel Designing TAD 611 Functional Clothing 3(2+1)

Department of Textiles and Apparel Designing Lecture Schedule, Ph.D.-(Previous) ,Semester-I , 2015-16

TAD 611 Functional Clothing 3(2+1)

Objective: To enable the students to recognize the importance of portable clothing in textile industry and develop skills in them for designing functional clothing for farm, industrial workers and fire fighters etc.

S.N Topic No. of classes Theory 1 Clothing as a portable environment; Comfort in Clothing – Principles of heat transfer in apparels, 7 Thermal insulation, breathable textiles, Clothing systems for thermal protection. 2 Designing comfortable apparel suitable for warm and cool weather; Impact protective clothing; providing mobility in clothing- Sports clothing – Requirements, importance and designing; fastening 10 systems in clothing; meeting special needs with clothing 3 Clothing design for military, 9 clothing design to accommodate physical disabilities & irregularities; clothing design for expecting and lactating mothers 4 Protective clothing- • Farm workers , 7 • industrial workers, • fire fighters Total 33 Practical 1. Survey on selected functional clothing available in the market 2

2. Designing clothing for pregnant women and nursing mothers and analysis; 3 3. Designing garments for physically challenged and analysis 3 4. Designing protective clothing for pesticide applicators 3 5. Designing locale specific sports clothes and analysis; 2 6. Designing Masks & hood and analysis; 3 Total 16

Suggested Readings • Cookling,G., 1997. Garment Technology for Fashion Designers. Blackwell Science. London. • Kilgus, R. (Ed.) 1999. Clothing Technology, Europa Lehrmittel, Textile Institute, Manchester. • Tate M &Glisson O. 1967. Family Clothing. John Wiley & Sons Inc. New York. TAD 612 Technical Textiles 3(2+1) Objectives 1. To acquaint the students with the techniques of development in nano fibre and micro fibres and study the recent development in the field of technical textiles.

S.N Topic No. of classes Theory 1 Importance and classification of technical textiles, types of fibres; 6

2 Development in Nano fibres ; Micro fibres; and 6 Non Wovens

4 Medical textiles; Automotive textiles; Industrial textiles 6 5 Agro textiles; Geo textiles; 4

6 Phase change materials; shape memory materials; chromic materials 4

7 Conductive materials and other functional materials-characteristics and its 4 applications. 8 Smart textiles-factors affecting the selection and use 2

Total 3 2 Practicals 1 Survey of available technical textiles 5 2 Development of library of technical textiles 6 3 Project work 5 Total 1 6

Suggested Readings

1. Carr Harold &John Pomeroy,1996. Fashion Design and product development. Blackwell science,London. 2. Bhargav ,R.2005. Design Ideas and accessories, Jain publications Pvt.Ltd. New Delhi.

Department of Textiles and Apparel Designing Lecture Schedule, MSc.-(Previous) ,Semester-I , 2015-16

TAD 511 FIBRE CHEMISTRY 3(2+1)

Objective 1.To acquaint student about the polymer and chemistry of textiles fibers. 2. To impart knowledge about structure-property relations of textile fibers and acquaint with recent development in fibers.

S.No. Topics No. of Classes Theory 1 Chemistry of polymers- Polymerisation, types, degree & 10 characteristics; Structure of textile fibres- general, molecular bonding, length, orientation, and requirements of fibre forming substances

2 Structure-property relations of the fibres - repeating units, bonds, 14 reactive groups and reactions of cotton, viscose rayon, silk, wool, linen, polyester, acrylic, spandex and minor fibres; action of heat, light, bleach and micro-organisms on different fibres; commercial processes of fibres

3 Bi-component fibres- types of configurations & characteristics 4

4 Study of new fibres; Blending –principles, technology & types. 4

Total 32 Practical Fibre testing: cross sectional view of cotton, wool, silk, polyester 6 and acrylic Effect of heat, acid, alkali, bleaches and solvents 4

Quantitative analysis of fibre blends and mixtures 6

Total 16

Suggested Readings 1. Andrea Wynne 1997. Textiles.Macmillian. 2. Bernard P Corbman 1983. Textiles - Fiber to Fabric. McGraw-Hill. 3. Lyle DS.1976. Modern Textiles. John Wiley & Sons. 4. Marjory L. Joseph 1966. Introductory Textile Science. Rinehart & Winston. 5. Vilensky G. 1987. Textile Science. CBS. 6. Wingate, I.B. 1984. The Fabrics - Their Selection. Prentice Hall, New Jersey.

TAD 512 TEXTILES QUALITY ANALYSIS 3(2+1)

Objectives- 1. To develop an understanding of methods and techniques used to analyze textiles fibres, yarns and fabrics for end use performance. 2. To acquire knowledge and understanding of various structural properties of textiles and relate them to end use fabric performance and products. 3. To familiarize students with the different testing equipments, their underlying principles and the international accepted standards, test methods and the language of measurements. 4. To be able to analyses and interpret the results and predict the general textile testing.

S. Topic No. of N classes Theory 1 Importance of textile testing, Objectives of testing, 2 Standardization and quality control, Functions of ISI and other national and international standards, Textile Research Associations. 2 Standardization and quality control, Functions of ISI and other national and 4 international standards ,Textile Research Associations

4 Sampling techniques- fibre, yarn & fabric 2

5 Moisture relations in textiles-effect of moisture, humidity on properties of textiles, 2 standard conditions of testing. 6 Fiber testing -length, linear density and maturity 3

7 Yarn testing- Yarn number, single and lea strength, twist, crimp and evenness. 5 8 Fabric testing –weight, thickness, strength – breaking, tear & bursting; abrasion resistance – flat, flex; Pilling; crease recovery; stiffness; drapability; air 12 permeability; thermal properties; flammability & assessment of other safety aspects in textiles; water permeability – repellency, wicking and dimensional stability; comfort & fabric handle measurement. 30 Total Practicals 1 -Fiber length, linear density and, maturity 2 2 Yarn testing – yarn count, twist, crimp, evenness and strength 5 3 Fabric testing – Weight, thickness, Fabric count, balance, strength-breaking, tear 8 and bursting, Pilling, crease recovery stiffness, drapability, air permeability, water permeability-wicking and dimensional stability 15 Total

Suggested Readings 1. Booth, K.E.Principles of Textile Testing-Newness Butter Worth, London 2. Billie,J.Collier and Helen H.Epps-Textile Testing and Analysis-Prentice Hall, New Jersey 3. John, H,Skinkle-Textile Testing-Brooklyn, New York. 4. Grover and Hamby-Hand Book of Textile Testing and Quality Control, Wiles. 5. ISI Specifications, BIS Specification, ASTM Standards. AATCC Technical Manual. 1966. Vol. 68. 6. USA American Association of Textile Chemist. 7. AATCC Technical Manual. 1993. Vol. 69. USA American Association of Textile Chemist. 8. AATCC Technical Manual. 1995. Vol. 70. USA American Association of Textile Chemist. 9. AATCC Technical Manual. 1998. Vol. 73. USA American Association of Textile Chemist. 10. Angappan 1987. Textile Testing. SSM Institute of Technology, Komarapalayam.

TAD 513 ADVANCED FASHION ACCESSORIES 2(1+1)

Objective: To familiarize the students with special techniques of creation of fashion accessories and develop skill in them for the development of fashion accessories.

Theory Topics No. of lectures 1 Introduction to fashion accessories, tools and equipment 2 2 Fashion trends in accessories 1 3 Product development and designing- • Trims, 8 • Foot Wear, • Handbags, • Belts, • Buttons And Buckles, • Hats, • Scarves 4 • Hosiery, 6 • Jewelry, • Neck Ties, • Hand Kerchiefs, • Eye Wear And • Watches Practical 1. Market survey 2 2. Creation of theme boards for all accessories 4 3. Product development and designing – trims 2 4. Product development and designing – buttons and buckles & foot 2 wear 5. Product development and designing – belts & hats 2

6. Product development and designing - jewelry 2 7. Product development and designing - neckties; 2 8. Product development and designing -handkerchiefs 1

9. Cost analysis of all items 1

Suggested Readings 1. Bhargav, R. 2005. Design Ideas & Accessories, Jain Publications Pvt. Ltd., New Delhi. 2. Carr Harold & John Pomeroy, 1996. Fashion Design & Product Development. Blackwell Science, London. 3. Taylor, P.1990. Computers in Fashion Industry. Heinemann, London.

TAD 531 TEXTILES INDUSTRY &TRADE 2(2+0)

Objectives- 1. To enable the students to recognize the place of textile industry in the Indian economy and understand industry trends. 2. To develop awareness about the standardization of textile goods, consumer agencies and services.

S.N Topic No. of classes Theory 1 Textile industry- history and development. 3

2 Status of textile industry in India – 14 • cotton, • wool, • silk, • rayon, • jute, • handlooms

• knitting industry;

Government Textile & Clothing policies 2

4 • Textile Research Associations; 2 • Apparel Export promotion Council, 1 • Textile crafts councils. 1

5 • Study of Apparel parks, 2 • GATT, 1 • TUF, 1 • ISO 9000 & ISO 14000 standards 3

Total 30

Suggested Readings 1. Karpan 2004. Change in Trends in Apparel Industry. Abiskeh Publ. 2. Kathryn Moore Greenwood 1978. Fashion Innovation & Marketing. Macmillan Co. 3. Kitty Dickerson 1995. Textiles & Apparels in Global Economy. Merrill Prentice Hall.

TAD 532 Computer Aided textiles & Apparel Designing 3(2+1)

Objective 1. To introduce students to the various Textile and Apparel Designing designing concepts through CAD 2. Introduce them about various advanced Textile and Apparel Software packages. 3. To develop the creativity of the students in use of 3D softwares.

Unit Topics Lectures Theory 1 Ideal workstation for CAD- Selection of suitable hardware & 3 software; role of computers in Textile and Apparel Designing production 2 Types of images and characteristics; saving of images; colour ways in 4 computers, creation of new designs for textile surface - planning for various weave designs – stripes, checks etc; leading to application and change of fabric texture, print and colour. 3 Creation of designs in apparel; texture variation by using effects like 4 embossing, blooming, transparency and translucent look on a garment 4 Use of 3 D softwares for customisation of created designs as per end 5 uses. Total 16 Practical 1 Revision and practice on CAD commands 2 2 Creating stripes and checks using various commands 2 3 Creating weave library and assigning weaves to the designed stripes 6 and checks for weaving 4 Introduction to commands from different tool groups- file menu, 4 freehand tools, geometric tool, selection tool, selection utility tool, colour utilities tool and general utilities tool 5 Developing motifs by scanning and drawing using the CAD 2 commands ; 6 Colour rendering 2 7 Fill, pattern and repeat 2 8 Layers and layer settings 2 9 Learning tuka cad soft ware command 2 10 Learning drafting tool 2 11 Drafting various pattern 2 12 Learning tuka design soft ware command 2 13 Practice on tukasdudio soft ware 2 Total 32 Suggested Readings 1. Davis L. Msrisn. 1980. Visual Design In Dress. Prentice Hall. 2. Rene Weiss Chase 1997. CAD for Fashion Design. Prentice Hall. 3. Winfred Aldrich 1992. CAD in Clothing & Textiles. BSP Professional Books. 4. Yates, Mary Paul. 1996. Textiles – A Handbook for Designers, W.W. Norton, New York Department of Textiles and Apparel Designing, Under graduate courses Lecture Schedule, Semester-I , 2015-16

TAD 111 FUNDAMENTALS OF CLOTHING CONSTRUCTION 3 (1+2)

Objectives: 1. To understand basic sewing concepts and sewing equipments. 2. To develop skill in sewing techniques. 3. To develop ability of cutting and stitching. S. Topic No. of N classes Theory 1 Equipment and accessories used in clothing construction: their use and care 1

2 Sewing machine- common defects and general repair 1

4 Clothing construction terminology 1 5 Construction process: their suitability for different fabrics and clothing articles 2 6 Preparation of fabrics for layout and cutting 2

7 Yarn testing- Yarn number, single and lea strength, twist, crimp and 5 evenness. 8 Importance and functions of clothes 1 Clothing requirements of • Infants 2 • Toddlers 2 2 • Pre-schoolers 2 • Elementary school children 16 Total Practicals 1 Use of sewing equipments 1 2 Working, care and repair of sewing machine 2 3 Preparation of samples of • Basic hand stitches 2 • Seams 2 • Edge finishing 2 • Disposal of fullness 2 • Finishing of necklines 3 • Placket openings 2 2 • Fasteners 1 • Mending 4 Preparation and layout of different fabrics 1 5 Drafting, cutting and stitching of • Laundry bag 2 • Apron 2 • Panties/bloomer 2 2 • Jhabla 2 • Baby frock 30 Total

References: 1. Mazumdar, L. 2004. Text book of fundamentals of clothing construction, ICAR, New Delhi. 2. Vatsala, R. 2003. Text book of textiles and clothing, ICAR, New Delhi. 3. Relis, N. and Strauss, G. 1978. Sewing for Fashion Design. Reston Publishing Company, Virginia. 4. Zapkar. 2000. Zapkar system of cutting. Gala publication Ahmdabad. 5. Sushma, Neeru and Renu. 1989. Text book of clothing and Textiles, Kalyani publishers.

TAD 211 FUNDAMENTALS OF TEXTILE DESIGNING 3 (2+1)

Objectives: 1. To acquire an understanding of loom and knitting machine 2. To create awareness of different techniques of decorating textiles

S. Topic No. of N classes Theory 1 Introduction to textile designing 2 2 Techniques of textile designing Weaving 1 Knitting 1 Braiding 1 Crocheting 1 Lace making 1 3 Weaving History of weaving 1 Weaving principles 1 Weaving accessories 1 Loom and its parts 3 Calculation of yarn for weaving 2 Preparation of yarn for weaving 2 Basic weaves- lifting and drafting plans 3 4 Knitting Principle 1 Classification 2 Knitting machines their nomenclature and uses 2 5 Introduction to basic hand embroidery stitches 3

6 Methods of dyeing and printing 4 32 Total Practicals 1 Preparation of fabric for dyeing 1 2 Textile designing through tie and die, batik and block printing 3 3 Demonstration on different types of loom- table, dobby, sample loom etc. 1 4 Plain weave-preparing lifting and drafting plans 1 5 Weaving sample of plain weave 1 6 Knitting machine 3 Introduction and types Machine and its parts Accessories and their use Setting the machine, needle position, tension dial on carriage Making patterns Preparing samples with different stitches Multi coloured knitting samples 7 Demonstration on use of circular knitting machine 1 8 Hand knitting –basic skills, basic stitches, variations, shaping stitches, casting off 2 selvedges, textured patterns, preparing samples using various techniques 9 Hand embroidery – various types ,preparing sample with embroidery stitches 3

16 Total

References:-

1. Murphy, V. and Crill. 1991. Tie dyed Textile of India. Mapin Publisher, Ahmedabad 2. Shenai, V. A. 1985. Technology of printing, Technology of Textile Processing, Vol. IV Sevak Publication, Bombay 3. Shenai, V. A. 1985. Technology of Dyeing Technology of Textile Processing. Vol. VI. Seval Publication, Bombay. 4. Terry, B. 1996. Knitted Clothing Technology. Backwell Science Ltd. 5. Grosicki, Z. J. 1980. Watson’s Textile Design and Colour. Mewness Butter Worth. London. 6. Robinson and Mark. 1973. Woven Cloth Construction. Butter Worth and Co. Ltd., London 7. Nisbel, H. 1978. Grammar of Textile Design. D.B. Taraporevale Sons and Co. Pvt. Ltd., Bombay.

TAD 311 TRADITIONAL INDIAN TEXTILES AND COSTUMES 4 (3+1)

Objectives: 1. To gain knowledge of the traditional textiles prevalent in India 2. To study the costumes of different states of India

Theory: 1. Traditional textiles-An introduction 2 Study of woven and embroidered traditional textiles of India 2. Kashmir – Kashida, Shawls and Carpets 2 Punjab - Phulkari 2 Bengal –Kanthas,Baluchari ,Jamdani 2 U.P. –Brocades and Chikankari 2 Gujrat –Patolas , Sindh and Kutch embroideries 2 Karnataka – Kasuti , Mysore silks 2 M.P. –Chanderi and Maheshwari 2 Rajasthan – Kota Doria and Folk embroideries 2 Tamil Nadu – Kanchipuram sares 2 Himachal Pradesh – Kullu shawls , Chamba Rumal 2

3. Traditionally dyed and printed textiles - Bhandini; Ikat , Patola 2 Block printing ,Pochampalli 3 Madhubani ,Kalamkari , Ajark. 3

4. Traditional costumes prevalent in different states of India- women and men 4 Eastern region West Bengal ,Orissa, Sikkim, Assam, 4 Meghalaya..Western region- Rajasthan, Gujarat, Maharastra . 4 Northern region- Jammu and Kashmir, Himachal Pradesh, Punjab, Haryana, Uttar 4 Pradesh. Southern region– Andhra Pradesh, Karnataka, Tamilnadu and Kerala . 5. Factors affecting diversity of Textiles and costumes in India.- their importance in present 2 scenario for textiles and apparel industry. Total 48

Practicals: 1. Sample preparation of traditional Indian embroideries and textiles 4 2. Documentation of Indian Textiles and embroideries 2

3. Preparation of two articles using combination of few of the following traditional 5 textile crafts- Kalamkari; Madhubani; Sanganeri; Indian miniatures; Patola; Ikat; Bandhani 4. Developing designs for women – Planning and designing casual, party and executive 4 wear 5. Visit to Museum, Art Galleries and reporting. 1 Total 16

References: 1. Dhamija Jasleen and Jain Jyotindra. 1989. Hand-woven Fabrics of India. Mapin Publisher, Ahmedabad. 2. Murphy Veronica and Crill Rosemary, 1991. Tie dyed Textile of India. Mapin Publisher, Ahmedabad. 3. Dr.(Mrs.)Shailja D.Naik, 1997. Flock Embroidery and Traditional Handloom Weaving. A.P.H. Publizhing corp. New Delhi. 4. K.Prakash,1995 . Traditional Indian Motifs for Weaving and Textile Printry. 5. K.Prakash,1994. Impressions –A Classic Collection of Tex Designs. Design Points Bombay. 6. K.Prakash,1992. Expressions –Ethnic Indian Tex Design. Decluxe Packaging, Bombay. 7. Vidyasagar P.V,2005. Handbook of Textiles. Mittal Publications, New Delhi 8. Davis L.Msrisn, 1980 Visual Design In Dress. Pentice Hall.

TAD 314 APPAREL MANUFACTURING TECHNOLOGY 4(2+2)

Objectives: 1. To impart in depth knowledge of style reading, pattern making and garment construction techniques. 2. To develop an understanding of the principles of pattern making through flat pattern designing.

Theory: 1. Anthropometric measurements– techniques and importance 1

2. Garment designing-types of silhouettes 3 3. Dart location and manipulation 2 4. Basic paper pattern making 2 5. Grading and adaptation of the developed pattern 2 6. Introduction to draping, principles of draping 2 7. Fitting – standards for good fit, factors affecting good fit. 2 8. Common fitting problems and their remedies (Upper and lower garment). 2

9. Apparel manufacturing industry – Infrastructureand fundamentals of apparel 2 production. 10. Machinery and equipments for planning and spreading; marker making; cutting and 2 finishing. 11. Stitches; seam types; types of feed mechanisms – pressure foot, throat plate, feed dogs; 4 12. Fundamentals and classification of basic sewing machines and special sewing 4 machines; work aids and their functions- machine beds; tables; work chairs; bundle clamps; stackers 13. Alternative methods of joining materials - fusing, welding and mouldings 2 Apparel standards and quality control – importance, stages, accepted quality levels measuring standards and specifications of raw material and product. 14. needles – Functions, parts, sizes of needles; sewing threads- functions and 2 characteristics of threads and their types Practicals:

1. Flat pattern techniques 4

2. Dart manipulation – Slash and Pivot method. 4

3. Developing paper pattern of bodice block, sleeve block, skirt block and their variations. 4 Pattern grading 4 4. Development of patterns for various collars, sleeves, yokes, necklines,pockets. 4 5. Designing and construction of 5 garments for different age groups – making patterns and 7

6. analysis of design features 2

7. Visit to different garments and apparel manufacturing units and project report 3

Total 32

References: 1. Carr Harold and John Pomeroy, 1996. Fashion Design and Product Development. Blackwell Science. 2. Cooklin Gerry, 1997. Garment Technology for Fashion Designers. Blackwell Science. 3. Latheam Barbara and Carr Harold, 1999, The Technology of Clothing Manufacture. Blackwell Science. 4. Jindal Ritu, 1998.Handbook of Fashion Designing. Mittal Publication

TAD 411 BUSINESS PLAN AND APPAREL PRODUCTION 6(0+ 6)

Objectives: 1. To develop personal and professional performance and confidence in business administration. 2. To develop skill among students to use commercial machines. 3. To enhance the creative skill of students for commercial apparel production.

Practicals: 1. Preparation of business plan 3 Setting up of apparel production unit; product identification/ selection, site selection plant layout ,institutional support needed , pre market survey 2. Business support system- 3 Role of district industries in setting up industry Role of state finance corporation, state electricity board, pollution control board.BIS, ISO etc. 3. Setting up SSI –Registration, allotment of land, preparation of project report, structure of 3 organization, building construction, establishment of machines 4. Finance management-Budget formulation, fundamental principles of account, income 3 and expenditure of accounts, balance sheet 5. Organization of resources and different activities 3 Procurement of fabric and sewing accessories

6. Various departments of apparel industry-design, department , marketing departments 2 7. Introduction to commercial Apparel production , commercial pattern engineering, grading , marker planning using TUKA CAD and Digitizer 20 8. Skill development on commercial machines – -single needle Flat bed lock stitch with side cutters , 3 -twin needle double chain stitch feed off the arm , 3 -five thread over lock with safety stitch , 3 -twin needle lock stitch 3 -needle feed split needle bar, 3 -electronic lock stitch button hole maker 3 - electronic lock stitch button sewer 3 -double needle chain stitch front placket machine, 3 - shirt folding table , 3 -cutting and turning of collars , 3 -use of vacuum iron . 3 Computerized Embroidery machines 5

9. Alternative methods of joining materials –Fusing and adhesives and Pressing 2 technology 10. Making patterns for different age groups ; using sloper for developing patterns 10 Plotting and printing the pattern; pattern grading and modifications for different sizes 5 and prepare markers.

11. Factors affecting production ,inspection of the finished garment 2

12. Taking order and supplying garments in readymade industry 2 Total 96

References: 1. Winfred, A. (1994 )CAD in clothing and textiles (2 Ed.) 2. Software catalogues. 3. Stone, E. and Samples, J.A.1985 : Fashion Merchandising - An Introduction Mc-Graw Hill Book Company. 4. Packard, S. 1983. Faison buying and merchandising. (2nd Ed.)New York: Fairchild.

TAD 412 DESIGN STUDIO PRACTICE AND PROJECT WORK 6(0+ 6)

Objectives: 1. To develop skill and competence in the designing and production of apparel items using industrial machines. 2. To acquaint students with the art of handling different materials and patterns. 3. To familiarize the students with portfolio development.

Practicals: 1. Creation of design for commercialization , Designing and construction of : 50* -Fashion apparel -Soft furnishing -Textile made ups on given theme (* Each student will be given a separate theme. She will be required to design and construct the given textile item. She will need 50 credit hour to finish it.) 7

2. Line planning – Concept ,mood boards, fashion illustrations, swatch and color board preparation 7 3. Analysis of line components 7 4. Planning for enrichment work 7

5. Stitching of garments and projection of work through fashion shows and exhibitions 6. Portfolio development with apparel line focused to various markets. -Grading standard size block to different sizes 3 -Preparing five patterns with complete sets of marking 3 -Designing and Marking pattern envelope information Front and Back 3 -Preparing five different pattern layouts for four different fabric width 3 -Preparing illustrations for construction steps for minimum of one item 3 -Completing page model for pattern catalogue. 3

Total 96

References: 1. Carr Harold and John Pomeroy, 1996. Fashion Design and Product Development. Blackwell Science. 2. Cooklin Gerry, 1997. Garment Technology for Fashion Designers. Blackwell Science. 3. Bray Natalic, 1995.More Dress Pattorn Designing. Blackwell Science. 4. Armstrong, H. 11986) Pattern making for fashion designing, New York: Harper Collins.

TAD 413 MARKETING AND SALES 3(0+3)

Objectives: 1. To impart the know-how of marketing and sales management. 2. To enhance the skill for selling through creating demands.

Practicals: 1. Fashion market :An orientation 2 Planning market research, segmentation and targeting -Level of market segmentation 2 -segmenting consumer markets 2 -market targeting 2 -market research process 2 2. Marketing of leading garment firms in India 3 Export houses , 3 Buying houses 3 3. Survey to determine market potential for specific fashionable products/accessories 3

4. Setting of price and profit margins as per market scenario- competitors ,product range and 3

5. pricing in local market 3

6. Various steps to promote the product 3

7. Determination of sources for sale 3

8. Situational case studies and forecasting from trends in fashion. 4

9. Production-regularity of production, product quality analysis, packaging, positioning of 10

product in the market, management of resources.

Organizing Exhibitions and window display for product launching and sales promotion.

Total 48

References: 1. Rouse Elizabeth , 1999. Understanding Fashion. Blackwell Science. 2. Jarnow Jeannette, Guessio Miriam, 1991. Inside the Fashion Business. Prentize Hall , London. 3. Easey Mike, 2000. Fashion Marketing. Blackwell Science. 4. Phillps, P, Bloom, E. and Mattingly, J. 1985. Fashion sales promotion. New York: McGraw Hill.